REGISTERED NUMBER: 09804203 (England and Wales)

Financial Statements

for the Year Ended 31st December 2025

for

CONVERSIONWISE LIMITED

Page

Company Information

1

Statement of Financial Position

2

Notes to the Financial Statements

3

DIRECTORS:

J P Matthewman

A P Haskins

O J S Kenyon

S G S Sutton

J M Williams

REGISTERED OFFICE:

Kestrel Court

Harbour Road

Portishead

Bristol

BS20 7AN

REGISTERED NUMBER:

09804203 (England and Wales)

SENIOR STATUTORY AUDITOR:

Alasdair Weaks

AUDITORS:

TC Group

Statutory Auditor

3rd Floor, Suffolk House

George Street

Croydon

CR0 0YN

FIXED ASSETS

Tangible assets

4

4,569

3,322

CURRENT ASSETS

Debtors

5

976,528

574,777

Cash at bank

397,717

559,200

1,374,245

1,133,977

CREDITORS

Amounts falling due within one year

6

433,423

312,518

NET CURRENT ASSETS

940,822

821,459

TOTAL ASSETS LESS CURRENT LIABILITIES

945,391

824,781

CAPITAL AND RESERVES

Called up share capital

20

20

Capital redemption reserve

1

1

Retained earnings

945,370

824,760

SHAREHOLDERS' FUNDS

945,391

824,781

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Comprehensive Income has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 16th September 2026 and were signed on its behalf by:

S G S Sutton - Director

1.	STATUTORY INFORMATION

Conversionwise Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2.	ACCOUNTING POLICIES

Basis of preparing the financial statements

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover

Turnover represents net invoiced sales of online advertising services.

Turnover from a contract to provide services is recognised in the period in which the services are provided when all of the following conditions are satisfied:

-

the amount of turnover can be measure reliably

-

it is probable that the company will receive the consideration due under the contract; and

-

the stage of completion of the service at the end of the reporting period can be measured reliably.

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

At each reporting date the company assesses whether there is any indication of impairment. If such indication exists, the recoverable amount of the asset is determined which is the higher of its fair value less costs to sell and its value in use. An impairment loss is recognised where the carrying amount exceeds the recoverable amount.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on the following basis:

Fixtures and fittings

- 33% reducing balance

Gains and losses on disposals are determined by comparing the proceeds with the carrying amounts and are recognised in the Statement of Comprehensive Income.

Financial instruments

The company only enters into basic financial instruments transactions that result in the recognition of financial assets and liabilities like trade and other accounts receivable and payable.

Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the statement of comprehensive income.

For financial assets measured at cost less impairment, the impairment loss is measured at the difference between an asset's carrying amount and the best estimate of the recoverable amount, which is an approximation of the amount that the company would receive for the asset if it were to be sold at the statement of financial position date.

Taxation

Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies

Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the statement of financial position date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits

The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Debtors

Short term debtors are measured at transaction price, less any impairment.

Creditors

Short term creditors are measured at the transaction price.

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the year was 11 (2024 - 9 ) .

4.	TANGIBLE FIXED ASSETS

Fixtures

and

fittings

£

COST

At 1st January 2025

12,689

Additions

2,783

At 31st December 2025

15,472

DEPRECIATION

At 1st January 2025

9,367

Charge for year

1,536

At 31st December 2025

10,903

NET BOOK VALUE

At 31st December 2025

4,569

At 31st December 2024

3,322

5.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.25

31.12.24

£

£

Trade debtors

13,932

21,128

Amounts owed by group undertakings

952,747

550,661

Other debtors

2,770

2,072

Directors' current accounts

19

-

Prepayments and accrued income

7,060

916

976,528

574,777

6.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.25

31.12.24

£

£

Trade creditors

7,589

17,250

Tax

121,206

122,455

Social security and other taxes

29,253

22,978

VAT

37,627

42,724

Other creditors

1,596

194

Accruals and deferred income

236,152

106,917

433,423

312,518

7.	LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:

31.12.25

31.12.24

£

£

Within one year

-

14,407

8.	AUDITOR'S INFORMATION

The audit report provided to the members of ConversionWise Limited on the financial statements for the period ended 31st December 2025 was not qualified.

The audit report was signed by Alasdair Weaks (Senior Statutory Auditor) for and on behalf of TC Group, Statutory Auditor.

9.	POST BALANCE SHEET EVENTS

After the year end, the company was the victim of a sophisticated external fraud involving the unauthorised diversion of funds. The incident was identified during the subsequent period and is currently under investigation.

The company has reported the matter to the relevant authorities and implemented additional controls to reduce the risk of a similar occurrence. As of the date of approval of these financial statements, efforts are ongoing to recover the funds. Although the directors expect to receive at least a significant proportion back via insurance and proceedings with providers, the net impact cannot at this stage be reliably estimated. The directors have considered the impact of the fraud on going concern and do not see it as having a material impact to their assessment.

As the fraud occurred after the reporting date and does not relate to conditions existing at that date, no adjustments have been made to these financial statements. However, the directors consider the matter sufficiently significant to disclose.

10.	ULTIMATE CONTROLLING PARTY

The ultimate parent company is Supergroup Performance Ltd, a company registered in England and Wales.

Supergroup Performance Ltd prepares consolidated financial statements and copies can be obtained from the company's registered office at 103 Farringdon Road, London, EC1R 3BS.