ACCOUNTS - Final Accounts preparation

Registered number: 12406179

QUESTIONPRO UK LIMITED

FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 DECEMBER 2025

QUESTIONPRO UK LIMITED

REGISTERED NUMBER: 12406179

BALANCE SHEET

AS AT 31 DECEMBER 2025

		2025		2024
Note		£		£

Fixed assets
Intangible assets	4		98,735		110,021
Tangible assets	5		1,636		2,454
			100,371		112,475
Current assets
Debtors: amounts falling due within one year	6	861,968		209,779
Cash at bank and in hand		2,072,936		1,733,546
		2,934,904		1,943,325
Creditors: amounts falling due within one year	7	(2,678,318)		(1,799,245)
Net current assets			256,586		144,080
Total assets less current liabilities			356,957		256,555

Net assets			356,957		256,555

Capital and reserves
Called up share capital	75,000	75,000
Profit and loss account	281,957	181,555
	356,957	256,555

The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section
1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by:

................................................

A Badshah

Director

Date: 27 August 2026

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QUESTIONPRO UK LIMITED

REGISTERED NUMBER: 12406179

BALANCE SHEET (CONTINUED)

AS AT 31 DECEMBER 2025

The notes on pages 4 to 10 form part of these financial statements.

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		QUESTIONPRO UK LIMITED

STATEMENT OF CHANGES IN EQUITY

FOR THE YEAR ENDED 31 DECEMBER 2025

	Called up share capital	Profit and loss account	Total equity
	£	£	£
At 1 January 2024	75,000	127,911	202,911

Profit for the year	-	53,644	53,644

At 1 January 2025	75,000	181,555	256,555

Profit for the year	-	100,402	100,402
At 31 December 2025	75,000	281,957	356,957

The notes on pages 4 to 10 form part of these financial statements.

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QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

1.	General information

QuestionPro UK Limited is a private company, limited by shares, registered in England & Wales, company
registration number 12406179. The registered office and the trading address are disclosed on the company information page.

2.Accounting policies

2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

2.2

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of comprehensive income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

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QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

2.Accounting policies (continued)

2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:

∙the amount of revenue can be measured reliably;

∙it is probable that the Company will receive the consideration due under the contract;

∙the stage of completion of the contract at the end of the reporting period can be measured reliably; and

∙the costs incurred and the costs to complete the contract can be measured reliably.

2.4

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Company in independently administered funds.

2.5

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.

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QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

2.Accounting policies (continued)

2.6

Intangible assets

Goodwill

Goodwill represents the difference between amounts paid on the cost of a business combination and the acquirer’s interest in the fair value of its identifiable assets and liabilities of the acquiree at the date of acquisition. Subsequent to initial recognition, goodwill is measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is amortised on a straight-line basis to the Statement of comprehensive income over its useful economic life.

Other intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

The estimated useful lives range as follows:

Goodwill

years

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QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

2.Accounting policies (continued)

2.7

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.

Depreciation is provided on the following basis:

Computer equipment

33%

Reducing balance

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

Employees

The average monthly number of employees, including the directors, during the year was as follows:

	2025	2024
	No.	No.

Employees	9	7

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QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

4.	Intangible assets

		Goodwill
		£
	Cost
	At 1 January 2025	112,842
	At 31 December 2025	112,842
	Amortisation
	At 1 January 2025	2,821
	Charge for the year	11,286
	At 31 December 2025	14,107
	Net book value
	At 31 December 2025	98,735
	At 31 December 2024	110,021

On 30 September 2024, QuestionPro UK Ltd acquired the business assets of Tactix SAS for total consideration of £112,842. The fair value of Tactix SAS's net assets was £nil at acquisition and so the entire consideration has therefore been accounted for as goodwill.

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QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

5.	Tangible fixed assets

		Computer equipment
		£
	Cost or valuation
	At 1 January 2025	5,368
	At 31 December 2025	5,368
	Depreciation
	At 1 January 2025	2,914
	Charge for the year	818
	At 31 December 2025	3,732
	Net book value
	At 31 December 2025	1,636
	At 31 December 2024	2,454

Debtors

					2025	2024
					£	£


Trade debtors	806,296	199,163
Other debtors	4,170	4,170
Prepayments and accrued income	51,502	6,446
	861,968	209,779

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QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

7.	Creditors: Amounts falling due within one year
		2025	2024
		£	£

Trade creditors	39,974	13,981
Amounts owed to group undertakings	753,005	38,981
Corporation tax	54,842	27,065
Other taxation and social security	105,252	74,571
Other creditors	7,241	79,178
Accruals and deferred income	1,718,004	1,565,469
	2,678,318	1,799,245

8.	Controlling party

The smallest group in which the company is a member for which consolidated accounts are prepared, and the ultimate controlling party is QuestionPro Inc, a company incorporated in the USA. The parent company's registered office is 9450 SW Gemini Drive #62790, OR 97008-7105, USA.

9.	Auditors' information

The auditors' report on the financial statements for the year ended 31 December 2025 was unqualified.

The audit report was signed on 31 August 2026 by (Senior statutory auditor) on behalf of MHA
Statutory Auditors.

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