Company No: 11825606 (England and Wales)

Contents

• Company Information
• Balance Sheet
• Notes to the Financial Statements

DIRECTORS	H R Mann
	A J Stuart

REGISTERED OFFICE	33 Foley Street
	London
	W1W 7TL
	United Kingdom

COMPANY NUMBER

11825606 (England and Wales)

ACCOUNTANT	S&W Partners LLP
	4th Floor EQ Building
	111 Victoria Street
	Redcliffe
	Bristol
	BS1 6AX

	Note	2025		2024
		£		£
Fixed assets
Intangible assets	4	143,833		0
Tangible assets	5	33,288		27,201
Investments	6	74		74
		177,195		27,275
Current assets
Debtors	7	5,531,496		4,031,541
Cash at bank and in hand		1,649,694		1,096,545
		7,181,190		5,128,086
Creditors: amounts falling due within one year	8	( 4,197,509)		( 3,482,902)
Net current assets		2,983,681		1,645,184
Total assets less current liabilities		3,160,876		1,672,459
Creditors: amounts falling due after more than one year	9	0		( 8,417)
Net assets		3,160,876		1,664,042
Capital and reserves
Called-up share capital	10	10		10
Other reserves	12	84,368		0
Profit and loss account		3,076,498		1,664,032
Total shareholders' funds		3,160,876		1,664,042

For the financial year ending 31 December 2025 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

• The members have not required the Company to obtain an audit of its financial statements for the financial year in accordance with section 476;
• The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements; and
• These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime and a copy of the Statement of Income and Retained Earnings has not been delivered.

The financial statements of Day One Strategy Ltd (registered number: 11825606) were approved and authorised for issue by the Board of Directors on 22 September 2026. They were signed on its behalf by:

H R Mann Director

A J Stuart Director

1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Day One Strategy Ltd (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is 33 Foley Street, London, W1W 7TL, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with ‘The Financial Reporting Standard applicable in the UK and the Republic of Ireland’ issued by the Financial Reporting Council, including Section 1A of Financial Reporting Standard 102 (FRS102), and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The functional currency of Day One Strategy Ltd is considered to be pounds sterling because that is the currency of the primary economic environment in which the Company operates.

On 27 March 2024, the FRC issued ‘Amendments to FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland and other FRSs Periodic Review 2024’. The effective date for most amendments is accounting periods beginning on or after 1 January 2026, with earlier adoption permitted. The amendments include new disclosures for supplier finance arrangements that are voluntarily effective from 1 January 2025 and were adopted by the Company at that date.

The most significant amendments are the replacement of Section 23, now renamed ‘Revenue from Contracts with Customers’, and Section 20 ‘Leases’. The Company implemented these changes from 1 January 2025 and used the modified retrospective approach to apply the new Section 23 and Section 20. In applying this approach, comparative information has not been restated, and any retrospective cumulative effect of initial application is recognised as an adjustment to the opening balance of retained earnings.

As a result of implementing these changes, there has been no material impact on equity or Profit or Loss.

The following principal accounting policies have been applied:

Going concern

The financial statements have been prepared on a going concern basis.

The directors have made an assessment in preparing these financial statements as to whether the Company is a going concern and have concluded that there are no material uncertainties that may cast significant doubt on the Company's ability to continue as a going concern for a period of at least 12 months from the date of approval of these financial statements.

Group accounts exemption

Group accounts exemption s399
The Company has taken advantage of the exemption under section 399 of the Companies Act 2006 not to prepare consolidated accounts, on the basis that the group of which this is the parent qualifies as a small group. The financial statements present information about the Company as an individual entity and not about its group.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Balance Sheet date are reported at the rates of exchange prevailing at that date.

Exchange differences are recognised in the Statement of Income and Retained Earnings in the period in which they arise on monetary items.

Turnover

Turnover is is measured as the fair value of the consideration received or receivable, excluding rebates, value added tax and other sales taxes. The Company does not provide goods to its customers and as such generally does not have obligations for returns, refunds or warranties typically associated with the sale of goods.

Revenue from the sale of Company’s services is recognised by applying the five-step model as outlined within Section 23.

The Company bills for services under both fixed fee and time and material contracts. For fixed fee contracts, revenue is recognised as value is transferred to the customer under the percentage of completion method. For time and material contracts, revenue is recognised monthly over the term of the agreement based on billable hours (actual hours incurred billed at negotiated hourly rates) and related external costs which are allowed to be recovered under contract.

Interest income

Interest income is recognised when it is probable that the economic benefits will flow to the Company and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by reference to the principal outstanding at the effective interest rate applicable, which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset's net carrying amount on initial recognition.

Share-based payment

Equity-settled share-based payment transactions are measured at fair value at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the vesting period, based on the Company's estimate of shares that will eventually vest and adjusted for the effect of non-market-based vesting conditions.

Fair value is measured by use of the Black-Scholes model which is considered by management to be the most appropriate method of valuation. The expected life used in the model has been adjusted, based on management’s best estimate, for the effects of non-transferability, exercise restrictions, and behavioural considerations.

Cancellations or settlements (including those resulting from employee redundancies) are treated as an acceleration of vesting and the amount that would have been recognised over the remaining vesting period is recognised immediately.

Finance costs

Finance costs are charged to the Statement of Income and Retained Earnings over the term of the debt using the effective interest method so the amount charged is at a constant rate on the carrying amount.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on enacted or substantively enacted tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit. Deferred tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which the temporary differences can be utilised.

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.

Intangible assets

Intangible assets are stated at cost or valuation, net of amortisation and any provision for impairment. Amortisation is provided on all intangible assets at rates to write off the cost or valuation of each asset over its expected useful life, once available for use, as follows:

Development costs	3 years straight line
Trademarks, patents and licences	3 years straight line
Website costs	3 years straight line
Other intangible assets	3 years straight line

Research and development

Research expenditure is written off as incurred. Development expenditure is also written off, except where the directors are satisfied as to the technical, commercial and financial viability of individual projects. In such cases, the identifiable expenditure is capitalised as an intangible asset and amortised over the period during which the Company is expected to benefit. This period is between three and five years. Provision is made for any impairment.

Trademarks, patents and licences

Separately acquired patents and trademarks are included at cost and amortised in equal annual instalments over a period of 3 years which is their estimated useful economic life. Provision is made for any impairment.

Other intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Fixtures and fittings	3 years straight line
Office equipment	3 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Leases

The Company as lessee
Right-of-use-assets and lease liabilities are recognised and measured in accordance with Section 20.

A right-of-use-asset and a lease liability will be recognised for all leases except leases of low value assets, and those with a duration of 12 months or less. For these leases, the Company recognises the lease payments as an operating expense on a straight-line basis over the term of the lease unless another systematic basis is more representative of the time pattern in which economic benefits from the leased assets are consumed.

Fixed asset investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts, except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.

Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in creditors: amounts falling due within one year.

Trade and other creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers.

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Loans and borrowings
Loans and borrowings are initially recognised at the transaction price including transaction costs. Subsequently, they are measured at amortised cost using the effective interest rate method, less impairment. If the arrangement constitutes a financing transaction, it is measured, initially at the present value of future cash flows discounted at a market rate of interest for a similar debt instrument and subsequently at amortised cost.

Ordinary share capital

The ordinary share capital of the Company is presented as equity.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders.

2. Employees

	2025		2024
	Number		Number
Monthly average number of persons employed by the Company during the year, including directors	30		25

3. Share-based payments

Equity-settled share-based payment schemes

The Company has the following equity settled options in existence, as at 31 December 2025.

Details of the share options outstanding during the financial year are as follows:

	2025			2024
	Weighted Average			Weighted Average
	Number of share options	Average exercise price (£)		Number of share options	Average exercise price (£)
Outstanding at beginning of period	0	0		0	0
Granted during the period	2,500	16.00		0	0
Outstanding at the end of the period	2,500	16.00		0	0
Exercisable at the end of the period	0	0		0	0

Options are exercisable at a price equal to the estimated fair value of the Company’s shares on the date of grant. Options are forfeited if the employee leaves the Company before the options vest. The contractual life of all Options granted is 10 years. The fair value of the share options has been calculated using the Black-Scholes valuation method.

The Company recognised total expenses of £84,365 (2024 - £nil) related to equity-settled share-based payment transactions. The Company also received total nominal consideration of £3 from option holders in respect of the options granted. These amounts have been included within Other Reserves.

4. Intangible assets

	Development costs		Trademarks, patents and licences		Website costs		Other intangible assets		Total
	£		£		£		£		£
Cost
At 01 January 2025	0		0		0		0		0
Additions	116,021		5,152		19,108		3,875		144,156
At 31 December 2025	116,021		5,152		19,108		3,875		144,156
Accumulated amortisation
At 01 January 2025	0		0		0		0		0
Charge for the financial year	0		0		0		323		323
At 31 December 2025	0		0		0		323		323
Net book value
At 31 December 2025	116,021		5,152		19,108		3,552		143,833
At 31 December 2024	0		0		0		0		0

5. Tangible assets

	Fixtures and fittings		Office equipment		Total
	£		£		£
Cost
At 01 January 2025	0		53,528		53,528
Additions	1,923		22,015		23,938
At 31 December 2025	1,923		75,543		77,466
Accumulated depreciation
At 01 January 2025	0		26,327		26,327
Charge for the financial year	365		17,486		17,851
At 31 December 2025	365		43,813		44,178
Net book value
At 31 December 2025	1,558		31,730		33,288
At 31 December 2024	0		27,201		27,201

6. Fixed asset investments

Investments in subsidiaries

	2025
	£
Cost
At 01 January 2025	74
At 31 December 2025	74
Carrying value at 31 December 2025	74
Carrying value at 31 December 2024	74

The investment above represents 100% of the share capital of the subsidiary company.

7. Debtors

	2025		2024
	£		£
Trade debtors	4,444,617		2,756,556
Amounts owed by Group undertakings	608,285		1,086,681
Prepayments and accrued income	390,728		179,862
VAT recoverable	68,748		8,442
Other debtors	19,118		0
	5,531,496		4,031,541

Amounts owed by group companies is the balance due by the subsidiary and interest of 5% is charged per annum on the outstanding amount.

8. Creditors: amounts falling due within one year

	2025		2024
	£		£
Bank loans	0		10,648
Trade creditors	672,719		1,534,766
Accruals and deferred income	2,944,689		1,500,516
Corporation tax	431,644		365,268
Other taxation and social security	98,789		60,060
Other creditors	49,668		11,644
	4,197,509		3,482,902

9. Creditors: amounts falling due after more than one year

	2025		2024
	£		£
Bank loans	0		8,417

There are no amounts included above in respect of which any security has been given by the small entity.

10. Called-up share capital

	2025		2024
	£		£
Allotted, called-up and fully-paid
100,000 Ordinary shares of £ 0.0001 each (2024: 10 shares of £ 1.00 each)	10		10

During the year, the company's issued share capital was subdivided from 10 ordinary shares of £1.00 each into 100,000 ordinary shares of £0.0001 each. The subdivision did not affect the total issued share capital of the company, which remained unchanged at £10.

11. Related party transactions

At the year end, the company was owed £608,285 (2024 - £1,086,681) by its subsidiary. Interest of 5% is charged per annum on the outstanding amount and is repayable on demand.

12. Reserves

Other Reserves

This reserve relates to the cumulative expenses related to equity-settled share-based payment transactions. See note 3 for more details.

Profit and loss account

This reserve relates to the cumulative retained earnings less amounts distributed to shareholders.