Company No: 10881174 (England and Wales)

Contents

• Directors' Report
• Statement of Financial Position
• Notes to the Financial Statements

The directors present their annual report and the unaudited financial statements of the Company for the financial year ended 31 January 2026.

PRINCIPAL ACTIVITIES

The principal activity of the Company during the financial year was the development of cloud based accounting software and tools.

GOING CONCERN

The directors have prepared the financial statements on the going concern basis. Further details are provided in the notes to the financial statements.

DIRECTORS' STATEMENT

The Company continued to make progress across its strategic priorities during the year, with investment concentrated on product development, customer acquisition and operational efficiency. Development work focused on our artificial intelligence capabilities, the reporting depth and further consolidation workflow, enabling customers to generate insights more quickly and reduce the manual effort involved in group reporting.

Customer satisfaction remains central to the Company's growth. The Company maintained a Net Promoter Score of 55+ through the year, supported by consistent five-star reviews across the accounting software marketplaces on which the platform is listed. Feedback continues to centre on platform usability, support responsiveness and value for money.

The Company further expanded its international customer base during the year, with the United States / North America continuing to represent the fastest-growing region and a significant long-term opportunity. We have integrated with other US-based accounting solutions which has helped fuel that growth.

The competitive environment developed materially during the year following consolidation among reporting and analytics providers within the accounting software ecosystem. The directors consider the Company's independence across Xero, QuickBooks, Sage and other accounting systems, to be a continuing point of differentiation.

Looking ahead, the Company intends to deepen its presence in strategic markets, release further platform functionality, particularly in artificial intelligence and automated reporting. We will also actively pursue partnership opportunities that support scalable growth.

The directors thank the team for their continued effort, innovation and dedication throughout the year. Their work has been instrumental in the Company's performance and in establishing the foundation for future growth.

DIRECTORS

The directors, who served during the financial year and to the date of this report except as noted, were as follows:

Mr J R Lucas
Mr P Shipway	(Resigned 21 October 2025)
Mr T P Szpinda
Mr L N Wynn

This Directors' Report has been prepared in accordance with the provisions applicable to companies entitled to the small companies' exemption provided by section 415A of the Companies Act 2006.

Approved by the Board of Directors and signed on its behalf by:

Mr L N Wynn Director

George Parker Bidder Building Babbage Way
Clyst Honiton
Exeter
EX5 2FN
United Kingdom

21 August 2026

	Note	2026		2025
		£		£
Fixed assets
Intangible assets	3	819,299		554,645
Tangible assets	4	15,060		14,414
		834,359		569,059
Current assets
Debtors	5	342,111		439,131
Cash at bank and in hand		160,378		79,310
		502,489		518,441
Creditors: amounts falling due within one year	6	( 325,152)		( 219,434)
Net current assets		177,337		299,007
Total assets less current liabilities		1,011,696		868,066
Creditors: amounts falling due after more than one year	7	( 540,142)		( 387,210)
Provision for liabilities	8	( 208,340)		( 133,651)
Net assets		263,214		347,205
Capital and reserves
Called-up share capital	9, 12	4		4
Share premium account		170,329		170,329
Profit and loss account		92,881		176,872
Total shareholders' funds		263,214		347,205

For the financial year ending 31 January 2026 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

• The members have not required the Company to obtain an audit of its financial statements for the financial year in accordance with section 476;
• The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements; and
• These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime and a copy of the Statement of Income and Retained Earnings has not been delivered.

The financial statements of Joiin Ltd (registered number: 10881174) were approved and authorised for issue by the Board of Directors on 21 August 2026. They were signed on its behalf by:

Mr L N Wynn Director

1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Joiin Ltd (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is George Parker Bidder Building Babbage Way, Clyst Honiton, Exeter, EX5 2FN, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Going concern

The directors have assessed the Statement of Financial Position and likely future cash flows at the date of approving these financial statements. The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence and to meet its financial obligations as they fall due for at least 12 months from the date of signing these financial statements. Accordingly, they continue to adopt the going concern basis in preparing the financial statements.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Statement of Financial Position date are reported at the rates of exchange prevailing at that date.

Exchange differences are recognised in the Statement of Income and Retained Earnings in the period in which they arise except for exchange differences arising on gains or losses on non-monetary items which are recognised in the Statement of Comprehensive Income.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer. Turnover from the supply of services represents the value of services provided under contracts to the extent that there is a right to consideration and is recorded at the fair value of the consideration received or receivable.

Where a contract has only been partially completed at the Statement of Financial Position date turnover represents the fair value of the service provided to date based on the stage of completion of the contract activity at the Statement of Financial Position date.

Where payments are received from customers in advance of services provided, the amounts are recorded as deferred income and included as part of creditors due within one year.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Statement of Financial Position date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit.

Intangible assets

Intangible assets are stated at cost or valuation, net of amortisation and any provision for impairment. Amortisation is provided on all intangible assets at rates to write off the cost or valuation of each asset over its expected useful life as follows:

Development costs

10 years straight line

Research and development

Research expenditure is written off as incurred. Development expenditure is also written off, except where the directors are satisfied as to the technical, commercial and financial viability of individual projects. In such cases, the identifiable expenditure is capitalised as an intangible asset and amortised over the period during which the Company is expected to benefit. This period is between three and five years. Provision is made for any impairment.

Tangible fixed assets

Tangible fixed assets are stated at cost (or deemed cost) or valuation less accumulated depreciation and accumulated impairment losses. Cost includes costs directly attributable to making the asset capable of operating as intended. Depreciation is provided on all tangible fixed assets, other than investment properties and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line basis over its expected useful life, as follows:

Plant and machinery	5 years straight line
Office equipment	5 years straight line
Computer equipment	5 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

Leases

The Company as lessee
Assets held under finance leases, hire purchase contracts and other similar arrangements, which confer rights and obligations similar to those attached to owned assets, are capitalised as tangible fixed assets at the fair value of the leased asset (or, if lower, the present value of the minimum lease payments as determined at the inception of the lease) and are depreciated over the shorter of the lease terms and their useful lives. The capital elements of future lease obligations are recorded as liabilities, while the interest elements are charged to the Statement of Income and Retained Earnings over the period of the leases to produce a constant periodic rate of interest on the remaining balance of the liability.

Rentals under operating leases are charged on a straight-line basis over the lease term, even if the payments are not made on such a basis. Benefits received and receivable as an incentive to sign an operating lease are similarly spread on a straight-line basis over the lease term.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Statement of Financial Position date. If there is objective evidence of impairment, an impairment loss is recognised in the Statement of Income and Retained Earnings as described below.

Non-financial assets
At each balance sheet date, the Company reviews its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss.

If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). The recoverable amount of an asset is the higher of its fair value less costs to sell and its value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

Where it is not possible to estimate the recoverable amount of an individual asset, the Company estimates the recoverable amount of the cash-generating unit to which the asset belongs. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts, except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.

Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in creditors: amounts falling due within one year.

Trade and other creditors

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.

Ordinary share capital

The ordinary share capital of the Company is presented as equity.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

2. Employees

	2026		2025
	Number		Number
Monthly average number of persons employed by the Company during the year, including directors	12		9

3. Intangible assets

	Development costs		Total
	£		£
Cost
At 01 February 2025	632,615		632,615
Additions	327,916		327,916
At 31 January 2026	960,531		960,531
Accumulated amortisation
At 01 February 2025	77,970		77,970
Charge for the financial year	63,262		63,262
At 31 January 2026	141,232		141,232
Net book value
At 31 January 2026	819,299		819,299
At 31 January 2025	554,645		554,645

4. Tangible assets

	Plant and machinery		Office equipment		Computer equipment		Total
	£		£		£		£
Cost
At 01 February 2025	749		17,879		5,743		24,371
Additions	1,151		342		4,453		5,946
At 31 January 2026	1,900		18,221		10,196		30,317
Accumulated depreciation
At 01 February 2025	426		8,808		723		9,957
Charge for the financial year	342		3,116		1,842		5,300
At 31 January 2026	768		11,924		2,565		15,257
Net book value
At 31 January 2026	1,132		6,297		7,631		15,060
At 31 January 2025	323		9,071		5,020		14,414

5. Debtors

	2026		2025
	£		£
Trade debtors	0		150
Amounts owed by associates	6,685		4,417
Amounts owed by connected persons	49,241		0
Amounts owed by directors	237,163		381,754
Prepayments	619		25,295
Corporation tax	30,324		0
Other debtors	18,079		27,515
	342,111		439,131

6. Creditors: amounts falling due within one year

	2026		2025
	£		£
Bank loans (secured)	60,185		55,556
Trade creditors	24,325		20,478
Other loans (secured)	142,431		66,923
Accruals and deferred income	68,945		69,750
Other taxation and social security	24,204		4,088
Other creditors	5,062		2,639
	325,152		219,434

Bank loans and Other loans are secured by a fixed and/or floating charge over the assets of the company.

7. Creditors: amounts falling due after more than one year

	2026		2025
	£		£
Bank loans (secured)	380,141		227,209
Other creditors	160,001		160,001
	540,142		387,210

Bank loans are secured by a fixed and/or floating charge over the assets of the company.

8. Deferred tax

	2026		2025
	£		£
At the beginning of financial year	( 133,651)		0
Charged to the Statement of Income and Retained Earnings	( 74,689)		( 133,651)
At the end of financial year	( 208,340)		( 133,651)

The deferred taxation balance is made up as follows:

	2026		2025
	£		£
Accelerated capital allowances	( 208,590)		( 142,265)
Tax losses carry forward	0		8,519
Other timing differences	250		95
	( 208,340)		( 133,651)

9. Called-up share capital

	2026		2025
	£		£
Allotted, called-up and fully-paid
10,000 A ordinary shares of £ 0.0001 each	1.00		1.00
10,000 B ordinary shares of £ 0.0001 each	1.00		1.00
10,000 C ordinary shares of £ 0.0001 each	1.00		1.00
3,467 D ordinary shares of £ 0.0001 each	0.35		0.35
3,235 E ordinary shares of £ 0.0001 each	0.32		0.32
	3.67		3.67

10. Financial commitments

Commitments

Total future minimum lease payments under non-cancellable operating leases are as follows:

	2026		2025
	£		£
Within one year	15,045		15,045
Between one and five years	17,553		2,508
Total future minimum lease payments under non-cancellable operating leases	32,598		17,553

11. Related party transactions

Transactions with the entity's directors

	2026		2025
	£		£
Amounts owed by the Directors	237,163		381,754

During the year the directors maintained a current account with the Company. Amounts advanced during the period totalled £262,168 (2025: £453,026) and amounts repaid totalled £313,410 (2025: £229,000). Interest was not charged on the loan and there are no fixed repayment terms.

Other related party transactions

	2026		2025
	£		£
Amounts due from associates	6,685		4,417
Amounts due from a shareholder	49,241		0

During the year, the company advanced funds to a shareholder who was previously a director of the company. At the balance sheet date, the balance outstanding was £49,241 (2025: £93,349).
The loan is unsecured and bears no interest.

12. Share based payments

During the year, the company operated an Enterprise Management Incentive ("EMI") share option scheme for certain directors and employees. The scheme is intended to provide an incentive to participants and align their interests with those of the shareholders.

The options entitle participants to acquire ordinary shares in the company at a fixed exercise price, subject to the satisfaction of specified vesting conditions. The options are exercisable on the occurrence of a qualifying exit event.

At the year end, options over 423 Ordinary shares were outstanding (2025: Nil). The exercise price of the options is £57.40 per share.

No amounts have been recognised within equity in respect of these arrangements, and no share-based payment reserve has been recorded in these financial statements.