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REGISTERED NUMBER: 04332471 (England and Wales)















GROUP STRATEGIC REPORT,

REPORT OF THE DIRECTORS AND

CONSOLIDATED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2025

FOR

CAPTIVATE GROUP LIMITED

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

CONTENTS OF THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025










Page

Company Information 1

Group Strategic Report 2

Report of the Directors 3

Report of the Independent Auditors 5

Consolidated Income Statement 9

Consolidated Other Comprehensive Income 10

Consolidated Balance Sheet 11

Company Balance Sheet 12

Consolidated Statement of Changes in Equity 13

Company Statement of Changes in Equity 15

Consolidated Cash Flow Statement 16

Notes to the Consolidated Cash Flow Statement 17

Notes to the Consolidated Financial Statements 18


CAPTIVATE GROUP LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2025







DIRECTORS: P O Seligman
A J Southcott





REGISTERED OFFICE: Units E, F, G
Ground Floor, Zetland House
5-25 Scrutton Street
London
EC2A 4HJ





REGISTERED NUMBER: 04332471 (England and Wales)





AUDITORS: Harold Sharp Limited
Statutory Auditors and Chartered Accountants
5 Brooklands Place
Brooklands Road
Sale
Cheshire
M33 3SD

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025


The directors present their strategic report of the company and the group for the year ended 31 December 2025.

REVIEW OF BUSINESS
The directors present the Strategic Report together with the audited financial statements for the year ended 31 December 2025.

Captivate Group Limited brings together specialist creative agencies that help leading brands connect with their audiences through experiential, influencer, retail marketing, and public relations. Our purpose is to deliver integrated solutions that link the physical and digital worlds, strengthening brand visibility and driving growth.

2025 saw continued uplift in profitability, reflecting disciplined management, a resilient operating model, and the strength of our client relationships. The directors are confident that our diversified services and reputation provide a solid platform for sustainable growth.


Financial Resilience and Governance

The Group maintains a strong financial position, supported by cost control, healthy cash generation, and appropriate reserves. This ensures continued investment in people, innovation, and delivery, while protecting against market volatility.

Governance remains a core focus, with the Board providing clear oversight of performance, risk management, and compliance. Policies and controls are regularly reviewed to ensure transparency, accountability, and alignment with stakeholder expectations

PRINCIPAL RISKS AND UNCERTAINTIES

Supply Chain and Risk Management

The Group operates in a competitive environment where client retention and new business are critical. We mitigate these risks by broadening our client base, evolving service offerings, and fostering long-term partnerships.

Our supply chain is intentionally diverse and carefully managed to ensure reliability, quality, and flexibility. Regular reviews of key partners, combined with contingency planning, provide confidence in our ability to deliver consistently for clients.

Technological change, particularly in relation to artificial intelligence, presents both opportunities and risks. We actively monitor and invest in emerging technologies to stay ahead of developments and ensure clients benefit from innovation.

ON BEHALF OF THE BOARD:





A J Southcott - Director


10 September 2026

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2025


The directors present their report with the financial statements of the company and the group for the year ended 31 December 2025.

PRINCIPAL ACTIVITY
The principal activity of the group in the year under review was that of specialist marketing agencies.

DIVIDENDS
The total distribution of dividends for the entity for the year ended 31 December 2025 was £650,000,
these were paid in relation to the 2024 financial period.

The breakdown of total dividend per share is as follows:

A final dividend of £977.44 per share on the 235 ordinary A shares

A final dividend of £977.44 per share on the 300 ordinary B shares

A final dividend of £977.44 per share on the 130 ordinary C shares

Dividends were also paid to non-controlling interest's totalling £122,382. These were paid in relation to the 2024 financial period.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2025 to the date of this report.

P O Seligman
A J Southcott

CHARITABLE DONATIONS AND EXPENDITURE
During the year the group made charitable donations totalling £2,776 to UK registered charities, £217 towards artwork and exhibition funding and £2,559 to local community support.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2025


STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he ought to have taken as a director in order to make himself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

AUDITORS
The auditors, Harold Sharp Limited, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





A J Southcott - Director


10 September 2026

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
CAPTIVATE GROUP LIMITED


Opinion
We have audited the financial statements of Captivate Group Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2025 which comprise the Consolidated Income Statement, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2025 and of the group's profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
CAPTIVATE GROUP LIMITED


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page three, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
CAPTIVATE GROUP LIMITED


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

As part of our planning process:
- We enquired of management the systems and controls the company has in place, the areas of the financial statements that are mostly susceptible to the risk of irregularities and fraud, and whether there was any known, suspected or alleged fraud.
- We obtained an understanding of the legal and regulatory frameworks applicable to the company. We determined that the following were most relevant: FRS 102, Companies Act 2006, health and safety, and employment law.
- We considered the incentives and opportunities that exist in the company, including the extent of management bias, which present a potential for irregularities and fraud to be perpetuated, and tailored our risk assessment accordingly.
- Using our knowledge of the company, together with the discussions held with the company at the planning stage, we formed a conclusion on the risk of misstatement due to irregularities including fraud and tailored our procedures according to this risk assessment.

The key procedures we undertook to detect irregularities including fraud during the course of the audit included:
- Identifying and testing journal entries and the overall accounting records, in particular those that were significant and unusual.
- Reviewing the financial statement disclosures and determining whether accounting policies have been appropriately applied.
- Reviewing and challenging the assumptions and judgements used by management in their significant accounting estimates, in particular in relation to the bad debt provision and stock provisions.
- Assessing the extent of compliance, or lack of, with the relevant laws and regulations in particular those that are central to the entities ability to continue in operation.
- Testing key revenue lines, in particular cut-off, for evidence of management bias.
- Performing a physical verification of key assets.
- Obtaining third-party confirmation of material bank balances.
- Documenting and verifying all significant related party balances and transactions.
- Reviewing documentation such as the company board minutes, correspondence with solicitors, for discussions of irregularities including fraud.


Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in the financial statements even though we have properly planned and performed our audit in accordance with auditing standards. The primary responsibility for the prevention and detection of irregularities and fraud rests with the directors and management.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
CAPTIVATE GROUP LIMITED


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Frederick Norman (Senior Statutory Auditor)
for and on behalf of Harold Sharp Limited
Statutory Auditors and Chartered Accountants
5 Brooklands Place
Brooklands Road
Sale
Cheshire
M33 3SD

10 September 2026

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

CONSOLIDATED INCOME STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2025

2025 2024
Notes £    £   

TURNOVER 25,041,616 17,836,387

Cost of sales (13,701,335 ) (9,700,652 )
GROSS PROFIT 11,340,281 8,135,735

Administrative expenses (8,280,526 ) (6,979,306 )
3,059,755 1,156,429

Other operating income 312,207 230,458
OPERATING PROFIT 4 3,371,962 1,386,887

Interest receivable and similar income 57,249 19,597
3,429,211 1,406,484

Interest payable and similar expenses 5 (100 ) -
PROFIT BEFORE TAXATION 3,429,111 1,406,484

Tax on profit 6 (859,906 ) (389,669 )
PROFIT FOR THE FINANCIAL YEAR 2,569,205 1,016,815
Profit attributable to:
Owners of the parent 2,288,959 761,047
Non-controlling interests 280,246 255,768
2,569,205 1,016,815

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

CONSOLIDATED OTHER COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2025

2025 2024
Notes £    £   

PROFIT FOR THE YEAR 2,569,205 1,016,815


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

2,569,205

1,016,815

Total comprehensive income attributable to:
Owners of the parent 2,288,959 761,046
Non-controlling interests 280,246 255,769
2,569,205 1,016,815

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

CONSOLIDATED BALANCE SHEET
31 DECEMBER 2025

2025 2024
Notes £    £   
FIXED ASSETS
Tangible assets 10 153,333 127,804
Investments 11 - -
153,333 127,804

CURRENT ASSETS
Debtors 12 3,492,744 3,066,088
Cash at bank 6,276,436 3,807,910
9,769,180 6,873,998
CREDITORS
Amounts falling due within one year 13 (5,608,335 ) (4,491,659 )
NET CURRENT ASSETS 4,160,845 2,382,339
TOTAL ASSETS LESS CURRENT
LIABILITIES

4,314,178

2,510,143

PROVISIONS FOR LIABILITIES 15 (122,867 ) (122,867 )
NET ASSETS 4,191,311 2,387,276

CAPITAL AND RESERVES
Called up share capital 16 665 665
Share premium 17 124,600 403,965
Capital redemption reserve 17 396 396
Retained earnings 17 3,672,671 1,746,105
SHAREHOLDERS' FUNDS 3,798,332 2,151,131

NON-CONTROLLING INTERESTS 18 392,979 236,145
TOTAL EQUITY 4,191,311 2,387,276

The financial statements were approved by the Board of Directors and authorised for issue on 10 September 2026 and were signed on its behalf by:





A J Southcott - Director


CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

COMPANY BALANCE SHEET
31 DECEMBER 2025

2025 2024
Notes £    £   
FIXED ASSETS
Tangible assets 10 10,374 3,451
Investments 11 1,913,805 1,913,805
1,924,179 1,917,256

CURRENT ASSETS
Debtors 12 23,215 111,337
Cash at bank 1,031,550 1,260,300
1,054,765 1,371,637
CREDITORS
Amounts falling due within one year 13 (399,504 ) (906,617 )
NET CURRENT ASSETS 655,261 465,020
TOTAL ASSETS LESS CURRENT
LIABILITIES

2,579,440

2,382,276

PROVISIONS FOR LIABILITIES 15 (668 ) (668 )
NET ASSETS 2,578,772 2,381,608

CAPITAL AND RESERVES
Called up share capital 16 665 665
Share premium 17 124,600 124,600
Capital redemption reserve 17 396 396
Retained earnings 17 2,453,111 2,255,947
SHAREHOLDERS' FUNDS 2,578,772 2,381,608

Company's profit for the financial year 847,164 435,867

The financial statements were approved by the Board of Directors and authorised for issue on 10 September 2026 and were signed on its behalf by:





A J Southcott - Director


CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025

Called up
share Retained Share
capital earnings premium
£    £    £   
Balance at 1 January 2024 665 2,352,177 124,600

Changes in equity
Total comprehensive income - 761,047 -
Purchase of NCI - (1,367,119 ) 279,365
665 1,746,105 403,965
Acquisition of non-controlling
interest

-

-

-
Balance at 31 December 2024 665 1,746,105 403,965

Changes in equity
Dividends - (650,000 ) -
Total comprehensive income - 2,288,959 -
Purchase of NCI - 287,607 (279,365 )
665 3,672,671 124,600
Acquisition of non-controlling
interest

-

-

-
Balance at 31 December 2025 665 3,672,671 124,600

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY - continued
FOR THE YEAR ENDED 31 DECEMBER 2025

Capital
redemption Non-controlling Total
reserve Total interests equity
£    £    £    £   
Balance at 1 January 2024 396 2,477,838 382,128 2,859,966

Changes in equity
Dividends - - (122,382 ) (122,382 )
Total comprehensive income - 761,047 255,769 1,016,816
Purchase of NCI - (1,087,754 ) - (1,087,754 )
396 2,151,131 515,515 2,666,646
Acquisition of non-controlling
interest

-

-

(279,370

)

(279,370

)
Balance at 31 December 2024 396 2,151,131 236,145 2,387,276

Changes in equity
Dividends - (650,000 ) (115,169 ) (765,169 )
Total comprehensive income - 2,288,959 280,246 2,569,205
Purchase of NCI - 8,242 - 8,242
396 3,798,332 401,222 4,199,554
Acquisition of non-controlling
interest

-

-

(8,242

)

(8,242

)
Balance at 31 December 2025 396 3,798,332 392,980 4,191,312

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025

Called up Capital
share Retained Share redemption Total
capital earnings premium reserve equity
£    £    £    £    £   
Balance at 1 January 2024 665 1,820,080 124,600 396 1,945,741

Changes in equity
Total comprehensive income - 435,867 - - 435,867
Balance at 31 December 2024 665 2,255,947 124,600 396 2,381,608

Changes in equity
Dividends - (650,000 ) - - (650,000 )
Total comprehensive income - 847,164 - - 847,164
Balance at 31 December 2025 665 2,453,111 124,600 396 2,578,772

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2025

2025 2024
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 3,568,976 2,400,424
Interest paid (100 ) -
Tax paid (285,377 ) (143,981 )
Net cash from operating activities 3,283,499 2,256,443

Cash flows from investing activities
Purchase of tangible fixed assets (110,884 ) (48,449 )
Sale of tangible fixed assets 3,831 7,364
Interest received 57,249 19,597
Net cash from investing activities (49,804 ) (21,488 )

Cash flows from financing activities
Dividends paid (650,000 ) -
Dividends paid to minority interests (115,169 ) (122,382 )
Purchase of NCI - (763,885 )
Net cash from financing activities (765,169 ) (886,267 )

Increase in cash and cash equivalents 2,468,526 1,348,688
Cash and cash equivalents at beginning of
year

2

3,807,910

2,459,222

Cash and cash equivalents at end of year 2 6,276,436 3,807,910

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2025


1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS

2025 2024
£    £   
Profit before taxation 3,429,111 1,406,484
Depreciation charges 81,525 74,987
Loss on disposal of fixed assets - 18,063
Finance costs 100 -
Finance income (57,249 ) (19,597 )
3,453,487 1,479,937
Increase in trade and other debtors (436,462 ) (100,313 )
Increase in trade and other creditors 551,951 1,020,800
Cash generated from operations 3,568,976 2,400,424

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2025
31/12/25 1/1/25
£    £   
Cash and cash equivalents 6,276,436 3,807,910
Year ended 31 December 2024
31/12/24 1/1/24
£    £   
Cash and cash equivalents 3,807,910 2,459,222


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1/1/25 Cash flow At 31/12/25
£    £    £   
Net cash
Cash at bank 3,807,910 2,468,526 6,276,436
3,807,910 2,468,526 6,276,436
Total 3,807,910 2,468,526 6,276,436

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025


1. STATUTORY INFORMATION

Captivate Group Limited is a private company, limited by shares, registered in England and Wales. The company's registered number is 04332471 and its registered office is Units Efg, Ground Floor, Zetland House, 5-25 Scrutton Street, London, England, EC2A 4HJ

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Basis of consolidation
The consolidated financial statements include the audited accounts of the company and its subsidiaries made up to 31 December 2024. The financial information of the subsidiaries is prepared as of the same reporting date and consolidated using consistent accounting policies. Group inter-company balances and transactions, including any unrealised profits arising from Group inter-company transactions are eliminated in full.

Results of subsidiary undertakings acquired or disposed of during the current and prior financial year were included in the financial statements from the effective date of control or up to the date of cessation of control. The separable net assets of the acquired subsidiary undertakings were incorporated into the financial statements on the basis of fair value as at the effective date of the Group acquiring control.

Critical accounting judgements and key sources of estimation uncertainty
In the application of the company's accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

Unbilled revenue
The directors make judgements as to whether the final outcome on long term assignments can be assessed with reasonable certainty before profits are calculated.

The directors also make judgements as to the amount of profit that is calculated on long term assignments such that it prudently reflects the proportion of the work carried out by the year end by recording turnover and related costs as contract activity progresses.

Other accounting judgements and other sources of estimation uncertainty

Provisions
A provision is recognised in the balance sheet when the entity has a present legal or constructive obligation as a result of a past event, that can be reliably measured and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are recognised at the best estimate of the amount required to settle the obligation at the reporting date.

Trade debtors recoverability
Amounts recoverable on trade debtors are initially measured at the transaction price and subsequently measured at amortised cost, being the transaction price less any amounts settled and any impairment losses. The directors make estimates as to the recoverability of these debts and provide for them accordingly.

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


2. ACCOUNTING POLICIES - continued

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts,rebates, value added tax and other sales taxes.

Revenue from contracts for the provision of professional services is recognised by reference to state of completion, by reference to the costs incurred. The state of completion is calculated by costs incurred at the period in which the costs relate to

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 25% on cost and 25% straight line
Computer equipment - 25% on cost and 25% straight line

Financial instruments
The company has elected to apply the provisions of Section 11 'Basic Financial Instruments' of FRS 102 to all of its financial instruments.

Financial instruments are recognised when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets, which include trade debtors, other debtors, amounts owed from group undertakings and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method. Financial assets classified as receivable within one year are not amortised.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities, including trade creditors, hire purchase contracts, amounts owed to group undertakings, bank loans, accruals and deferred income that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest.

Financial liabilities are derecognised when, and only when, the company's contractual obligations are discharged, cancelled, or they expire.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The group operates a defined contribution pension scheme. Contributions payable to the group's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS
2025 2024
£    £   
Wages and salaries 5,599,142 4,603,244
Social security costs 623,509 475,602
Other pension costs 132,568 115,777
6,355,219 5,194,623

The average number of employees during the year was as follows:
2025 2024

Captivate Group Limited 8 6
Seen Connects Limited 36 31
Stir Public Relations Limited 6 12
Seen Studios Limited 47 38
97 87

2025 2024
£    £   
Directors' remuneration 128,250 135,500
Directors' pension contributions to money purchase schemes 11,850 16,200

The FY 24 directors emoluments have been restated

4. OPERATING PROFIT

Operating profit is stated after charging:

Depreciation -owned assets £79,747 (2024:£74,986)
Loss on disposal of fixed assets- £Nil (2024:£18,063)
Auditors remuneration- £20,000 (2024:£10,000)
Foreign exchange difference- £707 (2024:3,360)

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


5. INTEREST PAYABLE AND SIMILAR EXPENSES
2025 2024
£    £   
Interest payable 100 -

6. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2025 2024
£    £   
Current tax:
UK corporation tax 859,906 285,376
Prior year tax adjustment - 80,053
Total current tax 859,906 365,429

Deferred tax - 24,240
Tax on profit 859,906 389,669

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

2025 2024
£    £   
Profit before tax 3,429,111 1,406,484
Profit multiplied by the standard rate of corporation tax in the UK of 25 %
(2024 - 25 %)

857,278

351,621

Effects of:
Expenses not deductible for tax purposes 10,527 20,603
Capital allowances in excess of depreciation (7,899 ) -
Depreciation in excess of capital allowances - 11,023
Utilisation of tax losses - (97,870 )
Adjustments to tax charge in respect of previous periods - 80,053
Deferred tax - 24,239
Total tax charge 859,906 389,669

7. INDIVIDUAL INCOME STATEMENT

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


8. DIVIDENDS
2025 2024
£    £   
Ordinary A shares of 1 each
Interim 229,699 -
Ordinary B shares of 1 each
Interim 293,233 -
Ordinary C shares of 1 each
Interim 127,068 -
650,000 -

9. GOING CONCERN

The financial statements have been prepared on a going concern basis. Based on internal forecasts and projections considering severe and plausible downside scenarios, prepared for the period to future periods that take in to account the principal risks and uncertainties facing the business and reasonably possible changes in the company's trading performance, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the next 12 months. Accordingly, the going concern basis has continued to be adopted in the preparation of the financial statements.

10. TANGIBLE FIXED ASSETS

Group
Fixtures
and Computer
fittings equipment Totals
£    £    £   
COST
At 1 January 2025 64,355 210,705 275,060
Additions 49,121 61,763 110,884
Disposals - (16,952 ) (16,952 )
At 31 December 2025 113,476 255,516 368,992
DEPRECIATION
At 1 January 2025 28,746 118,510 147,256
Charge for year 27,218 54,306 81,524
Eliminated on disposal - (13,121 ) (13,121 )
At 31 December 2025 55,964 159,695 215,659
NET BOOK VALUE
At 31 December 2025 57,512 95,821 153,333
At 31 December 2024 35,609 92,195 127,804

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


10. TANGIBLE FIXED ASSETS - continued

Company
Fixtures
and Computer
fittings equipment Totals
£    £    £   
COST
At 1 January 2025 1,320 8,860 10,180
Additions - 10,066 10,066
Disposals - (650 ) (650 )
At 31 December 2025 1,320 18,276 19,596
DEPRECIATION
At 1 January 2025 632 6,097 6,729
Charge for year 330 2,813 3,143
Eliminated on disposal - (650 ) (650 )
At 31 December 2025 962 8,260 9,222
NET BOOK VALUE
At 31 December 2025 358 10,016 10,374
At 31 December 2024 688 2,763 3,451

11. FIXED ASSET INVESTMENTS

Company
Shares in
group
undertakings
£   
COST
At 1 January 2025
and 31 December 2025 1,913,805
NET BOOK VALUE
At 31 December 2025 1,913,805
At 31 December 2024 1,913,805

The group or the company's investments at the Balance Sheet date in the share capital of companies include the following:

Subsidiaries

Seen Connects Limited
Registered office: Units Efg, Ground Floor, Zetland House, 5-25 Scrutton Street, London, England, EC2A 4HJ
Nature of business: UK Advertising agency
%
Class of shares: holding
Ordinary 100.00

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


11. FIXED ASSET INVESTMENTS - continued

Seen Studios Limited
Registered office: Units Efg, Ground Floor, Zetland House, 5-25 Scrutton Street, London, England, EC2A 4HJ
Nature of business: UK Advertising Agency
%
Class of shares: holding
Ordinary 79.00

Seen studios is controlled 32% by Captivate Group and 48% Seen Presents, which itself is a 100% ownded subsidary of Captivate Group

Stir Public Relations Ltd
Registered office: Units Efg, Ground Floor, Zetland House, 5-25 Scrutton Street, London, England, EC2A 4HJ
Nature of business: UK Advertising agency
%
Class of shares: holding
Ordinary 92.00

Seen Presents Limited
Registered office: Units Efg, Ground Floor, Zetland House, 5-25 Scrutton Street, London, England, EC2A 4HJ
Nature of business: UK Advertising Agency
%
Class of shares: holding
Ordinary 100.00

Seen Presents Limited also owns 48% of Seen Studios Limited in which Captivate Group Limited also have a 32% shareholding.


12. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2025 2024 2025 2024
£    £    £    £   
Trade debtors 3,053,920 2,755,659 849 -
Amounts owed by group undertakings - - 15,373 106,644
Amounts owed by participating interests 129 - - -
Amounts owed by associates - 9,935 - 2,460
Other debtors 140,207 110,074 6,993 -
VAT 81,848 - - -
Prepayments 216,640 190,420 - 2,233
3,492,744 3,066,088 23,215 111,337

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


13. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2025 2024 2025 2024
£    £    £    £   
Trade creditors 1,320,204 604,270 988 6,912
Tax 860,275 285,746 - -
Social security and other taxes 206,325 180,830 206,325 137,192
VAT - 200,735 105,931 105,152
Other creditors 114,289 716,728 57,046 637,261
Accruals and deferred income 3,107,242 2,503,350 29,214 20,100
5,608,335 4,491,659 399,504 906,617

14. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Group
Non-cancellable
operating leases
2025 2024
£    £   
Within one year 283,560 405,628
Between one and five years 141,780 651,763
425,340 1,057,391

15. PROVISIONS FOR LIABILITIES

Group Company
2025 2024 2025 2024
£    £    £    £   
Deferred tax 24,908 24,908 668 668

Other provisions 97,959 97,959 - -

Aggregate amounts 122,867 122,867 668 668

Group
Deferred
tax DilapidationsProvision
£    £   
Balance at 1 January 2025 24,908 97,959
Balance at 31 December 2025 24,908 97,959

CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


15. PROVISIONS FOR LIABILITIES - continued

Company
Deferred
tax
£   
Balance at 1 January 2025 668
Balance at 31 December 2025 668

The dilapidations provision has been set by the directors as a best estimated costs to return the leased buildings into the pre occupied condition

16. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2025 2024
value: £    £   
235 Ordinary A 1 235 235
300 Ordinary B 1 300 300
130 Ordinary C 1 130 130
665 665

17. RESERVES

Group
Capital
Retained Share redemption
earnings premium reserve Totals
£    £    £    £   

At 1 January 2025 1,746,105 403,965 396 2,150,466
Profit for the year 2,288,959 2,288,959
Dividends (650,000 ) (650,000 )
Purchase of NCI 287,607 (279,365 ) - 8,242
At 31 December 2025 3,672,671 124,600 396 3,797,667

Company
Capital
Retained Share redemption
earnings premium reserve Totals
£    £    £    £   

At 1 January 2025 2,255,947 124,600 396 2,380,943
Profit for the year 847,164 847,164
Dividends (650,000 ) (650,000 )
At 31 December 2025 2,453,111 124,600 396 2,578,107


CAPTIVATE GROUP LIMITED (REGISTERED NUMBER: 04332471)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2025


18. NON-CONTROLLING INTERESTS

2025 2024

B/F 236,145 382,128

NCI share of trade for the year 280,246 255,769
NCI Dividends for the year (115,169 ) (122,382 )
NCI Acquired/Disposed (8,242 ) (279,370 )

C/F 392,980 236,145

19. PENSION COMMITMENTS

During the year the group contributed £132,068 (2024: £110,577) to a defined contribution pension scheme. At 31 December 2025 outstanding contributions of £57,046 (2024: £45,721) are included within other creditors.

20. RELATED PARTY DISCLOSURES

During the year the group had transactions to a related party Seen Live Limited, which the directors P Seligman and A Southcott are also directors of, these comprised of sales worth £2,577,360 (2024: £2,199,452) and expenditure of £105,647 (2024: £143,863)

At year end Captivate Group Limited (solo entity) had the following related party balances

Amounts due from Seen Connects Limited - £13,499 (2024: (£2,187))

Amounts due from Seen Studios Limited - £1,380 (2024: £1,379 )

Amounts due from Stir Public Relations Limited - £494 (2024: £103,078)

At the year end a balance was owed to Captivate Group Limited (Group Entity) from Seen Live Limited of £129 (2024: £9,935)