Kaizen Search Marketing Ltd

	Page
Balance Sheet	1—2
Notes to the Financial Statements	3—6

1. General Information

Kaizen Search Marketing Ltd is a private company, limited by shares, incorporated in England & Wales, registered number 08754407 . The registered office is 3a Zetland House, 5-25 Scrutton Street, London, EC2A 4HJ.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

2.2. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Sale of goods

Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.

Rendering of services

Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

2.3. Intangible Fixed Assets and Amortisation - Other Intangible

Other intangible assets relate to Website Domains. They are amortised to profit and loss account over its estimated economic life of 10 years.

2.4. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Leasehold	3 Years
Fixtures & Fittings	25% Straight line
Computer Equipment	33% Straight line

2.5. Foreign Currencies

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.

2.6. Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other year and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

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Kaizen Search Marketing Ltd

Notes to the Financial Statements (continued)

For The Year Ended 31 October 2025

2.6. Taxation - continued

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and asset reflects the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current or deferred tax for the year is recognised in profit or loss, except when they related to items that are recognised in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in other comprehensive income or directly in equity respectively.

2.7. Research and Development Expenditure

Research expenditure is written off against profits in the year in which it is incurred. Identifiable development expenditure is capitalised to the extent that the technical, commercial and financial feasibility can be demonstrated.

2.8. Research and Development Expenditure Credit

The Company claims relief for qualifying research and development expenditure under the merged research and development expenditure credit ("RDEC") scheme. The credit under the RDEC scheme is recognised as operating income in the profit and loss account in the period in which the qualifying expenditure is incurred, to the extent that the receipt of the credit is considered reasonably certain. The credit is subject to corporation tax, which is included in the tax charge for the period. The relief receivable is offset against the Company's corporation tax liability.

3. Average Number of Employees

Average number of employees, including directors, during the year was 42 (2024: 45)

4. Intangible Assets

	Other
	£
Cost
As at 1 November 2024	10,740

As at 31 October 2025	10,740

Amortisation
As at 1 November 2024	7,787
Provided during the period	1,074

As at 31 October 2025	8,861

Net Book Value
As at 31 October 2025	1,879

As at 1 November 2024	2,953

5. Tangible Assets

	Land & Property
	Leasehold	Fixtures & Fittings	Computer Equipment	Total
	£	£	£	£
Cost
As at 1 November 2024	17,637	44,919	91,067	153,623
Additions	3,199	1,028	16,671	20,898

As at 31 October 2025	20,836	45,947	107,738	174,521

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Kaizen Search Marketing Ltd

Notes to the Financial Statements (continued)

For The Year Ended 31 October 2025

Depreciation
As at 1 November 2024	5,323	14,293	75,342	94,958
Provided during the period	6,235	9,635	11,743	27,613

As at 31 October 2025	11,558	23,928	87,085	122,571

Net Book Value
As at 31 October 2025	9,278	22,019	20,653	51,950

As at 1 November 2024	12,314	30,626	15,725	58,665

6. Investments

	Subsidiaries
	£
Cost or Valuation
As at 1 November 2024	1

As at 31 October 2025	1

Provision
As at 1 November 2024	-

As at 31 October 2025	-

Net Book Value
As at 31 October 2025	1

As at 1 November 2024	1

7. Debtors

	2025	2024
	£	£
Due within one year
Trade debtors	424,814	651,260
Other debtors	210,353	282,751

	635,167	934,011

Included within Other Debtors is an amount of £42,285 (2024 : £72,985) in respect of the office premises rent deposit.

8. Creditors: Amounts Falling Due Within One Year

	2025	2024
	£	£
Trade creditors	134,131	137,407
Other creditors	111,486	137,830
Taxation and social security	105,731	306,675

	351,348	581,912

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Kaizen Search Marketing Ltd

Notes to the Financial Statements (continued)

For The Year Ended 31 October 2025

9. Share Capital

	2025	2024
Allotted, called up and fully paid	£	£
9,000 Ordinary Shares of £ 0.01 each	90	90
1,852 Ordinary A shares of £ 0.01 each	19	19
1,000 Ordinary B shares of £ 0.01 each	10	10

	119	119

10. Other Commitments

The total of future minimum lease payments under non-cancellable operating leases are as following:

	2025	2024
	£	£
Not later than one year	107,153	92,865
Later than one year and not later than five years	35,718	123,821

	142,871	216,686

11. Share-based payment transactions

The company operates a share option scheme for the benefit of its employees. Certain employees of the company have been granted options over the ordinary and growth shares in the company. The options are granted with a fixed exercise price, are subject to vesting conditions and are subject to and in accordance with the rules of the company share option plans.

As the company is unable to directly measure the fair value of employee services received and consider the use of a model such as the Black Scholes Model as being in-appropriate due to many inputs (such as current share price, volatility and the like) not being ascertainable with any degree of accuracy, it determined the fair value of the share options at grant date using the valuation aspects of a simple tax based option scheme and as being equivalent to a small interest in the shares of the company.

During the period, the company recognised total share based payment expenses of £NIL (2024 : £NIL) which related to equity-settled share based payment transactions.

		2025		2024
	Notes	£	£	£	£
FIXED ASSETS
Intangible Assets	4		1,879		2,953
Tangible Assets	5		51,950		58,665
Investments	6		1		1

			53,830		61,619
CURRENT ASSETS
Debtors	7	635,167		934,011
Cash at bank and in hand		2,274,104		1,963,053

		2,909,271		2,897,064
Creditors: Amounts Falling Due Within One Year	8	(351,348 )		(581,912 )

NET CURRENT ASSETS (LIABILITIES)			2,557,923		2,315,152

TOTAL ASSETS LESS CURRENT LIABILITIES			2,611,753		2,376,771

PROVISIONS FOR LIABILITIES
Deferred Taxation			(10,505 )		(12,106 )

NET ASSETS			2,601,248		2,364,665

CAPITAL AND RESERVES
Called up share capital	9		119		119
Other reserves			8,910		8,910
Profit and Loss Account			2,592,219		2,355,636

SHAREHOLDERS' FUNDS			2,601,248		2,364,665