The directors present the strategic report for the year ended 31 December 2025.
The Company acts as a limited risk distributor in the UK market. We primarily sell small home appliances under our four core brands. The “Levoit” brand focuses on the home environment, with business planning based on the environmental health elements, such as air, temperature, humidity, light, water and sound, etc. Currently, the brand offers products covering airborne particles, humidity, ground cleaning, temperature and other areas and is committed to building a healthy home environment for users. The “Cosori” brand focuses on dietary health, and currently offers products covering air frying, toasting, boiling, steaming and other cooking methods. We have been exploring ways to promote healthy cooking methods, healthy recipes, healthy food database, and dietary programs as well as popularizing healthy diet knowledge, with an aim to make healthy diets more convenient and accessible to users. The “Etekcity” brand focuses on users’ body weight and fitness management, health monitoring and personal care. Our newly added brand, the “Pawsync” brand focuses on building a smart health ecosystem for pets, creating an intelligent platform for the emotional connection between pets and users through systematic solutions, and bringing users a new life of intelligent technology and easy and convenient pet raising. Furthermore, to make things more convenient, efficient and enjoyable for our users, our VeSync App enables users to achieve centralized control of smart home devices and also provides them with professional contents and services to offer a more efficient and personalized product experience for our users.
The Company purchased products from its related parties VESYNC (SINGAPORE) PTE. LTD .
Risk of stockpiling of goods
The Company distributes small household appliances and smart home devices across the UK via channel retail. Given the volatility of the sector—driven by evolving consumer preferences, rapid product innovation, competitive dynamics, and supply chain disruptions (exacerbated by geopolitical and climatic factors)—maintaining optimal inventory levels is critical. Inaccurate demand forecasting may result in excess inventory, thereby elevating holding costs. Furthermore, the accumulation of obsolete stock necessitates markdowns or write-offs, potentially leading to significant financial impairment.
Response to Risk:
The Company has implemented a multi-faceted approach to mitigate inventory backlog risks:
Firstly, Enhanced Demand Forecasting. The Company continuously refines its sales forecasting capabilities to optimize inventory levels. Key initiatives include: (i) strengthening operational analytics by dedicating resources to monitor real-time demand fluctuations and executing dynamic adjustments; and (ii) leveraging the proprietary sales forecasting module integrated into the operations console system in 2025. This module enhances the accuracy of Supply Order (SO) demand predictions for the Amazon channel, ensuring optimal stock levels while minimizing the risks of both overstocking and stock outs. These protocols remained in effect throughout 2025 and are scheduled to continue in 2026.
Secondly, Standardized Inventory Governance. The Company enforces stringent inventory control policies and procedures, establishing prescribed safety stock thresholds to curb excessive buildup and obsolescence. The Company maintains a proactive monitoring system focused on aging stock, triggering early warnings for slow-moving items. Regular inventory reviews are conducted, and aged inventory is subject to clearance strategies—such as promotional campaigns—to mitigate waste.
As of 31 December 2025, the Company’s inventory stood at approximately £2.62 million, an increase of 31.7% from £1.99 million as of 31 December 2024. This growth was primarily attributable to strategic inventory management initiatives. Correspondingly, the average inventory turnover period was approximately 61 days in 2025, representing an increase of 11 days compared to the prior year.
Important elements of the pursued policy
The Company's management is responsible for the operation and management of the whole Company, including the Company's development strategy setting, business decision-making, organization and personnel setting, financial management and other major issues. These decisions are made by the top management of the Company. The Company follows the strategy set by the ultimate parent of the Company. The Company's main business is the sales of products via Amazon Platform,to further selling the products to the customers in UK.
Information regarding financial instruments
The main financial instruments of the Company are cash and cash equivalents,which are mainly used for normal operation. Various other financial assets and liabilities of the Company (such as trade receivables and trade payables) are directly generated from its operating activities.
Sales revenue and pre-tax profit are the company's main performance targets (financial performance targets).
Business Review by Sales Channels
The following table sets forth the breakdown of the revenue by sales channels of the VESYNC (UK) LIMITED:
Channel | 2024 | 2025 | rate |
Amazon channel | 14,967,176 | 14,511,468 | -3% |
Shopify | - | 938,564 | 100% |
Non-Amazon channel | 758,006 | 1,023,360 | 35% |
related party | 2,068,478 | 625,984 | -70% |
Total | 17,793,660 | 17,099,376 | -4% |
In 2025, the Company launched a new sales channel on Shopify, which serves as its proprietary independent web store operating under a direct-to-consumer (DTC) model,and this channel generated considerable value during the year.
In 2025, the majority of the Company's revenue from the Amazon channel was generated under the Vendor Central program, whereby Amazon places bulk purchase orders with the Company and subsequently sells the products to customers through its e-commerce platform. Non-Amazon channels primarily comprise retail chains, other e-commerce platforms, and the Company's own online shopping website.
In 2025, revenue from the Company's non-Amazon channels increased substantially by approximately 35.01% compared with 2024. This revenue growth was primarily attributable to the Company's significantly intensified efforts in developing TikTok as an emerging retail channel.
Compared with 2024, the operating profit in 2025 was £0.44 million, with an operating profit margin of 2.5%. The profit increased compared to 2024, mainly because the decline in total operating costs (down approximately 8.5%) outpaced the decline in revenue (down approximately 3.9%), which more than the increase in total operating expenses (up approximately 18.1%).
Items | 2024 | 2025 |
Revenue | 17,793,660 | 17,099,376 |
Total operating costs | 14,892,647 | 13,620,930 |
Total operating expenses | 2,554,280 | 3,034,972 |
Operating profit | 346,733 | 434,474 |
ROS | 1.9% | 2.5% |
Future Outlook
We remain firmly committed to our core belief to foster connected lifestyles and make life better by creating smarter products under the brands of Levoit, Cosori, Etekcity and Pawsync. Going forward in 2026, we aim to keep focusing on our strategies: (i) further upgrade and expand our user-oriented product portfolio; (ii) intensify our efforts to expand non-Amazon channels, such as broadening our presence on Shopify,TikTok and retail channels, enlarging our product portfolio in existing stores, introducing our products to new stores and getting access to more new chain retailers, thereby leveraging our brand recognition to unlock greater business potential from other sales channels; (iii) expand geographic coverage, especially deepen the market share of Cosori and Levoit products in the UK market; (iv) continue to invest in technologies with an aim to develop VeSync App into a home IoT platform; and (v) strengthen brand operation from multiple dimensions to enhance consumer awareness of the brand. We aim to further enhance our product portfolio, in particular smart home devices in the consumer space. In 2026, the Company will launch more new generation products, such as smart air purifiers, smart air fryers, smart pet feeders and smart fitness scales. In terms of brand marketing, we continue to increase the amount of video content to enhance brand reputation and reach target users deeply.
Subsequent events
There were no other significant events that required additional disclosure or adjustments occurred after the end of the reporting period.
On behalf of the board
The directors present their annual report and financial statements for the year ended 31 December 2025.
The results for the year are set out on page 9.
No ordinary dividends were paid. The directors do not recommend payment of a final dividend.
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
The auditor, Gerald Edelman LLP, is deemed to be reappointed under section 487(2) of the Companies Act 2006.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.
In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent;
state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The financial statements have been prepared on the assumption that the company is a going concern.
Having reviewed the company's financial forecasts, expected future cash flows, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus, the going concern basis has been adopted in preparing the financial statements for the period ended 31 December 2025.
We have audited the financial statements of Vesync (UK) Limited (the 'company') for the year ended 31 December 2025 which comprise the statement of comprehensive income, the balance sheet, the statement of changes in equity, the statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
Conclusions relating to going concern
Other information
Opinions on other matters prescribed by the Companies Act 2006
As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.
We planned our audit so that we have a reasonable expectation of detecting material misstatements in the financial statements resulting from irregularities, fraud or non-compliance with law or regulations.
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, our procedures included the following:
The engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations.
Enquiring of management of whether they are aware of any non-compliance with laws and regulations.
Enquiring of management whether they have knowledge of any actual, suspected or alleged fraud.
Enquiring of management their internal controls established to mitigate risk related to fraud or non-compliance with laws and regulations.
Discussions amongst the engagement team on how and where fraud might occur in the financial statements and any potential indicators of fraud. As part of this discussion, we evaluated management’s incentive and opportunities for fraudulent manipulation of the financial statements, including the risk of override of controls and determined that the principal risk was related to the posting of inappropriate journal entries.
Obtaining understanding of the legal and regulatory framework the company operates in focusing on those laws and regulations that had a direct effect on the financial statements or that had a fundamental effect on the operations. The key laws and regulations we considered in this context included the UK Companies Act, applicable tax legislation, employment law, and health and safety laws.
To address the risk of fraud through management bias and override of controls, we:
Performed analytical procedures to identify any unusual or unexpected relationships and transactions.
Audited the risk of management override of controls, including through testing journal entries for appropriateness with specific focus on entries containing unusual account combinations and reviewing large and unusual bank transactions.
In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but are not limited to:
Agreeing financial statement disclosures to underlying supporting documentation.
Enquiring of management as to actual and potential litigation claims.
Reviewing relevant profit and loss account items for evidence of litigation.
Confirming with management that there had been no non-compliance with any of the legislation discussed above.
The test nature and other inherent limitations of an audit, together with the inherent limitations of any accounting and internal control system, mean that there is an unavoidable risk that even some material misstatements in respect of irregularities may remain undiscovered even though the audit is properly planned and performed in accordance with ISAs (UK). Furthermore, the more removed that laws and regulations are from financial transactions, the less likely that we would become aware of non-compliance. Our examination should therefore not be relied upon to disclose all such material misstatements or frauds, errors or instances of non-compliance that might exist. The responsibility for safeguarding the assets of the company and for the prevention and detection of fraud, error and non-compliance with law or regulations rests with the directors.
A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
The profit and loss account has been prepared on the basis that all operations are continuing operations.
Vesync (UK) Limited is a private company limited by shares incorporated in England and Wales. The registered office is Unit G2, Havenside Industrial Estate, Fishtoft Road, Boston, United Kingdom, PE21 0AH.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements:
Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instrument Issues: Interest income/expense and net gains/losses for financial instruments not measured at fair value; basis of determining fair values; details of collateral, loan defaults or breaches, details of hedges, hedging fair value changes recognised in profit or loss and in other comprehensive income;
Section 26 ‘Share based Payment’: Share-based payment expense charged to profit or loss, reconciliation of opening and closing number and weighted average exercise price of share options, how the fair value of options granted was measured, measurement and carrying amount of liabilities for cash-settled share-based payments, explanation of modifications to arrangements;
Section 33 ‘Related Party Disclosures’: Compensation for key management personnel.
The financial statements of the company are consolidated in the financial statements of Vesync Singapore PTE Ltd. These consolidated financial statements are available from its registered office, 6 Raffles Quay #14-06, Singapore.
The financial statements have been prepared on a going concern basis. Vesync (UK) Limited have the continued financial support of the group. The financial statements do not include any adjustments that would result from discontinuance of their financial support.
The nature, timing of satisfaction of performance obligations and significant payment terms of the company's major sources of revenue are as follows:
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.
Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.
Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.
A stock provision is included in the accounts. The provision is included to ensure that stock is recognised at the lower of cost and net realisable value. The provision has been estimated by management taking into account the ageing of stock, product development, technical innovation and current demand.
The provision for warranty costs and sales returns is estimated based on prior months¸ historical returns, repair and replacement costs and trends, including seasonal variations, on a sales channel basis, and is allocated to the period in which the revenue is recorded. This is considered by management as the most appropriate method, which is applied to every set of monthly management accounts and is constantly checked for accuracy and reliability. Actual warranty costs and returns could differ from these estimates. The historic difference between the provision estimate and the actual results, known at a later stage, has never been, nor is expected to be, material.
The company makes an estimate of the recoverable value of trade debtors. When assessing the provision, management considers factors such as the historical performance of the debtors, the ageing profile and the current credit rating of the debtor based on information obtained from industry leading credit agencies.
The provision represents discounts that are available to the end users of our products, that have not been used by our reseller partner at the year end. The provision for promotions is estimated based on the prior 12 months sales and actual unsold stock data held by our reseller partner at the year end. An average discount cost has been calculated on an individual stock item basis for all unsold stock lines held by our reseller, using the average discount cost incurred during the year. The assumptions made in relation to the current period are consistent with those in the prior year. This is considered by management as the most appropriate method, which is applied to every set of monthly management accounts and is constantly checked for accuracy and reliability.
The average monthly number of persons (including directors) employed by the company during the year was:
Their aggregate remuneration comprised:
The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:
During the year, the company recognised a reverse impairment charge of £42,517 (2024: charge of £53,174) in relation to slow moving stock. This impairment is included within cost of sales in the profit and loss account.
The following are the major deferred tax liabilities and assets recognised by the company:
The company operates a defined contribution retirement benefit scheme for all qualifying employees. The assets of the scheme are held separately from those of the company. The company contributes a specified percentage of payroll costs to the retirement benefit scheme to fund the benefits. The only obligation of the company with respect to the scheme is to make the specified contributions. The pension cost charge for the year represents contributions payable by the company to the scheme and amounted to £10,630 (2024: £2,461).
At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.