2025 was a year of small revenue growth of 3%.
Two key highlights were a 10% increase in Marketing Services revenue (SEO, PPC, content,
social media), mirroring the 10% increase in the previous year and a 14% increase in
website setup fees. This growth reflects both an expansion of our SEO client base and
strong client retention, driven by consistently strong campaign performance. Our
Marketing Services revenue would have been higher and contributed to a greater
increase in overall revenue, but we lost two significant retainer clients partway through
the year due to acquisitions.
The Law Firm Marketing Club increased revenue by 5% with our website maintenance
and hosting contracts showing a modest 2.75% increase due to a price increase.
We effectively managed our costs, reducing them by 4.27% year-on-year, partly by
making five roles redundant to align our capacity with current revenue.
Our net profit improved by 25% over last year, but it still needs to improve to align with
industry norms for the agency sector.
The proportion of total revenue considered "repeatable and recurring" was broadly stable
at 89% (2024: 90%). This is the proportion of total revenue derived from existing clients
through a combination of contracted and non-contracted (but entirely predictable)
services. The reduction was due to the two lost clients mentioned earlier.
Operationally, in 2025, we began investing heavily in AI tools across the business, and this
focus will continue in 2026.
At year end, we are in the final stages of negotiating a merger with a small (three-person)
agency into Conscious to give us some additional design capacity and to help with
succession planning.
As we look ahead to 2026, we will look to grow our revenue while maintaining a sharp
focus on cost management.