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REGISTERED NUMBER: 04108870 (England and Wales)

















Group Strategic Report, Report of the Directors and

Consolidated Financial Statements for the Year Ended 31 March 2025

for

Ancient Wisdom Marketing Limited

Ancient Wisdom Marketing Limited (Registered number: 04108870)






Contents of the Consolidated Financial Statements
for the Year Ended 31 March 2025




Page

Company Information 1

Group Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Consolidated Statement of Comprehensive Income 9

Consolidated Balance Sheet 10

Company Balance Sheet 11

Consolidated Statement of Changes in Equity 12

Company Statement of Changes in Equity 13

Consolidated Cash Flow Statement 14

Notes to the Consolidated Cash Flow Statement 15

Notes to the Consolidated Financial Statements 16


Ancient Wisdom Marketing Limited

Company Information
for the Year Ended 31 March 2025







DIRECTORS: Mr T Belan
Ms K Buchy
Mr J L Dawson
Mr D L Hardy





REGISTERED OFFICE: Affinity Park
Europa Drive
Sheffield
South Yorkshire
S9 1XT





REGISTERED NUMBER: 04108870 (England and Wales)





AUDITORS: SMH Group Audit
Statutory Auditors
5 Westbrook Court
Sharrow Vale Road
Sheffield
South Yorkshire
S11 8YZ

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Group Strategic Report
for the Year Ended 31 March 2025

The directors present their strategic report for the year ended 31st March 2025 for the Ancient Wisdom Group, comprising Ancient Wisdom Marketing Ltd, AW Aromatics Ltd, Ancient Wisdom s.r.o. and AW Artisan Spain.

The Group operates as a business-to-business wholesale supplier specialising in giftware, home fragrance, wellness and lifestyle products across the United Kingdom and Europe. The Group continues to focus on product innovation, ethical sourcing, customer service and investment in technology to support long-term sustainable growth across multiple European markets.

The directors place significant importance on maintaining long-term relationships with suppliers and manufacturing partners across Asia and Europe. The Group believes that stable partnerships, ethical sourcing practices and direct engagement with producers are important foundations for maintaining product quality, continuity of supply and sustainable long-term growth.

The current financial year also represents the Group's first full statutory group audit process, reflecting the continued growth and development of the business across multiple territories.

REVIEW OF BUSINESS
The Group delivered modest sales growth during the year, with turnover increasing by 6.9%. Trading conditions across the retail and wholesale sectors remained challenging, particularly within the United Kingdom where sales remained broadly flat. However, the Group's European operations continued to perform positively, supported by expansion into new EU markets through the Group's Slovakian entity.

Gross margins remained consistent at 46.1% (2024: 46.9%). International shipping rates and foreign exchange movements became more favourable compared to previous periods. These improvements were partially offset by increases in labour costs, taxation and occupational expenses across the Group.

The directors continue to monitor the impact of increasing competition from international low-cost online marketplaces and cross-border direct-to-consumer platforms, which continue to place pressure on traditional retail sectors throughout Europe. In response, the Group has continued to invest in differentiated product development, branding and customer-focused wholesale services. The directors believe this strategy is beginning to strengthen the Group's market position and resilience.

Significant progress has also been made in the ongoing development of the Group's technology infrastructure. Continued investment in the AIKU operating system is expected to improve stock management, operational efficiency, forecasting capability and inventory availability during the 2025/26 financial year. The Group has also continued development of its dropshipping platforms and ecommerce integrations, including API connectivity with Shopify and eBay, which the directors believe will support future growth opportunities and improve access to independent retailers across Europe.

The Group continues to monitor cashflow carefully in light of ongoing global economic uncertainty. During the year, net cash reserves reduced while overall investment in stock holdings and working capital increased in order to support future sales growth, improve product availability and strengthen customer service levels.

The principal financial and operational key performance indicators monitored by the directors during the year included:
- Sales growth
- Gross margin performance
- Customer retention levels
- Average order value
- Website traffic and online order activity
- Inventory availability and stock performance

The directors are encouraged by continued improvements in gross margins, customer retention and online traffic performance, while inventory availability remains an operational focus area for the Group.


Ancient Wisdom Marketing Limited (Registered number: 04108870)

Group Strategic Report
for the Year Ended 31 March 2025

PRINCIPAL RISKS AND UNCERTAINTIES
The Group operates within a highly competitive international trading environment and is subject to a number of risks and uncertainties which could have an impact on future performance.

The principal risks identified by the directors include global shipping volatility, geopolitical instability, inflationary pressures and dependence on international supply chains. Disruption within global freight markets or sourcing regions may impact product availability, lead times and operating costs.

The Group is also exposed to increasing regulatory and compliance requirements across multiple territories, including product compliance, customs regulations and ecommerce trading standards. The directors continue to monitor these requirements closely and work with suppliers and partners to maintain appropriate standards and procedures.

Cyber security and IT resilience remain important operational priorities as the Group continues to expand its digital infrastructure, ecommerce platforms and internal systems. Investment continues in systems development and security controls to help mitigate operational and data risks.

The directors also recognise the growing impact of international low-cost online marketplaces operating cross-border direct-to-consumer models. The Group's strategy to mitigate this risk includes continued investment in branding, product design, wholesale service levels, customer relationships and operational technology.

The Group's broad supplier network and international operational structure help to reduce dependence on any single market or sourcing region. The directors continue to work closely with long-standing suppliers and logistics partners to improve supply chain resilience and flexibility.

OUTLOOK
While the wider retail and consumer environment remains uncertain, the directors remain optimistic regarding the Group's future prospects. The business continues to evolve from a traditional wholesale model towards a more technology-enabled and brand-led international operation.

The directors believe that continued investment in systems, branding, product development and ecommerce infrastructure will position the Group strongly for future growth. The expansion of the Group's dropshipping capabilities, API integrations and European operations is expected to create new opportunities and improve market reach during the coming financial year.

The Group also believes that independent retailers across Europe increasingly value originality, service, authenticity and reliable supply partnerships in response to the continued growth of mass-market online platforms. The directors remain confident that the Group's long-term approach to ethical sourcing, product innovation and customer relationships provides a strong foundation for sustainable future growth.

ON BEHALF OF THE BOARD:





Mr D L Hardy - Director


18 September 2026

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Report of the Directors
for the Year Ended 31 March 2025

The directors present their report with the financial statements of the company and the group for the year ended 31 March 2025.

PRINCIPAL ACTIVITY
The principal activity of the group in the year under review was that of a wholesale supplier specialising in giftware, home fragrance, wellness and lifestyle products.

DIVIDENDS
No dividends will be distributed for the year ended 31 March 2025.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 April 2024 to the date of this report.

Mr T Belan
Ms K Buchy
Mr D L Hardy

Other changes in directors holding office are as follows:

Mr J L Dawson - appointed 23 May 2024

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Report of the Directors
for the Year Ended 31 March 2025


AUDITORS
The auditors, SMH Group Audit, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





Mr D L Hardy - Director


18 September 2026

Report of the Independent Auditors to the Members of
Ancient Wisdom Marketing Limited

Disclaimer of Opinion
We were engaged to audit the financial statements of Ancient Wisdom Marketing Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 March 2025 which comprise the Consolidated Statement of Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

We do not express an opinion on the accompanying financial statements of the company. Because of the significance of the matter described in the basis for disclaimer of opinion section of our report, we have not been able to obtain sufficient appropriate audit evidence to provide a basis for an audit opinion on these financial statements.

Basis for disclaimer of opinion
We were appointed as auditor of the group after 31 March 2025 and did not observe the counting of physical stock at 31 March 2024 and 31 March 2025. We were unable to satisfy ourselves by alternative means concerning the stock quantities held at 1 April 2024 and 31 March 2025, which are carried in the Consolidated Statement of Financial Position at £7,229,712 (2024: £5,660,889) and the Company Statement of Financial Position at £2,810,968 (2024: £2,200,096). Since these stock balances enter into the determination of financial performance, we were unable to determine whether adjustments were necessary in respect of the profit for the year reported in the Consolidated Statement of Comprehensive Income.

Additionally, during our audit, we identified non-compliance with applicable UK Law and UK Accounting Standards (FRS 102) within the subsidiary companies Ancient Wisdom S.R.O. and AW Artisan S.L.

Due to unavailable accounting records and internal control deficiencies, we were unable to quantify the full monetary effect of the following matters. The possible effects are considered to be both material and pervasive to the financial statements:
- Fixed Assets: Property, plant, and equipment are not recognised in the subsidiary's financial statements. Asset registers are not maintained; consequently, we were unable to determine the required adjustments to fixed assets, depreciation, or opening and closing reserves.
- Cut-off and Expenditure: Purchase invoices may be recognised in incorrect accounting periods due to local accounting practices and a lack of cut off procedures. Ledger details are not available to quantify potential misstatements to stock, cost of sales, trade payables, and reserves.
- System Migration: Unit cost prices for stock within AW Artisan S.L. were migrated into the accounting system without adequate control verification or reporting data. As a result, we could not determine whether stock valuations are materially misstated.
- Bank and Cash Balances: Bank balances contain unresolved discrepancies. We were unable to obtain sufficient appropriate audit evidence to verify whether material differences stem from currency translation errors, nor could we quantify their impact on profit.

Specifically, cash and bank balances are overstated by £244,000.

Furthermore, supporting documentation was not provided for an additional cash balance of £61,000.

Conclusions relating to going concern
We were not able to obtain sufficient appropriate audit evidence to provide a basis for an audit opinion on these financial statements. As such we provide no conclusions relating to going concern.

Other information
The directors are responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Report of the Independent Auditors to the Members of
Ancient Wisdom Marketing Limited


Opinions on other matters prescribed by the Companies Act 2006
Because of the significance of the matter described in the basis for disclaimer of opinion section of our report, we have been unable to form an opinion, whether based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
Notwithstanding our disclaimer of an opinion on the financial statements, in the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, performed subject to the pervasive limitation described above we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

Arising from the limitation of our work referred to above:
- we have not obtained all the information and explanations that we considered necessary for the purpose of our audit; and
- we were unable to determine whether adequate accounting records have been kept.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditors' responsibilities for the audit of the financial statements
Our responsibility is to conduct an audit of the company's financial statements in accordance with International Standards on Auditing (UK) and to issue an auditor's report. However, because of the matter described in the basis for disclaimer of opinion section of our report, we were not able to obtain sufficient appropriate audit evidence to provide a basis for an audit opinion on these financial statements. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements.

Other matters - comparatives
The financial statements of Ancient Wisdom Marketing Limited were unaudited for the year ended 31 March 2024 as the Company was eligible for small company audit exemption. Accordingly the comparative information has not been subject to audit.

Report of the Independent Auditors to the Members of
Ancient Wisdom Marketing Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




James Salim FCCA (Senior Statutory Auditor)
for and on behalf of SMH Group Audit
Statutory Auditors
5 Westbrook Court
Sharrow Vale Road
Sheffield
South Yorkshire
S11 8YZ

18 September 2026

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Consolidated
Statement of Comprehensive
Income
for the Year Ended 31 March 2025

2025 2024
Notes £ £

TURNOVER 3 14,592,130 13,647,508

Cost of sales 7,863,805 7,242,676
GROSS PROFIT 6,728,325 6,404,832

Administrative expenses 5,247,389 4,841,474
1,480,936 1,563,358

Other operating income 4,513 8,467
OPERATING PROFIT 5 1,485,449 1,571,825

Interest receivable and similar income 6 94,292 2,121
1,579,741 1,573,946

Interest payable and similar expenses 7 - 39
PROFIT BEFORE TAXATION 1,579,741 1,573,907

Tax on profit 8 386,917 366,540
PROFIT FOR THE FINANCIAL YEAR 1,192,824 1,207,367

OTHER COMPREHENSIVE INCOME
Currency translation differences (115,294 ) (87,616 )
Income tax relating to other comprehensive
income

-

-
OTHER COMPREHENSIVE INCOME FOR THE
YEAR, NET OF INCOME TAX

(115,294

)

(87,616

)
TOTAL COMPREHENSIVE INCOME FOR THE
YEAR

1,077,530

1,119,751

Profit attributable to:
Owners of the parent 1,192,824 1,207,367

Total comprehensive income attributable to:
Owners of the parent 1,077,530 1,119,751

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Consolidated Balance Sheet
31 March 2025

2025 2024
Notes £ £ £ £
FIXED ASSETS
Intangible assets 12 16,000 -
Tangible assets 13 451,539 478,134
Investments 14 - -
467,539 478,134

CURRENT ASSETS
Stocks 15 7,229,712 5,660,889
Debtors 16 2,163,551 1,763,698
Cash at bank and in hand 1,661,831 1,950,022
11,055,094 9,374,609
CREDITORS
Amounts falling due within one year 17 1,901,050 1,298,716
NET CURRENT ASSETS 9,154,044 8,075,893
TOTAL ASSETS LESS CURRENT LIABILITIES 9,621,583 8,554,027

PROVISIONS FOR LIABILITIES 20 73,690 83,664
NET ASSETS 9,547,893 8,470,363

CAPITAL AND RESERVES
Called up share capital 21 100 100
Capital redemption reserve 22 10 10
Retained earnings 22 9,547,783 8,470,253
SHAREHOLDERS' FUNDS 9,547,893 8,470,363

The financial statements were approved by the Board of Directors and authorised for issue on 18 September 2026 and were signed on its behalf by:





Mr D L Hardy - Director


Ancient Wisdom Marketing Limited (Registered number: 04108870)

Company Balance Sheet
31 March 2025

2025 2024
Notes £ £ £ £
FIXED ASSETS
Intangible assets 12 - -
Tangible assets 13 307,646 335,372
Investments 14 6,897 6,897
314,543 342,269

CURRENT ASSETS
Stocks 15 2,810,968 2,200,096
Debtors 16 2,546,264 2,458,811
Cash at bank 258,058 718,943
5,615,290 5,377,850
CREDITORS
Amounts falling due within one year 17 918,112 992,562
NET CURRENT ASSETS 4,697,178 4,385,288
TOTAL ASSETS LESS CURRENT LIABILITIES 5,011,721 4,727,557

PROVISIONS FOR LIABILITIES 20 73,690 83,664
NET ASSETS 4,938,031 4,643,893

CAPITAL AND RESERVES
Called up share capital 21 100 100
Capital redemption reserve 22 10 10
Retained earnings 22 4,937,921 4,643,783
SHAREHOLDERS' FUNDS 4,938,031 4,643,893

Company's profit for the financial year 294,138 231,214

The financial statements were approved by the Board of Directors and authorised for issue on 18 September 2026 and were signed on its behalf by:





Mr D L Hardy - Director


Ancient Wisdom Marketing Limited (Registered number: 04108870)

Consolidated Statement of Changes in Equity
for the Year Ended 31 March 2025

Called up Capital
share Retained redemption Total
capital earnings reserve equity
£ £ £ £
Balance at 1 April 2023 100 7,350,502 10 7,350,612

Changes in equity
Total comprehensive income - 1,119,751 - 1,119,751
Balance at 31 March 2024 100 8,470,253 10 8,470,363

Changes in equity
Total comprehensive income - 1,077,530 - 1,077,530
Balance at 31 March 2025 100 9,547,783 10 9,547,893

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Company Statement of Changes in Equity
for the Year Ended 31 March 2025

Called up Capital
share Retained redemption Total
capital earnings reserve equity
£ £ £ £
Balance at 1 April 2023 100 4,412,569 10 4,412,679

Changes in equity
Total comprehensive income - 231,214 - 231,214
Balance at 31 March 2024 100 4,643,783 10 4,643,893

Changes in equity
Total comprehensive income - 294,138 - 294,138
Balance at 31 March 2025 100 4,937,921 10 4,938,031

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Consolidated Cash Flow Statement
for the Year Ended 31 March 2025

2025 2024
Notes £ £
Cash flows from operating activities
Cash generated from operations 1 271,608 1,165,745
Interest paid - (39 )
Tax paid (468,527 ) (462,655 )
Net cash from operating activities (196,919 ) 703,051

Cash flows from investing activities
Purchase of intangible fixed assets (20,000 ) -
Purchase of tangible fixed assets (64,730 ) (19,177 )
Interest received 94,292 2,121
Net cash from investing activities 9,562 (17,056 )

Cash flows from financing activities
Amount withdrawn by directors (68,768 ) (24,544 )
Net cash from financing activities (68,768 ) (24,544 )

(Decrease)/increase in cash and cash equivalents (256,125 ) 661,451
Cash and cash equivalents at beginning of
year

2

1,950,022

1,310,278
Effect of foreign exchange rate changes (32,066 ) (21,707 )
Cash and cash equivalents at end of year 2 1,661,831 1,950,022

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Cash Flow Statement
for the Year Ended 31 March 2025

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS

2025 2024
£ £
Profit before taxation 1,579,741 1,573,907
Depreciation charges 93,869 96,506
Exchange differences of fixed assets 1,456 2,162
Currency translation differences (83,228 ) (65,909 )
Finance costs - 39
Finance income (94,292 ) (2,121 )
1,497,546 1,604,584
Increase in stocks (1,568,823 ) (503,736 )
(Increase)/decrease in trade and other debtors (362,545 ) 1,711,325
Increase/(decrease) in trade and other creditors 705,430 (1,646,428 )
Cash generated from operations 271,608 1,165,745

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 March 2025
31/3/25 1/4/24
£ £
Cash and cash equivalents 1,661,831 1,950,022
Year ended 31 March 2024
31/3/24 1/4/23
£ £
Cash and cash equivalents 1,950,022 1,310,278


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1/4/24 Cash flow At 31/3/25
£ £ £
Net cash
Cash at bank and in hand 1,950,022 (288,191 ) 1,661,831
1,950,022 (288,191 ) 1,661,831
Total 1,950,022 (288,191 ) 1,661,831

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements
for the Year Ended 31 March 2025

1. STATUTORY INFORMATION

Ancient Wisdom Marketing Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the General Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The consolidated financial statements are presented in Pounds Sterling which is the Group's and Company's functional currency.

There are two group undertakings with functional currency of the Euro.

Basis of consolidation
The financial statements incorporate the financial statements of the company and all group undertakings made up to 31 March 2025, with the exception of the subsidiary undertaking AW Artisan S.L. whose financial statements are made up to 31 December 2024 for the current period and 31 December 2023 for the comparative, both of which are within 3 months of the reporting date of the group. Where necessary, adjustments are made to the financial statements of group undertakings to bring the accounting policies used into line with those used by other members of the group.

A group undertaking is an entity controlled by the company. Control exists where the company has power, directly or indirectly, to govern the operating policies of the entity so as to derive benefits from its activities.

All intra-group transactions, balances and unrealised gains on transactions between group undertakings are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of impairment of the asset transferred.

Where the functional currency of a group undertaking differs to the presentational currency of the group the functional currency is translated using official average exchange rates for the statement of comprehensive income for the period, and for the balance sheet the closing market exchange rate at the date of that balance sheet is used.

All group undertakings were incorporated by the entity and so share capital was acquired at nominal value. No group undertakings were acquired through a business combination.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Transactions between group entities which have been eliminated on consolidation are not disclosed within the financial statements.

Critical accounting judgements and key sources of estimation uncertainty
Preparation of the financial statements requires management to make significant judgements and estimates in the application of the Company's accounting policies. The estimates and underlying assumptions are based on historical experience and other factors that are considered to be relevant.

In preparing these financial statements, there are no critical accounting estimates or judgements requiring disclosure in addition to the accounting policies described.

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

2. ACCOUNTING POLICIES - continued

Turnover
Turnover comprises the invoiced value of goods and services supplied during the year, net of value added tax, trade discounts and rebates. Revenue from the sale of goods is recognised when control passes to the customer, usually on delivery. Revenue from services is recognised as the services are provided. Income received in advance is deferred and recognised over the period to which it relates.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Goodwill is being amortised evenly over its estimated useful life of five years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery - 15% on reducing balance
Fixtures and fittings - 15% on reducing balance
Motor vehicles - 25% on reducing balance
Computer equipment - Straight line over 3 years

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Financial instruments
The Group only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.

Debt instruments (other than those wholly repayable or receivable within one year), including loans and other accounts receivable and payable, are initially measured at present value of the future cash flows and subsequently at amortised cost using the effective interest method. Debt instruments that are payable or receivable within one year, typically trade debtors and creditors, are measured, initially and subsequently, at the undiscounted amount of the cash or other consideration expected to be paid or received. However, if the arrangements of a short-term instrument constitute a financing transaction, like the payment of a trade debt deferred beyond normal business terms or in case of an out-right short-term loan that is not at market rate, the financial asset or liability is measured, initially at the present value of future cash flows discounted at a market rate of interest for a similar debt instrument and subsequently at amortised cost, unless it qualifies as a loan from a director in the case of a small company, or a public benefit entity concessionary loan.

Financial assets and liabilities are offset and the net amount reported in the Statement of Financial Position when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Statement of Comprehensive Income, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
For the company assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

For the group there are two subsidiary undertakings with a functional currency of the Euro. These subsidiaries are consolidated after translating using official average exchange rates for the statement of comprehensive income for the period, and for the balance sheet the closing market exchange rate at the date of that balance sheet is used.

This is considered appropriate as the exchange rate does not fluctuate significantly and it would be impractical to translate income and expenses at the date of each transaction.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The group operates a defined contribution pension scheme. Contributions payable to the group's pension scheme are charged to profit or loss in the period to which they relate.

Going concern
At the time of approving the financial statements, the directors have a reasonable expectation that the group and parent company have adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the group.

An analysis of turnover by geographical market is given below:

2025 2024
£ £
United Kingdom 6,030,280 5,600,959
Europe 8,561,850 8,046,549
14,592,130 13,647,508

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

4. EMPLOYEES AND DIRECTORS
2025 2024
£ £
Wages and salaries 2,814,586 2,671,443
Social security costs 528,009 447,040
Other pension costs 33,112 30,189
3,375,707 3,148,672

The average number of employees during the year was as follows:
2025 2024

Managers 14 14
Staff 99 101
113 115

2025 2024
£ £
Directors' remuneration 246,300 156,256

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 3 3

Information regarding the highest paid director for the year ended 31 March 2025 is as follows:
2025
£
Emoluments etc 114,915

The group's key management personnel are considered to be the directors.

5. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2025 2024
£ £
Hire of plant and machinery 56,890 62,823
Other operating leases 838,540 803,429
Depreciation - owned assets 89,869 96,505
Goodwill amortisation 4,000 -
Auditors' remuneration 30,000 -
Foreign exchange differences 65,263 (131,992 )

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

6. INTEREST RECEIVABLE AND SIMILAR INCOME
2025 2024
£ £
Deposit account interest 6,740 2,121
Other interest received 87,552 -
94,292 2,121

7. INTEREST PAYABLE AND SIMILAR EXPENSES
2025 2024
£ £
Bank interest - 39

8. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2025 2024
£ £
Current tax:
UK corporation tax 396,891 379,259

Deferred tax (9,974 ) (12,719 )
Tax on profit 386,917 366,540

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

2025 2024
£ £
Profit before tax 1,579,741 1,573,907
Profit multiplied by the standard rate of corporation tax in the UK of 25 %
(2024 - 25 %)

394,935

393,477

Effects of:
Expenses not deductible for tax purposes 981 5,849
Depreciation in excess of capital allowances 12,277 14,525
Utilisation of tax losses - (3,033 )
Adjustments for tax charged at different rates to UK standard rate (51,428 ) (35,063 )
Deferred tax provided for (9,974 ) (12,719 )
Timing correction as accounting period differs to period of account (58,906 ) (13,320 )
Intercompany timing differences provided for (8,524 ) 16,929
Underprovision 65,127 (105 )
Tax losses not provided for 42,429 -
Total tax charge 386,917 366,540

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

8. TAXATION - continued

Tax effects relating to effects of other comprehensive income

2025
Gross Tax Net
£ £ £
Currency translation differences (115,294 ) - (115,294 )

2024
Gross Tax Net
£ £ £
Currency translation differences (87,616 ) - (87,616 )

9. INDIVIDUAL STATEMENT OF COMPREHENSIVE INCOME

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


10. PENSION COMMITMENTS

The company operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension charge represents contributions payable by the Company to the fund and amounted to £18,161 (2024 - £16,020). Contributions totalling £6,415 (2024 - £7,646) were payable to the fund at the balance sheet date and are included in creditors.

11. SUBSIDIARY AUDIT EXEMPTIONS

For the year ended 31 March 2025, the subsidiary company listed below is exempt from the requirements of the Companies Act 2006 relating to the audit of individual financial statements by virtue of section 479A. As a result, the company guarantees all outstanding liabilities to which the subsidiary company are subject:

AW Aromatics Limited - Company number: 12796117.

12. INTANGIBLE FIXED ASSETS

Group
Goodwill
£
COST
Additions 20,000
At 31 March 2025 20,000
AMORTISATION
Amortisation for year 4,000
At 31 March 2025 4,000
NET BOOK VALUE
At 31 March 2025 16,000

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

13. TANGIBLE FIXED ASSETS

Group
Fixtures
Plant and and Motor Computer
machinery fittings vehicles equipment Totals
£ £ £ £ £
COST
At 1 April 2024 83,471 678,611 20,233 35,921 818,236
Additions 6,525 39,226 15,000 3,979 64,730
Exchange differences - (2,500 ) - - (2,500 )
At 31 March 2025 89,996 715,337 35,233 39,900 880,466
DEPRECIATION
At 1 April 2024 25,001 273,692 11,697 29,712 340,102
Charge for year 9,749 71,039 4,947 4,134 89,869
Exchange differences - (1,044 ) - - (1,044 )
At 31 March 2025 34,750 343,687 16,644 33,846 428,927
NET BOOK VALUE
At 31 March 2025 55,246 371,650 18,589 6,054 451,539
At 31 March 2024 58,470 404,919 8,536 6,209 478,134

Company
Fixtures
and Motor Computer
fittings vehicles equipment Totals
£ £ £ £
COST
At 1 April 2024 547,948 20,233 32,026 600,207
Additions 11,343 15,000 2,825 29,168
At 31 March 2025 559,291 35,233 34,851 629,375
DEPRECIATION
At 1 April 2024 226,177 11,697 26,961 264,835
Charge for year 49,079 4,947 2,868 56,894
At 31 March 2025 275,256 16,644 29,829 321,729
NET BOOK VALUE
At 31 March 2025 284,035 18,589 5,022 307,646
At 31 March 2024 321,771 8,536 5,065 335,372

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

14. FIXED ASSET INVESTMENTS

Company
Shares in
group
undertakings
£
COST
At 1 April 2024
and 31 March 2025 6,897
NET BOOK VALUE
At 31 March 2025 6,897
At 31 March 2024 6,897

The group or the company's investments at the Balance Sheet date in the share capital of companies include the following:

Subsidiaries

AW Aromatics Limited
Registered office: Block B Parkwood Business Park, 75 Parkwood Road, Sheffield, South Yorkshire, England, S3 8AL
Nature of business: Wholesale supplier
%
Class of shares: holding
Ordinary 100.00

Ancient Wisdom S.R.O.
Registered office: CTPark Trnava, Prílohy 583/57, 919 26 Zavar, Slovakia
Nature of business: Wholesale supplier
%
Class of shares: holding
Ordinary 100.00

AW Artisan S.L.
Registered office: Calle Caleta de Velez 39-41 P.I. Santa Teresa, 29004 Málaga, Spain
Nature of business: Wholesale supplier
%
Class of shares: holding
Ordinary 100.00

Agnes & Cat Ltd
Registered office: Clamarpen 17 Napier Court Gander Lane, Barlborough, Chesterfield, Derbyshire, England, S43 4PZ
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00


Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

15. STOCKS

Group Company
2025 2024 2025 2024
£ £ £ £
Stocks 7,229,712 5,660,889 2,810,968 2,200,096

16. DEBTORS

Group Company
2025 2024 2025 2024
£ £ £ £
Amounts falling due within one year:
Trade debtors 1,253,545 1,038,359 260,659 179,269
Amounts owed by group undertakings - - 1,696,882 1,844,357
Other debtors 563,273 424,506 532,450 386,361
Tax 218,295 180,987 - -
Prepayments and accrued income 82,768 77,134 56,273 48,824
2,117,881 1,720,986 2,546,264 2,458,811

Amounts falling due after more than one year:
Other debtors 45,670 42,712 - -

Aggregate amounts 2,163,551 1,763,698 2,546,264 2,458,811

17. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2025 2024 2025 2024
£ £ £ £
Trade creditors 980,080 68,270 181,808 99,628
Amounts owed to group undertakings - - 13,611 1,092
Tax 131,674 166,002 108,021 89,791
Social security and other taxes 76,146 86,242 11,543 14,820
VAT 177,639 283,900 163,496 186,246
Other creditors 86,781 164,759 24,334 101,909
Directors' current accounts 119,063 187,831 119,063 187,831
Accruals and deferred income 329,667 341,712 296,236 311,245
1,901,050 1,298,716 918,112 992,562

18. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

Group
Non-cancellable
operating leases
2025 2024
£ £
Within one year 512,079 512,079
Between one and five years 2,048,316 2,048,316
In more than five years 341,386 853,465
2,901,781 3,413,860

19. FINANCIAL INSTRUMENTS

The carrying amounts of the group's financial instruments are:
Financial assets - Debt instruments measured at amortised cost of £2,080,783 (2024: £1,643,853).
Financial assets - Debt instruments measured at fair value of £1,434,515 (2024: £1,110,011).
Financial liabilities - Measured at amortised cost of £1,901,049 (2024: £1,298,716)

20. PROVISIONS FOR LIABILITIES

Group Company
2025 2024 2025 2024
£ £ £ £
Deferred tax 73,690 83,664 73,690 83,664

Group
Deferred tax
£
Balance at 1 April 2024 83,664
Provided during year (9,974 )
Balance at 31 March 2025 73,690

Company
Deferred tax
£
Balance at 1 April 2024 83,664
Provided during year (9,974 )
Balance at 31 March 2025 73,690

Deferred tax of £11,000 is expected to reverse in the next year as accelerated capital allowances reduce.

Ancient Wisdom Marketing Limited (Registered number: 04108870)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 March 2025

21. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2025 2024
value: £ £
90 Ordinary £1 90 90
10 Preference £1 10 10
100 100

22. RESERVES

Retained earnings
Retained earnings includes all current and prior period retained profits and losses net of dividends declared.

Capital redemption reserve
Capital redemption reserves represent the nominal value of its own shares repurchased by the Company.

23. RELATED PARTY DISCLOSURES

At the year ended 31 March 2025 the company owed £119,063 (2024: £187,831) to a director of the company. During the year, the company repaid £68,768 (2024: £24,544).

The amount is unsecured, interest free and repayable on demand.

24. ULTIMATE CONTROLLING PARTY

The ultimate controlling party is Mr D L Hardy.