Registrar

Registration number: 08159289

What House Digital Limited

Contents

Company Information	1
Balance Sheet	2
Notes to the Unaudited Financial Statements	3 to 9

What House Digital Limited

Company Information

Directors

D R Hill I Cunningham D A Smith R Bates

Company secretary

D R Hill

Registered office

128 City Road London England EC1V 2NX

Bankers

National Westminster Bank PLC Chatham Customer Service Centre Western Avenue Chatham Maritime Chatham Kent ME4 4RT

Accountants

Lambert Chapman LLP Chartered accountants 3 Warners Mill Silks Way Braintree Essex CM7 3GB

What House Digital Limited

(Registration number: 08159289)
Balance Sheet as at 30 April 2025

	Note	2025 £	2024 £
Fixed assets
Intangible assets	4	36,291	41,354
Tangible assets	5	356,460	341,621
		392,751	382,975
Current assets
Debtors	6	243,956	386,201
Cash at bank and in hand		19	7
		243,975	386,208
Creditors: Amounts falling due within one year	7	(150,349)	(255,188)
Net current assets		93,626	131,020
Total assets less current liabilities		486,377	513,995
Creditors: Amounts falling due after more than one year	7	(2,493,333)	(2,410,783)
Net liabilities		(2,006,956)	(1,896,788)
Capital and reserves
Called up share capital	8	6,274	6,274
Share premium reserve		542,707	542,707
Retained earnings		(2,555,937)	(2,445,769)
Shareholders' deficit		(2,006,956)	(1,896,788)

For the financial year ending 30 April 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

•	The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and
•	The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the Board on 30 July 2026 and signed on its behalf by:
 

D R Hill
Company secretary and director

What House Digital Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025

1	General information

The company is a private company limited by share capital, incorporated in England & Wales.

The address of its registered office and principle place of business is: 128 City Road, London, EC1V 2NX, England.

These financial statements were authorised for issue by the Board on 30 July 2026.

2	Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention.

These financial statements are presented in Sterling (£), which is the company's functional currency.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of magazines and ad space in the ordinary course of the company’s activities. Turnover is shown net of value added tax, returns, rebates and discounts.

The company recognises revenue when:
- the amount of revenue can be reliably measured;
- it is probable that future economic benefits will flow to the entity;
- and specific criteria have been met for each of the company's activities.

Tax

Current Tax is recognised in the profit and loss account, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Deferred tax is recognised on temporary material differences arising between the tax bases of assets and liabilities and their carrying amounts in the financial statements and on unused tax losses or tax credits in the company. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.

What House Digital Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025

Tangible assets

Tangible assets are stated in the statement of financial position at cost, less any subsequent accumulated depreciation.

Depreciation

Depreciation is charged so as to write off the cost or valuation of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class	Depreciation method and rate
Website development	15 years straight line

Goodwill

Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is held in the currency of the acquired entity and revalued to the closing rate at each reporting period date. Goodwill is amortised over its useful life, which shall not exceed ten years if a reliable estimate of the useful life cannot be made.

Development costs

Research expenditure is written off in the period in which it is incurred. Development expenditure incurred is capitalised as an intangible asset only when it is technically feasible to complete the intangible asset so that it will be available for use or sale; there is the intention to complete the intangible asset and use or sell it; there is the ability to use or sell the intangible asset; the use or sale of the intangible asset will generate probable future economic benefits; there are adequate technical, financial and other resources available to complete the development and to use or sell the intangible asset; and the expenditure attributable to the intangible asset during its development can be measured reliably. Expenditure that does not meet the above criteria is expensed as incurred.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class	Amortisation method and rate
Goodwill	20 years straight line

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

What House Digital Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the Profit and Loss Account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Share capital

Ordinary shares are classified as equity.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3	Staff numbers

The average number of persons employed by the company (including directors) during the year, was 7 (2024 - 11).

4	Intangible assets

	Goodwill  £	Total £
Cost or valuation
At 1 May 2024	101,269	101,269
At 30 April 2025	101,269	101,269
Amortisation
At 1 May 2024	59,915	59,915
Amortisation charge	5,063	5,063
At 30 April 2025	64,978	64,978
Carrying amount
At 30 April 2025	36,291	36,291
At 30 April 2024	41,354	41,354

What House Digital Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025

5	Tangible assets

	Website development £	Total £
Cost or valuation
At 1 May 2024	849,479	849,479
Additions	71,500	71,500
At 30 April 2025	920,979	920,979
Depreciation
At 1 May 2024	507,858	507,858
Charge for the year	56,661	56,661
At 30 April 2025	564,519	564,519
Carrying amount
At 30 April 2025	356,460	356,460
At 30 April 2024	341,621	341,621

6

Debtors

	Note	2025 £	2024 £
Trade debtors		13,152	43,726
Directors loan account	10	4,756	4,756
Other debtors		119,969	337,344
Prepayments		106,079	375
		243,956	386,201

What House Digital Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025

7

Creditors

Creditors: amounts falling due within one year

	Note	2025 £	2024 £
Due within one year
Loans and borrowings	9	17,333	16,000
Trade creditors		35,196	49,896
Taxation and social security		89,218	177,595
Other creditors		1,413	5,547
Accruals and deferred income		7,189	6,150
		150,349	255,188

In the prior year, the company has given security to Time Invoice Finance Limited (Formerly GENER8 Finance Limited) for a factoring agreement provided to Globespan Media Limited and, at the balance sheet date, the amount owed was £351,500 (2024 - £351,500).

Creditors: amounts falling due after more than one year

	Note	2025 £	2024 £
Due after one year
Loans and borrowings	9	2,493,333	2,410,783

8	Share capital

Allotted, called up and fully paid shares

	2025		2024
	No.	£	No.	£
Ordinary of £0.01 each	627,362	6,274	627,362	6,274

What House Digital Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025

9	Loans and borrowings

Current loans and borrowings

	2025 £	2024 £
Bank borrowings	17,333	16,000

Non-current loans and borrowings

	2025 £	2024 £
Bank borrowings	5,334	21,333
Other borrowings	2,487,999	2,389,450
	2,493,333	2,410,783

10	Related party transactions

Transactions with directors

2025	At 1 May 2024 £	At 30 April 2025 £
Directors loan transactions	4,756	4,756
	-	-
	4,756	4,756

2024	At 1 May 2023 £	At 30 April 2024 £
Directors loan transactions	4,756	4,756
	4,756	4,756

The directors loan account is unsecured, interest free and repayable on demand.

Expenditure with and payables to related parties

2025	Other related parties £
Marketing and salary costs recharged	511,078
Amounts payable to related party	2,487,999

What House Digital Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025

2024	Other related parties £
Marketing and salary costs recharged	763,019
Amounts payable to related party	2,389,449

Income and receivables from related parties

2025	Other related parties £
Sales recharged	122,018

2024	Other related parties £
Sales recharged	1,214,021