Company Registration No. 07090358 (England and Wales)
TRACE Publicity Ltd
Unaudited accounts
for the year ended 31 December 2025
TRACE Publicity Ltd
Company Information
for the year ended 31 December 2025
Directors
Rob Davies
Lian Hirst
Company Number
07090358 (England and Wales)
Registered Office
First and second floors
116-120 Goswell Road
London
EC1V 7DP
United Kingdom
Accountants
Barnes & Scott
86-90 Paul Street
London
EC2A 4NE
Chartered Accountants' report to the board of directors on the preparation of the unaudited statutory accounts of TRACE Publicity Ltd for the year ended 31 December 2025
In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the accounts of
TRACE Publicity Ltd for the year ended
31 December 2025 as set out on pages
5 -
8 from the company's accounting records and from information and explanations you have given us.
As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed at icaew.com/membershandbook.
This report is made solely to the Board of Directors of TRACE Publicity Ltd, as a body, in accordance with the terms of our engagement letter dated 9 September 2020. Our work has been undertaken solely to prepare for your approval the accounts of TRACE Publicity Ltd and state those matters that we have agreed to state to the Board of Directors of TRACE Publicity Ltd, as a body, in this report in accordance with AAF 07/16 as detailed at icaew.com/compilation. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than TRACE Publicity Ltd and its Board of Directors as a body for our work or for this report.
It is your duty to ensure that TRACE Publicity Ltd has kept adequate accounting records and to prepare statutory accounts that give a true and fair view of the assets, liabilities, financial position and profit of TRACE Publicity Ltd. You consider that TRACE Publicity Ltd is exempt from the statutory audit requirement for the year.
We have not been instructed to carry out an audit or a review of the accounts of TRACE Publicity Ltd. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory accounts.
Barnes & Scott
Chartered Accountants
86-90 Paul Street
London
EC2A 4NE
16 September 2026
TRACE Publicity Ltd
Statement of financial position
as at 31 December 2025
Tangible assets
48,966
43,155
Cash at bank and in hand
915,054
1,101,153
Creditors: amounts falling due within one year
(1,102,936)
(1,488,442)
Net current assets
542,451
644,361
Total assets less current liabilities
591,417
687,516
Provisions for liabilities
Deferred tax
(12,242)
(10,789)
Net assets
579,175
676,727
Called up share capital
1
1
Profit and loss account
579,174
676,726
Shareholders' funds
579,175
676,727
For the year ending 31 December 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 16 September 2026 and were signed on its behalf by
Lian Hirst
Director
Company Registration No. 07090358
TRACE Publicity Ltd
Notes to the Accounts
for the year ended 31 December 2025
TRACE Publicity Ltd is a private company, limited by shares, registered in England and Wales, registration number 07090358. The registered office is First and second floors, 116-120 Goswell Road, London, EC1V 7DP, United Kingdom.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
The Company recognises revenue when the agreed services have been delivered and it is probable that payment will be received. For project-based engagements, revenue is recognised upon completion and delivery of the project. For ongoing or retainer-based services, revenue is recognised on a straight-line basis over the term of the agreement.
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
The accounts are presented in £ sterling.
Cash and cash equivalents
Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with original maturities of three months or less and bank overdrafts. Bank overdrafts, when applicable, are shown within borrowings in current liabilities.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the company's accounts. Deferred tax is provided in full on timing differences which result in an obligation to pay more (or less) tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws.
Deferred tax assets and liabilities are not discounted.
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rates of exchange ruling at the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
TRACE Publicity Ltd
Notes to the Accounts
for the year ended 31 December 2025
The company operates a defined contribution scheme for the benefit of its employees. Contributions payable are recognised in the profit and loss account when due.
4
Tangible fixed assets
Plant & machinery
Fixtures & fittings
Computer equipment
Total
Cost or valuation
At cost
At cost
At cost
At 1 January 2025
65
17,286
88,682
106,033
Additions
-
-
22,395
22,395
At 31 December 2025
65
17,286
111,077
128,428
At 1 January 2025
65
13,874
48,939
62,878
Charge for the year
-
879
15,705
16,584
At 31 December 2025
65
14,753
64,644
79,462
At 31 December 2025
-
2,533
46,433
48,966
At 31 December 2024
-
3,412
39,743
43,155
Amounts falling due within one year
Trade debtors
480,059
870,013
Accrued income and prepayments
158,924
71,637
Other debtors
91,350
90,000
6
Creditors: amounts falling due within one year
2025
2024
Bank loans and overdrafts
811
-
Trade creditors
482,991
456,902
Taxes and social security
82,910
129,734
Other creditors
5,777
6,744
Loans from directors
100,230
64,282
Deferred income
223,444
474,517
At year end £100,230 (2024: £64,282) was owed to the directors of the company.
The director's loan account is non-interest bearing and repayable on demand.
TRACE Publicity Ltd
Notes to the Accounts
for the year ended 31 December 2025
7
Operating lease commitments
2025
2024
At 31 December 2025 the company had the following future minimum lease payments under non-cancellable operating leases for each of the following periods:
Not later than one year
-
30,000
8
Average number of employees
During the year the average number of employees was 41 (2024: 37).