Caseware UK (AP4) 2024.0.164 2024.0.164 2025-12-312025-12-31true2025-01-01falseNo description of principal activity33falseThe members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.false 10644271 2025-01-01 2025-12-31 10644271 2024-01-01 2024-12-31 10644271 2025-12-31 10644271 2024-12-31 10644271 c:Director3 2025-01-01 2025-12-31 10644271 d:ComputerSoftware 2025-12-31 10644271 d:ComputerSoftware 2024-12-31 10644271 d:CurrentFinancialInstruments 2025-12-31 10644271 d:CurrentFinancialInstruments 2024-12-31 10644271 d:Non-currentFinancialInstruments 2025-12-31 10644271 d:Non-currentFinancialInstruments 2024-12-31 10644271 d:CurrentFinancialInstruments d:WithinOneYear 2025-12-31 10644271 d:CurrentFinancialInstruments d:WithinOneYear 2024-12-31 10644271 d:Non-currentFinancialInstruments d:AfterOneYear 2025-12-31 10644271 d:Non-currentFinancialInstruments d:AfterOneYear 2024-12-31 10644271 d:ShareCapital 2025-12-31 10644271 d:ShareCapital 2024-12-31 10644271 d:RetainedEarningsAccumulatedLosses 2025-12-31 10644271 d:RetainedEarningsAccumulatedLosses 2024-12-31 10644271 c:FRS102 2025-01-01 2025-12-31 10644271 c:AuditExempt-NoAccountantsReport 2025-01-01 2025-12-31 10644271 c:FullAccounts 2025-01-01 2025-12-31 10644271 c:PrivateLimitedCompanyLtd 2025-01-01 2025-12-31 10644271 2 2025-01-01 2025-12-31 10644271 e:USDollar 2025-01-01 2025-12-31 iso4217:GBP xbrli:pure

Registered number: 10644271









ADS PLUS LIMITED







UNAUDITED

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

 
ADS PLUS LIMITED
REGISTERED NUMBER: 10644271

STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2025

2025
2024
Note
$
$

  

Current assets
  

Debtors: amounts falling due within one year
 5 
276
138,072

Cash at bank and in hand
 6 
34,582
95,719

  
34,858
233,791

Creditors: amounts falling due within one year
 7 
(49,077)
(167,177)

Net current (liabilities)/assets
  
 
 
(14,219)
 
 
66,614

Total assets less current liabilities
  
(14,219)
66,614

Creditors: amounts falling due after more than one year
 8 
-
(7,722)

  

Net (liabilities)/assets
  
(14,219)
58,892


Capital and reserves
  

Called up share capital 
  
128
128

Profit and loss account
  
(14,347)
58,764

  
(14,219)
58,892

Page 1

 
ADS PLUS LIMITED
REGISTERED NUMBER: 10644271
    
STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 31 DECEMBER 2025

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 9 September 2026.



Christopher Humby
Director

The notes on pages 3 to 6 form part of these financial statements.

Page 2

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

1.


General information

Ads Plus Limited is a company limited by shares and incorporated in England & Wales. The address of its registered office is 5 St.John's Lane, London, United Kingdom, EC1M 4BH.
The principal activity of the company during the year was the provision of digital marketing services.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is USD.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the statement of comprehensive income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

 
2.3

Going concern

The company ceased its principal activity on 31 August 2025 and it is currently not trading.

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured.
Revenue comprises digital marketing services receivable and is recognised in the Statement of Comprehensive Income in the period it is contractually generated.

 
2.5

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Page 3

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

2.Accounting policies (continued)

 
2.6

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.7

Debtors

Short term debtors are measured at transaction price, less any impairment.

 
2.8

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours.

 
2.9

Creditors

Short term creditors are measured at the transaction price.

 
2.10

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.



3.


Employees

The average monthly number of employees, including directors, during the year was 3 (2024 - 3).

Page 4

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

4.


Intangible assets




Computer software

$



Cost


At 1 January 2025
133,845



At 31 December 2025

133,845



Amortisation


At 1 January 2025
133,845



At 31 December 2025

133,845



Net book value



At 31 December 2025
-



At 31 December 2024
-




5.


Debtors

2025
2024
$
$


Trade debtors
-
73,421

Amounts owed by group undertakings
-
11,095

Other debtors
276
53,556

276
138,072



6.


Cash and cash equivalents

2025
2024
$
$

Cash at bank and in hand
34,582
95,719

34,582
95,719


Page 5

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

7.


Creditors: Amounts falling due within one year

2025
2024
$
$

Bank loans
8,294
12,975

Trade creditors
37,967
96,626

Amounts owed to group undertakings
-
9,305

Accruals and deferred income
2,816
48,271

49,077
167,177



8.


Creditors: Amounts falling due after more than one year

2025
2024
$
$

Bank loans
-
7,722

-
7,722



9.


Related party transactions

During the year, the company obtained services totalling $53,980 (2024: $105,298) and made purchases totalling $114 (2024:$196) from Flame Digital Limited, a company of which Ran Gazit-Berger is a director. All transactions were carried out at arm's length. At the statement of financial position date, the company owed $Nil (2024: $9,305) to Flame Digital Limited. The loan is repayable on demand and not interest bearing. 
During the year, the company obtained services totalling $84,227 (2024: $159,776) and made purchases totalling $15,635 (2024: $23,036) from Flat Rock Technology Limited, a company of which Ran Gazit-Berger is a director. All transactions were carried out at arm's length. At the statement of financial position date, the company owed $37,898 (2024: $29,824) to Flat Rock Technology Limited. 
During the year, the company made sales totalling $121,137 (2024: $87,885) and provided services totalling $30 (2024: $Nil) to Purify Digital Limited, a company of which Ran Gazit-Berger is a director. All transactions were carried out at arm's length. Also during the year, the company obtained services totalling $9,075 (2024: $24,404) and made purchases totalling $1,605 (2024: $4,812). At the statement of financial position date, the company owed $Nil (2024: $11,096) from Purify Digital Limited. The loan is repayable on demand and not interest bearing.


10.


Controlling party

The company's parent company is Flame Group Limited, a company incorporated and registered in the British Virgin Islands. Idit Gazit-Berger and Ran Gazit-Berger each own 50% of Flame Group Limited and hold a controlling interest in Ads Plus Limited.

 
Page 6