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Registered number:
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
COMPANY INFORMATION
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DIFFERENT DOG LIMITED
CONTENTS
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DIFFERENT DOG LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025
The Directors present their strategic report for the year ended 31 December 2025.
2025 represented a significant period of growth and operational transformation for the Company.
The business experienced another strong year of significant revenue growth (a 52% increase on the prior year) as both the customer base and the operations scaled. Alongside this growth, the Company completed the fit-out and commissioning of its new manufacturing facility, bringing cooking and dispatch operations into a single site. This has enabled the consolidation of previously separate locations into one centralised operation, improving coordination, efficiency, and scalability across the business.
The transition to the new facility, together with continued investment in people and processes, has strengthened the Company’s operational capability and positioned it for future growth.
To support this investment, the Company secured additional funding during the year through a combination of loan and asset finance, supporting both capital expenditure and ongoing working capital requirements.
While the Company reported a loss for the year, this reflects the significant level of investment undertaken alongside the scaling of the business and transition to the new facility, including transitional and non-recurring costs associated with commissioning the new manufacturing facility and consolidating operations. Improvements in operational efficiency and cost management have been achieved following the consolidation of operations.
In the short term, the business is focused on progressing the Company towards profitability through scaling revenues, operational efficiency, and leveraging the benefits of the new facility. The consolidation of operations and investment made during the year are expected to support margin improvement over time, and provide a stronger operational platform for the future.
The operational changes implemented during the year are expected to support a more efficient and scalable business over the longer term.
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DIFFERENT DOG LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
The Company operates in a competitive and evolving market, and the Directors have identified the following key risks and uncertainties:
Operational and Scaling Risk
The successful operation of the new manufacturing facility is critical to the Company’s performance. The Directors continue to monitor processes, systems, and capacity to ensure efficient and consistent output.
Supply Chain and Input Costs
The business is exposed to fluctuations in the cost and availability of raw materials and packaging. Close supplier relationships and ongoing oversight of sourcing help mitigate these risks.
Liquidity and Funding
As a growing business that has undertaken significant investment, the Company maintains close oversight of cash flow, forecasting, and funding requirements to ensure sufficient resources are available to support operations and future growth.
Competition and Customer Retention
The pet food market is highly competitive. The Company focuses on product quality and customer experience to retain and grow its customer base.
Regulatory and Product Quality
As a food manufacturer, the Company must comply with strict regulatory and food safety requirements. Robust quality control processes are in place to mitigate the risk of product issues and protect the brand.
The business monitors performance using a range of financial and operational indicators, including revenue growth, production efficiency, and cost control.
During the year, the Company continued to grow its customer base and revenues, alongside improvements in operational performance following the transition to the new facility.
Internal metrics relating to production efficiency and margin improvement have shown positive trends over the period, reflecting the benefits of investment in infrastructure and processes.
Focus remains on improving operational efficiency, strengthening margins, and progressing the business towards break-even and sustainable profitability.
This report was approved by the board and signed on its behalf.
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DIFFERENT DOG LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025
The directors present their report and the financial statements for the year ended 31 December 2025.
The directors are responsible for preparing the Strategic report, the Directors' report and the financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Company's financial statements and then apply them consistently;
∙make judgments and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The loss for the year, after taxation, amounted to £4,200,622 (2024 - loss £1,821,106).
The directors who served during the year were:
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DIFFERENT DOG LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
The Company’s primary focus is on achieving break-even through a combination of revenue growth, operational efficiency, and disciplined cost management.
Operational priorities include improving manufacturing and supply chain efficiency, expanding sales channels, and continuing to strengthen the customer proposition.
Since the year end, the Company has undertaken a rebranding initiative, including updated packaging and brand identity.
The Company continues to undertake research and development activities relating to product formulation, ingredient sourcing, and manufacturing processes, with a focus on product quality, nutritional value, and responsible sourcing.
Ongoing development work is focused on maintaining high standards of product safety and supporting the continued development of the Company’s product offering.
Employees are recognised as a key part of the Company’s operations and continued growth. The business remains focused on supporting employee wellbeing, training, and development, in line with the Company’s wider values and culture.
The Company is committed to maintaining a safe and inclusive working environment, with a continued focus on health and safety within manufacturing operations.
The Company recognises the importance of maintaining strong relationships with suppliers, customers, and other business partners.
The business works closely with suppliers to support product quality, consistency, and sourcing standards, while customer feedback continues to inform product development and operational improvements.
The Company also engages with regulators and industry bodies to support compliance and best practice across its operations.
The Company has no branches outside the United Kingdom.
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DIFFERENT DOG LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
Post year end, the Company successfully completed a fundraise, which has strengthened the Company’s liquidity position.
The auditors, WR Partners, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board and signed on its behalf.
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DIFFERENT DOG LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF DIFFERENT DOG LIMITED
We have audited the financial statements of Different Dog Limited (the 'Company') for the year ended 31 December 2025, which comprise the Statement of comprehensive income, the Balance sheet, the Statement of cash flows, the Statement of changes in equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
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DIFFERENT DOG LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF DIFFERENT DOG LIMITED (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Strategic report and the Directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic report and the Directors' report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic report or the Directors' report.
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DIFFERENT DOG LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF DIFFERENT DOG LIMITED (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
The audit team obtained an understanding of the legal and regulatory frameworks that are applicable to the Company and determined that the most significant are those that relate to the reporting framework (FRS 102 and the Companies Act 2006), the relevant tax compliance regulations, employment law, Health and Safety Regulations and the UK General Data Protection Regulation (GDPR).
We understood how the Company is complying with these frameworks by making enquiries of management and those responsible for legal and compliance procedures. We also reviewed board minutes to identify any recorded instances of irregularity or non compliance that might have a material impact on the financial statements.
We assessed the susceptibility of the Company's financial statements to material misstatement, including how fraud might occur by meeting with key management to understand where they considered there was susceptibility to fraud. Based on our understanding our procedures involved enquiries of management and those charged with governance, manual journal entry testing, cashbook reviews for large and unusual items and the challenge of significant accounting estimates used in preparing the financial statements.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' report.
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DIFFERENT DOG LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF DIFFERENT DOG LIMITED (CONTINUED)
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Chartered Accountants
Statutory Auditors
Belmont House
Shrewsbury Business Park
Shropshire
SY2 6LG
Date:
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DIFFERENT DOG LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
REGISTERED NUMBER: 10589054
BALANCE SHEET
AS AT 31 DECEMBER 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 15 to 31 form part of these financial statements.
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DIFFERENT DOG LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
STATEMENT OF CASH FLOWS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
Different Dog Limited is a private company, limited by shares, incorporated and domiciled in England and Wales with a registered office and principal place of business at Unit 3, Pioneer Park, Halesfield 18, Telford, United Kingdom, TF7 4FA. The principal activity of the company is to manufacture and retail prepared pet food.
2.Accounting policies
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies (see note 3).
The following principal accounting policies have been applied:
In preparing these financial statements, the Board of Directors are required to assess and report on the prospects of the Company and whether it is a going concern. In considering this requirement, the Directors have taken into account the Company’s forecast cash flows, liquidity and available financing facilities for a period of at least 12 months from the date of approval of these financial statements.
Post year end, the Company successfully completed a fundraise, which has strengthened the Company’s liquidity position. The Directors have also considered the Company’s financial projections and available financing facilities throughout the assessment period.
Based on these considerations, the Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future.
Accordingly, the Directors continue to adopt the going concern basis in preparing the financial statements.
Functional and presentation currency
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Transactions and balances
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only.
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
At each reporting date the Company assesses whether there is any indication of impairment. If such indication exists, the recoverable amount of the asset is determined which is the higher of its fair value less costs to sell and its value in use. An impairment loss is recognised where the carrying amount exceeds the recoverable amount.
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” and Section 12 “Other Financial Statements Issues” of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the Company's Balance sheet when the Company becomes party to the contractual provisions of the instrument.
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Impairment of financial assets
At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.
Financial assets are impaired when events, subsequent to their initial recognition, indicate the estimated future cash flows derived from the financial asset(s) have been adversely impacted. The impairment loss will be the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.
If there is a favourable change in relation to the events surrounding the impairment loss then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.
Basic financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.
Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.
Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.
Other financial instruments
Derivatives, including forward exchange contracts, futures contracts and interest rate swaps, are not classified as basic financial instruments. These are initially recognised at fair value on the date the derivative contract is entered into, with costs being charged to the profit or loss. They are subsequently measured at fair value with changes in the profit or loss.
Debt instruments that do not meet the conditions as set out in FRS 102 paragraph 11.9 are subsequently measured at fair value through the profit or loss. This recognition and measurement would also apply to financial instruments where the performance is evaluated on a fair value basis as with a documented risk management or investment strategy.
Derecognition of financial assets
Financial assets are derecognised when their contractual right to future cash flow expire, or are settled, or when the Company transfers the asset and substantially all the risks and rewards of ownership to another party. If significant risks and rewards of ownership are retained after the transfer to another party, then the Company will continue to recognise the value of the portion of the risks and rewards retained.
Derecognition of financial liabilities
Financial liabilities are derecognised when the Company's contractual obligations expire or are discharged or cancelled.
The whole of the turnover is attributable to the retail of prepared pet food.
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
11.Taxation (continued)
There are no factors that may affect future tax charges.
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
During the year, the Company issued 4,328 preferred ordinary shares with a nominal value of £0.0001 per share.
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
During the 2025 year the company reclassified a number of expenditure items relating to labour, depreciation and premises costs to Cost of Sales from Administration Expenses. As such, prior year amounts in relation to these costs have been reclassified to reflect this change and show Gross Margin on a consistent and like for like basis. This has resulted in the FY24 Cost Of Sales increasing by £2,601,736 and Administration expenses reducing by the same amount. Gross Margin for FY24 is restated as 23.3%, previously 47.6%. There is no impact on the overall loss reported for the year ended 31 December 2024.
The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £74,953 (2024: £49,261). Contributions totalling £15,618 (2024: £Nil) were payable to the fund at the balance sheet date and are included in creditors.
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DIFFERENT DOG LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
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