Company registration number 05720362 (England and Wales)
NOVA MARKETING LIMITED
ANNUAL REPORT AND GROUP FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
NOVA MARKETING LIMITED
COMPANY INFORMATION
Directors
Sir B Foster
E M Wilkins
P J Mather
P B Foster
Secretary
L Baker
Company number
05720362
Registered office
Tyne Bridge House
Bottle Bank
Gateshead
Tyne And Wear
NE8 2AR
Auditor
Sumer Auditco Limited
Unit 2
Gosforth Park Avenue
Newcastle upon Tyne
NE12 8EG
Bankers
Lloyds Bank Plc
15-21 Northumberland Street
Monument Mall
Newcastle upon Tyne
NE1 7DE
NOVA MARKETING LIMITED
CONTENTS
Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditor's report
5 - 7
Profit and loss account
8
Group statement of comprehensive income
9
Group balance sheet
10
Company balance sheet
11
Group statement of changes in equity
12
Company statement of changes in equity
13
Group statement of cash flows
14
Notes to the financial statements
15 - 30
NOVA MARKETING LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025
- 1 -

The directors present the strategic report for the year ended 31 December 2025.

Principal activities

The principal activity of the group is event development and organisation, TV production, marketing and rights management.

Fair review of the business

2025 saw another successful result from the Group with continued growth across events, TV production and Elite Athletics, through the Group’s JV, Athletic Ventures.

The Directors made the decision to reorganise the statutory reporting of the Group, the former Nova International Limited was renamed The Great Run Company Limited and Nova Marketing Consultancy Limited was renamed FilmNova Limited. It was the view of the Directors that this reorganisation more accurately reflected the activity which was taking place within the Companies and provided more transparency for users of the accounts.

The Great Run Company has continued to benefit from the ongoing interest in running events and we have seen strong year on year increases in our attendances across all our events, for all ages. 2025 saw the Company deliver its biggest ever Great North Run weekend, with record finishers in the Great North 5k, the Great North Junior and Mini events and the Great North Run. We have continued to grow the footprint of the weekend establishing a fringe programme of events including lectures, podcasts and local corporate events.

This growth has been reflected elsewhere across our portfolio of events with increased numbers of participants across all of the cities in which we operate across the UK.

The success of events has not been restricted to road racing events, we have also seen increases in our trail events which are delivered as part of our Adventure Division. As part of our continued focus on trail events, the Great Run Company has taken a minority stake in Wild Deer Events Limited, a north east based trail event company with over 30 events, predominantly across the North of England. We look forward to working with the owners of Wild Deer over the coming years to grow the accessibility of trail running across the UK.

FilmNova’s live production portfolio continued to grow during the year, with eight international triathlon events delivered for the Professional Triathletes Organisation (PTO), the addition of four live boxing events for Channel 5, and the commencement of a three-year contract to produce live coverage of the Women’s FA Cup for Channel 4. UK’s Strongest Man returned to Channel 5 with two weekends of live programming, whilst FilmNova continued to deliver live coverage of the Great North Run and Great Manchester Run for the BBC as part of a new four-year agreement. The Company also completed the final year of its successful tenure as producer of The Boat Race for the BBC ahead of the event’s move to Channel 4 in 2026 and delivered the host broadcast of the London Diamond League for a second consecutive year. Alongside its live production activity, FilmNova produced a major documentary charting Torvill and Dean’s final tour before retirement and successfully delivered the first full year of a new three-season UEFA contract producing promotional content for its club competitions.

Post year end review

2026 saw a continuation of the participation pattern of 2025 with continued strong sales across all events. Early 2026 saw the launch of Run South London, a new half marathon which is a joint initiative with Merton Borough Council.

The first half of 2026 also saw a concentration of work in Athletic Ventures, which will culminate in the delivery of the European Athletics Championships in Birmingham in August 2026.

2026 for Filmnova saw the end of the PTO contract which has had an impact on revenue levels. The Company has been proactive by investing in resource to develop a strong pipeline of work going forwards. The Directors remain confident in the underlying strength of the business, its reputation for delivering high-quality live and non-live productions, and the opportunities available to secure replacement revenues and support future long-term growth.

The Group has continued to invest in resource across both the Great Run Company and Filmnova reflecting the increased activity across the group in 2025 and 2026. The Directors are confident that the Group is sufficiently positioned to maximise the opportunities which exist in both mass participation and TV Production.

NOVA MARKETING LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 2 -
Key performance indicators

The directors consider operating profit margin and EBITDA (earnings before interest, tax, depreciation, amortisation) to be the key measures of the Group's performance.

- Operating profit margin has increased in the year, from 13.1% to 14.7%.

- EBITDA for the period was £3,686,271 (2024 - £3,079,235).

The Group’s net asset position has increased to £7,024,026 (2024 - £5,100,404).

Principal risks and uncertainties

The group's principal financial instruments comprise cash and cash equivalents. Other financial assets and liabilities, such as trade debtors, trade creditors and related party balances, arise directly from the group's operating activities.

The main risks associated with the group's financial assets and liabilities are set out below. The group does not undertake any hedging activity.

Interest rate risk

The group invests surplus cash in fixed and floating interest deposit accounts. Therefore financial assets, interest income and cash flows can be affected by movements in interest rates. However, the directors do not consider there to be any significant exposure.

Price risk

There is no significant exposure to changes in the carrying value of financial liabilities.

Credit risk

The group's policy is aimed at minimising such losses, and requires that deferred terms are granted only to customers who demonstrate an appropriate payment history and satisfy creditworthiness procedures. Individual exposures and overdue debts are monitored with customers subject to credit limits to ensure that the group's exposure to bad debts is not significant.

Liquidity risk

The group aims to mitigate liquidity risk by managing cash generated by its operations. Capital expenditure is approved by the directors and flexibility is maintained by retaining surplus cash in readily accessible bank accounts.

Foreign currency risk

The group's principal transactions in foreign currency arise directly from the group's operating activities. As a result, the group's cash flows arising from these transactions can be affected by movements in the Euro and Dollar exchange rates. No hedging activity is undertaken to mitigate this risk as it is not considered to be significant.

On behalf of the board

E M Wilkins
Director
05 August 2026
NOVA MARKETING LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025
- 3 -

The directors present their annual report and financial statements for the year ended 31 December 2025.

Results and dividends

The results for the year are set out on page 8.

Ordinary dividends were paid amounting to £1,203,430. The directors do not recommend payment of a further dividend.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

Sir B Foster
E M Wilkins
P J Mather
P B Foster
Future developments

The directors aim to maintain the management policies which have resulted in the group's continued growth over the last few years.

Auditor

In accordance with the company's articles, a resolution proposing that Sumer Auditco Limited be reappointed as auditor of the group will be put at a General Meeting.

Statement of directors' responsibilities

The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law, the directors have prepared the group and parent company financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and parent company, and of the profit or loss of the group for that period.

In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;

- make judgements and accounting estimates that are reasonable and prudent;

- state whether applicable U nited K ingdom Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements; and

- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and parent company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and parent company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and parent company, and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and parent company, and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Strategic report

The true group has chosen in accordance with Companies Act 2006, s. 414C(11) to set out in the group's strategic report information required by Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, Sch. 7 to be contained in the directors' report. It has done so in respect of the exposure of the company and it's subsidiary undertakings included in the consolidation to price risk, credit risk and liquidity risk.

NOVA MARKETING LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 4 -
Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the group’s auditors are unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the group’s auditors are aware of that information.

On behalf of the board
E M Wilkins
Director
05 August 2026
NOVA MARKETING LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF NOVA MARKETING LIMITED
- 5 -
Opinion

We have audited the financial statements of Nova Marketing Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2025 which comprise the group profit and loss account, the group statement of comprehensive income, the group balance sheet, the company balance sheet, the group statement of changes in equity, the company statement of changes in equity, the group statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

- give a true and fair view of the state of the group's and the parent company's affairs as at 31 December 2025 and of the group's profit for the year then ended;

- have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

- have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

- T he information given in the strategic report and the directors' r eport for the financial year for which the financial statements are prepared is consistent with the financial statements; and

- The strategic report and the directors' report have been prepared in accordance with applicable legal requirements.

NOVA MARKETING LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF NOVA MARKETING LIMITED
- 6 -
Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identifie d material misstatements in the strategic report or the directors' r eport.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or

- the parent company financial statements are not in agreement with the accounting records and returns; or

- certain disclosures of directors' remuneration specified by law are not made; or

- we have not received all the information and explanations we require for our audit.

Responsibilities of directors

As explained more fully in the directors' r esponsibilities s tatement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the group's and parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or parent company or to cease operations, or have no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

NOVA MARKETING LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF NOVA MARKETING LIMITED
- 7 -
Capability of the audit in detecting irregularities, including fraud

Discussions with and enquiries of management and those charged with governance were held with a view to identifying those laws and regulations that could be expected to have a material impact on the financial statements. During the engagement team briefing, the outcomes of these discussions and enquiries were shared with the team, as well as consideration as to where and how fraud may occur in the entity.

The following laws and regulations were identified as being of significance to the entity:

- Those laws and regulations considered to have a direct effect on the financial statements including UK financial reporting standards, Company Law, Tax and Pensions legislation, and distributable profits legislation.

- Those laws and regulations for which non-compliance may be fundamental to the operating aspects of the business and therefore may have a material effect on the financial statements include environmental and health and safety legislation.

Audit procedures undertaken in response to the potential risks relating to irregularities (which include fraud and non-compliance with laws and regulations) comprised of: inquiries of management and those charged with governance as to whether the entity complies with such laws and regulations; enquiries with the same concerning any actual or potential litigation or claims; testing the appropriateness of journal entries; and the performance of analytical review to identify unexpected movements in account balances which may be indicative of fraud.

No instances of material non-compliance were identified. However, the likelihood of detecting irregularities, including fraud, is limited by the inherent difficulty in detecting irregularities, the effectiveness of the entity's controls, and the nature, timing and extent of the audit procedures performed. Irregularities that result from fraud might be inherently more difficult to detect than irregularities that result from error. As explained above, there is an unavoidable risk that material misstatements may not be detected, even though the audit has been planned and performed in accordance with ISAs (UK).

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the parent company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the parent company’s members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the parent company and the parent company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

6 August 2026
Paul Gainford (Senior Statutory Auditor)
For and on behalf of Sumer Auditco Limited, Statutory Auditor
Unit 2
Gosforth Park Avenue
Newcastle upon Tyne
NE12 8EG
06 August 2026
NOVA MARKETING LIMITED
GROUP PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED 31 DECEMBER 2025
- 8 -
2025
2024
Notes
£
£
Turnover
3
23,861,462
22,576,352
Cost of sales
(12,679,966)
(12,491,557)
Gross profit
11,181,496
10,084,795
Administrative expenses
(7,941,839)
(7,168,248)
Other operating income
310,040
44,332
Operating profit
4
3,549,697
2,960,879
Interest receivable and similar income
571,524
653,276
Interest payable and similar expenses
-
0
(248)
Profit before taxation
4,121,221
3,613,907
Tax on profit
8
(994,169)
(919,717)
Profit for the financial year
3,127,052
2,694,190
Profit for the financial year is all attributable to the owners of the parent company.
NOVA MARKETING LIMITED
GROUP STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2025
- 9 -
2025
2024
£
£
Profit for the year
3,127,052
2,694,190
Other comprehensive income
-
-
Total comprehensive income for the year
3,127,052
2,694,190
Total comprehensive income for the year is all attributable to the owners of the parent company.
NOVA MARKETING LIMITED
GROUP BALANCE SHEET
AS AT
31 DECEMBER 2025
31 December 2025
- 10 -
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
10
389,739
420,764
Tangible assets
11
168,558
181,041
558,297
601,805
Current assets
Debtors
15
3,979,505
6,384,479
Cash at bank and in hand
16,245,017
10,900,143
20,224,522
17,284,622
Creditors: amounts falling due within one year
16
(13,753,488)
(12,740,680)
Net current assets
6,471,034
4,543,942
Total assets less current liabilities
7,029,331
5,145,747
Provisions for liabilities
Deferred tax liability
17
5,305
45,343
(5,305)
(45,343)
Net assets
7,024,026
5,100,404
Capital and reserves
Called up share capital
19
83,890
83,890
Share premium account
56,045
56,045
Capital redemption reserve
37,006
37,006
Profit and loss reserves
6,847,085
4,923,463
Total equity
7,024,026
5,100,404
The financial statements were approved by the board of directors and authorised for issue on 05 August 2026 and are signed on its behalf by:
E M Wilkins
Director
Company registration number 05720362 (England and Wales)
NOVA MARKETING LIMITED
COMPANY BALANCE SHEET
AS AT 31 DECEMBER 2025
31 December 2025
- 11 -
2025
2024
Notes
£
£
£
£
Fixed assets
Investments
12
108,823
108,823
Current assets
Debtors
15
1,804,957
1,811,717
Cash at bank and in hand
6,760
-
0
1,811,717
1,811,717
Creditors: amounts falling due within one year
16
(1,740,000)
(1,740,000)
Net current assets
71,717
71,717
Net assets
180,540
180,540
Capital and reserves
Called up share capital
19
83,890
83,890
Share premium account
56,045
56,045
Capital redemption reserve
37,006
37,006
Profit and loss reserves
3,599
3,599
Total equity
180,540
180,540

As permitted by section 408 of the Companies Act 2006, the c ompany has not presented its own profit and loss account and related notes. The c ompany’s profit for the year was £1,203,430 (2024 - £5,600,000 profit).

The financial statements were approved by the board of directors and authorised for issue on 05 August 2026 and are signed on its behalf by:
E M Wilkins
Director
Company registration number 05720362 (England and Wales)
NOVA MARKETING LIMITED
GROUP STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025
- 12 -
Share capital
Share premium account
Capital redemption reserve
Profit and loss reserves
Total
Notes
£
£
£
£
£
Balance at 1 January 2024
108,890
56,045
12,006
7,829,273
8,006,214
Year ended 31 December 2024:
Profit and total comprehensive income
-
-
-
2,694,190
2,694,190
Dividends
9
-
-
-
(3,860,000)
(3,860,000)
Redemption of shares
19
-
-
-
-
25,000
Reduction of shares
19
(25,000)
-
25,000
(1,740,000)
(1,765,000)
Balance at 31 December 2024
83,890
56,045
37,006
4,923,463
5,100,404
Year ended 31 December 2025:
Profit and total comprehensive income
-
-
-
3,127,052
3,127,052
Dividends
9
-
-
-
(1,203,430)
(1,203,430)
Balance at 31 December 2025
83,890
56,045
37,006
6,847,085
7,024,026
NOVA MARKETING LIMITED
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025
- 13 -
Share capital
Share premium account
Capital redemption reserve
Profit and loss reserves
Total
Notes
£
£
£
£
£
Balance at 1 January 2024
108,890
56,045
12,006
3,599
180,540
Year ended 31 December 2024:
Profit and total comprehensive income for the year
-
-
-
5,600,000
5,600,000
Dividends
9
-
-
-
(3,860,000)
(3,860,000)
Reduction of shares
19
(25,000)
-
25,000
(1,740,000)
(1,740,000)
Balance at 31 December 2024
83,890
56,045
37,006
3,599
180,540
Year ended 31 December 2025:
Profit and total comprehensive income
-
-
-
1,203,430
1,203,430
Dividends
9
-
-
-
(1,203,430)
(1,203,430)
Balance at 31 December 2025
83,890
56,045
37,006
3,599
180,540
NOVA MARKETING LIMITED
GROUP STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2025
- 14 -
2025
2024
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
24
7,111,000
4,566,372
Interest paid
-
0
(248)
Income taxes paid
(1,041,154)
(610,652)
Net cash inflow from operating activities
6,069,846
3,955,472
Investing activities
Purchase of intangible assets
(11,650)
(403,028)
Proceeds from disposal of intangibles
11,651
-
Purchase of tangible fixed assets
(98,417)
(64,199)
Loss from disposal of tangible fixed assets
5,350
-
Interest received
571,524
653,276
Net cash generated from investing activities
478,458
186,049
Financing activities
Reduction of shares
-
0
(1,740,000)
Dividends paid to equity shareholders
(1,203,430)
(3,860,000)
Net cash used in financing activities
(1,203,430)
(5,600,000)
Net increase/(decrease) in cash and cash equivalents
5,344,874
(1,458,479)
Cash and cash equivalents at beginning of year
10,900,143
12,358,622
Cash and cash equivalents at end of year
16,245,017
10,900,143
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
- 15 -
1
Accounting policies
Company information

Nova Marketing Limited (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is Tyne Bridge House, Bottle Bank, Gateshead, Tyne And Wear, NE8 2AR.

The group consists of Nova Marketing Limited and all of its subsidiaries.

1.1
Basis of preparation

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary a mounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared on the historical cost convention.

Nova Marketing Limited, as an individual entity, meets the definition of a qualifying entity per FRS 102 and has taken advantage of the exemption available in paragraph 1.12 of FRS 102 from presenting a company-only statement of cash flows. These consolidated financial statements include a consolidated statement of cash flows which include the cash flows of Nova Marketing Limited.

As permitted by s408 Companies Act 2006, the company has not presented its own profit and loss account and related notes.

1.2
Business combinations

In the parent company financial statements, t he cost of a business combination is the fair value at the acquisition date of the assets given, equity instruments issued and liabilities incurred or assumed, plus costs directly attributable to the business combination. The excess of the cost of a business combination over the fair value of the identifiable assets, liabilities and contingent liabilities acquired is recognised as goodwill. The cost of the combination includes the estimated amount of contingent consideration that is probable and can be measured reliably, and is adjusted for changes in contingent consideration after the acquisition date. Provisional fair values recognised for business combinations in previous periods are adjusted retrospectively for final fair values determined in the 12 months following the acquisition date. I nvestments in subsidiaries, joint ventures and associates are accounted for at cost less impairment.

Deferred tax is recognised on differences between the value of assets (other than goodwill) and liabilities recognised in a business combination accounted for using the purchase method and the amounts that can be deducted or assessed for tax, considering the manner in which the carrying amount of the asset or liability is expected to be recovered or settled. The deferred tax recognised is adjusted against goodwill or negative goodwill.

1.3
Basis of consolidation

The consolidated group financial statements consist of the financial statements of the parent company Nova Marketing Limited together with all entities controlled by the parent company (its subsidiaries) and the group’s share of its interests in joint ventures and associates.

All financial statements are made up to 31 December 2025. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the g roup.

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 16 -

Subsidiaries are consolidated in the group’s financial statements from the date that control commences until the date that control ceases.

1.4
Going concern

A t the time of approving the financial statements, t he directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. Thus t he directors continue to adopt the going concern basis of accounting in preparing the financial statements.

1.5
Turnover

Revenue arises from events organisation and management, TV and film production, and marketing and promotion of events. Revenue is measured at the fair value of the consideration received or receivable and represents amounts for the sales of goods and services in the normal course of business, net of discounts and other sales-related taxes.

For events owned by the group, revenue is recognised in the month that the event is held. For events where the group is contracted, by a third party, to act in an event management or public relations capacity, revenue is released to the profit and loss account as activity progresses. Profit is only recognised when the event is completed.

Dividend income from investments is recognised when the shareholder's right to receive payment has been established.

Interest income is recognised when it is probable that the economic benefits will flow to the group and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by reference to the principal outstanding and the effective interest rate applicable.

1.6
Intangible fixed assets - goodwill

Goodwill represents the excess of the cost of acquisition of a business over the fair value of net assets acquired. It is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is considered to have a finite useful life and is amortised on a systematic basis over its expected life of 10 years.

1.7
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bas i s:

Website development
over 5 years straight line
Trademarks
over 5 - 30 years straight line
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 17 -
1.8
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Plant and machinery
over 3 to 10 years straight line
Fixtures, fittings & equipment
over 3 to 20 years straight line
Motor vehicles
over 4 years straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.9
Fixed asset investments

Interests in subsidiaries are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and a ny impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

Entities in which the group has a long term interest and shares control under a contractual arrangement are classified as jointly controlled entities.

1.10
Impairment of fixed assets

At each reporting end date, the group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any).

The carrying amount of the investments accounted for using the equity method is tested for impairment as a single asset. Any goodwill included in the carrying amount of the investment is not tested separately for impairment.

1.11
Financial instruments

The group has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the group's balance sheet when the group becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other debtors, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest m ethod unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 18 -
Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the group transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the group after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future paymen ts discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the group's contractual obligations expire or are discharged or cancelled.

1.12
Equity instruments

Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.

NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 19 -
1.13
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset if, and only if, there is a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.14
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received, if considered material to the financial statements.

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.15
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.16
Leases
As lessee

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the lease d asset are consumed.

NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 20 -
2
Judgements and key sources of estimation uncertainty

In the application of the group’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

Critical judgements

The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.

Assessing indicators of impairment

In assessing whether there have been any indicators of impairment in assets, the directors have considered both external and internal sources of information such as market conditions and experience of recoverability. There have been no indicators of impairments identified during the current financial year.

Key sources of estimation uncertainty
Determining residual values and useful economic lives of intangible assets and tangible fixed assets

The group depreciate intangible assets and tangible fixed assets over their estimated useful lives. The estimation of the useful lives of assets is based on historic performance as well as expectations about future use and therefore requires estimates and assumptions to be applied by management.

Judgement is applied by management when determining the residual values for intangible assets and tangible fixed assets. When determining the residual value management aim to assess the amount that the group would currently obtain for the disposal of the asset expected at the end of its useful life.

The group has revised the estimated useful lives of its trademarks. Per management assessment, the useful economic life is considered to be 30 years, which will be recognised on the straight line basis. The amortisation charge in the current year is £17,778.

The carrying amount of intangible assets at the reporting end date was £389,740 (2024 - £420,764) and carrying amount of tangible fixed assets at the reporting end date was £168,558 (2024 - £181,041).

3
Turnover and other revenue

An analysis of the group's turnover is as follows:

2025
2024
£
£
Turnover analysed by class of business
Event organisation
13,066,484
11,420,012
Event Marketing
4,466,576
4,573,652
TV and film production
6,328,402
6,582,688
23,861,462
22,576,352
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
3
Turnover and other revenue
(Continued)
- 21 -
2025
2024
£
£
Turnover analysed by geographical market
United Kingdom
19,372,534
17,060,416
Europe
9,258
877,643
Other
4,479,670
4,638,293
23,861,462
22,576,352
2025
2024
£
£
Other revenue
Interest income
571,524
653,276

Turnover is stated after trade discounts, other sales taxes and net of VAT.

4
Operating profit
2025
2024
£
£
Operating profit for the year is stated after charging/(crediting):
Exchange losses/(gains)
28,161
(24,791)
Depreciation of owned tangible fixed assets
105,549
103,737
Amortisation of intangible assets
31,025
14,619
Operating lease charges
214,463
209,501
5
Auditor's remuneration
2025
2024
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the group and company
24,225
22,500
6
Employees

The average monthly number of persons (including directors) employed by the group and company during the year was:

Group
Company
2025
2024
2025
2024
Number
Number
Number
Number
Office and management
70
69
4
4
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
6
Employees
(Continued)
- 22 -

Their aggregate remuneration comprised:

Group
Company
2025
2024
2025
2024
£
£
£
£
Wages and salaries
4,514,953
4,074,884
-
0
-
0
Social security costs
515,493
393,028
-
-
Pension costs
367,088
342,767
-
0
-
0
5,397,534
4,810,679
-
0
-
0
7
Directors' remuneration
2025
2024
£
£
Remuneration for qualifying services
650,939
453,888
Company pension contributions to defined contribution schemes
11,286
19,560
662,225
473,448
Remuneration disclosed above includes the following amounts paid to the highest paid director:
2025
2024
£
£
Remuneration for qualifying services
325,645
198,015

The number of group directors for whom retirement benefits are accruing under defined benefit contribution schemes amounted to 1 (2024 - 1).

NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 23 -
8
Taxation
2025
2024
£
£
Current tax
UK corporation tax on profits for the current period
1,070,091
925,169
Adjustments in respect of prior periods
(40,237)
-
0
Total current tax
1,029,854
925,169
Deferred tax
Origination and reversal of timing differences
(35,685)
(5,452)
Total tax charge
994,169
919,717

The main rate of corporation tax increased to 25% from 1 April 2023 under the Finance Bill 2021. Deferred tax has been provided at the rates expected to be in place when the timing differences reverse.

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2025
2024
£
£
Profit before taxation
4,121,221
3,613,907
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2024: 25.00%)
1,030,305
903,477
Tax effect of expenses that are not deductible in determining taxable profit
40,620
4,957
Group relief
(4,319)
-
0
Permanent capital allowances in excess of depreciation
4,797
-
0
Under/(over) provided in prior years
(40,237)
-
0
Profit on disposal of fixed assets
-
0
4,353
Connected party loan write off
-
0
1,200
Difference between capital allowances and depreciation
(1,312)
-
0
Deferred tax movement
(35,685)
-
0
Timing differences
-
5,730
Taxation charge
994,169
919,717
9
Dividends
2025
2024
Recognised as distributions to equity holders:
£
£
Interim paid
1,203,430
3,860,000
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 24 -
10
Intangible fixed assets
Group
Goodwill
Website development
Trademarks
Total
£
£
£
£
Cost
At 1 January 2025
50,000
45,570
424,511
520,081
Additions
-
0
-
0
11,650
11,650
Disposals
-
0
-
0
(24,511)
(24,511)
At 31 December 2025
50,000
45,570
411,650
507,220
Amortisation and impairment
At 1 January 2025
50,000
36,456
12,861
99,317
Amortisation charged for the year
-
0
9,114
21,911
31,025
Disposals
-
0
-
0
(12,861)
(12,861)
At 31 December 2025
50,000
45,570
21,911
117,481
Carrying amount
At 31 December 2025
-
0
-
0
389,739
389,739
At 31 December 2024
-
0
9,114
411,650
420,764
The company had no intangible fixed assets at 31 December 2025 or 31 December 2024.
11
Tangible fixed assets
Group
Plant and machinery
Fixtures, fittings & equipment
Motor vehicles
Total
£
£
£
£
Cost
At 1 January 2025
529,046
246,005
-
0
775,051
Additions
63,362
10,591
24,464
98,417
Disposals
(5,826)
(4,220)
-
0
(10,046)
At 31 December 2025
586,582
252,376
24,464
863,422
Depreciation and impairment
At 1 January 2025
424,002
170,008
-
0
594,010
Depreciation charged in the year
67,093
32,850
5,606
105,549
Eliminated in respect of disposals
(3,640)
(1,055)
-
0
(4,695)
At 31 December 2025
487,455
201,803
5,606
694,864
Carrying amount
At 31 December 2025
99,127
50,573
18,858
168,558
At 31 December 2024
105,044
75,997
-
0
181,041
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
11
Tangible fixed assets
(Continued)
- 25 -
The company had no tangible fixed assets at 31 December 2025 or 31 December 2024.
12
Fixed asset investments
Group
Company
2025
2024
2025
2024
Notes
£
£
£
£
Investments in subsidiaries
13
-
0
-
0
108,823
108,823
13
Subsidiaries

Details of the company's subsidiaries at 31 December 2025 are as follows:

Name of undertaking
Address
Nature of business
Class of
% Held
shares held
Direct
Indirect
FilmNova Scotland Limited
2
Events marketing, promotion and TV and film production
Ordinary shares
0
100.00
Nova Holdings Limited
3
Holding company
Ordinary shares
100.00
-
The Great Run Company Limited
1
Events organisation and management
Ordinary shares
0
100.00
FilmNova Limited
1
Events marketing, promotion, and TV and film production
Ordinary shares
0
100.00
Registered office addresses:
1 - Tyne Bridge House, Bottle Bank, Gateshead, Tyne and Wear, NE8 2AR
2 - 41 Charlotte Sqaure, Edinburgh, Scotland, EH2 4HQ
3 - RMT Accountants & Business Advisors Ltd, Gosforth Park Avenue, Newcastle upon Tyne, NE12 8EG
14
Joint ventures

Details of joint ventures at 31 December 2025 are as follows:

Name of undertaking
Registered office
Nature of business
Interest
% Held
held
Direct
Indirect
Athletic Ventures LLP
190 Great Dover Street, London, United Kingdom SE1 4YB
Holding LLP
JV Member
0
33.00
Diamond League Ventures LLP
190 Great Dover Street, London, United Kingdom SE1 4YB
Event organisation
JV Member
0
33.00
European Athletic Championships LLP
190 Great Dover Street, London, United Kingdom SE1 4YB
Event organisation
JV Member
0
33.00
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
14
Joint ventures
(Continued)
- 26 -

Nova Holdings Limited owns 33% of Athletic Ventures LLP.

Athletic Ventures LLP is the 100% parent of Diamond League Ventures LLP and European Athletics Championships Ventures LLP.

15
Debtors
Group
Company
2025
2024
2025
2024
Amounts falling due within one year:
£
£
£
£
Trade debtors
2,495,452
4,004,432
-
0
-
0
Amounts owed by group undertakings
-
0
-
0
1,804,957
1,811,717
Other debtors
260,638
9,844
-
0
-
0
Prepayments and accrued income
1,223,415
2,370,203
-
0
-
0
3,979,505
6,384,479
1,804,957
1,811,717

16
Creditors: amounts falling due within one year
Group
Company
2025
2024
2025
2024
£
£
£
£
Payments received on account
9,377,782
8,598,195
-
0
-
0
Trade creditors
715,992
318,886
-
0
-
0
Amounts owed to group undertakings
-
0
-
0
1,740,000
1,740,000
Corporation tax payable
556,875
563,822
-
0
-
0
Other taxation and social security
1,251,877
1,014,530
-
0
-
0
Accruals and deferred income
1,850,962
2,245,247
-
0
-
0
13,753,488
12,740,680
1,740,000
1,740,000
17
Deferred taxation

Deferred tax assets and liabilities are offset where the group or company has a legally enforceable right to do so. The following is the analysis of the deferred tax balances (after offset) for financial reporting purposes:

Liabilities
Liabilities
2025
2024
Group
£
£
Accelerated capital allowances
5,305
40,990
Revaluations
-
4,353
5,305
45,343
The company has no deferred tax assets or liabilities.
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
17
Deferred taxation
(Continued)
- 27 -
Group
Company
2025
2025
Movements in the year:
£
£
Liability at 1 January 2025
45,343
-
Credit to profit or loss
(40,038)
-
Liability at 31 December 2025
5,305
-

T he deferred tax liability set out above relates to accelerated capital allowances that are expected to mature within future period s. Deferred tax asset balances in subsidiaries have not been recognised in the financial statements as recoverability in the foreseeable future remains uncertain.

18
Retirement benefit schemes
2025
2024
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
367,088
342,767

A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.

Included in the balance sheet at the year-end is a provision of £42,050 (2024 - £35,556) for pension contributions.

19
Share capital
Group and company
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of 1p each
8,389,000
8,389,000
83,890
83,890

The company has ordinary shares, which carry no right to fixed income.

NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 28 -
20
Operating lease commitments
Lessee

At the reporting end date the group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

Group
Company
2025
2024
2025
2024
£
£
£
£
Within 1 year
288,924
204,001
-
-
Years 2-5
146,014
297,811
-
-
434,938
501,812
-
-
21
Related party transactions
Remuneration of key management personnel

The remuneration of key management personnel is as follows.

2025
2024
£
£
Aggregate compensation
1,155,247
917,173

More detailed information is shown in the directors' remuneration note (note 7) and directors' transactions note (note 2 2).

Transactions with related parties

During the year the group entered into the following transactions with related parties:

Sales
Purchases
2025
2024
2025
2024
£
£
£
£
Group
Entities over which the group has control, joint control or significant influence
585,067
260,000
19,027
-

The following amounts were outstanding at the reporting end date:

Amounts due to related parties
2025
2024
£
£
Group
Entities over which the group has control, joint control or significant influence
58,844
-
Key management personnel
-
179
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
21
Related party transactions
(Continued)
- 29 -

The following amounts were outstanding at the reporting end date:

Amounts due from related parties
2025
2024
£
£
Group
Companies under common control
-
4,720
Entities over which the group has control, joint control or significant influence
715
-
Key management personnel
-
5,206

The company is a parent with wholly owned subsidiaries and as such has taken advantage of the exemption permitted by Section 33 Related Party Disclosures not to provide disclosures of transactions entered into with other wholly owned members of the group.

22
Directors' transactions

Dividends totalling £446,697 (2024 - £1,616,831) were paid in the year in respect of shares held by the company's directors.

23
Controlling party

In the opinion of the directors, the overall controlling party is Sir B Foster, the Chairman, by virtue of his shareholding in the company.

24
Cash generated from group operations
2025
2024
£
£
Profit after taxation
3,127,052
2,694,190
Adjustments for:
Taxation charged
994,169
919,717
Finance costs
-
0
248
Investment income
(571,524)
(653,276)
Amortisation and impairment of intangible assets
31,025
14,619
Depreciation and impairment of tangible fixed assets
105,549
103,737
Movements in working capital:
Decrease/(increase) in debtors
2,404,974
(2,066,064)
Increase in creditors
1,019,755
3,553,201
Cash generated from operations
7,111,000
4,566,372
NOVA MARKETING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 30 -
25
Analysis of changes in net funds - group
1 January 2025
Cash flows
31 December 2025
£
£
£
Cash at bank and in hand
10,900,143
5,344,874
16,245,017
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