The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

For the financial year ended 31 January 2026 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

MyKindaCrowd Limited is a private company limited by shares incorporated in England and Wales. The registered office is Suite 23, Finch's Yard, Eastwick Road, Bookham, Leatherhead, England, KT23 4BA.

These financial statements have been prepared in accordance with section 1A of FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

The company has taken advantage of the exemption under section 399 of the Companies Act 2006 not to prepare consolidated accounts, on the basis that the group of which this is the parent qualifies as a small group. The financial statements present information about the company as an individual entity and not about its group.

The company has made a loss of £1,523,584 (2025: £1,050,967) and had net liabilities of £1,418,020(2025: net assets £105,564), including cash at bank of £645,651 (2025: £976,235). Based on latest forecasts the directors are confident that the company will secure new contracts and generate at least £1.8m of secured revenue in the next financial year, bringing total revenue to expected levels of £3.1m which will enable it to continue trading and meeting its liabilities as they fall due for at least a period of twelve months from approval of these financial statements. The directors will monitor the performance of the company closely and implement cost savings if the base forecast target is not achieved. Therefore, the directors consider it appropriate to prepare the financial statements on a going concern basis.

Turnover is recognised at the fair value of the consideration received or receivable for services provided over the period to which that service relates, and is shown net of VAT and other sales related taxes.

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

A subsidiary is an entity controlled by the company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less.

Basic financial instruments are measured at amortised cost. The company has no other financial instruments or basic financial instruments measured at fair value.

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs.

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

Equity-settled share-based payments are measured at fair value at the date of grant by reference to the fair value of the equity instruments granted using the Black Scholes model. The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the estimate of shares that will eventually vest. A corresponding adjustment is made to equity.

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.

Revenue is recognised over the period of which the services are provided to the customer according to each individual contract. The total revenue is spread over the contract term on a straight line basis, which is considered to be a reasonable policy and the most appropriate judgement based on the management information available.

The recognition of internally developed software requires judgement over the application of the recognition criteria and the useful economic life of the asset. The directors estimate the degree of certainty attached to the level of future economic benefits attributable to the use of an asset and provided this meets the recognition criteria, the costs are capitalised. The useful economic life is estimated based on the original software development life cycle, continuous software developments and managements’ expectations around the lifespan of annual recurring revenues from clients subscribing to the proprietary software.

During the year, the directors reviewed the useful economic lives of certain intangible fixed assets and concluded that a reduction from 5 years to 3 years more appropriately reflects the period over which the assets are expected to provide economic benefits to the company. This change has been accounted for prospectively as a change in accounting estimate in accordance with FRS 102. The effect of the change was to increase depreciation charged for the year by £621,727 (2025: £nil).

The average monthly number of persons (including directors) employed by the company during the year was:

Details of the company's subsidiaries at 31 January 2026 are as follows:

Included in debtors due after more than one year is a balance of £31,688 (2025: £30,519) due from director S Reichwald, which is due for repayment in 2029. The loan bears interest at 3.75% and £1,149 (2025: £547) has been recognised as interest receivable during the year.

Included in debtors due within one year is a balance of £120,657, due from director W Akerman. In 2025 this was a balance of £107,050 due after more than one year, The loan bears interest at 3.75% and £4,357 (2025: £2,500) has been recognised as interest receivable during the year.

Included within other borrowings due after one year is £1,198,360 (2025: £1,198,360) relating to loan notes issued to the majority shareholder and £151,242 (2025: £81,438) of accrued interest in respect of these loan notes. The loan notes are unsecured and accruing non-compounding interest at 5.8%. The loan notes are redeemable in December 2028 or upon a capital event.

Deferred income for 2025 has been restated to include the split of deferred income due after more than one year.

The options outstanding at 31 January 2026 had an exercise price of £1, and are exercisable up to 10 years from grant date. All options were granted between May 2020 and October 2021.

The Ordinary, Ordinary A and Ordinary A1 shares have full voting and dividend rights and have limited rights to participate in proceeds of sale. Ordinary B shares have no voting rights and preferential rights to participate in proceeds of sale. Ordinary C shares have no voting rights and limited rights to participate in proceeds of sale. Ordinary D shares have full voting rights, limited rights to dividends and limited rights to participate in proceeds of sale.

During the year consultancy fees totalling £165,300 (2025: £165,300) were charged by Puma Investment Management Limited, a company connected with the majority shareholder of the company.