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REGISTERED NUMBER: 08777137 (England and Wales)

| FINANCIAL STATEMENTS |

| FOR THE YEAR ENDED 31 JANUARY 2025 |

| FOR |

| DECIBEL INSIGHT LIMITED |

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

CONTENTS OF THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 JANUARY 2025

Page |

| Company Information | 1 |

| Balance Sheet | 2 |

| Notes to the Financial Statements | 3 |

DECIBEL INSIGHT LIMITED

COMPANY INFORMATION

FOR THE YEAR ENDED 31 JANUARY 2025

| DIRECTORS: | T F Poulk

| B J Brukx

| SECRETARY: | Oakwood Corporate Secretary Limited

| REGISTERED OFFICE: | 3rd Floor 1 Ashley Road

| Altrincham

| Cheshire

| WA14 2DT

| REGISTERED NUMBER: | 08777137 (England and Wales)

| AUDITORS: | Oury Clark Chartered Accountants

| Statutory Auditors

| Herschel House

| 58 Herschel Street

| Slough

| Berkshire

| SL1 1PG

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

BALANCE SHEET

31 JANUARY 2025

| 31.1.25 |  | 31.1.24

| Notes | £ | £ |

CURRENT ASSETS

Debtors | 4 | 4,205,391 |  | 1,025,363 |  |

Cash at bank | 20,465 |  | 287,734 |  |

4,225,856 |  | 1,313,097 |  |

CREDITORS

Amounts falling due within one year | 5 | 38,709,229 |  | 37,247,866 |  |

NET CURRENT LIABILITIES | (34,483,373 | ) | (35,934,769 | ) |

TOTAL ASSETS LESS CURRENT LIABILITIES | (34,483,373 | ) | (35,934,769 | ) |

CAPITAL AND RESERVES

Called up share capital | 6 | 1 |  | 1 |  |

Retained earnings | (34,483,374 | ) | (35,934,770 | ) |

SHAREHOLDERS' FUNDS | (34,483,373 | ) | (35,934,769 | ) |

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 29 July 2026 and were signed on its behalf by:

T F Poulk - Director

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 JANUARY 2025

1. | STATUTORY INFORMATION

| Decibel Insight Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. | ACCOUNTING POLICIES

| Basis of preparing the financial statements

| These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

| Going Concern

| The financial statements have been prepared on a going concern basis as Medallia, Inc, an intermediate parent company, will continue to support the Company for a period of at least twelve months and one day from the date the audit report attached to these financial statements is signed.

| Related party exemption

| The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

| Turnover

| Turnover is measured at the fair value of the consideration or receivable, net of discounts and value added taxes. Turnover includes revenue earned from rendering services. Revenue is recognised over the life of the contracts. Where services have been invoiced but not yet performed, deferred revenue is accounted for within the financial statements.

| Turnover also includes a royalty revenue in consideration for the licence granted to an ultimate parent company. This revenue is recognised by applying a margin to sales made by the parent company using the licence as and when the parent company recognises said revenue.

| Taxation

| Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

| Current or deferred taxation assets and liabilities are not discounted.

| Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

| Deferred tax

| Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

| Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

| Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

| Foreign currencies

| Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

NOTES TO THE FINANCIAL STATEMENTS - continued

FOR THE YEAR ENDED 31 JANUARY 2025

2. | ACCOUNTING POLICIES - continued

| Hire purchase and leasing commitments

| Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

| Financial instruments

| Basic financial instruments as covered by Section 11 of FRS102 are measured at amortised cost. The company does not have any other financial instruments as covered by Section 12 of FRS102.

3. | EMPLOYEES AND DIRECTORS

| The average number of employees during the year was NIL (2024 - NIL).

4. | DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |

| 31.1.25 |  | 31.1.24

£ | £ |

| Amounts owed by group undertakings | 4,201,156 |  | 1,024,537 |  |

| Other debtors | 4,235 |  | 826 |  |

4,205,391 |  | 1,025,363 |  |

| Amounts due from group undertakings included a loan due from Decibel GmbH. The balance of £737,844 has been written off to profit and loss as the debtor company is now in liquidation and the debt is deemed irrecoverable.

5. | CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |

| 31.1.25 |  | 31.1.24

£ | £ |

| Amounts owed to group undertakings | 38,688,104 |  | 37,091,717 |  |

| Other creditors & accruals | 21,125 |  | 156,149 |  |

38,709,229 |  | 37,247,866 |  |

6. | CALLED UP SHARE CAPITAL

| Allotted, issued and fully paid:

| Number: | Class: | Nominal | 31.1.25 |  | 31.1.24

| value: | £ | £ |

| 1 | Ordinary | £1 | 1 |  | 1 |  |

7. | DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

| The Report of the Auditors was unqualified.

| Emma Crowley (Senior Statutory Auditor)

| for and on behalf of Oury Clark Chartered Accountants

| We would like to draw your attention to the following statement contained within our audit report as included within the full financial statements:-

| "Use of our report

| This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed."

DECIBEL INSIGHT LIMITED (REGISTERED NUMBER: 08777137)

NOTES TO THE FINANCIAL STATEMENTS - continued

FOR THE YEAR ENDED 31 JANUARY 2025

8. | ULTIMATE CONTROLLING PARTY

| The immediate parent company is Decibel Group London Limited, a company incorporated in England and Wales. The registered office is 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT.

| The smallest and largest group to consolidate the results and financial position of the company is Medallia, Inc., a company incorporated in the United States. Copies of the Medallia, Inc. financial statements are not publicly available. The registered office is Corporation Service Company 251 Little Falls Drive, Wilmington, DE 19808 USA.

| The directors believe there is no ultimate controlling party.