2025-01-012025-12-312025-12-31false15256236MOBILE DIGITAL INSIGHTS LIMITED2026-07-21falseiso4217:GBPxbrli:pure152562362024-12-31152562362025-12-31152562362025-01-012025-12-31152562362023-11-01152562362024-12-31152562362023-11-022024-12-3115256236bus:SmallEntities2025-01-012025-12-3115256236bus:AuditExempt-NoAccountantsReport2025-01-012025-12-3115256236bus:FullAccounts2025-01-012025-12-3115256236bus:PrivateLimitedCompanyLtd2025-01-012025-12-3115256236core:WithinOneYear2025-12-3115256236core:AfterOneYear2025-12-3115256236core:WithinOneYear2024-12-3115256236core:AfterOneYear2024-12-3115256236core:ShareCapital2025-12-3115256236core:SharePremium2025-12-3115256236core:RevaluationReserve2025-12-3115256236core:OtherReservesSubtotal2025-12-3115256236core:RetainedEarningsAccumulatedLosses2025-12-3115256236core:ShareCapital2024-12-3115256236core:SharePremium2024-12-3115256236core:RevaluationReserve2024-12-3115256236core:OtherReservesSubtotal2024-12-3115256236core:RetainedEarningsAccumulatedLosses2024-12-3115256236core:LandBuildings2025-12-3115256236core:PlantMachinery2025-12-3115256236core:Vehicles2025-12-3115256236core:FurnitureFittings2025-12-3115256236core:OfficeEquipment2025-12-3115256236core:NetGoodwill2025-12-3115256236core:IntangibleAssetsOtherThanGoodwill2025-12-3115256236core:ListedExchangeTraded2025-12-3115256236core:UnlistedNon-exchangeTraded2025-12-3115256236core:LandBuildings2024-12-3115256236core:PlantMachinery2024-12-3115256236core:Vehicles2024-12-3115256236core:FurnitureFittings2024-12-3115256236core:OfficeEquipment2024-12-3115256236core:NetGoodwill2024-12-3115256236core:IntangibleAssetsOtherThanGoodwill2024-12-3115256236core:ListedExchangeTraded2024-12-3115256236core:UnlistedNon-exchangeTraded2024-12-3115256236core:LandBuildings2025-01-012025-12-3115256236core:PlantMachinery2025-01-012025-12-3115256236core:Vehicles2025-01-012025-12-3115256236core:FurnitureFittings2025-01-012025-12-3115256236core:OfficeEquipment2025-01-012025-12-3115256236core:NetGoodwill2025-01-012025-12-3115256236core:IntangibleAssetsOtherThanGoodwill2025-01-012025-12-3115256236core:ListedExchangeTraded2025-01-012025-12-3115256236core:UnlistedNon-exchangeTraded2025-01-012025-12-3115256236core:MoreThanFiveYears2025-01-012025-12-3115256236core:Non-currentFinancialInstruments2025-12-3115256236core:Non-currentFinancialInstruments2024-12-3115256236dpl:CostSales2025-01-012025-12-3115256236dpl:DistributionCosts2025-01-012025-12-3115256236core:LandBuildings2025-01-012025-12-3115256236core:PlantMachinery2025-01-012025-12-3115256236core:Vehicles2025-01-012025-12-3115256236core:FurnitureFittings2025-01-012025-12-3115256236core:OfficeEquipment2025-01-012025-12-3115256236dpl:AdministrativeExpenses2025-01-012025-12-3115256236core:NetGoodwill2025-01-012025-12-3115256236core:IntangibleAssetsOtherThanGoodwill2025-01-012025-12-3115256236dpl:GroupUndertakings2025-01-012025-12-3115256236dpl:ParticipatingInterests2025-01-012025-12-3115256236dpl:GroupUndertakingscore:ListedExchangeTraded2025-01-012025-12-3115256236core:ListedExchangeTraded2025-01-012025-12-3115256236dpl:GroupUndertakingscore:UnlistedNon-exchangeTraded2025-01-012025-12-3115256236core:UnlistedNon-exchangeTraded2025-01-012025-12-3115256236dpl:CostSales2023-11-022024-12-3115256236dpl:DistributionCosts2023-11-022024-12-3115256236core:LandBuildings2023-11-022024-12-3115256236core:PlantMachinery2023-11-022024-12-3115256236core:Vehicles2023-11-022024-12-3115256236core:FurnitureFittings2023-11-022024-12-3115256236core:OfficeEquipment2023-11-022024-12-3115256236dpl:AdministrativeExpenses2023-11-022024-12-3115256236core:NetGoodwill2023-11-022024-12-3115256236core:IntangibleAssetsOtherThanGoodwill2023-11-022024-12-3115256236dpl:GroupUndertakings2023-11-022024-12-3115256236dpl:ParticipatingInterests2023-11-022024-12-3115256236dpl:GroupUndertakingscore:ListedExchangeTraded2023-11-022024-12-3115256236core:ListedExchangeTraded2023-11-022024-12-3115256236dpl:GroupUndertakingscore:UnlistedNon-exchangeTraded2023-11-022024-12-3115256236core:UnlistedNon-exchangeTraded2023-11-022024-12-3115256236core:NetGoodwill2025-12-3115256236core:IntangibleAssetsOtherThanGoodwill2025-12-3115256236core:LandBuildings2025-12-3115256236core:PlantMachinery2025-12-3115256236core:Vehicles2025-12-3115256236core:FurnitureFittings2025-12-3115256236core:OfficeEquipment2025-12-3115256236core:AfterOneYear2025-12-3115256236core:WithinOneYear2025-12-3115256236core:ListedExchangeTraded2025-12-3115256236core:UnlistedNon-exchangeTraded2025-12-3115256236core:ShareCapital2025-12-3115256236core:SharePremium2025-12-3115256236core:RevaluationReserve2025-12-3115256236core:OtherReservesSubtotal2025-12-3115256236core:RetainedEarningsAccumulatedLosses2025-12-3115256236core:NetGoodwill2024-12-3115256236core:IntangibleAssetsOtherThanGoodwill2024-12-3115256236core:LandBuildings2024-12-3115256236core:PlantMachinery2024-12-3115256236core:Vehicles2024-12-3115256236core:FurnitureFittings2024-12-3115256236core:OfficeEquipment2024-12-3115256236core:AfterOneYear2024-12-3115256236core:WithinOneYear2024-12-3115256236core:ListedExchangeTraded2024-12-3115256236core:UnlistedNon-exchangeTraded2024-12-3115256236core:ShareCapital2024-12-3115256236core:SharePremium2024-12-3115256236core:RevaluationReserve2024-12-3115256236core:OtherReservesSubtotal2024-12-3115256236core:RetainedEarningsAccumulatedLosses2024-12-3115256236core:NetGoodwill2023-11-0115256236core:IntangibleAssetsOtherThanGoodwill2023-11-0115256236core:LandBuildings2023-11-0115256236core:PlantMachinery2023-11-0115256236core:Vehicles2023-11-0115256236core:FurnitureFittings2023-11-0115256236core:OfficeEquipment2023-11-0115256236core:AfterOneYear2023-11-0115256236core:WithinOneYear2023-11-0115256236core:ListedExchangeTraded2023-11-0115256236core:UnlistedNon-exchangeTraded2023-11-0115256236core:ShareCapital2023-11-0115256236core:SharePremium2023-11-0115256236core:RevaluationReserve2023-11-0115256236core:OtherReservesSubtotal2023-11-0115256236core:RetainedEarningsAccumulatedLosses2023-11-0115256236core:AfterOneYear2025-01-012025-12-3115256236core:WithinOneYear2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:CostValuation2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:AdditionsToInvestments2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:RevaluationsIncreaseDecreaseInInvestments2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:DisposalsDecreaseInInvestments2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:ProvidedReleasedInPeriodProvisionsForImpairmentInvestments2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:ImpairmentLossReversalProvisionsForImpairmentInvestments2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:AcquisitionsIncreaseInProvisionsForImpairmentInvestments2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:DisposalsDecreaseInProvisionsForImpairmentInvestments2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:OtherIncreaseDecreaseInProvisionsForImpairmentInvestments2025-01-012025-12-3115256236core:Non-currentFinancialInstrumentscore:CostValuation2025-12-3115256236core:Non-currentFinancialInstrumentscore:AdditionsToInvestments2025-12-3115256236core:Non-currentFinancialInstrumentscore:RevaluationsIncreaseDecreaseInInvestments2025-12-3115256236core:Non-currentFinancialInstrumentscore:DisposalsDecreaseInInvestments2025-12-3115256236core:Non-currentFinancialInstrumentscore:ProvidedReleasedInPeriodProvisionsForImpairmentInvestments2025-12-3115256236core:Non-currentFinancialInstrumentscore:ImpairmentLossReversalProvisionsForImpairmentInvestments2025-12-3115256236core:Non-currentFinancialInstrumentscore:AcquisitionsIncreaseInProvisionsForImpairmentInvestments2025-12-3115256236core:Non-currentFinancialInstrumentscore:DisposalsDecreaseInProvisionsForImpairmentInvestments2025-12-3115256236core:Non-currentFinancialInstrumentscore:OtherIncreaseDecreaseInProvisionsForImpairmentInvestments2025-12-3115256236core:Non-currentFinancialInstrumentscore:CostValuation2024-12-3115256236core:Non-currentFinancialInstrumentscore:AdditionsToInvestments2024-12-3115256236core:Non-currentFinancialInstrumentscore:RevaluationsIncreaseDecreaseInInvestments2024-12-3115256236core:Non-currentFinancialInstrumentscore:DisposalsDecreaseInInvestments2024-12-3115256236core:Non-currentFinancialInstrumentscore:ProvidedReleasedInPeriodProvisionsForImpairmentInvestments2024-12-3115256236core:Non-currentFinancialInstrumentscore:ImpairmentLossReversalProvisionsForImpairmentInvestments2024-12-3115256236core:Non-currentFinancialInstrumentscore:AcquisitionsIncreaseInProvisionsForImpairmentInvestments2024-12-3115256236core:Non-currentFinancialInstrumentscore:DisposalsDecreaseInProvisionsForImpairmentInvestments2024-12-3115256236core:Non-currentFinancialInstrumentscore:OtherIncreaseDecreaseInProvisionsForImpairmentInvestments2024-12-3115256236bus:Director12025-01-012025-12-3115256236bus:Director22025-01-012025-12-31

MOBILE DIGITAL INSIGHTS LIMITED

Registered Number
15256236
(England and Wales)

Unaudited Financial Statements for the Year ended
31 December 2025

MOBILE DIGITAL INSIGHTS LIMITED
Company Information
for the year from 1 January 2025 to 31 December 2025

Directors

FERGUSSON, James Arthur
SPELLMAN, Diana Michelle

Registered Address

Palmeira Avenue Mansions
19 Church Road
Hove
BN3 2FA

Registered Number

15256236 (England and Wales)
MOBILE DIGITAL INSIGHTS LIMITED
Balance Sheet as at
31 December 2025

Notes

2025

2024

£

£

£

£

Current assets
Debtors311,883110,795
Cash at bank and on hand6,5087,476
318,391118,271
Creditors amounts falling due within one year4(567,876)(303,960)
Net current assets (liabilities)(249,485)(185,689)
Total assets less current liabilities(249,485)(185,689)
Net assets(249,485)(185,689)
Capital and reserves
Called up share capital1,0001,000
Profit and loss account(250,485)(186,689)
Shareholders' funds(249,485)(185,689)
The financial statements were approved and authorised for issue by the Board of Directors on 21 July 2026, and are signed on its behalf by:
FERGUSSON, James Arthur
Director
SPELLMAN, Diana Michelle
Director

Registered Company No. 15256236
MOBILE DIGITAL INSIGHTS LIMITED
Notes to the Financial Statements
for the year ended 31 December 2025

1.Accounting policies
Statutory information
The company is a private company limited by shares and registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.
Statement of compliance
The financial statements have been prepared in accordance with the Companies Act 2006 and FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland including Section 1A Small Entities.
Going concern
These financial statements have been prepared on the basis that the company will continue to be a going concern. At the year end the current liabilities exceeded current assets by £249,485. The validity of this basis depends upon the continued support of the company's director. The director confirms that they will give the required support.
Turnover policy
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services.
Employee benefits
Short-term employee benefits are measured at the undiscounted amount expected to be paid in exchange for the employee's services to the company. Where employees have accrued short-term benefits which the entity has not paid by the balance sheet date, an accrual is recognised within creditors: amounts falling due within one year together with an associated expense in profit or loss. The liabilities are classified as current obligations in the statement of financial position because they are expected to be settled wholly within twelve months after the end of the period.
Foreign currency translation
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Tangible fixed assets and depreciation
All fixed assets are initially recorded at cost. Property, plant and equipment is used in the company's principal activity for the production and supply of goods or for administrative purposes and is stated in the balance sheet under the historic cost model. This model requires the assets to be stated at cost less amounts in respect of depreciation and less any accumulated impairment losses. Depreciation is calculated so as to write off the cost of an asset, less its estimated residual value (which is the expected amount that would currently be obtained from disposal of an asset, after deducting the estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life), over the useful economic life of the respective asset as follows:

Reducing balance (%)
Plant and machinery100
2.Average number of employees

20252024
Average number of employees during the year43
3.Tangible fixed assets

Plant & machinery

Total

££
Cost or valuation
Additions2,0712,071
At 31 December 252,0712,071
Depreciation and impairment
Charge for year2,0712,071
At 31 December 252,0712,071
Net book value
At 31 December 25--
At 31 December 24--
4.Creditors: amounts due within one year

2025

2024

££
Trade creditors / trade payables249,18565,019
Taxation and social security8,5326,215
Other creditors194,660183,227
Accrued liabilities and deferred income115,49949,499
Total567,876303,960
5.Related party transactions
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.
6.Controlling party
The ultimate controlling party is Mobile Digital Indaba Pty Ltd.