Company No: 04103437 (England and Wales)

Contents

• Company Information
• Accountants' Report
• Balance Sheet
• Notes to the Financial Statements

Directors	M Hill
	I Urnes

Registered office	Mercury House
	117 Waterloo Road
	London
	SE1 8UL
	United Kingdom

Company number

04103437 (England and Wales)

Accountant	Kreston Reeves LLP
	Suite 2
	Orchard House
	Orchard Street
	Canterbury
	Kent
	CT2 8AR

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Mediaburst Limited for the financial year ended 31 December 2025 which comprise the Balance Sheet and the related notes 1 to 7 from the Company’s accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed at www.icaew.com/regulation.

This report is made solely to the Board of Directors of Mediaburst Limited, as a body, in accordance with the terms of our engagement letter dated 16 January 2026. Our work has been undertaken solely to prepare for your approval the financial statements of Mediaburst Limited and state those matters that we have agreed to state to the Board of Directors of Mediaburst Limited, as a body, in this report in accordance with ICAEW Technical Release 07/16 AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Mediaburst Limited and its Board of Directors as a body for our work or for this report.

It is your duty to ensure that Mediaburst Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and loss of Mediaburst Limited. You consider that Mediaburst Limited is exempt from the statutory audit requirement for the financial year.

We have not been instructed to carry out an audit or a review of the financial statements of Mediaburst Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.

Kreston Reeves LLP

Suite 2
Orchard House
Orchard Street
Canterbury
Kent
CT2 8AR

25 August 2026

	Note	2025		2024
		£		£
Current assets
Debtors
- due within one year	3	133,746		175,971
- due after more than one year	3	94,534		94,534
Cash at bank and in hand		3,524		12,865
		231,804		283,370
Creditors: amounts falling due within one year	4	( 3,078,646)		( 2,360,434)
Net current liabilities		(2,846,842)		(2,077,064)
Total assets less current liabilities		(2,846,842)		(2,077,064)
Creditors: amounts falling due after more than one year	5	( 2,531,991)		( 1,478,335)
Net liabilities		( 5,378,833)		( 3,555,399)
Capital and reserves
Called-up share capital	6	1		1
Profit and loss account		( 5,378,834 )		( 3,555,400 )
Total shareholder's deficit		( 5,378,833)		( 3,555,399)

For the financial year ending 31 December 2025 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

• The member has not required the Company to obtain an audit of its financial statements for the financial year in accordance with section 476;
• The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements; and
• These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime and a copy of the Income Statement has not been delivered.

The financial statements of Mediaburst Limited (registered number: 04103437) were approved and authorised for issue by the Board of Directors on 24 August 2026. They were signed on its behalf by:

I Urnes Director

1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Mediaburst Limited (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is Mercury House, 117 Waterloo Road, London, SE1 8UL, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Going concern

The directors have assessed the Balance Sheet at the date of approving these financial statements. The directors have a reasonable expectation that the Company has continued support from the wider group companies to meet its financial obligations as they fall due for at least 12 months from the date of signing these financial statements. Accordingly, they continue to adopt the going concern basis in preparing the financial statements.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer. Turnover from the supply of services represents the value of services provided under contracts to the extent that there is a right to consideration and is recorded at the fair value of the consideration received or receivable. Where a contract has only been partially completed at the Balance Sheet date turnover represents the fair value of the service provided to date based on the stage of completion of the contract activity at the Balance Sheet date. Where payments are received from customers in advance of services provided, the amounts are recorded as deferred income and included as part of creditors due within one year.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Research and development

In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research shall be recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised on a straight-line basis over their useful economic lives.

If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only.

2. Employees

	2025		2024
	Number		Number
Monthly average number of persons employed by the Company during the year, including directors	0		0

3. Debtors

	2025		2024
	£		£
Debtors: amounts falling due within one year
Trade debtors	35,998		15,068
Corporation tax	79,738		159,477
Other debtors	18,010		1,426
	133,746		175,971
Debtors: amounts falling due after more than one year
Amounts owed by Group undertakings	94,534		94,534

4. Creditors: amounts falling due within one year

	2025		2024
	£		£
Trade creditors	2,708,430		1,941,684
Other taxation and social security	0		14,560
Other creditors	370,216		404,190
	3,078,646		2,360,434

5. Creditors: amounts falling due after more than one year

	2025		2024
	£		£
Other creditors	2,531,991		1,478,335

There are no amounts included above in respect of which any security has been given by the company.

6. Called-up share capital

	2025		2024
	£		£
Allotted, called-up and fully-paid
499,690 Ordinary shares of £ 0.000002 each	1.00		1.00

7. Ultimate controlling party

The ultimate controlling party is Generated Health Inc by virtue of its indirectly holding 100% of the share capital and voting rights of the company.