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Registered number:
FOR THE YEAR ENDED 31 DECEMBER 2025
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CODILINK UK LIMITED
COMPANY INFORMATION
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CODILINK UK LIMITED
CONTENTS
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CODILINK UK LIMITED
GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025
Codilink UK Ltd (trading as Coniq) is a provider of customer engagement and loyalty technology to shopping malls, outlet centres, and retail destinations worldwide. The Company’s platform enables clients to increase footfall, deliver personalised customer experiences, and improve customer engagement and retail performance through data-driven engagement, CRM, and marketing automation. The business operates on a software-as-a-service (SaaS) model, generating revenue primarily from recurring subscription fees, supplemented by implementation and professional services.
Business review Overview The year ended 31 December 2025 was a period of strategic development and financial consolidation for the Company. Against a backdrop of slower-than-expected new business conversion, the business delivered full-year revenue of £5.9m, an increase of 2.6% on the prior year (FY 2024: £5.8m). Gross profit increased to £5.6m (FY 2024: £5.4m), underpinned by the high-margin characteristics of the Company’s recurring revenue base. EBITDA for the year was £0.6m, a significant improvement on the prior year result of £0.4m, driven by disciplined cost management and ongoing efficiency improvements implemented during the year. The Company also made important strategic progress in AI product development, which the directors believe supports the Company’s long-term strategic development. Revenue and Recurring Revenue Performance Shopping centre Annual Recurring Revenue (ARR) for the full year was £5.7m, an increase of 8.6% on the prior year, reflecting a stable and diversified base of long-term client relationships across North America, Europe, the Middle East, and Asia Pacific. New business conversion was the primary revenue challenge of the year, with sales cycles proving longer than anticipated. Progress was made in the final quarter of the year, with two new client relationships established and a significant multi-year contract renewal agreed with an existing major client, providing meaningful revenue visibility into the period ahead. Cost Management and Operational Efficiency The Company maintained a disciplined approach to cost management throughout 2025, while continuing to invest in strategic product development initiatives. Operational efficiency improvements implemented during the year contributed to improved profitability and a lower forward cost base. Staff costs increased year-on-year, reflecting strategic investment in people and resources to support business growth and operational requirements. Headcount at 31 December 2025 was 67, with employee retention remaining strong throughout the year. The Company also implemented improvements to its treasury management and payments infrastructure and relocated to a new London office during the period. Other operating costs increased modestly during the year, principally reflecting continued investment in the Company’s AI development programme, partially offset by efficiencies across a number of operating areas.
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CODILINK UK LIMITED
GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
Profitability
Gross profit margin for the year was 93.8%, consistent with the prior year and reflective of the scalable, high-margin nature of the Company’s SaaS model. Cost of sales remained stable year-on-year, reflecting continued focus on operational efficiency. EBITDA of £0.6m (FY 2024: £0.4m) represents a material improvement in operating performance compared with the prior year. The loss before tax for the year was £0.7m (FY 2024: loss of £1.1m), after depreciation and amortisation of £1.3m, reflecting continued capitalisation of platform development costs. Cash Position Cash at bank at 31 December 2025 was £0.9m. The Company maintained ongoing focus on working capital management and cash collection throughout the year. Client Relationships and International Presence Client retention remained strong across the portfolio, supported by the long-term contractual nature of the Company’s customer relationships and the continued expansion of platform capabilities. The business operates across multiple geographies including the United Kingdom, continental Europe, North America, the Middle East, and Asia Pacific, providing resilience against regional market fluctuations. During the year, the Company continued to strengthen its international presence through ongoing client engagement and business development activity across its core markets. The Company also established a Product Advisory Group during 2025, bringing together senior representatives from key clients to provide strategic input into product development and roadmap priorities. The directors believe this initiative has strengthened client engagement and supported the continued evolution of the Company’s platform capabilities. Research, Development and Innovation The Company continued to invest significantly in its technology platform throughout 2025, with capitalised development expenditure of approximately £1.2m during the year. Development activity focused on platform scalability, infrastructure resilience, enhanced analytics, and campaign automation capabilities. During the year, the Company expanded its investment in AI-related product development initiatives, including AI-powered customer engagement and analytics capabilities designed to enhance both client and consumer experiences. Development activity accelerated during the second half of the year, with early-stage demonstrations presented to clients and industry participants generating encouraging feedback and commercial interest. The directors believe the Company is well positioned to develop AI-enabled applications for the retail destinations sector, supported by the scale of the Company’s proprietary customer engagement data, established client relationships, and integrated technology platform. The Company continued to invest in qualifying research and development activities throughout the year and submitted an R&D tax credit claim to HMRC during 2025 in respect of the prior financial year.
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CODILINK UK LIMITED
GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
The Board regularly reviews the principal risks facing the business. The following table summarises the key risks identified and the mitigating actions in place at the date of this report.
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CODILINK UK LIMITED
GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
The following key financial performance indicators are used by the Board and management to assess performance against the Company’s strategic objectives:
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CODILINK UK LIMITED
GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
The Company monitors a range of non-financial performance indicators to support operational performance and strategic decision-making:
∙Platform engagement and adoption metrics, including active user rates and campaign performance across the client portfolio
∙Client retention and net revenue retention, reflecting the quality and durability of the Company’s customer relationships
∙AI-related commercial opportunities, including the number and stage of active opportunities
∙Employee retention, engagement, and recruitment metrics
∙Customer support response and resolution performance, monitored against defined service level standards
Detailed analysis of non-financial KPIs is not disclosed in this report due to its commercially sensitive nature.
Outlook
The directors enter 2026 focused on the continued development of the Company’s AI-related product capabilities, alongside ongoing operational efficiency initiatives and support for its existing client base. The Company’s established client relationships, international footprint, and proprietary customer engagement data provide a strong foundation for continued product innovation and long-term growth. While remaining mindful of broader market conditions and extended enterprise sales cycles across the sector, the directors remain confident in the long-term prospects of the business.
On behalf of Codilink UK Ltd
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CODILINK UK LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025
The directors present their report and the financial statements for the year ended 31 December 2025.
The directors are responsible for preparing the Group Strategic Report, the Directors' Report and the consolidated financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Group's financial statements and then apply them consistently;
∙make judgments and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The loss for the year, after taxation, amounted to £702,072 (2024 - loss £894,178).
The directors who served during the year were:
See strategic report above for future developments.
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CODILINK UK LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
There have been no significant events affecting the Group since the year end.
The auditors, James Cowper Kreston Audit, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board and signed on its behalf.
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CODILINK UK LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CODILINK UK LIMITED
We have audited the financial statements of Codilink UK Limited (the 'Parent Company') and its subsidiaries (the 'Group') for the year ended 31 December 2025, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Analysis of Net Debt, the Consolidated Balance Sheet, the Company Balance Sheet, the Consolidated Statement of Cash Flows, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the Parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
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CODILINK UK LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CODILINK UK LIMITED (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Group Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Group Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Directors' Report.
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CODILINK UK LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CODILINK UK LIMITED (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation. The specific procedures for this engagement that we designed and performed to detect material misstatements in respect of irregularities, including fraud, were as follows:
∙Enquiry of management and those charged with governance around actual and potential litigation and claims;
∙Enquiry of management and those charged with governance to identify any material instances of non-compliance with laws and regulations;
∙Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations;
∙Performing audit work to address the risk of irregularities due to management override of controls, including testing of journal entries and other adjustments for appropriateness, evaluating the business rationale of significant transactions outside the normal course of business and reviewing accounting estimates for evidence of bias.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Chartered Accountants and Statutory Auditor
2 Communications Road
Greenham Business Park
Greenham
RG19 6AB
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CODILINK UK LIMITED
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2025
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CODILINK UK LIMITED
REGISTERED NUMBER: 06269999
CONSOLIDATED BALANCE SHEET
AS AT 31 DECEMBER 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 18 to 36 form part of these financial statements.
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CODILINK UK LIMITED
REGISTERED NUMBER: 06269999
COMPANY BALANCE SHEET
AS AT 31 DECEMBER 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 18 to 36 form part of these financial statements.
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CODILINK UK LIMITED
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
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CODILINK UK LIMITED
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
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CODILINK UK LIMITED
CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2025
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CODILINK UK LIMITED
CONSOLIDATED ANALYSIS OF NET DEBT
FOR THE YEAR ENDED 31 DECEMBER 2025
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
Codilink UK Limited is a private company limited by shares incorporated in England and Wales. The registered office is 2 Communications Road, Greenham Business Park, Greenham, Newbury, RG19 6AB. The company's principal place of business is 120 Aldersgate St, Barbican, London EC1A 4JQ.
2.Accounting policies
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgment in applying the Group's accounting policies (see note 3).
The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements.
The following principal accounting policies have been applied:
The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Balance Sheet, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Statement of Comprehensive Income from the date on which control is obtained. They are deconsolidated from the date control ceases.
The directors are satisfied that the business has adequate resources to continue operations for the foreseeable future. Based on a review of the forecasts and plans the directors believe that the financial statements have been appropriately prepared on a going concern basis.
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Functional and presentation currency
Transactions and balances
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only. Grants of a revenue nature are recognised in the Consolidated Statement of Comprehensive Income in the same period as the related expenditure.
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
The fair value of the award also takes into account non-vesting conditions. These are either factors beyond the control of either party (such as a target based on an index) or factors which are within the control of one or other of the parties (such as the Group keeping the scheme open or the employee maintaining any contributions required by the scheme). Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to profit or loss over the remaining vesting period. Where equity instruments are granted to persons other than employees, profit or loss is charged with fair value of goods and services received.
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Tangible fixed assets Tangible fixed assets are depreciated over their useful lives taking into account residual values, where appropriate. The actual lives of the assets and residual values are assessed annually and may vary depending on a number of factors. Residual value assessments consider issues such as the remaining life of the asset and projected disposal values. Intangible fixed assets Development costs relating to the development of a technological system are capitalised as intangible fixed assets and amortised over their useful economic life which is deemed to be 15 years. Taxation The company establishes provisions based on reasonable estimates, for possible consequences of audits by the tax authorities. The amount of such provisions is based on various factors, such as experience with previous tax submissions. Management estimation is required to determine the amount of deferred tax assets that can be recognised, based upon likely timing and level of future taxable profits together with an assessment of the effect of future tax planning strategies. Revenue recognition Where revenue consists of a long term contract, typically of one year or more the revenue is deferred over the life of the contract and classified as deferred income. The deferred revenue is released over the expected life of the contract.
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
The group has tax losses available to set off against future tax profits.
The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements. The loss after tax of the parent Company for the year was £
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
12.Intangible assets (continued)
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
Page 29
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
13.Tangible fixed assets (continued)
Page 30
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
Page 31
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
Page 32
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
Page 33
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
Page 34
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
Share premium account
Foreign exchange reserve
Other reserves
Profit and loss account
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CODILINK UK LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
The group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group in an administered fund. The pension cost charge represents contributions payable by the Group to the fund and amounted to £29,698 (2024: £30,056). Contributions totalling £12,200 (2024: £7,646) were payable to the fund at the balance sheet date and are included in creditors.
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