| Alto Marketing Ltd |
| Notes to the Accounts |
| for the year ended 31 March 2026 |
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| 1 |
Accounting policies |
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Basis of preparation |
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The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard). |
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Turnover |
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Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. |
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Tangible fixed assets |
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Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows: |
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Plant and machinery etc. |
Over 4 years |
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Debtors |
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Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts. |
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Creditors |
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Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method. |
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Taxation |
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A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted. |
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Provisions |
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Provisions (ie liabilities of uncertain timing or amount) are recognised when there is an obligation at the reporting date as a result of a past event, it is probable that economic benefit will be transferred to settle the obligation and the amount of the obligation can be estimated reliably. |
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Foreign currency translation |
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Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss. |
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Pensions |
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Contributions to defined contribution plans are expensed in the period to which they relate. |
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| 2 |
Employees |
2026 |
|
2025 |
| Number |
Number |
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Average number of persons employed by the company |
9 |
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10 |
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| 3 |
Tangible fixed assets |
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Fixtures, fittings and equipment |
| £ |
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Cost |
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At 1 April 2025 |
7,365 |
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At 31 March 2026 |
7,365 |
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Depreciation |
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At 1 April 2025 |
5,397 |
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Charge for the year |
1,248 |
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At 31 March 2026 |
6,645 |
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Net book value |
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At 31 March 2026 |
720 |
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At 31 March 2025 |
1,968 |
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| 4 |
Debtors |
2026 |
|
2025 |
| £ |
£ |
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Trade debtors |
42,087 |
|
36,084 |
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Amounts owed by group undertakings |
|
449,000 |
|
449,000 |
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Deferred tax asset |
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|
307 |
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102 |
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Other debtors |
2,290 |
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5,609 |
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493,684 |
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490,795 |
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| 5 |
Creditors: amounts falling due within one year |
2026 |
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2025 |
| £ |
£ |
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Trade creditors |
22,957 |
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19,416 |
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Taxation and social security costs |
30,762 |
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28,456 |
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Other creditors |
6,628 |
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4,537 |
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60,347 |
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52,409 |
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| 6 |
Related party transactions |
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At the reporting date, the company was owed £449,000 (2025: £449,000) by its immediate parent undertaking, The Alto Marketing Group Limited. The amount is unsecured, interest-free, and repayable on demand. |
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| 7 |
Controlling party |
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The company is a wholly owned subsidiary of The Alto Marketing Group Limited
The ultimate parent undertaking and controlling party is Viax Communications Ltd |
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| 8 |
Other information |
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Alto Marketing Ltd is a private company limited by shares and incorporated in England. Its registered office is: |
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SHMS House |
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20 Little Park Farm Road |
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Fareham |
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Hampshire |
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PO15 5TD |