Registration number: 15589822

Hey Alfie UK Limited

Contents

Company Information	1
Balance Sheet	2
Notes to the Unaudited Financial Statements	3 to 8

Hey Alfie UK Limited

Company Information

Director

Mr N Phan

Registered office

71-75 Shelton Street Covent Garden London WC2H 9JQ

Hey Alfie UK Limited

(Registration number: 15589822)
Balance Sheet as at 31 December 2025

	Note	2025 £	2025 £
Fixed assets
Intangible assets	4	4,809	5,237
Tangible assets	5	20,423	9,127
		25,232	14,364
Current assets
Debtors	6	11,001	1,554
Cash at bank and in hand		1,782,371	4,105
		1,793,372	5,659
Creditors: Amounts falling due within one year	7	(3,003,744)	(355,831)
Net current liabilities		(1,210,372)	(350,172)
Net liabilities		(1,185,140)	(335,808)
Capital and reserves
Called up share capital		1	1
Retained earnings		(1,185,141)	(335,809)
Shareholders' deficit		(1,185,140)	(335,808)

For the financial period ending 31 December 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

•	The members have not required the company to obtain an audit of its accounts for the period in question in accordance with section 476; and
•	The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the director has not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the director on 11 September 2026
 

......................................... Mr N Phan Director

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2025 to 31 December 2025

1	General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

2	Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Disclosure of long or short period

The Company's accounting reference date has been shortened to 31st December 2025, as required by the director. Therefore these financial statements are for a 9 month period only and not comparable to the previous period.

Going concern

At 31 December 2025, the company had net liabilities. Despite this, the director has confirmed that, in his opinion, the company's parent undertaking (Hey Alfie Group Limited) will continue to provide financial support as necessary to allow the company to meet its financial obligations for at least the next twelve months from the date of signing these accounts.

Consequently, these financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2025 to 31 December 2025

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class	Depreciation method and rate
Furniture, fittings and equipment	4 years straight line

Intangible assets

Separately acquired trademarks and licences are shown at historical cost.

Trademarks, licences (including software) and customer-related intangible assets acquired in a business combination are recognised at fair value at the acquisition date.

Trademarks, licences and customer-related intangible assets have a finite useful life and are carried at cost less accumulated amortisation and any accumulated impairment losses.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class	Amortisation method and rate
Trademarks	10 years straight line
Website development	10 years straight line

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2025 to 31 December 2025

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3	Staff numbers

The average number of persons employed by the company (including the director) during the period, was 7 (2025 - 3).

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2025 to 31 December 2025

4	Intangible assets

	Trademarks, patents and licenses  £	Internally generated software development costs  £	Total £
Cost or valuation
At 1 April 2025	1,928	3,782	5,710
At 31 December 2025	1,928	3,782	5,710
Amortisation
At 1 April 2025	95	378	473
Amortisation charge	144	284	428
At 31 December 2025	239	662	901
Carrying amount
At 31 December 2025	1,689	3,120	4,809
At 31 March 2025	1,833	3,404	5,237

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2025 to 31 December 2025

5	Tangible assets

	Furniture, fittings and equipment  £	Other tangible assets £	Total £
Cost or valuation
At 1 April 2025	10,107	-	10,107
Additions	10,952	3,725	14,677
At 31 December 2025	21,059	3,725	24,784
Depreciation
At 1 April 2025	980	-	980
Charge for the period	3,355	26	3,381
At 31 December 2025	4,335	26	4,361
Carrying amount
At 31 December 2025	16,724	3,699	20,423
At 31 March 2025	9,127	-	9,127

6

Debtors

Current	2025 £	2025 £
Trade debtors	217	-
Prepayments	4,767	-
Other debtors	6,017	1,554
	11,001	1,554

7

Creditors

Creditors: amounts falling due within one year

	Note	2025 £	2025 £
Due within one year
Trade creditors		1,098	5,572
Amounts owed to group undertakings	8	2,952,163	334,259
Taxation and social security		20,997	7,279
Accruals and deferred income		14,583	650
Other creditors		14,903	8,071
		3,003,744	355,831

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2025 to 31 December 2025

8	Loans and borrowings

Other borrowings

Within creditors is a loan provided by the Company's parent company, Hey Alfie Group Limited totalling £2,952,163 (31 Mar 2025: £334,259). The loan is not accruing interest and is repayable on demand.

9	Share capital

Allotted, called up and fully paid shares

	2025		2025
	No.	£	No.	£
Ordinary shares of £0.01 each	100	1.00	100	1.00

10	Parent and ultimate parent undertaking

The company's immediate parent is Hey Alfie Group Limited, incorporated in England and Wales.