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Registered number: 10308071
Sports And Well Being Analytics Limited
Unaudited Financial Statements
For The Year Ended 31 December 2025
Mazuma
Sports And Well Being Analytics Limited
Contents
Contents

| Page
--- | ---
Balance Sheet | 1—2
Notes to the Financial Statements | 3—6

Page 1
Sports And Well Being Analytics Limited
Balance Sheet
As At 31 December 2025
Balance Sheet
Registered number: 10308071

| 2025 | 2024
--- | --- | ---
| Notes | £ | £ | £ | £
FIXED ASSETS
Intangible Assets | 4 |  | 1,315,822 |  | 747,648
Tangible Assets | 5 |  | 14,656 |  | 12,645
|  |  | 1,330,478 |  | 760,293
CURRENT ASSETS
Stocks | 6 | 218,798 |  | 359,114 |
Debtors | 7 | 31,241 |  | 37,254 |
Cash at bank and in hand |  | 97,539 |  | 144,915 |
|  | 347,578 |  | 541,283 |
Creditors: Amounts Falling Due Within One Year | 8 | (4,455,907 ) |  | (2,629,355 ) |
NET CURRENT ASSETS (LIABILITIES) |  |  | (4,108,329 ) |  | (2,088,072 )
TOTAL ASSETS LESS CURRENT LIABILITIES |  |  | (2,777,851 ) |  | (1,327,779 )
NET LIABILITIES |  |  | (2,777,851 ) |  | (1,327,779 )
CAPITAL AND RESERVES
Called up share capital | 9 |  | 999,948 |  | 999,948
Share premium account |  |  | 5,904,621 |  | 5,904,621
Revaluation reserve | 10 |  | 281,106 |  | 281,106
Profit and Loss Account |  |  | (9,963,526 ) |  | (8,513,454 )
SHAREHOLDERS' FUNDS |  |  | (2,777,851) |  | (1,327,779)

Page 1
Page 2
Sports And Well Being Analytics Limited
Balance Sheet (continued)
As At 31 December 2025
For the year ending 31 December 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board

Christopher Turner Director
04/08/2026

The notes on pages 3 to 6 form part of these financial statements.
Page 2
Page 3
Sports And Well Being Analytics Limited
Notes to the Financial Statements
For The Year Ended 31 December 2025
Notes to the Financial Statements
1. General Information
Sports And Well Being Analytics Limited is a private company, limited by shares, incorporated in England & Wales, registered number 10308071 . The registered office is Mha House Charter Court, Swansea Enterprise Park, Swansea, Wales, SA7 9FS.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
2.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Sale of goods
Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.3. Intangible Fixed Assets and Amortisation - Goodwill
Goodwill is the difference between amounts paid on the acquisition of a business and the fair value of the separable net assets. It is amortised to profit and loss account over its estimated economic life of 5 years.
2.4. Intangible Fixed Assets and Amortisation - Other Intangible
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.
An impairment loss has been recognised in the Income Statement, following an assessment at the Balance Sheet date indicating the recoverable amount was less than its carrying value.
Patents and licences are being amortised evenly over their estimated useful life of five years.
No amortisation is recognised on patent costs until such time as the patent has been granted.
Development costs are being amortised evenly over their estimated useful life of four years.
No amortisation is recognised on development costs until such time the project is ready.
2.5. Research and Development
In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research is recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised to 25% on a straight line basis over their expected useful economic lives, which range from 1 to 4 years.
If it is not possible to distinguish between the research phase and the development phase of an internal project the expenditure is treated as if it were all incurred in the research phase only.
2.6. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Plant & Machinery | 33% on cost

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Sports And Well Being Analytics Limited
Notes to the Financial Statements (continued)
For The Year Ended 31 December 2025
2.7. Stocks and Work in Progress
Stocks and work in progress are valued at the lower of cost and net realisable value after making due allowance for obsolete and slow-moving stocks. Cost includes all direct costs and an appropriate proportion of fixed and variable overheads. Work-in-progress is reflected in the accounts on a contract by contract basis by recording turnover and related costs as contract activity progresses.
2.8. Foreign Currencies
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
2.9. Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.
Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.
3. Average Number of Employees
Average number of employees, including directors, during the year was: 10 (2024: 12)
10 12
4. Intangible Assets

| Goodwill | Other | Development Costs | Total
--- | --- | --- | --- | ---
| £ | £ | £ | £
Cost
As at 1 January 2025 | - | 366,364 | 425,063 | 791,427
Additions | 67,695 | - | 611,676 | 679,371
As at 31 December 2025 | 67,695 | 366,364 | 1,036,739 | 1,470,798
Amortisation
As at 1 January 2025 | - | 28,029 | 15,750 | 43,779
Provided during the period | 10,181 | - | 101,016 | 111,197
As at 31 December 2025 | 10,181 | 28,029 | 116,766 | 154,976
Net Book Value
As at 31 December 2025 | 57,514 | 338,335 | 919,973 | 1,315,822
As at 1 January 2025 | - | 338,335 | 409,313 | 747,648

Page 4
Page 5
Sports And Well Being Analytics Limited
Notes to the Financial Statements (continued)
For The Year Ended 31 December 2025
5. Tangible Assets

| Plant & Machinery
--- | ---
| £
Cost
As at 1 January 2025 | 67,315
Additions | 14,242
As at 31 December 2025 | 81,557
Depreciation
As at 1 January 2025 | 54,670
Provided during the period | 12,231
As at 31 December 2025 | 66,901
Net Book Value
As at 31 December 2025 | 14,656
As at 1 January 2025 | 12,645

6. Stocks

| 2025 |  | 2024
--- | --- | --- | ---
| £ |  | £
Stock | 218,798 |  | 359,114

7. Debtors

| 2025 |  | 2024
--- | --- | --- | ---
| £ |  | £
Due within one year
Other debtors | 31,241 |  | 37,254

8. Creditors: Amounts Falling Due Within One Year

| 2025 |  | 2024
--- | --- | --- | ---
| £ |  | £
Trade creditors | 62,046 |  | 42,346
Other loans | 4,170,739 |  | 2,912,406
Other creditors | 195,983 |  | 18,364
Taxation and social security | 27,139 |  | (343,761 )
| 4,455,907 |  | 2,629,355

The secured convertible loan notes carried a repayment date of 31 December 2025 under the terms in force at the reporting date and have therefore been classified as falling due within one year. The repayment date was subsequently extended to 31 December 2027.
9. Share Capital

| 2025 |  | 2024
--- | --- | --- | ---
| £ |  | £
Allotted, Called up and fully paid | 999,948 |  | 999,948

Page 5
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Sports And Well Being Analytics Limited
Notes to the Financial Statements (continued)
For The Year Ended 31 December 2025
10. Reserves

| Revaluation Reserve
--- | ---
| £
As at 1 January 2025 | 281,106
As at 31 December 2025 | 281,106

11. Related Party Transactions
5 of the loan noteholders are directors of the company, 3 being Non Executive Directors and 2 Executive Directors. Accordingly, a portion of the loan notes represents related party financing and has been disclosed within the related party transactions note.
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