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REGISTERED NUMBER: 10457037 (England and Wales)











Group Strategic Report, Report of the Director and

Consolidated Financial Statements

for the Year Ended 31 December 2025

for

Survival Of The Fittest Limited

Survival Of The Fittest Limited (Registered number: 10457037)

Contents of the Consolidated Financial Statements
for the Year Ended 31 December 2025










Page

Company Information 1

Group Strategic Report 2

Report of the Director 4

Report of the Independent Auditors 5

Consolidated Income Statement 9

Consolidated Other Comprehensive Income 10

Consolidated Balance Sheet 11

Company Balance Sheet 12

Consolidated Statement of Changes in Equity 13

Company Statement of Changes in Equity 14

Consolidated Cash Flow Statement 15

Notes to the Consolidated Cash Flow Statement 16

Notes to the Consolidated Financial Statements 17


Survival Of The Fittest Limited

Company Information
for the Year Ended 31 December 2025







DIRECTOR: Mr P C Lidgerton


REGISTERED OFFICE: Unit 1 The Pavilions
Ruscombe Business Park
Reading
Berkshire
RG10 9NN


REGISTERED NUMBER: 10457037 (England and Wales)


SENIOR STATUTORY AUDITOR: Susan Ambrose FCCA FCA


AUDITORS: Butt Miller
Chartered Accountants and Statutory Auditor
1 Minster Court
Tuscam Way
Camberley
Surrey
GU15 3YY


ACCOUNTANTS: James Norman Business Advisory
7 High Street
Windsor
Berkshire
SL4 1LD

Survival Of The Fittest Limited (Registered number: 10457037)

Group Strategic Report
for the Year Ended 31 December 2025


The director presents his strategic report of the company and the group for the year ended 31 December 2025.

REVIEW OF BUSINESS
The director is satisfied with the financial results in terms of turnover and profitability along with the healthy balance sheet at the year end. Trading cash generation has continued to be strong.

The group's core focus is to supply construction materials into the B2B market. Professional trade account managers develop close relationships with customers to provide unrivalled support and availability through cash and credit account options.

Financial overview


Year

31/12/2025
9 months to
31/12/2024

31/03/2024

31/03/2023


Turnover £33.6 million £23.2 million £31.2 million £35.5 million
Operating profit before taxation £0.6 million (£0.3) million £(0.1 million ) £1.7 million

Cash at bank £4.850 million £2.926 million £2.921 million £5.902 million
Net current assets £4.007 million £3.543 million £5.214 million £5.421 million

Trading year
In 2024, after internal review we made the decision to change our financial year to match the calendar year, aligning us seasonally and strategically with the wider construction industry. Continued investment went into the sales team & digital infrastructure whilst digital advertising spend costs were scaled back considerably in line with the improved strategic direction of the group and the promotion of four personnel to senior management early in 2025. These same personal were appointed as statutory directors of the main trading subsidiary in early 2026. Reacting quickly and resiliently to market challenges has been at the forefront of our offering. This has continued throughout 2025 and 2026, and has enabled us to weather the well-documented difficult trading conditions that have been seen particularly in the construction industry. The strong balance sheet and healthy cash reserves have allowed us to invest in additional staff and launch a market leading ERP system and website, preparing us for a recovery in market conditions.

Future developments
At present we are focused on developing our core skills, supporting our trade customers with best-in-class procurement services and growing the team to meet these demands. Moving away from the B2C market & streamlining our product range allows us to deliver what matters most to our customers. As the wider macroeconomic outlook improves, we will be well positioned to take advantage of opportunities this presents, having a strong balance sheet and cash resources to invest in our people and the business to be able to serve more of our core customer base. Early 2027 will see us move to a larger, world-class office facility to further support our growth targets.

Results
The results for the year are set out on page 9.


Survival Of The Fittest Limited (Registered number: 10457037)

Group Strategic Report
for the Year Ended 31 December 2025

PRINCIPAL RISKS AND UNCERTAINTIES
Financial risk management objective
The group uses various financial instruments including loans between group members, cash and other items, such as trade debtors and trade creditors that arise directly from its operations. The main purpose of these financial instruments is to maintain finance for the group's operations.

The existence of these financial instruments exposes the group to a number of financial risks, which are described in more detail below.

The main risks are cash flow, credit risk and liquidity risk. The directors review and agree policies for managing each of these risks and they are summarised as follows. These policies have remained unchanged from previous years.

Liquidity risk
The group seeks to manage financial risk by ensuring sufficient liquidity is available to meet foreseeable needs and to invest cash assets safely and profitably.

Credit risk
The group's principal financial assets are cash and trade debtors. The credit risk associated with the cash is limited as the counterparties are commercial banks. The group maintained a high percentage of cash sale transactions which along with strict credit control procedures coupled with a credit insurance policy has ensured that the group is well capitalised.

Cash flow risk
The director continually monitors the cash balance and cash flow forecasts to mitigate cash flow risk and to ensure that a suitable level of liquid funds are available at all times.

ON BEHALF OF THE BOARD:





Mr P C Lidgerton - Director


23 September 2026

Survival Of The Fittest Limited (Registered number: 10457037)

Report of the Director
for the Year Ended 31 December 2025


The director presents his report with the financial statements of the company and the group for the year ended 31 December 2025.

DIVIDENDS
Interim dividends of £168,000 were declared during the period from 1 January 2025 to 31 December 2025.

The director recommends that no final dividends be paid.

DIRECTOR
Mr P C Lidgerton held office during the whole of the period from 1 January 2025 to the date of this report.

INFORMATION IN THE STRATEGIC REPORT
Information relating to future developments and principal risks and uncertainties is shown in the Strategic Report, under s414C(11) of the Companies Act 2006.

STATEMENT OF DIRECTOR'S RESPONSIBILITIES
The director is responsible for preparing the Group Strategic Report, the Report of the Director and the financial statements in accordance with applicable law and regulations.

Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the director must not approve the financial statements unless he is satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the director is required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable him to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the director is aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and he has taken all the steps that he ought to have taken as a director in order to make himself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

ON BEHALF OF THE BOARD:





Mr P C Lidgerton - Director


23 September 2026

Report of the Independent Auditors to the Members of
Survival Of The Fittest Limited


Opinion
We have audited the financial statements of Survival Of The Fittest Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2025 which comprise the Consolidated Income Statement, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2025 and of the group's profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.

Other information
The director is responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Director, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Director for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Director have been prepared in accordance with applicable legal requirements.

Report of the Independent Auditors to the Members of
Survival Of The Fittest Limited


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Director.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of director's remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of director
As explained more fully in the Statement of Director's Responsibilities set out on page four, the director is responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the director determines necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the director is responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the director either intends to liquidate the group or the parent company or to cease operations, or has no realistic alternative but to do so.

Report of the Independent Auditors to the Members of
Survival Of The Fittest Limited


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, we considered the following:
- The nature of the industry and sector the company is in. Its control environment and business performance including the design of the companies policies, key drivers for the director's remuneration and staff bonus levels;
- Results of our enquiries of management about their own identification and assessment of the risks of irregularities;
- Any matters we identified having obtained and reviewed the company's documentation of their policies and procedures relating to:
- identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of
noncompliance;
- detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud; and
- the internal controls established to mitigate risks of fraud or non-compliance with laws and regulations;
- The matters discussed among the audit engagement team regarding how and where fraud might occur in the financial statements and any potential indicators of fraud.

As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation for fraud. In common with all audits under ISAs (UK), we are also required to perform specific procedures to respond to the risk of management override.

Our procedures to respond to risks identified included the following:
- Enquiries of management and staff including concerning actual and potential litigation and claims and any instances of non-compliance with laws.
- Performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement due to fraud;
- Obtaining an understanding of provisions and holding discussions with management to understand the basis of recognition or non-recognition of provisions; and
- In addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other adjustments; checking internal controls are being followed are per company policy and assessing suitability; assessing the judgements made in making accounting estimates; and evaluating the business rationale of any significant transactions that are unusual or outside the normal course of business.

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Report of the Independent Auditors to the Members of
Survival Of The Fittest Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Susan Ambrose FCCA FCA (Senior Statutory Auditor)
for and on behalf of Butt Miller
Chartered Accountants and Statutory Auditor
1 Minster Court
Tuscam Way
Camberley
Surrey
GU15 3YY

23 September 2026

Survival Of The Fittest Limited (Registered number: 10457037)

Consolidated Income Statement
for the Year Ended 31 December 2025

Period
1.4.24
Year Ended to
31.12.25 31.12.24
Notes £    £   

TURNOVER 33,638,229 23,178,000

Cost of sales (26,773,782 ) (18,825,516 )
GROSS PROFIT 6,864,447 4,352,484

Administrative expenses (6,341,820 ) (4,825,541 )
OPERATING PROFIT/(LOSS) 4 522,627 (473,057 )

Interest receivable and similar income 111,466 138,005
634,093 (335,052 )

Interest payable and similar expenses 5 (42 ) -
PROFIT/(LOSS) BEFORE TAXATION 634,051 (335,052 )

Tax on profit/(loss) 6 (123,087 ) 7,502
PROFIT/(LOSS) FOR THE FINANCIAL YEAR 510,964 (327,550 )
Profit/(loss) attributable to:
Owners of the parent 510,964 (327,550 )

Survival Of The Fittest Limited (Registered number: 10457037)

Consolidated Other Comprehensive Income
for the Year Ended 31 December 2025

Period
1.4.24
Year Ended to
31.12.25 31.12.24
Notes £    £   

PROFIT/(LOSS) FOR THE YEAR 510,964 (327,550 )


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME FOR THE
YEAR

510,964

(327,550

)

Total comprehensive income attributable to:
Owners of the parent 510,964 (327,550 )

Survival Of The Fittest Limited (Registered number: 10457037)

Consolidated Balance Sheet
31 December 2025

2025 2024
Notes £    £   
FIXED ASSETS
Intangible assets 9 381,544 490,558
Tangible assets 10 108,834 116,017
Investments 11 - -
490,378 606,575

CURRENT ASSETS
Debtors 12 3,345,810 4,505,041
Investments 13 24,500 100,000
Cash at bank 4,850,373 2,926,258
8,220,683 7,531,299
CREDITORS
Amounts falling due within one year 14 (4,213,397 ) (3,987,719 )
NET CURRENT ASSETS 4,007,286 3,543,580
TOTAL ASSETS LESS CURRENT LIABILITIES 4,497,664 4,150,155

PROVISIONS FOR LIABILITIES 17 (4,545 ) -
NET ASSETS 4,493,119 4,150,155

CAPITAL AND RESERVES
Called up share capital 18 1,204 1,204
Retained earnings 19 4,491,915 4,148,944
4,493,119 4,150,148

NON-CONTROLLING INTERESTS 20 - 7
TOTAL EQUITY 4,493,119 4,150,155

The financial statements were approved by the director and authorised for issue on 23 September 2026 and were signed by:





Mr P C Lidgerton - Director


Survival Of The Fittest Limited (Registered number: 10457037)

Company Balance Sheet
31 December 2025

2025 2024
Notes £    £   
FIXED ASSETS
Intangible assets 9 - -
Tangible assets 10 - -
Investments 11 1,501,010 1,501,010
1,501,010 1,501,010

CURRENT ASSETS
Debtors 12 194,102 177,916
Cash at bank 16,260 -
210,362 177,916
CREDITORS
Amounts falling due within one year 14 (368,549 ) (359,568 )
NET CURRENT LIABILITIES (158,187 ) (181,652 )
TOTAL ASSETS LESS CURRENT LIABILITIES 1,342,823 1,319,358

CAPITAL AND RESERVES
Called up share capital 18 1,204 1,204
Retained earnings 19 1,341,619 1,318,154
1,342,823 1,319,358

Company's profit for the financial year 191,465 7,286

The financial statements were approved by the director and authorised for issue on 23 September 2026 and were signed by:





Mr P C Lidgerton - Director


Survival Of The Fittest Limited (Registered number: 10457037)

Consolidated Statement of Changes in Equity
for the Year Ended 31 December 2025

Called up
share Retained Non-controlling Total
capital earnings Total interests equity
£    £    £    £    £   
Balance at 1 April 2024 1,204 5,776,490 5,777,694 7 5,777,701

Changes in equity
Total comprehensive income - (327,550 ) (327,550 ) - (327,550 )
Dividends - (1,299,996 ) (1,299,996 ) - (1,299,996 )
Balance at 31 December 2024 1,204 4,148,944 4,150,148 7 4,150,155

Changes in equity
Non-controlling interests
adjustment - 7 7 (7 ) -
Total comprehensive income - 510,964 510,964 - 510,964
Dividends - (168,000 ) (168,000 ) - (168,000 )
Balance at 31 December 2025 1,204 4,491,915 4,493,119 - 4,493,119

Survival Of The Fittest Limited (Registered number: 10457037)

Company Statement of Changes in Equity
for the Year Ended 31 December 2025

Called up
share Retained Total
capital earnings equity
£    £    £   
Balance at 1 April 2024 1,204 2,610,864 2,612,068

Changes in equity
Dividends - (1,299,996 ) (1,299,996 )
Total comprehensive income - 7,286 7,286
Balance at 31 December 2024 1,204 1,318,154 1,319,358

Changes in equity
Dividends - (168,000 ) (168,000 )
Total comprehensive income - 191,465 191,465
Balance at 31 December 2025 1,204 1,341,619 1,342,823

Survival Of The Fittest Limited (Registered number: 10457037)

Consolidated Cash Flow Statement
for the Year Ended 31 December 2025

Period
1.4.24
Year Ended to
31.12.25 31.12.24
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 2,035,057 191,406
Interest paid (42 ) -
Tax paid 49,884 (3,610 )
Net cash from operating activities 2,084,899 187,796

Cash flows from investing activities
Purchase of intangible fixed assets (90,330 ) (242,491 )
Purchase of tangible fixed assets (57,234 ) -
Sale of tangible fixed assets - 39,259
Sale of fixed asset investments 75,500 -
Interest received 111,466 138,005
Net cash from investing activities 39,402 (65,227 )

Cash flows from financing activities
Amount introduced by directors 168,000 1,239,996
Amount withdrawn by directors (200,186 ) (57,501 )
Equity dividends paid (168,000 ) (1,299,996 )
Net cash from financing activities (200,186 ) (117,501 )

Increase in cash and cash equivalents 1,924,115 5,068
Cash and cash equivalents at beginning of
year

2

2,926,258

2,921,190

Cash and cash equivalents at end of year 2 4,850,373 2,926,258

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Cash Flow Statement
for the Year Ended 31 December 2025


1. RECONCILIATION OF PROFIT/(LOSS) BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS

Period
1.4.24
Year Ended to
31.12.25 31.12.24
£    £   
Profit/(loss) before taxation 634,051 (335,052 )
Depreciation charges 263,761 161,954
Loss on disposal of fixed assets - 6,266
Finance costs 42 -
Finance income (111,466 ) (138,005 )
786,388 (304,837 )
Decrease in trade and other debtors 1,139,687 947,813
Increase/(decrease) in trade and other creditors 108,982 (451,570 )
Cash generated from operations 2,035,057 191,406

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2025
31.12.25 1.1.25
£    £   
Cash and cash equivalents 4,850,373 2,926,258
Period ended 31 December 2024
31.12.24 1.4.24
£    £   
Cash and cash equivalents 2,926,258 2,921,190


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1.1.25 Cash flow At 31.12.25
£    £    £   
Net cash
Cash at bank 2,926,258 1,924,115 4,850,373
2,926,258 1,924,115 4,850,373

Liquid resources
Current asset investments 100,000 (75,500 ) 24,500
100,000 (75,500 ) 24,500
Total 3,026,258 1,848,615 4,874,873

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements
for the Year Ended 31 December 2025


1. STATUTORY INFORMATION

Survival Of The Fittest Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the General Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The previous period was shortened to bring it in line with the calender year. As a result the comparatives, including the notes, are not entirely comparable.

Basis of consolidation
The consolidated accounts incorporate the accounts of all subsidiary undertakings (except for BuildHQ Ltd) made up to the balance sheet date prepared in accordance with the group's accounting policies. The acquisition method of accounting is used to consolidate the results of subsidiaries within the group. Any goodwill arising on consolidation is written off in equal instalments over its useful economic life.

BuildHQ Ltd has been excluded on the basis that it did not trade and was dissolved on 7 January 2025.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Revenue is recognised when the purchases have been sourced.

Other income
Dividends from associated companies are recognised when the shareholder's right to receive payment is established.

Interest income is calculated monthly and recognised in full at the end of each month.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2022, is being amortised evenly over its estimated useful life of 5 years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less estimated residual value, after taking account of any impairment losses.

All assets are amortised over their useful lives as follows:
Licences - 20 years

Expenditure on software and website development is charged to the Consolidated Income Statement in the year in which it is incurred with the exception of expenditure incurred in respect of the development of major new systems. In this case, costs are capitalised on the basis that they can be demonstrated to generate future economic benefits that are attributable to the asset. Such expenditure is capitalised and amortised straight line, from the start of use, over the estimated useful life of the asset.

Useful lives range from three to ten years.

Amortisation is included in administrative expenses in the Consolidated Income Statement.

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


2. ACCOUNTING POLICIES - continued

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Short leasehold - 10% on cost
Fixtures and fittings - 33.33% on cost and 25% on cost
Motor vehicles - 25% on reducing balance
Computer equipment - 33.33% on cost and 25% on cost

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Pension costs
One of the subsidiaries operates a defined contribution pension scheme, and occasionally companies contribute to privately administered schemes. Contributions are charged to the Consolidated Income Statement in the period to which they relate.

Operating leases
Rentals payable under operating leases are charged against income on a straight line basis over the lease term.

Judgements in applying accounting policies
In preparing these financial statements, the directors have made the following judgements:

To determine whether leases entered into by the company are operating or finance leases. These decisions depend on an assessment of whether the risks and rewards of ownership have been transferred from the lessor to the lessee on a lease by lease basis.

To determine whether there are indicators of impairment of the company's tangible and intangible assets. Factors taken into consideration in reaching a decision include the state of repair and the expected future performance of the asset.

To determine whether provisions such as deferred tax or bad debt provision are required. The directors looked at the likelihood of these provisions crystallising by assessing all the information available at the time in determining their decision.

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


2. ACCOUNTING POLICIES - continued

Key sources of estimation uncertainties
Tangible and intangible fixed assets are depreciated over their estimated useful lives taking into account residual values where appropriate. The actual lives may depend on a number of factors including technological innovations, product life cycles and replacement policies. (See notes 9 and 10).

The directors make an estimate of recoverable value of trade and other debtors. When assessing impairment, the directors consider factors including the current credit rating of the debtor, the ageing profile and historical experience.

3. EMPLOYEES AND DIRECTORS
Period
1.4.24
Year Ended to
31.12.25 31.12.24
£    £   
Wages and salaries 3,056,301 2,717,468
Social security costs 386,845 244,705
Other pension costs 102,568 29,121
3,545,714 2,991,294

The average number of employees during the year was as follows:
Period
1.4.24
Year Ended to
31.12.25 31.12.24

Director 1 1
Administration 10 10
Operations 43 46
54 57

Period
1.4.24
Year Ended to
31.12.25 31.12.24
£    £   
Director's remuneration 12,488 564,919

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


4. OPERATING PROFIT/(LOSS)

The operating profit (2024 - operating loss) is stated after charging/(crediting):

Period
1.4.24
Year Ended to
31.12.25 31.12.24
£    £   
Depreciation - owned assets 64,417 25,297
Loss on disposal of fixed assets - 6,266
Goodwill amortisation 2,000 5,499
Computer software amortisation 197,344 131,155
Auditors' remuneration 24,272 24,344
Foreign exchange differences (2,914 ) 4

5. INTEREST PAYABLE AND SIMILAR EXPENSES
Period
1.4.24
Year Ended to
31.12.25 31.12.24
£    £   
HMRC interest 42 -

6. TAXATION

Analysis of the tax charge/(credit)
The tax charge/(credit) on the profit for the year was as follows:
Period
1.4.24
Year Ended to
31.12.25 31.12.24
£    £   
Current tax:
UK corporation tax 118,542 -

Deferred tax 4,545 (7,502 )
Tax on profit/(loss) 123,087 (7,502 )

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


6. TAXATION - continued

Reconciliation of total tax charge/(credit) included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

Period
1.4.24
Year Ended to
31.12.25 31.12.24
£    £   
Profit/(loss) before tax 634,051 (335,052 )
Profit/(loss) multiplied by the standard rate of corporation tax in the UK of 25 %
(2024 - 25 %)

158,513

(83,763

)

Effects of:
Expenses not deductible for tax purposes 25,242 22,109
Depreciation in excess of capital allowances 28,790 16,192
Utilisation of tax losses (64,422 ) -
Movement in deferred tax 4,545 (7,502 )
Other adjustment (29,581 ) 45,462
Total tax charge/(credit) 123,087 (7,502 )

7. INDIVIDUAL INCOME STATEMENT

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


8. DIVIDENDS


Year Ended
31.12.25

Period 1.4.24 to
31.12.24
£ £
Ordinary shares of £1 each
Interim 168,000 1,299,996

168,000 1,299,996

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


9. INTANGIBLE FIXED ASSETS

Group
Patents
and Computer
Goodwill licences software Totals
£    £    £    £   
COST
At 1 January 2025 10,000 100,000 524,674 634,674
Additions - - 90,330 90,330
At 31 December 2025 10,000 100,000 615,004 725,004
AMORTISATION
At 1 January 2025 5,499 - 138,617 144,116
Amortisation for year 2,000 - 197,344 199,344
At 31 December 2025 7,499 - 335,961 343,460
NET BOOK VALUE
At 31 December 2025 2,501 100,000 279,043 381,544
At 31 December 2024 4,501 100,000 386,057 490,558

10. TANGIBLE FIXED ASSETS

Group
Fixtures
Short and Motor Computer
leasehold fittings vehicles equipment Totals
£    £    £    £    £   
COST
At 1 January 2025 141,735 23,545 61,190 63,842 290,312
Additions - 3,631 - 53,603 57,234
At 31 December 2025 141,735 27,176 61,190 117,445 347,546
DEPRECIATION
At 1 January 2025 79,523 22,315 26,234 46,223 174,295
Charge for year 42,234 891 9,142 12,150 64,417
At 31 December 2025 121,757 23,206 35,376 58,373 238,712
NET BOOK VALUE
At 31 December 2025 19,978 3,970 25,814 59,072 108,834
At 31 December 2024 62,212 1,230 34,956 17,619 116,017

11. FIXED ASSET INVESTMENTS

Company
2025 2024
£    £   
Shares in group undertakings 1,501,010 1,501,010

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


11. FIXED ASSET INVESTMENTS - continued

Additional information is as follows:

Group

Investments (neither listed nor unlisted) were as follows:
2025 2024
£    £   
Unlisted investment in LLP 150,000 150,000
Impairment (150,000 ) (150,000 )
- -
Company
Shares in
group
undertakings
£   
COST
At 1 January 2025
and 31 December 2025 1,501,010
NET BOOK VALUE
At 31 December 2025 1,501,010
At 31 December 2024 1,501,010

The group or the company's investments at the Balance Sheet date in the share capital of companies include the following:

Subsidiaries

Building Materials Nationwide Limited
Registered office: Unit 1 The Pavilions, Ruscombe Business Park, Reading, Berkshire RG10 9NN
Nature of business: Provision of building supplies
%
Class of shares: holding
Ordinary 100.00
2025 2024
£    £   
Aggregate capital and reserves 4,656,643 4,442,854
Profit for the year/period 408,178 148,615

Distributor Limited
Registered office: Unit 1 The Pavilions, Ruscombe Business Park, Reading, Berkshire RG10 9NN
Nature of business: Provision of building supplies
%
Class of shares: holding
Ordinary 100.00
2025 2024
£    £   
Aggregate capital and reserves 136,200 143,721
Loss for the year/period (7,521 ) (564,381 )


Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


12. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2025 2024 2025 2024
£    £    £    £   
Trade debtors 2,264,501 3,503,280 - -
Other debtors - 19,188 - 16,000
Directors' current accounts 194,102 161,916 194,102 161,916
Tax 37 51,767 - -
Prepayments and accrued income 887,170 768,890 - -
3,345,810 4,505,041 194,102 177,916

13. CURRENT ASSET INVESTMENTS

Group
2025 2024
£    £   
Unlisted investments 24,500 100,000

Current asset investments with a maturity of less than one year are measured at cost.

14. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2025 2024 2025 2024
£    £    £    £   
Trade creditors 3,049,536 3,129,697 - -
Amounts owed to group undertakings - - 358,385 345,686
Tax 118,542 1,846 - 1,846
VAT 34,697 12,795 - -
Other creditors 852,433 696,226 - -
Accruals and deferred income 158,189 147,155 10,164 12,036
4,213,397 3,987,719 368,549 359,568

15. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Group
Non-cancellable
operating leases
2025 2024
£    £   
Within one year 162,243 164,352
Between one and five years 210,693 217,028
372,936 381,380

Total operating lease payments made during the period amounted to £149,579 (2024: £60,754).

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


16. SECURED DEBTS

The bank filed a first legal cash over cash held in the business in March 2025.

17. PROVISIONS FOR LIABILITIES

Group
2025 2024
£    £   
Deferred tax
Accelerated capital allowances 4,545 -

Group
Deferred
tax
£   
Capital allowances in advance 4,545
Balance at 31 December 2025 4,545



18. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid


Number:




Class:




Nominal value:



YearEnded
31.12.25


Year
Ended
31.12.24

£ £
1,200 Ordinary £1 1,200 1,200
1 A £1 1 1
1 B £1 1 1
1 C £1 1 1
1 D £1 1 1
1,204 1,204

All shares have full rights relating to voting, dividends and distributions.

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


19. RESERVES

Group
Retained
earnings
£   

At 1 January 2025 4,148,944
Profit for the year 510,964
Dividends (168,000 )
Non-controlling interests
adjustment 7
At 31 December 2025 4,491,915

Company
Retained
earnings
£   

At 1 January 2025 1,318,154
Profit for the year 191,465
Dividends (168,000 )
At 31 December 2025 1,341,619


20. NON-CONTROLLING INTERESTS

Non-controlling interests represents Employee "B" shares issued for Building Materials Nationwide Limited. The shares were issued at par on 28 June 2018 and had full rights relating to voting, dividends and distributions. On 28 November 2025 the company repurchased the shares at nominal value and cancelled them.

21. PENSION COMMITMENTS

Included in the Balance Sheet is a pension commitment of £7,533 (2024 : £8,152).

22. DIRECTOR'S ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to a director subsisted during the year ended 31 December 2025 and the period ended 31 December 2024:

2025 2024
£    £   
P C Lidgerton
Balance outstanding at start of year 161,916 1,344,411
Amounts advanced 200,186 117,501
Amounts repaid (168,000 ) (1,299,996 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 194,102 161,916

Loans from the company in excess of £10,000 are charged interest at HMRC's approved rate. Loans to the company are interest free, unsecured and repayable on demand.

Survival Of The Fittest Limited (Registered number: 10457037)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2025


23. RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Transactions between group entities which have been eliminated on consolidation are not disclosed within the financial statements.

Intra-group loans are generally interest free, unsecured and repayable on demand.

24. ULTIMATE CONTROLLING PARTY

The controlling party is P C Lidgerton.