Company registration number: 10882376
Annual report and unaudited financial statements
for the year ended 31 July 2025
for
Smart Stay (Swiss Cottage) Ltd
Pages for filing with the Registrar
Company registration number: 10882376
Smart Stay (Swiss Cottage) Ltd
Balance sheet
as at 31 July 2025
2025 2024
Note £ £ £ £
Fixed assets
Tangible assets 4 7,378,439 6,788,700
7,378,439 6,788,700
Current assets
Debtors 5 5,490 46,453
Cash at bank and in hand 10,355 4,488
15,845 50,941
Creditors: amounts falling due within one year
6 (356,217) (319,807)
Net current liabilities (340,372) (268,866)
Total assets less current liabilities 7,038,067 6,519,834
Creditors: Amounts falling due after more than one year
7 (6,403,894) (6,515,004)
NET ASSETS 634,173 4,830
Capital and reserves
Called up share capital 100 100
Other reserves 1,300,000 700,000
Profit and loss account (665,927) (695,270)
TOTAL EQUITY 634,173 4,830
The company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies for the year ended 31 July 2025.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities to comply with the Companies Act 2006 in respect to accounting records and the preparation of financial statements.
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Company registration number: 10882376
Smart Stay (Swiss Cottage) Ltd
Balance sheet - continued
as at 31 July 2025
The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
In accordance with Section 444 of the Companies Act 2006, the Profit and loss account has not been delivered to the Registrar.
These financial statements were approved by the Board of directors and authorised for issue on 30 July 2026 and signed on its behalf by:
Mr C Papaloizou, Director Mr L Michaelides, Director
30 July 2026 30 July 2026
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Smart Stay (Swiss Cottage) Ltd
Notes to the financial statements
for the year ended 31 July 2025
1 Company information
Smart Stay (Swiss Cottage) Ltd is a private company registered in England and Wales. Its registered number is 10882376. The company is limited by shares. Its registered office is 18-20 Frognal, Hampstead, London, NW3 6AG.
2 Accounting policies
Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” including the provisions of Section 1A “Small Entities” and the Companies Act 2006. The financial statements have been prepared under the historic cost convention.
Presentation currency
The company’s financial statements are presented in sterling.
Going concern
In preparing these financial statements, the directors have assessed whether there are any material uncertainties related to events or conditions that cast significant doubt upon the company’s ability to continue as a going concern. In making this assessment, the directors take into account all available information about the future which is at least 12 months from the date that the financial statements are authorised for issue.
The directors consider that the company has adequate resources to continue in business for the foreseeable future and that it is appropriate to adopt the going concern basis in preparing the financial statements.
Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, Value Added Tax and other sales taxes.
Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held under a finance lease, over the lease term, whichever is the shorter.
Investment Property:
Investment Property - The investment property is shown at most recent fair valuation. Any aggregate surplus or deficit arising from changes in fair value is recognised in the profit or loss account.


Plant and machinery etc.:
Fixtures & fittings - 15% reducing balance
3 Average number of employees
During the year the average number of employees was 2 (2024 - 3).
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Smart Stay (Swiss Cottage) Ltd
Notes to the financial statements - continued
for the year ended 31 July 2025
4 Tangible fixed assets
Investment Property
Plant and machinery etc.

Totals
£ £ £
Cost
At 1 August 2024 6,720,291 118,650 6,838,941
Revaluations 600,000 - 600,000
At 31 July 2025 7,320,291 118,650 7,438,941
Depreciation
At 1 August 2024 - 50,241 50,241
Charge for year - 10,261 10,261
At 31 July 2025 - 60,502 60,502
Net book value
At 31 July 2025 7,320,291 58,148 7,378,439
At 31 July 2024 6,720,291 68,409 6,788,700
Cost or valuation at 31 July 2025 is represented by:
Investment Property
Plant and machinery etc.

Totals
£ £ £
Valuation in 2025 600,000 - 600,000
Valuation in 2021 200,000 - 200,000
Valuation in 2020 500,000 - 500,000
Cost 6,020,291 118,650 6,138,941
7,320,291 118,650 7,438,941
Thee Freehold Investment Property was valued on an open market basis by the Directors on 30 June 2025.
5 Debtors
2025 2024
£ £
Amounts owed by participating interests 4,440 40,228
Directors' loan accounts 1,050 1,050
Other debtors - 5,175
5,490 46,453
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Smart Stay (Swiss Cottage) Ltd
Notes to the financial statements - continued
for the year ended 31 July 2025
6 Creditors: amounts falling due within one year
2025 2024
£ £
Bank loans and overdrafts 61,328 11,545
Trade creditors 2,001 4,002
Amounts owed to participating interests 231,828 246,925
Amounts owed to directors 1,950 1,950
Other creditors 20,010 23,185
Accruals and deferred income 39,100 32,200
356,217 319,807
7 Creditors: amounts falling due after more than five years
Included within the above creditors are the following amounts falling due after more than five years:
2025 2024
£ £
Repayable otherwise than by instalments
Bank loans 3,287,178 3,575,000
Amounts owed to participating interests 2,789,283 2,789,283
6,076,461 6,364,283
Repayable by instalments
Bank loans 118,152 122,157
8 Secured debts
Bank loans are secured by a fixed and floating charge over the Freehold Property of the company. Bank loans secured £3,659,219 ( 2024- £3,709,996)
9 Share capital
Called up share capital Allotted, issued and fully paid 100 Ordinary £1 shares £100 ( 2024 -£100)


10 Related party transactions
During the year, the company engaged in transactions with several Related companies under common control and ownership. These transactions comprise working capital funding, which is unsecured, interest free and repayable on demand. The transactions during the year amounted to a net amount received of £13,689. The balances owed to and from these companies are shown as participating interest balances within debtors and creditors notes to the accounts.

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Smart Stay (Swiss Cottage) Ltd
Notes to the financial statements - continued
for the year ended 31 July 2025
11 Reserves
Profit and Loss account At 1 August 2024 £(695,270) Profit for the year £629,343 Fair value reserve £600,000) At 31 July 2025 £(665,927) Fair Value Reserve At 1 August 2024 £700,000 Fair value Revaluation in year £600,000 At 31 July 2025 £1,300,000









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