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Registered number:
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
COMPANY INFORMATION
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
CONTENTS
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
STRATEGIC REPORT
FOR THE PERIOD ENDED 31 DECEMBER 2025
The Directors are pleased to present results for the company for the 11-month period to December 31st, 2025. In June 2025 the company was acquired by the Troy Group, a Netherlands based Toy group, with headquarters in Hertogenbosch. Following acquisition, the company changed its accounting reference date to 31st December to align with its new Group owners. However, the directors and senior management team all remain unchanged and in place after the acquisition. Led by MD, Dawn Lavalette, the company compliments Troy existing business strategy and ranges, and it retains its standalone focus and unique market position and continues to focus on our ‘Great Brands Brought to Life’ strategy.
We are delighted that our new owners are able to invest to accelerate our growth as we create the most innovative products with Intellectual Property Right protection. With the backing of Troy, WOW will rapidly scale operations and drive its signature innovation across its award-winning product portfolio. In doing so, we continue to work closely with our 3rd party Brand licensors, to aggressively expand our new Puppetronic® range and category of products, with its unique puppet-enhanced electronic role-play patterns. Our Disney Stitch Puppetronic® won both the UK and the USA Toy of The Year 2025 as well as multiple country toy of the year awards including a win at The European Licensing Awards.
Our Puppetronics toy category continues to allow us to work with Licensors and Retailers to build out product ranges with the biggest franchise brands. In 2025, we worked with Disney to launch Stitch and Angel characters, plus Toothless for Universal’s How to Train Your Dragon franchise. In 2026 we will launch our Pokemon Pikachu Puppetronic®, and a Star Wars character range. We will build out the range architecture to include key Retailer and Consumer price points. Outside of Puppetronics our Innovation Engine is applied to all our licensed brands; we plan new collectible range launches in 2026 under Netflix, Disney and others. The company remains well positioned to exploit the huge consumer opportunity that exists in both Europe and North America, where we continue to work with some of the largest USA retailers and create resilient routes to market with carefully chosen partners. We are constantly approached by fans of our brands who wish to purchase our items in their respective countries, and we have new offices opened just outside London. We continue to partner with 3rd party brand MAGNA-TILES, the original and leading magnetic tiles pre-school brand. As the 3rd largest building block manufacturer globally, we believed MAGNA-TILES was underrepresented in the UK and over the past 20 months we have doubled their UK sales. Looking ahead, and backed by Troy, the company continues to sign new licenses and work with existing Licensors in a way that will allow the company to show its innovation to full potential, with “on brand and in universe products”. With Troy backing the business to the full, we anticipate further increased sales and profits to FYE 2026 and substantial growth through 2027 onwards. We remain watchful of the local and global uncertainties, US Tariffs and delicate situations surrounding the Middle East and the Ukraine/Russia war and will further expand our geographic distribution to ensure non-reliance on any one region. We continue to work on exciting long-term innovations in the digital meets physical arena, and sustainability in toys areas using the skills of our world class scientists and product engineers that are at the heart of our wider New Product Development team.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
STRATEGIC REPORT (CONTINUED)
FOR THE PERIOD ENDED 31 DECEMBER 2025
The principal issues facing the business and that it is managing are:
a) Residual tariff and related pricing uncertainty in the light of the Trump administration’s tariff trading policies that affect imports and sales to the USA, which require the company to remain nimble and proactive in sourcing. To that end we continue to work with and expand our ability to source from multiple suppliers, some outside of China and to plan our production with those 3rd party factories in such a way so to allow maximum sourcing flexibility in the face of uncertainty. b) We continue to watch the risks to global supply chains from conflicts affecting seaways and trading routes. We collaborate successfully with multiple partners to protect supply routes from Asia to get goods into the hands of customers on time. As noted above, we have also broadened our sourcing locations to start to source some product outside of China to build greater resilience into our own sourcing and supply chain. c) We remain extremely focused on cost control and are working closely with our new Troy investors to optimize production and sourcing costs. d) We also remain very focused on inventory management to ensure we stock only proven high demand lines and to service confirmed demand forecasts for our large customers.
The directors are delighted that in a turbulent geopolitical environment, continued supply chain challenges and against a backdrop of tariff uncertainty affecting sales of our China made goods to the USA we continue to show strong performance. Driven by our WOW! Stuff Innovation Engine and the hard work of our staff, Turnover for the 11 months was £20.6m (12-month comparative £21.4m). There were cost and pricing pressures that caused Gross Margin % to fall slightly from 35.6% to 34.8%. Operating Profit Before Tax for the 11 months was £940k (12-month comparative £2.3m) with the fall partly being the 11 to 12 months comparison, but also the margin squeeze and our decisions to increase investment in key areas to scale the business for future growth. EBITDA was £1.23m (12-month comparative £2.62m) The company retains a strong balance sheet with net assets of £4.6m (prior period £3.9m).
No dividends were paid as the directors continue to ensure as much as possible of our success is invested back in the business. Finally, the directors pay tribute to the hard work and dedication of all our staff, our “Wow! Stuffers”, whose skill continues to enable us to grow our business and to build the most innovative toys in the finest brands that elicit the all-important “WOW!” reaction from children young and old!
This report was approved by the board on 14 July 2026 and signed on its behalf.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
DIRECTORS' REPORT
FOR THE PERIOD ENDED 31 DECEMBER 2025
The directors present their report and the financial statements for the period ended 31 December 2025.
The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Company's financial statements and then apply them consistently;
∙make judgements and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The profit for the period, after taxation, amounted to £729,184 (2025 - £1,636,506).
The directors who served during the period were:
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
DIRECTORS' REPORT (CONTINUED)
FOR THE PERIOD ENDED 31 DECEMBER 2025
The auditors, PKF Smith Cooper Audit Limited, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board on
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
We have audited the financial statements of China Industries Limited Trading as Wow! Stuff (the 'Company') for the period ended 31 December 2025, which comprise the Statement of Comprehensive Income, the Balance Sheet, the Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Strategic Report and the Directors' Report for the financial period for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.
Based on our understanding of the company and industry, key laws and regulations that we identified included:
∙Health and Safety and Employment Legislation.
We identified that the principal risk of fraud or non-compliance with laws and regulations related to:
∙Management bias in respect of accounting estimates and judgements made;
∙Management override of controls; and
∙Posting of unusual journals or transactions.
We focussed on those areas that could give rise to a material misstatement in the Company's financial statements.
Our procedures included, but were not limited to:
∙Enquiry of management and those charged with governance/review of available correspondence around actual and potential litigation and claims, including instances of non-compliance with laws and regulations and fraud;
∙Reviewing minutes of meetings of those charged with governance, where available;
∙Reviewing legal expenditure in the year to identify instances of non-compliance with laws and regulations and fraud;
∙Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations; and
∙Performing audit work over the risk of management override of controls, including testing of journal entries and other adjustments for appropriateness, evaluating the business rationale of significant transactions outside the normal course of business and reviewing accounting estimates for bias, in particular stock provision.
It is the primary responsibility of management, with the oversight of those charged with governance, to ensure that the entity's operations are conducted in accordance with the provisions of laws and regulations and for the prevention and detection of fraud.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF (CONTINUED)
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Statutory Auditors
Cornerblock
2 Cornwall Street
B3 2DX
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
STATEMENT OF COMPREHENSIVE INCOME
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
REGISTERED NUMBER: 04989385
BALANCE SHEET
AS AT 31 DECEMBER 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf on
The notes on pages 12 to 29 form part of these financial statements.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
STATEMENT OF CHANGES IN EQUITY
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
China Industries Limited is a private company, limited by shares, incorporated in England and Wales, United Kingdom. The address of the registered office is given in the company information of these financial statements. The company's registration number is 04989385. The principal activity of the company continued to be the innovative design and supply of toys and gifts to major retailers and distributors.
The financial statements are prepared in Sterling which is the functional currency of the company. The financial statements level of rounding is to the nearest £1.
2.Accounting policies
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies (see note 3).
The following principal accounting policies have been applied:
The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
∙the requirements of Section 7 Statement of Cash Flows;
∙the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
∙the requirements of Section 11 Financial Instruments paragraphs 11.42, 11.44 to 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 11.48(c);
∙the requirements of Section 12 Other Financial Instruments paragraphs 12.26 to 12.27, 12.29(a), 12.29(b) and 12.29A;
∙the requirements of Section 33 Related Party Disclosures paragraph 33.7.
This information is included in the consolidated financial statements of Troy Toys Limited for period ended 31 December 2025 and these financial statements may be obtained from its registered office, Creative Industries Centre, Wolverhampton Science Park, Wolverhampton, West Midlands, WV10 9TG.
The Company is a parent company that is also a subsidiary included in the consolidated financial statements of a larger group by a parent undertaking established under the law of any part of the United Kingdom and is therefore exempt from the requirement to prepare consolidated financial statements under section 400 of the Companies Act 2006.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Since the acquisition by Troy Toys Limited, the company has changed its year end to coincide with other group companies. This change in the reporting period has resulted in the figures not being entirely comparable with the comparatives. The reporting period covered by the financial statements is the 11 months ended 31 December 2025 and the comparative period is the 12 months ended 31 January 2025.
Transactions in foreign currencies are translated into Sterling at the rate ruling on the date of the transaction. Exchange gains and losses are recognised in the Statement of Comprehensive Income.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Deferred development costs are reviewed annually, and where future benefits are deemed to have ceased or to be in doubt, the balance of any related development is written off to the Statement of Comprehensive Income.
Defined contribution pension plan
The contributions are recognised as an expense in the Statement of Comprehensive Income when they fall due. Amounts not paid are shown in other creditors as a liability in the Balance Sheet.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Intangible assets have an useful life of ten years.
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively, if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in Statement of Comprehensive Income.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
2.Accounting policies (continued)
Derivative financial instruments ("derivatives") are only used to manage risks arising from changes in foreign currency exchange rates relating to sales denominated in foreign currencies. In accordance with the foreign exchange policy, the company does not enter into derivatives for speculative purposes. Derivatives are stated at their fair value, being the estimated amount that the Company would receive or pay to terminate the contracts at the balance sheet date based on prevailing foreign currency exchange rates.
Changes in fair value of foreign currency derivatives which are designated and effective as hedges of future cash flows are recognised in equity in the cash flow hedge reserve, and subsequently transferred to the carrying amount of the hedged item or the Statement of comprehensive income. Realised gains and losses on cash flow hedges are therefore recognised as turnover in the Statement of comprehensive income in the same period as the hedged item. Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies for hedge accounting. At that time, any cumulative gain or loss on the hedging instrument previously recognised in equity is retained in equity until the hedged transaction occurs. If the hedged transaction is no longer expected to occur, the net cumulative gain or loss recognised in equity is then transferred to the Statement of comprehensive income. Changes in fair value of derivatives which are ineffective or do not meet the criteria for hedge accounting in FRS 102 are recognised in the Statement of comprehensive income under turnover.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
Stock provision Stock is stated net of provisions for slow moving and obsolete stock, the calculation of which includes judgements. The directors review these periodically to ensure slow moving and obsolete stock is identified and provisions are appropriately calculated. At the Balance Sheet date, the carrying value of finished goods and goods for resale net of provisions for slow moving and obsolete stock is £1,561,041 (2025: £763,570). Depreciation The charge in respect of periodic depreciation and amortisation is derived after determining an estimate of an asset's expected useful life and the expected residual value at the end of its life. The useful lives of all assets are determined at the time the asset is acquired and reviewed at least annually for appropriateness by the directors. At the Balance Sheet date, the carrying value of intangible assets is £nil (2025: £nil ) and the carrying value of tangible fixed assets is £540,677 (2025: £423,453).
The whole of the turnover is attributable to the one principal activity of the company.
Analysis of turnover by country of destination:
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
The Company has estimated losses of £0.8m (2025 - £1m) available for carry forward against future trading profits.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
Profit and loss account
HSBC Bank plc holds an unlimited multilateral guarantee between the company and all of its subsidiary companies. The company is therefore jointly and severally liable for the amount owed by its subsidiary companies to HSBC Bank plc. At the balance sheet date this amounted to £nil (2025 - £nil).
A group VAT registration is in force. The company is, therefore, jointly and severally liable for the amount of VAT owed by other members of the group. At the balance sheet date this amounted to £nil (2025 - £nil).
The Company operates a defined contribution pension scheme. The pension cost charge for the period represents contributions payable by the company to the scheme and amounted to £46,252 (2025 - £44,774). Contributions totalling £7,427 (2025 - £6,692) were payable to the scheme at the end of the period and are included in creditors.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
26.Other financial commitments
Total financial commitments to licensors at the balance sheet date were $2,140,443 (2025 - $1,858,530). This approximately translates to £1,586,689 (2025 - £1,493,995).
During the period the company advanced £nil (2025 - £nil) to a director and the director repaid £nil (2025 - £37,480). At the balance sheet date, the amount due to the company was £nil (2025 - £nil). The amount advanced is interest free and holds no conditions.
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CHINA INDUSTRIES LIMITED TRADING AS WOW! STUFF
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 DECEMBER 2025
The immediate parent company is Troy Toys Limited. Troy Toys Limited is a priviate company, limited by shares and incorporated in England and Wales. The registered office is Creative Industries Centre, Wolverhampton Science Park, Wolverhampton, West Midlands, WV10 9TG. The smallest group in which the results of the company are consolidated is headed by Troy Toys Limited. The consolidated financial statements of Troy Toys are available from its registered office.
The ultimate parent company is Troy Companies International B.V. Troy Companies International B.V. is a private company, limited by shares and incorporated in the Netherlands. The registered office address is Stadionlaan 155, 5246 JT's - Hertogenbosch, The Netherlands. The largest group in which the results of the company are consolidated is headed by Troy Companies International B.V. The consolidated financial statemehts of Troy Companies International B.V are available from its registered office.
The ultimate controlling party is John Huiberts.
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