Amplify Goods Ltd - Filleted accounts

Registered number

13587692

Amplify Goods Ltd

Filleted Accounts

31 December 2025

Amplify Goods Ltd

Director Report

Directors

Camilla Marcus-Dew

Pasha Michaelsen

Directors Report

Designed for Impact. Packed with Purpose.

At Amplify Goods, we create suds and scents with substance – and we’re proud to share the story of how every bottle, every partnership, and every hour of work we generate brings us closer to the inclusive, regenerative economy we believe in.

We’re a 100% diverse women-owned and led UK Social Enterprise, certified by WeConnect, OutBritain and SEUK. We exist to amplify people and planet over profit – and this year, we’ve continued to put purpose at the heart of every product we make and every decision we take.

PEOPLE

Strengthening our Handprint in Communities.

We exist to unlock potential. Through our paid work experience programme, people who have faced barriers to employment — including homelessness, disability and displacement — build confidence, skills and routine in a supportive working environment. We’re proud that every Forever Bottle we produce creates up to 10 minutes of real living wage work within that programme.

This year, we:
• Provided over 1,076 hours of paid work experience, taking the total provided to date to more than 1,338 hours.
• Supported 15 individuals with stepping-stone opportunities.
• Worked with 11 referral partners: Crisis, Beam, MenCap, NewLife, Praxis, Standing Tall, Your Place, New Horizon Youth Centre, Every Youth, This is Growth and Change Please.
• Donated 1,375 bars of soap to raise funds for Crisis, taking the total donated to date to more than 1500 bars.
• Donated £250 to charity, bringing total charitable donations to more than £2,000.

From preparing and packing products to building structure and routine, our supportive work environments aim to help people gain confidence, skills and the tools to move into long-term, stable employment..

Social Return on Investment:

Our impact methodology was independently reviewed by MeasureUp, with an estimated Social Return on Investment of £850,080.

This means that, for every pound spent by our distributors and customers, generates social value – we share this with customers at a per product level. This impact can also be understood as cost savings and wider environmental and social benefits to society.

To date, the estimated value created through our work is more than £1.3 million.[

PLANET

Softening our Footprint on the Planet

Our products are low-waste, low-carbon and powered by purpose. This year, we continued to invest in our planet-first commitments:

• Carbon Positive: We accounted for 48.9 tonnes of carbon emitted in 2025, covering Scope 1–3 emissions, and offset or planted lots more than that.
• Carbon Reduction: SUDZERØ, launched in September, is our biggest step on this journey – generating 84% less carbon compared with traditional liquid soap.
• Reuse: We upcycle tools and pack our products into majority reused cardboard boxes and packing materials, giving them a second life. During the year, 1400 kg packing materials were recorded.
• Tree Planting: We progressed our commitment to plant at least one tree per bulk order, drawing down from the 2,000 mangrove trees planted through Earthly.
• Plastic Recovery: We maintained a plastic-positive position by recovering 2,000 kg of ocean-bound plastic, compared with around 816.72 kg of virgin plastic used.
• Plastic Avoided: Through our refill-first model and the sale of Forever Glass Bottles, we avoided approximately 114,064 plastic bottles during the year. To date, that is around 366,000 bottles.

We continue working to reduce virgin plastic use, improve reuse and increase single-use plastic elimination across our products and supply chain.

PARTNERSHIP & GIVING

Collaboration That Multiplies Impact

In a world where systemic change takes collective effort, we believe in lifting as we climb.

We are grateful for the people and organisations who choose to amplify good with us.

LOOKING AHEAD

Mission-driven. Brand-led. Growth-minded.

Similar to last year, we are continuing to invest in new product development, deepen our referral network, strengthen our impact systems and grow our brand as a market-leading ethical supplier for businesses and public sector partners.

Our focus remains on proving that high-performing, commercially viable products can also create meaningful paid opportunities and measurable environmental benefits.

Hosted by Crisis

We don’t just make eco-refills. We make room for better futures.

Thanks for standing with us. Let's keep amplifying good – together

Amplify Goods Ltd
Registered number:	13587692
Balance Sheet
as at 31 December 2025

		2025			2024
£			£

Fixed assets		618			927
Current assets	156,912			62,158
Creditors: amounts falling due within one year	(28,285)			(7,955)
Net current assets		128,627			54,203
Total assets less current liabilities		129,245			55,130
Creditors: amounts falling due after more than one year		(85,286)			(31,559)
Accruals and deferred income		(50,293)			(35,963)
Net liabilities		(6,334)			(12,392)

Capital and reserves		(6,334)			(12,392)

Number			Number
Average number of employees		2			2

The company is a private company limited by shares and incorporated in England. Its registered office is 63 High St, Wimbledon SW19 5EE.
The directors are satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The members have not required the company to obtain an audit in accordance with section 476 of the Act.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared in accordance with the micro entity provisions of the Companies Act 2006 and FRS 105, The Financial Reporting Standard applicable to the Micro-entities Regime. The accounts have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.




P Michaelsen
Director
Approved by the board on 10 July 2026