Company registration number 13093357 (England and Wales)
PINEAPPLE TECHNOLOGY LTD
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
PINEAPPLE TECHNOLOGY LTD
COMPANY INFORMATION
Directors
C Evans
P Hamilton
T Krane
(Appointed 14 March 2025)
S Whitworth
Company number
13093357
Registered office
The Bower Floors 5 & 6
The Tower
207 to 211 Old Street
London
England
EC1V 9NR
Auditor
BKL Audit LLP
Chartered Accountants
35 Ballards Lane
London
N3 1XW
PINEAPPLE TECHNOLOGY LTD
CONTENTS
Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditor's report
5 - 7
Group statement of comprehensive income
8
Group statement of financial position
9
Company statement of financial position
10
Group statement of changes in equity
11
Company statement of changes in equity
12
Group statement of cash flows
13
Notes to the financial statements
14 - 30
PINEAPPLE TECHNOLOGY LTD
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025
- 1 -
The directors present the strategic report for the year ended 31 December 2025.
Review of the business
Company history
Founded in 2020, Pineapple Technology Ltd has consistently grown to become a leader in the incident response software industry.
Products and services
During the year the Group focused on developing its Investigations product (agentic root cause analysis), which was subsequently released in August 2026. Investigations complements the existing Response, On-call and Status Pages products.
Competitive landscape
The Group operates in a competitive market with key competitors including PagerDuty, FireHydrant, Opsgenie and Rootly. Its competitive advantage lies in its speed, exceptional customer service and depth of industry knowledge.
Financial performance
The Group increased revenues to £15,305,785 in the year - an increase of 117% compared with the previous year. The loss for the year was £18,559,190 - this is expected due to the need to invest ahead of the resulting future revenues.
Principal risks and uncertainties
Market risks
Rapid technological change and innovation
The Group mitigates this risk by investing heavily and consistently in research and development, monitoring emerging trends and obtaining regular feedback from customers to ensure product relevance.
Competitive pressures
The Group mitigates this risk through continuous product innovation and maintaining high levels of customer satisfaction.
Changes in customer IT and software budgets
The Group mitigates this risk by serving a global and diversified customer base across multiple industries.
Compliance with evolving regulatory requirements
The Group mitigates this risk by maintaining strong internal compliance processes and engaging external advisors to monitor regulatory developments.
Operational risks
Scaling operations to support growth
The Group mitigates this risk by investing in infrastructure, processes and senior leadership to ensure scalability and resilience.
Retention and recruitment of skilled personnel
The Group mitigates this risk by fostering a strong company culture, offering competitive remuneration and investing in professional development.
Data protection and information security risks
The Group mitigates this risk through robust security protocols, regular penetration testing and adherence to recognised data protection standards.
Reliance on third-party technology providers
The Group mitigates this risk by maintaining relationships with multiple providers where possible and by monitoring service levels and resilience closely.
PINEAPPLE TECHNOLOGY LTD
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 2 -
Key performance indicators
Annual recurring revenue (ARR):
The Group’s ARR continues to grow rapidly, providing clear visibility of future revenues.
Net revenue retention (NRR):
The Group’s NRR is very strong, with high levels of customer satisfaction translating into expansion within the existing customer base.
Gross margin:
The Group delivers solid gross margins, reflecting the efficiency of its subscription-based software model.
Cash runway:
The Group has a strong cash position and healthy runway, supported by prudent financial management and continued revenue growth.
S Whitworth
Director
22 September 2026
PINEAPPLE TECHNOLOGY LTD
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2025
- 3 -
The directors present their annual report and financial statements for the year ended 31 December 2025.
Principal activities
The principal activity of Pineapple Technology Ltd ('the parent company') and its subsidiaries ('the group') is that of providing an all-in-one AI platform for on-call incident response and status pages, built for fast-moving teams.
Results and dividends
The results for the year are set out on page 8.
The directors do not recommend payment of a dividend (2024: £nil).
Directors
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
C Evans
C Gonzalez-Cadenas
(Resigned 14 September 2026)
P Hamilton
T Krane
(Appointed 14 March 2025)
S Whitworth
Post reporting date events
No events have occurred after the year ended 31st December 2025 that would require disclosure in these financial statements.
Future developments
The Group will continue to invest in its products, people, and customer base in order to drive long-term growth and strengthen its market position. Key areas of focus include:
Continuing to invest heavily in our Investigations product and in our AI capabilities more generally.
Ensuring that our platform remains relevant and scalable for the needs of the world’s largest enterprises.
Growing headcount across the business, with a particular focus on our engineering, product, and go-to market functions.
Pursuing strategic partnerships and integrations to strengthen the overall value proposition of the Group’s software offering.
Continuing our strong revenue growth, driven by both new customers and expansion across our existing customer base.
Auditor
Under section 487(2) of the Companies Act 2006, BKL Audit LLP will be deemed to have been reappointed as auditors 28 days after these financial statements were sent to members or 28 days after the latest date prescribed for filing the accounts with the registrar, whichever is earlier.
PINEAPPLE TECHNOLOGY LTD
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 4 -
Statement of directors' responsibilities
The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent;
state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
Strategic report
The strategic report includes a business review which provides information on the development of the Group's business during the year, together with details of the risks and uncertainties that affect the Group's business.true
Statement of disclosure to auditor
So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.
On behalf of the board
S Whitworth
Director
22 September 2026
PINEAPPLE TECHNOLOGY LTD
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF PINEAPPLE TECHNOLOGY LTD
- 5 -
Opinion
We have audited the financial statements of Pineapple Technology Ltd (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2025 which comprise the group statement of comprehensive income, the group statement of financial position, the company statement of financial position, the group statement of changes in equity, the company statement of changes in equity, the group statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
give a true and fair view of the state of the group's and the parent company's affairs as at 31 December 2025 and of the group's loss for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
The information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
The strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
PINEAPPLE TECHNOLOGY LTD
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF PINEAPPLE TECHNOLOGY LTD
- 6 -
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:
adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.
Responsibilities of directors
As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the parent company or to cease operations, or have no realistic alternative but to do so.
Auditor's responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
Enquiring of management and those charged with governance around actual and potential litigation and claims;
Enquiring of entity staff in finance and compliance functions to identify any instances of non-compliance with laws and regulations;
Reviewing minutes of meetings of those charged with governance;
Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations;
Performing audit work over the risk of management override of controls, including testing of journal entries and other adjustments for appropriateness, evaluating the business rationale of significant transactions outside the normal course of business and reviewing accounting estimates for bias;
Reviewing the general ledger in detail for all transactions with related parties;
Performing walkthrough testing to ensure systems and controls are operating as recorded where appropriate.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.
PINEAPPLE TECHNOLOGY LTD
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF PINEAPPLE TECHNOLOGY LTD
- 7 -
A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.
Nick Bishop FCA (Senior Statutory Auditor)
For and on behalf of BKL Audit LLP, Statutory Auditor
Chartered Accountants
35 Ballards Lane
London
N3 1XW
22 September 2026
PINEAPPLE TECHNOLOGY LTD
GROUP STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2025
- 8 -
2025
2024
Notes
£
£
Turnover
3
15,305,785
7,052,357
Cost of sales
(1,878,169)
(1,022,002)
Gross profit
13,427,616
6,030,355
Administrative expenses
(32,952,955)
(18,125,624)
Operating loss
4
(19,525,339)
(12,095,269)
Interest receivable and similar income
8
1,148,486
532,517
Interest payable and similar expenses
9
(141,937)
(36,310)
Loss before taxation
(18,518,790)
(11,599,062)
Tax on loss
10
(40,400)
85,528
Loss for the financial year
(18,559,190)
(11,513,534)
Other comprehensive income
Currency translation loss arising in the year
(7,339)
Total comprehensive income for the year
(18,566,529)
(11,513,534)
Loss for the financial year is all attributable to the owners of the parent company.
Total comprehensive income for the year is all attributable to the owners of the parent company.
PINEAPPLE TECHNOLOGY LTD
GROUP STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2025
31 December 2025
- 9 -
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
11
8,580
1,285
Tangible assets
12
752,469
508,337
761,049
509,622
Current assets
Debtors
15
7,616,730
4,056,285
Cash at bank and in hand
46,327,907
8,567,012
53,944,637
12,623,297
Creditors: amounts falling due within one year
16
(16,604,723)
(7,620,720)
Net current assets
37,339,914
5,002,577
Total assets less current liabilities
38,100,963
5,512,199
Creditors: amounts falling due after more than one year
17
(1,487,545)
(1,505,197)
Net assets
36,613,418
4,007,002
Capital and reserves
Called up share capital
21
5
4
Share premium account
22
78,746,568
30,947,651
Foreign currency translation reserve
22
(7,339)
Share based payment reserve
22
2,826,806
Profit and loss reserves
22
(44,952,622)
(26,940,653)
Total equity
36,613,418
4,007,002
These financial statements have been prepared in accordance with the provisions relating to medium-sized groups.
The financial statements were approved by the board of directors and authorised for issue on 22 September 2026 and are signed on its behalf by:
22 September 2026
S Whitworth
Director
Company registration number 13093357 (England and Wales)
PINEAPPLE TECHNOLOGY LTD
COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2025
31 December 2025
- 10 -
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
11
8,580
1,285
Tangible assets
12
546,025
459,406
Investments
13
505,333
1
1,059,938
460,692
Current assets
Debtors
15
7,508,687
4,017,651
Cash at bank and in hand
46,195,328
8,440,025
53,704,015
12,457,676
Creditors: amounts falling due within one year
16
(17,213,940)
(7,499,273)
Net current assets
36,490,075
4,958,403
Total assets less current liabilities
37,550,013
5,419,095
Creditors: amounts falling due after more than one year
17
(1,487,545)
(1,505,197)
Net assets
36,062,468
3,913,898
Capital and reserves
Called up share capital
21
5
4
Share premium account
22
78,746,568
30,947,651
Share based payment reserve
22
2,826,806
Profit and loss reserves
22
(45,510,911)
(27,033,757)
Total equity
36,062,468
3,913,898
As permitted by s408 Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s loss for the year was £19,024,375 (2024 - £11,533,294 loss).
The financial statements were approved by the board of directors and authorised for issue on 22 September 2026 and are signed on its behalf by:
22 September 2026
S Whitworth
Director
Company registration number 13093357 (England and Wales)
PINEAPPLE TECHNOLOGY LTD
GROUP STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025
- 11 -
Share capital
Share premium account
Share based payment reserve
Currency translation reserve
Profit and loss reserves
Total
Notes
£
£
£
£
£
£
Balance at 1 January 2024
4
30,947,651
-
(15,427,119)
15,520,536
Year ended 31 December 2024:
Loss and total comprehensive income
-
-
-
-
(11,513,534)
(11,513,534)
Balance at 31 December 2024
4
30,947,651
-
(26,940,653)
4,007,002
Year ended 31 December 2025:
Loss for the year
-
-
-
-
(18,559,190)
(18,559,190)
Other comprehensive income:
Currency translation differences
-
-
-
(7,339)
(7,339)
Total comprehensive income
-
-
-
(7,339)
(18,559,190)
(18,566,529)
Issue of share capital
21
1
47,798,917
-
-
-
47,798,918
Share based payment charge
20
-
-
3,374,027
-
-
3,374,027
Share options exercised
20
-
-
(463,052)
-
463,052
-
Share options expired
20
-
-
(84,169)
-
84,169
-
Balance at 31 December 2025
5
78,746,568
2,826,806
(7,339)
(44,952,622)
36,613,418
PINEAPPLE TECHNOLOGY LTD
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2025
- 12 -
Share capital
Share premium account
Share based payment reserve
Profit and loss reserves
Total
Notes
£
£
£
£
£
Balance at 1 January 2024
4
30,947,651
-
(15,500,463)
15,447,192
Year ended 31 December 2024:
Loss and total comprehensive income for the year
-
-
-
(11,533,294)
(11,533,294)
Balance at 31 December 2024
4
30,947,651
-
(27,033,757)
3,913,898
Year ended 31 December 2025:
Profit and total comprehensive income
-
-
-
(19,024,375)
(19,024,375)
Issue of share capital
21
1
47,798,917
-
-
47,798,918
Share based payment charge
20
-
-
3,374,027
-
3,374,027
Share options exercised
20
-
-
(463,052)
463,052
-
Share options expired
20
-
-
(84,169)
84,169
-
Balance at 31 December 2025
5
78,746,568
2,826,806
(45,510,911)
36,062,468
PINEAPPLE TECHNOLOGY LTD
GROUP STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2025
- 13 -
2025
2024
Notes
£
£
£
£
Cash flows from operating activities
Cash absorbed by operations
27
(10,500,208)
(9,301,326)
Income taxes paid
(17,895)
(238,116)
Net cash outflow from operating activities
(10,518,103)
(9,539,442)
Investing activities
Purchase of intangible assets
(7,608)
-
Purchase of tangible fixed assets
(495,924)
(310,372)
Proceeds from disposal of tangible fixed assets
3,883
72
Interest received
1,148,486
532,517
Net cash generated from investing activities
648,837
222,217
Financing activities
Proceeds from issue of shares
47,798,918
-
(Repayment of)/ proceeds from borrowings
(17,652)
1,505,197
Interest paid
(141,937)
(36,310)
Net cash generated from financing activities
47,639,329
1,468,887
Net increase/(decrease) in cash and cash equivalents
37,770,063
(7,848,338)
Cash and cash equivalents at beginning of year
8,554,440
16,402,778
Effect of foreign exchange rates
(4,431)
Cash and cash equivalents at end of year
46,320,072
8,554,440
Relating to:
Cash at bank and in hand
46,327,907
8,567,012
Bank overdrafts included in creditors payable within one year
(7,835)
(12,572)
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025
- 14 -
1
Accounting policies
Company information
Pineapple Technology Ltd ('the company') is a private limited company domiciled and incorporated in England and Wales. The registered office is The Bower Floors 5 & 6, The Tower, 207 to 211 Old Street, London, England, EC1V 9NR.
The principal activity of the company and the wider group is that of providing an all-in-one AI platform for on-call incident response and status pages, built for fast-moving teams.
The group consists of Pineapple Technology Ltd and all of its subsidiaries.
1.1
Accounting convention
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgment in applying the Group's accounting policies (see note 2).
The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of comprehensive income in these financial statements.
The following principal accounting policies have been applied:
1.2
Basis of consolidation
The consolidated group financial statements consist of the financial statements of the parent company Pineapple Technology Ltd together with all entities controlled by the parent company (its subsidiaries) and the group’s share of its interests in joint ventures and associates.
All financial statements are made up to 31 December 2025. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.
All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.
1.3
Going concern
At the time of approving the financial statements, the directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 15 -
During the year to 31 December 2025, the Group made a loss of £18,559,190 but had net current assets of £37,339,914 and net assets of £36,613,418.
Despite the loss, the group has a cash balance of £46,327,907, largely driven by the Series B share issue in March 2025. From this, the directors forecast the future cash position of the group to remain above £15,000,000 into 2026 and 2027, which will continue to support any future losses.
The directors consider the going concern basis to be appropriate having paid due regard to the company's projected results during the twelve months from the date the financial statements are approved and anticipated cash flows, availability of financing facilities and mitigating actions that can be taken during the period.
1.4
Turnover
Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.
When cash inflows are deferred and represent a financing arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income.
Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Group will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.
The company derives revenue from two primary streams:
Self-serve Revenue
Self-serve revenue is generated from services where customers independently subscribe and configure their use of the platform through an automated process. Revenue from self-serve subscriptions is once-off and recognised when service is rendered.
Sale-serve Revenue
Sale-serve revenue arises from customer contracts that involve tiered pricing structures, often negotiated with sales support. These services are provided continuously over a contractual period, usually 12-24 months, and revenue is recognised evenly over the contract term, reflecting the consistent delivery of the service.
Where upfront payments are received, amounts relating to future periods are deferred and recognised as revenue over the life of the relevant service period.
The company does not recognise revenue until the commencement of the service delivery and when it is probable that economic benefits will flow to the entity and the amount of revenue can be measured reliably.
1.5
Intangible fixed assets other than goodwill
Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.
All intangible assets are considered to have a useful life of 5 years. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 16 -
1.6
Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Short-term leasehold property
20%
Plant and machinery
20%
Fixtures and fittings
20%
Computer equipment
33%
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the income statement.
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
1.7
Fixed asset investments
Investments in subsidiaries are measured at cost less accumulated depreciation.
1.8
Cash and cash equivalents
Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value. In the consolidated statement of cash flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the Group's cash management.
1.9
Financial instruments
Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Impairment of financial assets
Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.
Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.
If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 17 -
Derecognition of financial assets
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the group transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into.
Basic financial liabilities
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Derecognition of financial liabilities
Financial liabilities are derecognised when the group's contractual obligations expire or are discharged or cancelled.
1.10
Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset if, and only if, there is a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 18 -
1.11
Retirement benefits
The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid the Group has no further payment obligations.
The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of financial position. The assets of the plan are held separately from the Group in independently administered funds.
1.12
Share-based payments
Equity-settled share-based payments are measured at fair value at the date of grant by reference to the fair value of the equity instruments granted using the Black Scholes model. The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the estimate of shares that will eventually vest. A corresponding adjustment is made to equity.
The expense in relation to options over the parent company’s shares granted to employees of a subsidiary is recognised by the company as a capital contribution, and presented as an increase in the company’s investment in that subsidiary.
When the terms and conditions of equity-settled share-based payments at the time they were granted are subsequently modified, the fair value of the share-based payment under the original terms and conditions and under the modified terms and conditions are both determined at the date of the modification. Any excess of the modified fair value over the original fair value is recognised over the remaining vesting period in addition to the grant date fair value of the original share-based payment. The share-based payment expense is not adjusted if the modified fair value is less than the original fair value.
Cancellations or settlements (including those resulting from employee redundancies) are treated as an acceleration of vesting and the amount that would have been recognised over the remaining vesting period is recognised immediately.
1.13
Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.
On consolidation, the results of overseas operations are translated into Sterling at rates approximating to those ruling when the transactions took place. All assets and liabilities of overseas operations are translated at the rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas operations at actual rate are recognised in other comprehensive income.
1.14
Operating leases: the Group as a lessee
Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.
Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.
1.15
Interest income is recognised in profit or loss using the effective interest method.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
1
Accounting policies
(Continued)
- 19 -
1.16
Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.
2
Judgements and key sources of estimation uncertainty
In the application of the group’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
Critical judgements
The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.
Fair value of share options
Management make judgements over the fair value of shares offered as part of the EMI scheme to the Group's employees. Further details of this scheme can be found in note 20 to the accounts.
3
Turnover
2025
2024
£
£
Turnover analysed by class of business
Provision of services
15,305,785
7,052,357
2025
2024
£
£
Turnover analysed by geographical market
United Kingdom
2,576,727
1,216,574
Rest of the world
12,729,058
5,835,783
15,305,785
7,052,357
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 20 -
4
Operating loss
2025
2024
£
£
Operating loss for the year is stated after charging/(crediting):
Exchange losses/(gains)
2,329,678
(270,973)
Depreciation of owned tangible fixed assets
237,980
179,954
Loss on disposal of tangible fixed assets
7,021
37,458
Amortisation of intangible assets
313
249
Share-based payments
3,374,027
-
Operating lease charges
993,482
849,706
5
Auditor's remuneration
2025
2024
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the group and company
41,725
39,750
For other services
Taxation compliance services
2,375
2,250
6
Employees
The average monthly number of persons (including directors) employed by the group and company during the year was:
Group
Company
2025
2024
2025
2024
Number
Number
Number
Number
Group average number of employees
108
72
73
50
Their aggregate remuneration comprised:
Group
Company
2025
2024
2025
2024
£
£
£
£
Wages and salaries
18,513,161
9,953,544
11,426,958
6,267,759
Social security costs
1,626,755
1,093,189
1,245,660
825,761
Pension costs
1,693,628
1,105,523
1,463,315
978,651
21,833,544
12,152,256
14,135,933
8,072,171
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 21 -
7
Directors' remuneration
2025
2024
£
£
Remuneration for qualifying services
447,550
393,332
Company pension contributions to defined contribution schemes
145,865
80,792
593,415
474,124
The highest paid director received remuneration of £184,456 (2024: £118,800).
The value of the Group's contributions paid to a defined contribution pension scheme in respect of the highest paid director amounted to £16,997 (2024: £29,700).
The number of directors paying into the defined contribution pension scheme was 3 (2024: 3).
8
Interest receivable and similar income
2025
2024
£
£
Interest income
Interest on bank deposits
1,148,486
532,517
9
Interest payable and similar expenses
2025
2024
£
£
Other finance costs
Other interest
141,937
36,310
10
Taxation
2025
2024
£
£
Current tax
UK corporation tax on profits for the current period
(81,840)
Adjustments in respect of prior periods
22,505
(56,276)
Total UK current tax
22,505
(138,116)
Foreign current tax on profits for the current period
17,895
52,588
Total current tax
40,400
(85,528)
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
10
Taxation
(Continued)
- 22 -
The actual charge/(credit) for the year can be reconciled to the expected credit for the year based on the profit or loss and the standard rate of tax as follows:
2025
2024
£
£
Loss before taxation
(18,518,790)
(11,599,062)
Expected tax credit based on the standard rate of corporation tax in the UK of 25.00% (2024: 25.00%)
(4,629,698)
(2,899,766)
Tax effect of expenses that are not deductible in determining taxable profit
31,504
Unutilised tax losses carried forward
3,832,157
2,899,766
Research and development tax credit
22,500
(138,116)
Tax relief on share options
(77,465)
Share based payment charge
843,507
Effect of overseas tax rates
17,895
52,588
Taxation charge/(credit)
40,400
(85,528)
The company has trading losses of approximately £43,348,439 (2024: £19,000,000) that can be offset against future taxable profits. A deferred tax asset has not been recognised due to the uncertainty of future profits. The amount not provided for is approximately £10,837,110 (2024: £4,033,169).
11
Intangible fixed assets
Group
Trademarks
£
Cost
At 1 January 2025
1,741
Additions
7,608
At 31 December 2025
9,349
Amortisation
At 1 January 2025
456
Amortisation charged for the year
313
At 31 December 2025
769
Carrying amount
At 31 December 2025
8,580
At 31 December 2024
1,285
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
11
Intangible fixed assets
(Continued)
- 23 -
Company
Trademarks
£
Cost
At 1 January 2025
1,741
Additions
7,608
At 31 December 2025
9,349
Amortisation
At 1 January 2025
456
Amortisation charged for the year
313
At 31 December 2025
769
Carrying amount
At 31 December 2025
8,580
At 31 December 2024
1,285
12
Tangible fixed assets
Group
Short-term leasehold property
Plant and machinery
Fixtures and fittings
Computer equipment
Total
£
£
£
£
£
Cost
At 1 January 2025
140,454
122,325
328,988
198,640
790,407
Additions
10,049
248,364
237,511
495,924
Disposals
(10,222)
(826)
(7,159)
(18,207)
Exchange adjustments
(2,065)
(2,724)
(4,789)
At 31 December 2025
140,281
122,325
574,461
426,268
1,263,335
Depreciation
At 1 January 2025
19,708
59,070
88,577
114,715
282,070
Depreciation charged in the year
25,551
40,775
85,923
85,731
237,980
Eliminated in respect of disposals
(2,677)
(138)
(4,488)
(7,303)
Exchange adjustments
(659)
(1,222)
(1,881)
At 31 December 2025
42,582
99,845
173,703
194,736
510,866
Carrying amount
At 31 December 2025
97,699
22,480
400,758
231,532
752,469
At 31 December 2024
120,746
63,255
240,411
83,925
508,337
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
12
Tangible fixed assets
(Continued)
- 24 -
Company
Short-term leasehold property
Plant and machinery
Fixtures and fittings
Computer equipment
Total
£
£
£
£
£
Cost
At 1 January 2025
130,232
122,325
300,035
160,451
713,043
Additions
109,475
183,819
293,294
Disposals
(826)
(7,159)
(7,985)
At 31 December 2025
130,232
122,325
408,684
337,111
998,352
Depreciation
At 1 January 2025
17,664
59,070
79,336
97,567
253,637
Depreciation charged in the year
24,639
40,775
72,526
65,376
203,316
Eliminated in respect of disposals
(138)
(4,488)
(4,626)
At 31 December 2025
42,303
99,845
151,724
158,455
452,327
Carrying amount
At 31 December 2025
87,929
22,480
256,960
178,656
546,025
At 31 December 2024
112,568
63,255
220,699
62,884
459,406
13
Fixed asset investments
Group
Company
2025
2024
2025
2024
Notes
£
£
£
£
Investments in subsidiaries
14
505,333
1
Movements in fixed asset investments
Company
Shares in subsidiaries
£
Cost
At 1 January 2025
1
Additions
505,332
At 31 December 2025
505,333
Carrying amount
At 31 December 2025
505,333
At 31 December 2024
1
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 25 -
14
Subsidiaries
Details of the company's subsidiaries at 31 December 2025 are as follows:
Name of undertaking
Registered office
Class of
% Held
shares held
Direct
Pineapple Technology Inc
19 West 24th Street, New York, 10010, United States
Ordinary
100.00
15
Debtors
Group
Company
2025
2024
2025
2024
Amounts falling due within one year:
£
£
£
£
Trade debtors
5,532,610
2,881,618
5,532,610
2,881,618
Corporation tax recoverable
215,611
238,116
215,611
238,116
Other debtors
274,870
27,319
274,870
5,673
Prepayments and accrued income
1,494,416
641,035
1,485,596
636,032
7,517,507
3,788,088
7,508,687
3,761,439
Amounts falling due after more than one year:
Other debtors
99,223
268,197
256,212
Total debtors
7,616,730
4,056,285
7,508,687
4,017,651
16
Creditors: amounts falling due within one year
Group
Company
2025
2024
2025
2024
Notes
£
£
£
£
Bank loans and overdrafts
18
7,835
12,572
7,835
12,401
Trade creditors
816,215
334,744
786,863
323,119
Amounts owed to group undertakings
1,442,294
309,837
Other taxation and social security
577,409
327,114
577,409
327,114
Deferred income
13,339,408
6,083,704
13,339,408
6,083,704
Other creditors
483,481
162,423
387,931
141,443
Accruals
1,380,375
700,163
672,200
301,655
16,604,723
7,620,720
17,213,940
7,499,273
Amounts owed to group undertakings are unsecured, repayable on demand and bear no interest.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 26 -
17
Creditors: amounts falling due after more than one year
Group
Company
2025
2024
2025
2024
Notes
£
£
£
£
Other borrowings
18
1,487,545
1,505,197
1,487,545
1,505,197
18
Loans and overdrafts
Group
Company
2025
2024
2025
2024
£
£
£
£
Bank loans and overdrafts
7,835
12,572
7,835
12,401
Other loans
1,487,545
1,505,197
1,487,545
1,505,197
1,495,380
1,517,769
1,495,380
1,517,598
Payable within one year
7,835
12,572
7,835
12,401
Payable after one year
1,487,545
1,505,197
1,487,545
1,505,197
Included in other loans is a balance of $2,000,000. The amount due is secured over the assets and shares of the company, and interest bearing at an annual rate of 9.3% and was repayable in September 2028. This loan was repaid in full in January 2026.
The bank overdraft is unsecured, repayable on demand.
19
Retirement benefit schemes
2025
2024
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
1,693,628
1,105,523
A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund. Contributions totalling £202,159 (2024 - £83,408) were payable to the fund at the reporting date and are included in creditors.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 27 -
20
Share-based payment transactions
The company operates an equity settled scheme available to UK employees via an EMI scheme, and another scheme available to US and non-employees.
Group
Number of share options
Weighted average exercise price
2025
2024
2025
2024
Number
Number
£
£
Outstanding at 1 January 2025
11,643,250
8,202,640
0.28
0.20
Granted
738,883
5,604,782
0.34
0.51
Forfeited
(511,625)
(1,924,379)
0.10
0.66
Exercised
(439,877)
(239,793)
0.11
-
Expired
(255,052)
-
0.83
-
Outstanding at 31 December 2025
11,175,579
11,643,250
0.28
0.28
Exercisable at 31 December 2025
6,088,062
5,560,214
0.14
-
Group
The weighted average fair value of options granted in the year was determined using the Black-Scholes option pricing model. The Black-Scholes model is considered to apply the most appropriate valuation method due to the relatively short contractual lives of the options and the requirement to exercise within a short period after the employee becomes entitled to the shares (the “vesting date”).
Inputs were as follows:
2025
2024
Weighted average share price (pence)
79.00
80.00
Weighted average exercise price (pence)
34.00
51.00
Expected volatility (%)
45.60
49.80
Expected life (days)
1,460.00
1,460.00
Risk free rate (%)
4.20
4.20
Group
Company
2025
2024
2025
2024
£
£
£
£
Expenses recognised in the year
Arising from equity settled share based payment transactions
3,374,027
-
2,868,695
-
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 28 -
21
Share capital
Group and company
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of £0.00000005 each
52,431,893
55,268,268
2
2
Series A shares of £0.00000005 each
14,958,149
14,943,485
1
1
Series Seed shares of £0.00000005 each
15,041,380
15,041,380
1
1
Series B shares of £0.00000005 each
23,375,723
-
1
-
105,807,145
85,253,133
5
4
On 11 February 2025, 158,542 Ordinary shares of £0.00000005 each were issued at par.
On 6 March 2025, 8,750 Ordinary shares of £0.00000005 each were issued at par.
On 6 March 2025, 22,084 Ordinary shares of £0.00000005 each were allotted for total consideration of $22,525.68, being £17,749.
Between 21 and 26 March 2025, 14,664 Series A shares of £0.00000005 each were allotted at par.
Between 21 and 26 March 2025, 20,129,096 Series B shares of £0.00000005 each were allotted for total consideration of $61,999,993, being £47,815,520, as part of the Company's Series B fundraising round. Series B shares confer dividend and voting rights and rank ahead of ordinary shares on a return of capital in accordance with the Company's articles of association. The shares are non-redeemable.
On 14 March 2025, 3,246,627 existing Ordinary shares of £0.00000005 each were redesignated as Series B shares of £0.00000005 each as part of the Series B share issue.
On 8 May 2025, 128,542 Ordinary shares of £0.00000005 each were issued at par.
On 15 July 2025, 68,584 Ordinary shares of £0.00000005 each were issued at par.
On 5 November 2025, 18,125 Ordinary shares of £0.00000005 each were issued at par.
On 5 November 2025, 5,625 Ordinary shares of £0.00000005 each were allotted for total consideration of $5,737.50, being £4,210.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 29 -
22
Reserves
Share premium account
Share premium reserve is made up of the consideration paid for ordinary shares above that of their nominal value.
Foreign currency translation reserve
The foreign currency translation reserve represents exchange differences arising on the translation of foreign currency balances and overseas operations into Sterling. Such exchange differences are recognised in other comprehensive income and accumulated within equity.
Share based payment reserve
The share based payment reserve comprises the cumulative fair value of share options granted by the company. Amounts are credited to the reserve over the vesting period of the awards based on their fair value at the grant date.
Profit and loss account
Profit and loss reserve is made up of the accumulated profit and loss of the entity.
23
Operating lease commitments
Lessee
At the reporting end date the group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:
Group
Company
2025
2024
2025
2024
£
£
£
£
Within one year
704,966
903,083
408,250
816,500
Between two and five years
469,158
408,250
-
408,250
1,174,124
1,311,333
408,250
1,224,750
24
Related party transactions
The Company has taken advantage of the exemption conferred by FRS 102 section 33, 1A from the requirement to disclose transactions with other wholly owned group undertakings.
25
Prior year adjustment
During the year, management determined that certain costs previously included within administrative expenses were more appropriately classified as cost of sales. Accordingly, the comparative figures have been reclassified to conform with the current year's presentation. As a result, prior year cost of sales increased by £1,022,002, with a corresponding decrease in administrative expenses. This reclassification relates solely to the presentation of expenses and has no impact on the loss for the year, profit and loss reserves, net assets or cash flows.
PINEAPPLE TECHNOLOGY LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2025
- 30 -
26
Events after the reporting date
No events have arisen after the reporting date which would require disclosure in these financial statements for the year ended 31st December 2025.
27
Cash absorbed by group operations
2025
2024
£
£
Loss after taxation
(18,559,190)
(11,513,534)
Adjustments for:
Taxation charged/(credited)
40,400
(85,528)
Finance costs
141,937
36,310
Investment income
(1,148,486)
(532,517)
Loss on disposal of tangible fixed assets
7,021
37,458
Amortisation of intangible assets
313
249
Depreciation of tangible fixed assets
237,980
179,954
Equity settled share based payment expense
3,374,027
-
Movements in working capital:
Increase in debtors
(3,582,950)
(1,346,455)
Increase in creditors
1,733,036
605,454
Increase in deferred income
7,255,704
3,317,283
Cash absorbed by operations
(10,500,208)
(9,301,326)
28
Analysis of changes in net funds - group
1 January 2025
Cash flows
Exchange rate movements
31 December 2025
£
£
£
£
Cash at bank and in hand
8,567,012
37,765,326
(4,431)
46,327,907
Bank overdrafts
(12,572)
4,737
-
(7,835)
8,554,440
37,770,063
(4,431)
46,320,072
Borrowings excluding overdrafts
(1,505,197)
17,652
-
(1,487,545)
7,049,243
37,787,715
(4,431)
44,832,527
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