Registration number:
John Fowler Holidays Limited
for the Year Ended 31 October 2025
Registration number:
John Fowler Holidays Limited
for the Year Ended 31 October 2025
Contents
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Company Information |
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Strategic and Directors report |
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Independent Auditor's Report |
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Statement of Comprehensive Income |
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Statement of Comprehensive Income |
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Statement of Financial Position |
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Statement of Changes in Equity |
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Notes to the Financial Statements |
Company Information
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Directors |
Dr J M W Steer-Fowler Mr O J J Steer-Fowler Mr M W J Steer-Fowler Mr J E A Steer-Fowler |
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Non-Executive |
Mrs S K Steer-Fowler |
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Company secretary |
Dr J M W Steer-Fowler |
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Registered office |
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Auditors |
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Solicitors |
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Solicitors |
Foot Anstey |
JOHN FOWLER HOLIDAYS LTD
STRATEGIC REPORT
YEAR ENDED 31 OCTOBER 2025
___________________________________________________________________________________
The directors are pleased to present their strategic report for the company’s financial year ending 31st October 2025.
Principal Activity
The company owns and operates 14 award winning holiday parks in Devon, Cornwall, Somerset and Wales, and is one of the largest family-owned groups in the UK, providing accommodation, holiday home sales, and a wide range of leisure facilities.
Parent Company
The ultimate parent company is John Fowler Holdings Limited (registration 10051064) which is owned and controlled by Dr J M W Steer-Fowler.
These accounts have been consolidated for the Group.
Business Review and Analysis
The financial year marked a transformative milestone for our company with the acquisition of the iconic Ruda Holiday Park at Croyde, from Park Dean Resorts. This multimillion-pound deal was supported by our long-term financial partners HSBC, and represents the largest single asset expansion in our 73-year history.
Ruda becomes the 14th park in our portfolio, significantly increasing our market share in the South West. The 300-acre site includes 817 pitches, a glamping village, the Cascades tropical pool, and crucially the ownership of Croyde’s Blue Flag beach.
Following the acquisition our annual turnover is expected to reach £50 million, and our workforce 800 employees across the South West and Wales.
In their latest independent survey of thousands of holidaymakers, we were proud to be recognised by Which as being the second best-performing holiday park Group in the UK. The prestigious accolade reflects our commitment in delivering exceptional quality and value, and serves as a testament to the hard work of our teams in ensuring every guest enjoys a memorable stay.
Overall results for the year have held up well, despite the impact of some significant one-off costs associated with our purchase of Ruda. Turnover has increased significantly, but much of this is attributable to the additional income gained from the mid-season purchase of the park. In real-terms trade was almost 1.5% down based on continuing operations. Costs have continued to rise slightly ahead of holiday tariffs, but it is hoped the position will stabilise once interest rates begin to fall again, and the unrest in the Middle East is settled.
The summary of the consolidated financial position for the Group is:
|
£ |
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Group turnover |
43,365,221 |
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Group pre-tax profit |
3,110,677 |
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Group assets |
214,575,679 |
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Group net assets |
109,301,327 |
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Lettings and Pitch fees |
28,475,126 |
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Holiday Home Sales |
5,973,990 |
Gross profit margin 83.1% (2024:79.7%)
Operating profit margin 12.8% (2024: 13.6%)
Sales per employee £67,652 (2024: £79,223)
Our full results are detailed within the Statement of Financial Position.
Business Strategy
Our short-term business strategy centres on a number of programmes designed to continually improve our product and customer experience. Accordingly, we have once again replaced and refurbished a significant amount of accommodation and made a number of improvements and major investments across our parks.
Our longer-term strategy, when opportunities arise, is to replace our smaller less performing properties, for larger parks at premium locations, and optimise our existing pitches to add further quality and value to our product.
We are extremely proud of our history, and our chief focus remains:
Family First
We understand family holidays because we’re a family business
Value for Money
Great breaks shouldn’t cost the earth
Quality & Care
Clean parks, friendly teams, and well maintained facilities
Continuous Improvement
We shall never stand still and are always investing in the future
As we continue to grow, the emphasis will remain, to create cherished holidays for our customers at the most beautiful locations.
Principal Risks and Uncertainties
The key areas of risk to our business relate to economic conditions, credit, and interest rates.
The directors continue to monitor its business indicators and consider alternative options in relation to all areas of supply, particularly those identified as underperforming. In response to changes in demand regular adjustments are made between the mix of holiday homes offered for sale and those retained for letting. Pitch values for static caravans have settled at around £32,190 in 2025, representing a course correction toward pre-pandemic levels.
A credit policy has been put into place to reduce potential exposure. Risk from credit however is considered minimal, as transactions with customers are settled in advance.
The short to medium term risk of inflation and rises in interest rates are being continually reviewed, and measures adopted to negate risk taken as considered necessary.
At the balance sheet date there were no significant areas of risk which were not covered.
Environmental and social matters
Information about environmental matters, the company’s employees and human rights have not been provided as the directors do not believe that this is fundamental to gain an understanding of the business.
Directors
Of the directors that served during the year, four were male and three were female.
Approved and authorised by the
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JOHN FOWLER HOLIDAYS LTD
DIRECTORS REPORT
YEAR ENDED 31 OCTOBER 2025
___________________________________________________________________________________
The directors are pleased to present their director’s report for the company’s financial year ending 31st October 2025.
Directors
The serving Directors are:
Directors
Dr J M W Steer-Fowler - Managing Director
Mr O J J Steer-Fowler - Property Director
Mr M W J Steer-Fowler - Analytics Director
Mr J E A Steer-Fowler - Retail Director
Non-Executive
Mrs S K Steer-Fowler
Miss S E S Steer-Fowler
Miss D J V Steer-Fowler
Results
Pre-tax profits for the Group were £3,110,677 on a turnover of £43,365,221. Full results are detailed within the Statement of Financial Position for our consolidated Group accounts.
Dividends
The Directors do not recommend the payment of a dividend.
Future Plans and Outlook
Our immediate attention will focus on preserving Ruda’s unique character while implementing a multi-million-pound investment programme to elevate the guest experience.
We have already committed over £1 million to replace older caravans and lodges with new fleet, and invested in refurbishing much of the remaining accommodation. Redevelopment of key areas includes new bases with dedicated parking, a new touring reception, and the installation of electric EV charging points. In line with our commitment to environmentally responsible tourism, we have also built a state-of-the-art solar-powered eco-friendly shower block at the park.
Looking ahead we are expecting consumer demand to remain weak, and the impact of rising wages and taxes continue to impact. However, demand for holidays remains strong, and booking levels compare favourably with those of previous years. While travel is now seen as a non-negotiable spend for 84% of UK households, there is a clear shift toward shorter, and more frequent breaks. It is evident that the British Holiday Park market continues to be a robust and successful business sector, and we continually seek opportunities to expand and strengthen our business.
Charity and Social Responsibility
We are proud to report that we have donated a total of £34,386 to 14 local charities and good causes over the past year, including Inshore Rescue, The Wave Project, Earth Action, Great Ormond Street Hospital, and sponsorship for a local figure skater in the National Championships.
Greenhouse Gas Emission and Energy Consumption for the year
The group is required to report under the Streamlined Energy and Carbon Reporting (SECR) framework under the Companies and Limited Liability Partnerships Regulations 2018. We have followed the governments guidance on how to measure and report greenhouse gas emissions and have used the Government's Conversion Factors for Company Reporting.
Energy Consumption used to calculate emissions (kWh) 12,055,076.
Scope 1 emissions (tCO2e)
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Gas |
2,392 |
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Transport |
6 |
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Total gross 1 emissions |
2,398 |
Scope 2 emissions (tCO2e)
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Purchased Electricity |
936 |
Scope 3 emissions (ICO2e)
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Business travel in employee-owned vehicles |
12 |
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Total gross emissions (tCO2e) |
3,346 |
Intensity Ratio 0.101572
Intensity measurement
The chosen intensity measurement is the gross emission in metric tonnes per thousand pounds of annual revenue.
Measures to improve energy efficiency
Directors have reviewed the energy and carbon emissions of the group and have implemented several initiatives throughout the year:
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Solar panels have now been installed at our Head Office to provide approximately a third of its total energy requirement |
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The replacement programme of our hire fleet caravans ensures all new accommodation has energy efficient boilers and heating systems, that exceed the recommended insulation standards |
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Where possible, diesel and petrol park vehicles have been replaced with electric buggies |
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All parks have been equipped with EV charging points |
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Part of our refurbishment programme includes the installation of efficient light fittings and LED bulbs |
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The directors continue to explore all renewable energy options. |
Health and Safety
The Company takes all reasonable precautions to ensure the health and wellbeing of its staff, and it is pleasing to report yet again an excellent safety record for the period.
Gender Pay Gap
The company strives to ensure that everyone regardless of age, gender, background, race or ethnicity, has an equal opportunity to develop and progress within our organisation. Our desire is to create a company and culture that attracts and retains the best people in our industry, and reflects the communities we are part of. It is important for us therefore to maintain a balance between male and female employees across our different grades and functions, as is currently reflected in our gender pay reporting. A detailed analysis is available at our website.
Employee involvement
We operate an equal opportunities employment policy and take all reasonable precautions to ensure the health safety and welfare of our staff. Our policy is to discuss and consult with employees for their ideas and on matters likely to affect them, through regular meetings with management and directors. Training and career development remain at the forefront of our employment programme, and our results and a strong future is only made possible through our team of dedicated staff to whom we are sincerely grateful.
Employment of disabled persons
We take all reasonable precautions to ensure full and fair consideration to all applications for employment by disabled persons, having regard to their particular aptitudes and abilities, for continuing the employment of, and for arranging appropriate training for, employees of the company who have become disabled during the period when they were employed by the company, and otherwise for the training, career development and promotion of disabled persons employed by the company.
Disclosure of Information in the Strategic Report
The company has chosen in accordance with section 414C(11) of the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013, to set out in the company’s strategic report information required by schedule 7 of the Large and Medium sized Companies and Groups (Accounts and Reports) Regulations 2008 to be contained in the Directors’ Report.
Directors Responsibilities Statement
The Directors are responsible for preparing the strategic report, directors’ report and the financial statements in accordance with applicable law and regulations.
Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the profit or loss of the company for that period.
In preparing these financial statements the Directors are required to:
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selected suitable accounting policies and applied them consistently |
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made judgements and estimates that are reasonable and prudent |
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state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements |
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prepare the financial statements on the going concern basis unless it is inappropriate to presume the company will continue in business |
The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
Auditors
Each of the persons who is a director at the date of approval of this report confirms that:
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So far as they are aware, there is no relevant audit information of which the company’s auditor is unaware; and |
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They have taken all steps that they ought to have taken as a director to make themselves aware of any relevant audit information and to establish that the company’s auditor is aware of that information. |
The auditor is deemed to have been reappointed in accordance with section 487 of the Companies Act 2006.
Approved and authorised by the
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Managing Director
Independent Auditor's Report to the Members of John Fowler Holidays Limited
Opinion
We have audited the financial statements of John Fowler Holidays Limited (the 'company') for the year ended 31 October 2025, which comprise the Statement of Comprehensive Income, Statement of Financial Position, Statement of Changes in Equity, and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
• | give a true and fair view of the state of the company's affairs as at 31 October 2025 and of its loss for the year then ended; |
• | have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and |
• | have been prepared in accordance with the requirements of the Companies Act 2006. |
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the auditor responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the original financial statements were authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Other information
The directors are responsible for the other information. The other information comprises the information included in the annual report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Opinion on other matter prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
Independent Auditor's Report to the Members of John Fowler Holidays Limited (continued)
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the information given in the for the financial year for which the financial statements are prepared is consistent with the financial statements; and |
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the has been prepared in accordance with applicable legal requirements. |
Matters on which we are required to report by exception
In the light of our knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report and Directors Report.
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
• | adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or |
• | the financial statements are not in agreement with the accounting records and returns; or |
• | certain disclosures of directors' remuneration specified by law are not made; or |
• | we have not received all the information and explanations we require for our audit. |
Responsibilities of directors
As explained more fully in the Directors Report, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.
Auditor Responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Independent Auditor's Report to the Members of John Fowler Holidays Limited (continued)
Irregularities, including fraud, are instances of non-compliance with laws and regulations, We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
• We identified areas of laws and regulations that could reasonably be expected to have a material effect on the financial statements from our general commercial and sector experience and through discussion with the directors and other management ,and inspection of the company's correspondence. We communicated identified laws and regulations throughout our team, and remained alert to any indications of non-compliance throughout the audit.
• The company is subject to laws and regulations that govern the preparation of the financial statements, including financial reporting legislation, and other companies legislation. The company is also subject to other laws and regulations where the consequences of non-compliance could have a material impact on the amounts or disclosures within the financial statements, including employment, anti-bribery, anti-money laundering and certain aspects of companies legislation.
• Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in the financial statements, even though we have properly planned and performed our audit in accordance with auditing standards. In any audit, there remains a higher risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal controls. We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance with all laws and regulations.
As part of an audit in accordance with ISAs (UK), we exercise professional judgement and maintain professional scepticism throughout the audit. We also:
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Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control. |
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Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control. |
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Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors. |
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Conclude on the appropriateness of the directors' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the company to cease to continue as a going concern. |
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Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation. |
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Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the company to express an opinion on the financial statements. We are responsible for the direction, supervision and performance of the company audit. We remain solely responsible for our audit opinion. |
Independent Auditor's Report to the Members of John Fowler Holidays Limited (continued)
We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.
......................................
For and on behalf of
Plym House
3 Longbridge Road
Marsh Mills
Devon
PL6 8LT
Statement of Comprehensive Income for the Year Ended 31 October 2025
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Note |
2025 |
2024 |
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Turnover |
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Cost of sales |
( |
( |
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|
Gross profit |
|
|
|
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Administrative expenses |
( |
( |
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Other operating income |
|
|
|
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Operating profit |
2,533,310 |
2,670,506 |
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|
Other interest receivable and similar income |
|
|
|
|
Interest payable and similar expenses |
( |
( |
|
|
(2,499,999) |
(1,066,130) |
||
|
Profit before tax |
|
|
|
|
Tax on profit |
( |
( |
|
|
(Loss)/profit for the financial year |
( |
|
The above results were derived from continuing operations.
The company has no recognised gains or losses for the year other than the results above.
Statement of Comprehensive Income for the Year Ended 31 October 2025
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2025 |
2024 |
|
|
(Loss)/profit for the year |
( |
|
|
Surplus on revaluation of other assets |
- |
|
|
Total comprehensive income for the year |
( |
|
(Registration number: 00834652)
Statement of Financial Position as at 31 October 2025
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Note |
2025 |
2024 |
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Fixed assets |
|||
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Intangible assets |
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|
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Tangible assets |
|
|
|
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Investments |
|
- |
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|
|
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||
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Current assets |
|||
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Stocks |
|
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Debtors |
|
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Cash at bank and in hand |
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|
|
|
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||
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Creditors: Amounts falling due within one year |
( |
( |
|
|
Net current assets/(liabilities) |
|
( |
|
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Total assets less current liabilities |
|
|
|
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Creditors: Amounts falling due after more than one year |
( |
( |
|
|
Provisions for liabilities |
( |
( |
|
|
Net assets |
|
|
|
|
Capital and reserves |
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Called up share capital |
6,000 |
6,000 |
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Revaluation reserve |
69,011,289 |
69,011,289 |
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Profit and loss account |
33,222,950 |
33,633,064 |
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Shareholders' funds |
102,240,239 |
102,650,353 |
Approved and authorised by the
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Statement of Changes in Equity for the Year Ended 31 October 2025
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Share capital |
Revaluation reserve |
Profit and loss account |
Total |
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At 1 November 2024 |
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|
|
|
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Loss for the year |
- |
- |
( |
( |
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At 31 October 2025 |
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|
|
|
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Share capital |
Revaluation reserve |
Profit and loss account |
Total |
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At 1 November 2023 |
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|
|
|
|
Profit for the year |
- |
- |
|
|
|
Other comprehensive income |
- |
|
- |
|
|
Total comprehensive income |
- |
|
|
|
|
At 31 October 2024 |
6,000 |
69,011,289 |
33,633,064 |
102,650,353 |
Notes to the Financial Statements for the Year Ended 31 October 2025
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General information |
The company is a private company limited by share capital, incorporated in England and Wales.
The address of its registered office is:
Principal activity
The principal activity of the company is operation of 14 holiday parks in Somerset, Devon, Cornwall and Wales, and providing accommodation, holiday home sales and a wide range of leisure facilities. There has been no significant change in the company's principal activity in the period under review.
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Accounting policies |
Summary of significant accounting policies and key accounting estimates
The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.
Statement of compliance
These financial statements were prepared in accordance with Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland and the Companies Act 2006'.
Basis of preparation
These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.
The financial statements are prepared in sterling which is the functional currency of the entity.
Summary of disclosure exemptions
The company is a qualifying entity for the purpose of FRS 102 and has elected to take the exemption under paragraph 1.12(b) of FRS 102 not to present the company statement of cash flows.
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
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2 |
Accounting policies (continued) |
Judgements
The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported. These estimates and judgements are continually reviewed and are based on experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. |
Accounting estimates and assumptions are made concerning the future and, by their nature, will rarely equal the related actual outcome. |
Key sources of estimation uncertainty
The key sources of estimation uncertainty that have a significant effect on the amounts recognised in the financial statements are as follows:
Land and buildings are measures at fair value.
Holiday parks are valued on a rotating basis by a third party expert. Management then estimation how the value is apportioned between land and buildings and fixtures and fittings. If a site has not been valued by a third party expert, management will assess whether there has been a material change in the fair value of a site. This is based on management's knowledge of the sites, the wider industry as well as capital investment made during the year. The estimated fair value of land and building is £127,585,865 (2024: £127,336,145).
Revenue recognition
Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of value added tax, returns, rebates and discounts.
The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.
Tax
The tax expense for the period comprises deferred tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.
Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.
Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.
Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used.
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
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2 |
Accounting policies (continued) |
Tangible assets
Tangible assets, excluding land and building, are stated in the statement of financial position at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.
The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.
Land and buildings are stated in the statement of financial position at fair value.
Depreciation
Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:
|
Asset class |
Depreciation method and rate |
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Plant and machinery and caravans |
16-25 years straight line / 8-15 years straight line |
|
Fixtures and fittings |
10 years straight line |
|
Motor vehicles |
25% reducing balance |
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Land and buildings |
Not depreciated |
Impairment
A review for indicators of impairment is carried out at each reporting date, with the recoverable amount being estimated where such indicators exist. Where the carrying value exceeds the recoverable amount, the asset is impaired accordingly. Prior impairments are also reviewed for possible reversal at each reporting date.
Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is held in the currency of the acquired entity and revalued to the closing rate at each reporting period date. Goodwill is amortised over its useful life, which shall not exceed ten years if a reliable estimate of the useful life cannot be made.
Amortisation
Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:
|
Asset class |
Amortisation method and rate |
|
Goodwill |
20 years straight line |
Investments
Investments in equity shares which are publicly traded or where the fair value can be measured reliably are initially measured at fair value, with changes in fair value recognised in profit or loss. Investments in equity shares which are not publicly traded and where fair value cannot be measured reliably are measured at cost less impairment.
Interest income on debt securities, where applicable, is recognised in income using the effective interest method. Dividends on equity securities are recognised in income when receivable.
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
2 |
Accounting policies (continued) |
Cash and cash equivalents
Cash and cash equivalents comprise cash at bank and in hand, demand deposits with banks, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value. In the statement of financial position, bank overdrafts are shown within borrowing or current liabilities.
Stocks
Stocks are measured at the lower of cost and estimated selling price less costs to complete and sell. Costs include all costs of purchase, costs of conversion and other costs incurred in bringing the stocks to their present location and condition.
The cost of finished goods and work in progress comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. At each reporting date, stocks are assessed for impairment. If stocks are impaired, the carrying amount is reduced to its selling price less costs to complete and sell; the impairment loss is recognised immediately in profit or loss.
Borrowings
Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the statement of comprehensive income over the period of the relevant borrowing.
Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.
Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.
Leases
Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases are charged to profit or loss on a straight-line basis over the period of the lease.
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessee.
Assets held under finance leases are recognised at the lower of their fair value at inception of the lease and the present value of the minimum lease payments. These assets are depreciated on a straight-line basis over the shorter of the useful life of the asset and the lease term. The corresponding liability to the lessor is included in the statement of financial position as a finance lease obligation.
Lease payments are apportioned between finance costs in the statement of comprehensive income and reduction of the lease obligation so as to achieve a constant periodic rate of interest on the remaining balance of the liability.
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
2 |
Accounting policies (continued) |
Defined contribution pension obligation
A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.
Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.
Financial instruments
Recognition and measurement
Basic financial instruments are initially recognised at the transaction price, unless the arrangement constitutes a financing transaction, where it is recognised at the present value of the future payments discounted at a market rate of interest for a similar debt instrument.
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
Turnover |
The analysis of the company's turnover for the year from continuing operations is as follows:
|
2025 |
2024 |
|
|
Accommodation |
16,270,452 |
15,384,535 |
|
Amusement machines and sundry income |
850,083 |
742,901 |
|
Holiday home sales |
5,969,490 |
6,148,890 |
|
Shop sales |
1,780,494 |
1,737,702 |
|
Chefs corner |
97,489 |
83,925 |
|
Owners income |
7,561,858 |
7,471,126 |
|
Other income |
52,209 |
67,925 |
|
Bar and restaurants |
|
|
|
|
|
|
Other operating income |
The analysis of the company's other operating income for the year is as follows:
|
2025 |
2024 |
|
|
Miscellaneous other operating income |
|
|
|
Other gains and losses |
The analysis of the company's other gains and losses for the year is as follows:
|
2025 |
2024 |
|
|
Gain on disposal of tangible assets |
|
|
|
Operating profit |
Arrived at after charging/(crediting)
|
2025 |
2024 |
|
|
Depreciation expense |
|
|
|
Amortisation expense |
|
|
|
Operating lease expense |
|
|
|
Profit on disposal of property, plant and equipment |
( |
( |
|
Other interest receivable and similar income |
|
2025 |
2024 |
|
|
Interest income on bank deposits |
|
|
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
Interest payable and similar expenses |
|
2025 |
2024 |
|
|
Interest on bank overdrafts and borrowings |
|
|
|
Interest on obligations under finance leases and hire purchase contracts |
|
|
|
Interest expense on other finance liabilities |
|
|
|
|
|
|
Staff costs |
The aggregate payroll costs (including directors' remuneration) were as follows:
|
2025 |
2024 |
|
|
Wages and salaries |
|
|
|
Social security costs |
|
|
|
Pension costs, defined contribution scheme |
|
|
|
Other employee expense |
|
|
|
|
|
The average number of persons employed by the company (including directors) during the year, analysed by category was as follows:
|
2025 |
2024 |
|
|
Administration and support |
|
|
|
Other departments |
|
|
|
|
|
|
Directors' remuneration |
The directors' remuneration for the year was as follows:
|
2025 |
2024 |
|
|
Remuneration |
|
|
During the year the number of directors who were receiving benefits and share incentives was as follows:
|
2025 |
2024 |
|
|
Accruing benefits under money purchase pension scheme |
|
|
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
Auditors' remuneration |
|
2025 |
2024 |
|
|
Audit of the financial statements |
|
|
|
Taxation |
Tax charged/(credited) in the statement of comprehensive income
|
2025 |
2024 |
|
|
Deferred taxation |
||
|
Arising from origination and reversal of timing differences |
|
|
The tax on profit before tax for the year is the same as the standard rate of corporation tax in the UK (2024 - the same as the standard rate of corporation tax in the UK) of
The differences are reconciled below:
|
2025 |
2024 |
|
|
Profit before tax |
|
|
|
Corporation tax at standard rate |
|
|
|
Tax increase from effect of capital allowances and depreciation |
|
|
|
Tax increase arising from group relief |
|
|
|
Total tax charge |
|
|
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
Intangible assets |
|
Goodwill |
Total |
|
|
Cost or valuation |
||
|
At 1 November 2024 |
|
|
|
At 31 October 2025 |
|
|
|
Amortisation |
||
|
At 1 November 2024 |
|
|
|
Amortisation charge |
|
|
|
At 31 October 2025 |
|
|
|
Carrying amount |
||
|
At 31 October 2025 |
|
|
|
At 31 October 2024 |
|
|
|
Tangible assets |
|
Land and buildings |
Fixtures and fittings |
Plant and machinery and caravans |
Motor vehicles |
Total |
|
|
Cost or valuation |
|||||
|
At 1 November 2024 |
|
|
|
|
|
|
Additions |
|
|
|
|
|
|
Disposals |
- |
- |
( |
( |
( |
|
At 31 October 2025 |
|
|
|
|
|
|
Depreciation |
|||||
|
At 1 November 2024 |
- |
|
|
|
|
|
Charge for the year |
- |
|
|
|
|
|
Eliminated on disposal |
- |
- |
( |
( |
( |
|
At 31 October 2025 |
- |
|
|
|
|
|
Carrying amount |
|||||
|
At 31 October 2025 |
|
|
|
|
|
|
At 31 October 2024 |
|
|
|
|
|
Included within the net book value of land and buildings above is £127,585,865 (2024 - £127,336,145) in respect of freehold land and buildings.
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
14 |
Tangible assets (continued) |
Assets held under finance leases and hire purchase contracts
The net carrying amount of tangible assets includes the following amounts in respect of assets held under finance leases and hire purchase contracts:
|
2025 |
2024 |
|
|
Caravans |
1,422,834 |
1,541,403 |
|
Motor vehicles |
86,894 |
45,108 |
|
1,509,728 |
1,586,511 |
|
Investments |
|
2025 |
2024 |
|
|
Investments in subsidiaries |
|
- |
|
Subsidiaries |
£ |
|
Cost or valuation |
|
|
Additions |
|
|
Carrying amount |
|
|
At 31 October 2025 |
|
|
Stocks |
|
2025 |
2024 |
|
|
Finished goods and goods for resale |
|
|
|
Debtors |
|
Current |
Note |
2025 |
2024 |
|
Trade debtors |
|
|
|
|
Amounts owed by related parties |
|
- |
|
|
Other debtors |
|
|
|
|
Prepayments |
|
|
|
|
Accrued income |
|
|
|
|
Income tax asset |
|
|
|
|
|
|
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
Cash and cash equivalents |
|
2025 |
2024 |
|
|
Cash on hand |
|
|
|
Cash at bank |
- |
|
|
Short-term deposits |
|
|
|
|
|
|
|
Bank overdrafts |
( |
- |
|
Cash and cash equivalents in statement of cash flows |
(125,934) |
821,297 |
|
Creditors |
|
Note |
2025 |
2024 |
|
|
Due within one year |
|||
|
Loans and borrowings |
|
|
|
|
Trade creditors |
|
|
|
|
Amounts due to related parties |
|
|
|
|
Social security and other taxes |
|
|
|
|
Outstanding defined contribution pension costs |
|
|
|
|
Other payables |
|
|
|
|
Accruals |
|
|
|
|
|
|
||
|
Due after one year |
|||
|
Loans and borrowings |
|
|
The bank borrowings are secured by First Legal Charges over some of the company's freehold properties and by a Debenture incorporating a fixed and floating charge over those and future assets of the company.
The hire purchase liability is secured against the assets to which it relates.
The bank loans consist of a £64,690,000 five year term loan at 1.75% over SONIA, £7,500,000 flexible business loan, £3,000,000 revolving credit facility, and a £5,000,000 flexible business loan.
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
Provisions for liabilities |
|
Deferred tax |
Total |
|
|
At 1 November 2024 |
|
|
|
Increase (decrease) in existing provisions |
|
|
|
At 31 October 2025 |
|
|
|
|
||
|
Pension and other schemes |
Defined contribution pension scheme
The company operates a defined contribution pension scheme. The pension cost charge for the year represents contributions payable by the company to the scheme and amounted to £
Contributions totalling £
|
Share capital |
Allotted, called up and fully paid shares
|
2025 |
2024 |
|||
|
No. |
£ |
No. |
£ |
|
|
|
|
1,800 |
|
1,800 |
|
|
|
1,777 |
|
1,777 |
|
|
|
2,423 |
|
2,423 |
|
|
|
|
|
|
|
Reserves |
Profit and loss account
This reserve records retained earnings and accumulated losses.
The changes to each component of equity resulting from items of other comprehensive income for the prior year were as follows:
|
Revaluation reserve |
Total |
|
|
Surplus/deficit on revaluation of other assets |
|
|
|
|
||
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
Loans and borrowings |
Non-current loans and borrowings
|
2025 |
2024 |
|
|
Bank borrowings |
|
|
|
Finance lease liabilities |
|
|
|
|
|
|
Current loans and borrowings
|
2025 |
2024 |
|
|
Bank borrowings |
- |
|
|
Bank overdrafts |
|
- |
|
Finance lease liabilities |
|
|
|
|
|
|
|
Commitments |
Capital commitments
The total amount contracted for but not provided in the financial statements was £
|
Related party transactions |
Summary of transactions with parent
During the year, the company received advertising services from John Fowler Holdings Limited, its parent company. The net value of payments to the company was £4,109,368 (2024: £3,494,309). The balance outstanding at the year end was £1,727,298 (2024: £1,727,298).
Summary of transactions with other related parties
During the year, the company rented gaming machines from Electrotec Solutions Ltd, a company owned by J M W Steer-Fowler. The net value of purchases invoiced to the company was £401,453 (2024: £276,552). The balance due by the company at the year end was £4,964 (2024: £nil).
Notes to the Financial Statements for the Year Ended 31 October 2025 (continued)
|
Parent and ultimate parent undertaking |
The company's immediate and ultimate parent is John Fowler Holdings Limited, incorporated in England & Wales, which is owned and controlled by Dr J M W Steer-Fowler.
The parent entity produces publicly available financial statements, and is the entity in which these financial statements are consolidated. The registered address of the immediate parent is Liberty Court, Roundswell Business Park, Barnstaple, Devon, United Kingdom, EX31 3TL.