Caseware UK (AP4) 2025.0.111 2025.0.111 2025-12-31 2025-12-31 5 2025-01-01 false 5 No description of principal activity true true The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.false 04387708 2025-01-01 2025-12-31 04387708 2024-01-01 2024-12-31 04387708 2025-12-31 04387708 2024-12-31 04387708 c:Director4 2025-01-01 2025-12-31 04387708 d:OfficeEquipment 2025-01-01 2025-12-31 04387708 d:OfficeEquipment 2025-12-31 04387708 d:OfficeEquipment 2024-12-31 04387708 d:OfficeEquipment d:OwnedOrFreeholdAssets 2025-01-01 2025-12-31 04387708 d:CopyrightsPatentsTrademarksServiceOperatingRights 2025-12-31 04387708 d:CopyrightsPatentsTrademarksServiceOperatingRights 2024-12-31 04387708 d:CurrentFinancialInstruments 2025-12-31 04387708 d:CurrentFinancialInstruments 2024-12-31 04387708 d:CurrentFinancialInstruments d:WithinOneYear 2025-12-31 04387708 d:CurrentFinancialInstruments d:WithinOneYear 2024-12-31 04387708 d:RetainedEarningsAccumulatedLosses 2025-12-31 04387708 d:RetainedEarningsAccumulatedLosses 2024-12-31 04387708 c:FRS102 2025-01-01 2025-12-31 04387708 c:AuditExempt-NoAccountantsReport 2025-01-01 2025-12-31 04387708 c:FullAccounts 2025-01-01 2025-12-31 04387708 c:CompanyLimitedByGuarantee 2025-01-01 2025-12-31 04387708 d:CopyrightsPatentsTrademarksServiceOperatingRights d:InternallyGeneratedIntangibleAssets 2025-01-01 2025-12-31 04387708 d:CopyrightsPatentsTrademarksServiceOperatingRights d:OwnedIntangibleAssets 2025-01-01 2025-12-31 04387708 e:PoundSterling 2025-01-01 2025-12-31 iso4217:GBP xbrli:pure

Registered number: 04387708
| UNAUDITED FINANCIAL STATEMENTS
| FOR THE YEAR ENDED 31 DECEMBER 2025
| MEDIA SMART UK LIMITED (A Company Limited by Guarantee)
MEDIA SMART UK LIMITED (A Company Limited by Guarantee) REGISTERED NUMBER:04387708 |  |
BALANCE SHEET AS AT 31 DECEMBER 2025
|  | 2025 |  | 2024
Note |  | £ |  | £
Fixed assets |  |  |  |  |
Intangible assets | 4 |  | 5,419 |  | -
Tangible assets | 5 |  | 945 |  | 179
|  |  | 6,364 |  | 179
Current assets |  |  |  |  |
Debtors: amounts falling due within one year | 6 | 65,402 |  | 42,551 |
Cash at bank and in hand |  | 98,513 |  | 161,435 |
|  | 163,915 |  | 203,986 |
Creditors: amounts falling due within one year | 7 | (153,130) |  | (166,699) |
Net current assets |  |  | 10,785 |  | 37,287
Total assets less current liabilities |  |  | 17,149 |  | 37,466
Net assets |  |  | 17,149 |  | 37,466
Capital and reserves |  |  |  |  |
Profit and loss account |  |  | 17,149 |  | 37,466
|  |  | 17,149 |  | 37,466
The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006. The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements. The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities. The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime. The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
................................................ S W J Woodford
Director
Date: 14 July 2026
The notes on pages 2 to 5 form part of these financial statements. Page 1
MEDIA SMART UK LIMITED (A Company Limited by Guarantee) |  |
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2025
1. | General information
The directors have pleasure in presenting their report and financial statements for the year ended 31 December 2025. 2.Accounting policies
| 2.1 | Basis of preparation of financial statements
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view. The following principal accounting policies have been applied:
| 2.2 | Going concern
Media Smart has successfully transitioned as a subsidiary within the Advertising Association group, benefiting from enhanced commercial support for member recruitment and operational development. The company achieved a £20k defecit in 2025 despite being budgeted to breakeven. However, the organisation maintains flexibility to manage costs effectively as required, supported by its integration within the AA group structure. The company continues to attract new members and benefits from established educational partnerships, providing a stable operational foundation. Current financial planning indicates sufficient resources and support mechanisms to sustain operations for the next 12 months, with no material concerns regarding Media Smart's capacity to continue as a going concern.
| 2.3 | Revenue
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. Turnover represents funding for the period receivable from members. Funding is invoiced on renewal and credited to the income and expenditure account in the financial year to which it relates and adjusted for accrued and deferred income.
| 2.4 | Intangible assets
Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses. All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
| 2.5 | Tangible fixed assets
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management. Page 2
MEDIA SMART UK LIMITED (A Company Limited by Guarantee) |  |
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2025 2.Accounting policies (continued)
| 2.5 | Tangible fixed assets (continued)
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method. Depreciation is provided on the following basis:
|  |  |  | Office equipment | - | 3 years
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date. Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
| 2.6 | Creditors
Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.
3. | Employees
| The average monthly number of employees, including directors, during the year was 5 (2024 -5).
4. | Intangible assets
|  | Trademarks
|  | £
| Cost |
| Additions | 5,820
| At 31 December 2025 | 5,820
| Amortisation |
| Charge for the year on owned assets | 401
| At 31 December 2025 | 401
| Net book value |
| At 31 December 2025 | 5,419
| At 31 December 2024 | -
Page 3
MEDIA SMART UK LIMITED (A Company Limited by Guarantee) |  |
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2025
5. | Tangible fixed assets
|  | Office equipment
|  | £
| Cost or valuation |
| At 1 January 2025 | 1,540
| Additions | 1,338
| At 31 December 2025 | 2,878
| Depreciation |
| At 1 January 2025 | 1,361
| Charge for the year on owned assets | 572
| At 31 December 2025 | 1,933
| Net book value |
| At 31 December 2025 | 945
| At 31 December 2024 | 179
6. | Debtors
|  |  |  |  | 2025 | 2024
|  |  |  |  | £ | £
| Trade debtors | 56,100 | 31,612
| Prepayments and accrued income | 9,302 | 10,939
|  | 65,402 | 42,551
Page 4
MEDIA SMART UK LIMITED (A Company Limited by Guarantee) |  |
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2025
7. | Creditors: Amounts falling due within one year
|  |  |  |  | 2025 | 2024
|  |  |  |  | £ | £
| Trade creditors | 18,074 | 73,871
| Amounts owed to group undertakings | 46,025 | -
| Corporation tax | 65 | 65
| Other taxation and social security | 10,415 | 22,888
| Accruals and deferred income | 78,551 | 69,875
|  | 153,130 | 166,699
8. | Company status
The company is a private company limited by guarantee and consequently does not have share capital. Each of the members is liable to contribute an amount not exceeding £1 towards the assets of the company in the event of liquidation.
9. | Ultimate controlling party
The company is deemed to be under the joint control of its members. The members consider there to be no ultimate controlling party.
Page 5