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Registered number: 11614028
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Salesfire Ltd
Financial statements
Information for filing with the registrar
30 June 2026
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Balance sheet
At 30 June 2026
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Creditors: amounts falling due within one year
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Total assets less current liabilities
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Creditors: amounts falling due after more than one year
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Provisions for liabilities
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1
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Balance sheet (continued)
At 30 June 2026
The directors consider that the company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.
The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.
The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.
The financial statements were approved and authorised for issue by the board and were signed on its behalf on 26 August 2026.
Company registered number: 11614028
The notes on pages 3 to 8 form part of these financial statements.
2
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Notes to the financial statements
Year ended 30 June 2026
Salesfire Ltd ('the company') is a private company limited by shares, incorporated and domiciled in the United Kingdom and registered in England. The registered office address is 16-26 Albert Road, Middlesbrough, TS1 1QA.
2.Accounting policies
The financial statements have been prepared in accordance with Section 1A of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland' (FRS 102) and the Companies Act 2006.
The functional currency of the company is considered to be pounds sterling because that is the currency of the primary economic environment in which the company operates.
The following principal accounting policies have been applied:
The directors have prepared cash flow forecasts for the coming period, taking into account expected trading cash flows and other cash requirements as the business continues to expand. The company continues to meet its day-to-day working capital requirements through investment from shareholders and the directors expect this to continue for at least the next twelve months.
The directors, therefore, have a reasonable expectation at the time of approving the financial statements that the company has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the company continues to adopt the going concern basis in preparing the financial statements.
The company provides e-commerce services to online retailers. Turnover from these services is recognised in the accounting period in which the services are rendered.
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation are included in the profit and loss account for the period.
Defined contribution pension plan
The company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate entity. Once the contributions have been paid the company has no further payment obligations.
The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the balance sheet. The assets of the plan are held separately from the company in independently administered funds.
3
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Notes to the financial statements
Year ended 30 June 2026
2.Accounting policies (continued)
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Research and development expenditure
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Expenditure on research activities, undertaking with the prospect of gaining new scientific or technical knowledge and understanding shall be recognised as an expense in the profit and loss account as incurred.
Development expenditure that is directly attributable to the design and testing of identifiable and unique products controlled by the company, is recognised as an intangible asset when all of the following criteria are met:
∙it is technically feasible to complete the product so that it will be available for use;
∙management intends to complete the product;
∙there is an ability to use or sell the asset;
∙it can be demonstrated how the asset will generate probable future economic benefits;
∙adequate, technical, financial and other resources to complete the product are available; and
∙the expenditure attributable to the product during its development can be reliably measured.
The useful lives and residual values of capitalised development costs are reviewed at the end of each reporting period, and adjusted if appropriate.
If it is not possible to distinguish between the research and development phases of an internal
project, the expenditure is treated as if it were incurred in the research phase only.
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Current and deferred taxation
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The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.
The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the company operates and generates income.
Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
∙The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
∙Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.
Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.
The company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.
4
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Notes to the financial statements
Year ended 30 June 2026
2.Accounting policies (continued)
Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.
All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
The estimated useful lives range as follows:
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Capitalised development costs
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Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.
Depreciation is provided on the following basis:
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Long-term leasehold property
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The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
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The average monthly number of employees, including directors, during the year was 63 (2025: 67).
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5
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Notes to the financial statements
Year ended 30 June 2026
6
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Notes to the financial statements
Year ended 30 June 2026
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Corporation tax recoverable
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7
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Notes to the financial statements
Year ended 30 June 2026
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Creditors: amounts falling due within one year
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Other taxation and social security
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Accruals and deferred revenue
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Creditors: amounts falling due after more than one year
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Related party transactions
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During the year the company paid director's fees of £20,000 (2025: £20,000) to Leader Group Investments Limited, a company controlled by one of the company's directors. At the balance sheet date, there were no amounts outstanding to Leader Group Investments Ltd (2025: £nil).
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The directors believe that there is no one controlling party.
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