Company No: 11610554 (England and Wales)

Contents

• Company Information
• Balance Sheet
• Notes to the Financial Statements

DIRECTOR

Mark Reason

REGISTERED OFFICE	Ground Floor Keble House
	Southernhay Gardens
	Exeter
	EX1 1NT
	United Kingdom

COMPANY NUMBER

11610554 (England and Wales)

ACCOUNTANT	Gravita Western Limited
	Keble House
	Southernhay Gardens
	Exeter
	EX1 1NT
	United Kingdom

	Note	2025		2024
		£		£
Fixed assets
Intangible assets	3	2,361		4,811
Tangible assets	4	95,816		90,171
Investment property	5	1,003,708		981,635
		1,101,885		1,076,617
Current assets
Debtors	6	418,890		294,454
Cash at bank and in hand	7	307,649		277,291
		726,539		571,745
Creditors: amounts falling due within one year	8	( 463,415)		( 265,094)
Net current assets		263,124		306,651
Total assets less current liabilities		1,365,009		1,383,268
Creditors: amounts falling due after more than one year	9	( 556,836)		( 611,709)
Provision for liabilities	10	0		( 6,100)
Net assets		808,173		765,459
Capital and reserves
Called-up share capital		1		1
Profit and loss account		808,172		765,458
Total shareholder's funds		808,173		765,459

For the financial year ending 31 October 2025 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

• The member has not required the Company to obtain an audit of its financial statements for the financial year in accordance with section 476;
• The director acknowledges their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements; and
• These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime and a copy of the Profit and Loss Account has not been delivered.

The financial statements of Simple Media And Advertising Ltd (registered number: 11610554) were approved and authorised for issue by the Director on 31 July 2026. They were signed on its behalf by:

Mark Reason Director

1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Simple Media And Advertising Ltd (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is Ground Floor Keble House, Southernhay Gardens, Exeter, EX1 1NT, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include the revaluation of freehold properties and to include investment properties and certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Going concern

At the time of approving the financial statements, the director has a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the director continues to adopt the going concern basis of accounting in preparing the financial statements.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer. Turnover from the supply of services represents the value of services provided under contracts to the extent that there is a right to consideration and is recorded at the fair value of the consideration received or receivable. Where a contract has only been partially completed at the Balance Sheet date turnover represents the fair value of the service provided to date based on the stage of completion of the contract activity at the Balance Sheet date. Where payments are received from customers in advance of services provided, the amounts are recorded as deferred income and included as part of creditors due within one year.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit.

Intangible assets

Intangible assets are stated at cost or valuation, net of amortisation and any provision for impairment. Amortisation is provided on all intangible assets at rates to write off the cost or valuation of each asset over its expected useful life as follows:

Other intangible assets

5 years straight line

Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Vehicles	25 % reducing balance
Office equipment	25 % reducing balance
Computer equipment	33 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Balance Sheet date. If there is objective evidence of impairment, an impairment loss is recognised in the Profit and Loss Account as described below.

Investment property

Investment property is initially recognised at cost, which includes the purchase cost and any directly attributable expenditure. Subsequently it is measured at fair value at each reporting date with changes in fair value recognised in profit or loss. Deferred taxation is provided on these gains at the rate expected to apply when the property is sold.

The fair value is determined annually by the director, on an open market value for existing use basis.

Provisions

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past event, it is probable that the Company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the Balance Sheet date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows (when the effect of the time value of money is material).

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.

2. Employees

	2025		2024
	Number		Number
Monthly average number of persons employed by the Company during the year, including the director	11		11

3. Intangible assets

	Other intangible assets		Total
	£		£
Cost
At 01 November 2024	12,250		12,250
At 31 October 2025	12,250		12,250
Accumulated amortisation
At 01 November 2024	7,439		7,439
Charge for the financial year	2,450		2,450
At 31 October 2025	9,889		9,889
Net book value
At 31 October 2025	2,361		2,361
At 31 October 2024	4,811		4,811

4. Tangible assets

	Vehicles		Office equipment		Computer equipment		Total
	£		£		£		£
Cost
At 01 November 2024	104,990		14,497		48,395		167,882
Additions	0		28,657		7,255		35,912
At 31 October 2025	104,990		43,154		55,650		203,794
Accumulated depreciation
At 01 November 2024	31,169		5,547		40,995		77,711
Charge for the financial year	18,457		4,876		6,935		30,268
At 31 October 2025	49,627		10,423		47,928		107,978
Net book value
At 31 October 2025	55,363		32,731		7,722		95,816
At 31 October 2024	73,821		8,950		7,400		90,171

5. Investment property

	Investment property
	£
Valuation
As at 01 November 2024	981,635
Additions	22,073
As at 31 October 2025	1,003,708

6. Debtors

	2025		2024
	£		£
Trade debtors	327,566		222,232
Other debtors	91,324		72,222
	418,890		294,454

7. Cash and cash equivalents

	2025		2024
	£		£
Cash at bank and in hand	307,649		277,291

8. Creditors: amounts falling due within one year

	2025		2024
	£		£
Bank loans	38,111		34,310
Trade creditors	198,513		88,402
Taxation and social security	193,646		120,187
Obligations under finance leases and hire purchase contracts	16,142		15,714
Other creditors	17,003		6,481
	463,415		265,094

9. Creditors: amounts falling due after more than one year

	2025		2024
	£		£
Bank loans (secured)	522,965		561,696
Obligations under finance leases and hire purchase contracts (secured)	33,871		50,013
	556,836		611,709

10. Deferred tax

	2025		2024
	£		£
At the beginning of financial year	( 6,100)		0
(Charged)/credited to the Profit and Loss Account	( 3,980)		3,761
At the end of financial year	( 10,080)		( 6,100)