Caseware UK (AP4) 2025.0.111 2025.0.111 2025-12-312025-12-31The sale of memorabilia goods, experiences and related products and services.2025-01-01false3025truetrueThe members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.false 07246826 2025-01-01 2025-12-31 07246826 2024-01-01 2024-12-31 07246826 2025-12-31 07246826 2024-12-31 07246826 c:Director1 2025-01-01 2025-12-31 07246826 d:Buildings 2025-01-01 2025-12-31 07246826 d:Buildings 2025-12-31 07246826 d:Buildings 2024-12-31 07246826 d:Buildings d:OwnedOrFreeholdAssets 2025-01-01 2025-12-31 07246826 d:MotorVehicles 2025-01-01 2025-12-31 07246826 d:MotorVehicles 2025-12-31 07246826 d:MotorVehicles 2024-12-31 07246826 d:MotorVehicles d:OwnedOrFreeholdAssets 2025-01-01 2025-12-31 07246826 d:FurnitureFittings 2025-01-01 2025-12-31 07246826 d:FurnitureFittings 2025-12-31 07246826 d:FurnitureFittings 2024-12-31 07246826 d:FurnitureFittings d:OwnedOrFreeholdAssets 2025-01-01 2025-12-31 07246826 d:OfficeEquipment 2025-01-01 2025-12-31 07246826 d:OfficeEquipment 2025-12-31 07246826 d:OfficeEquipment 2024-12-31 07246826 d:OfficeEquipment d:OwnedOrFreeholdAssets 2025-01-01 2025-12-31 07246826 d:OwnedOrFreeholdAssets 2025-01-01 2025-12-31 07246826 d:PatentsTrademarksLicencesConcessionsSimilar 2025-12-31 07246826 d:PatentsTrademarksLicencesConcessionsSimilar 2024-12-31 07246826 d:CurrentFinancialInstruments 2025-12-31 07246826 d:CurrentFinancialInstruments 2024-12-31 07246826 d:CurrentFinancialInstruments d:WithinOneYear 2025-12-31 07246826 d:CurrentFinancialInstruments d:WithinOneYear 2024-12-31 07246826 d:ShareCapital 2025-12-31 07246826 d:ShareCapital 2024-12-31 07246826 d:RetainedEarningsAccumulatedLosses 2025-12-31 07246826 d:RetainedEarningsAccumulatedLosses 2024-12-31 07246826 d:FurtherSpecificTypeProvisionContingentLiability1ComponentTotalProvisionsContingentLiabilities 2025-01-01 2025-12-31 07246826 d:FurtherSpecificTypeProvisionContingentLiability1ComponentTotalProvisionsContingentLiabilities 2025-12-31 07246826 d:FurtherSpecificTypeProvisionContingentLiability1ComponentTotalProvisionsContingentLiabilities 2024-12-31 07246826 c:OrdinaryShareClass1 2025-01-01 2025-12-31 07246826 c:OrdinaryShareClass1 2025-12-31 07246826 c:OrdinaryShareClass1 2024-12-31 07246826 c:FRS102 2025-01-01 2025-12-31 07246826 c:AuditExempt-NoAccountantsReport 2025-01-01 2025-12-31 07246826 c:FullAccounts 2025-01-01 2025-12-31 07246826 c:PrivateLimitedCompanyLtd 2025-01-01 2025-12-31 07246826 d:WithinOneYear 2025-12-31 07246826 d:WithinOneYear 2024-12-31 07246826 d:BetweenOneFiveYears 2025-12-31 07246826 d:BetweenOneFiveYears 2024-12-31 07246826 d:PatentsTrademarksLicencesConcessionsSimilar d:ExternallyAcquiredIntangibleAssets 2025-01-01 2025-12-31 07246826 2 2025-01-01 2025-12-31 07246826 4 2025-01-01 2025-12-31 07246826 d:PatentsTrademarksLicencesConcessionsSimilar d:OwnedIntangibleAssets 2025-01-01 2025-12-31 07246826 e:PoundSterling 2025-01-01 2025-12-31 xbrli:shares iso4217:GBP xbrli:pure
Company Registration Number: 07246826



















IMPULSE DECISIONS LTD
UNAUDITED
FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025













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IMPULSE DECISIONS LTD
REGISTERED NUMBER: 07246826

STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2025

2025
2024
Note
£
£

Fixed assets
  

Intangible assets
 4 
17,612
17,338

Tangible assets
 5 
535,464
608,084

  
553,076
625,422

Current assets
  

Stocks
  
520,615
395,455

Debtors: amounts falling due within one year
 6 
1,320,073
1,013,363

Cash at bank and in hand
  
6,802,251
5,429,520

  
8,642,939
6,838,338

Creditors: amounts falling due within one year
 7 
(3,570,745)
(2,173,633)

Net current assets
  
 
 
5,072,194
 
 
4,664,705

Total assets less current liabilities
  
5,625,270
5,290,127

Provisions for liabilities
  

Other provisions
 8 
(4,501,688)
(4,232,589)

  
 
 
(4,501,688)
 
 
(4,232,589)

Net assets
  
1,123,582
1,057,538

Page 1

 
IMPULSE DECISIONS LTD
REGISTERED NUMBER: 07246826

STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 31 DECEMBER 2025

2025
2024
Note
£
£

Capital and reserves
  

Called up share capital 
 9 
2
2

Profit and loss account
  
1,123,580
1,057,536

  
1,123,582
1,057,538


The director considers that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the profit and loss account in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




James Philip Marsden
Director

Date: 25 September 2026

The notes on pages 3 to 9 form part of these financial statements.

Page 2

 
IMPULSE DECISIONS LTD
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

1.


General information

Impulse Decisions Ltd is a private company limited by shares incorporated in England with the company registered number 07246826.  The address of its registered office is 9 Cardale Park, Harrogate, North Yorkshire, HG3 1RY.  Presentational and functional currency is GBP.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Foreign currency translation

Foreign currency transactions are translated into sterling and recorded at the rate of exchange ruling at the date of the transaction.  At the end of each reporting period, monetory items denominated in foreign currencies are translated at the appropriate closing rate at that date.

 
2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Sale of goods

Revenue from the sale of goods is recognised when all of the following conditions are satisfied:
∙the Company has transferred the significant risks and rewards of ownership to the buyer;
∙the Company retains neither continuing managerial involvement to the degree usually associated with ownership nor effective control over the goods sold;
∙the amount of revenue can be measured reliably;
∙it is probable that the Company will receive the consideration due under the transaction; and
∙the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
∙the amount of revenue can be measured reliably;
∙it is probable that the Company will receive the consideration due under the contract;
∙the stage of completion of the contract at the end of the reporting period can be measured reliably; and
∙the costs incurred and the costs to complete the contract can be measured reliably.

 
2.4

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Page 3

 
IMPULSE DECISIONS LTD
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

2.Accounting policies (continued)

 
2.5

Borrowing costs

All borrowing costs are recognised in profit or loss in the year in which they are incurred.

 
2.6

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.


 
2.7

Exceptional items

Exceptional items are transactions that fall within the ordinary activities of the Company but are presented separately due to their size or incidence.

 
2.8

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.9

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.

Depreciation is provided on the following basis:

Freehold property
-
2%
Motor vehicles
-
25%
Fixtures and fittings
-
25%
Office equipment
-
25%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

Page 4

 
IMPULSE DECISIONS LTD
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

2.Accounting policies (continued)

 
2.10

Stocks

Stocks are measured at the lower of cost and estimated selling price less costs to complete and sell after making appropriate provision for obsolete and slow-moving itmes.  Cost includes all direct expenditure and overheads.

 
2.11

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at transaction value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.12

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.13

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at transaction value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.14

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.
Provisions are recognised when the company has an obligation at the reporting date as a result of a past event and it is probable that the company will be required to transfer economic benefits in settlement and the amount of the obligation can be estimated reliably.  Provisions are reviewed at every balance sheet date and the amount adjusted to reflect the current best estimate.


3.


Employees

The average monthly number of employees, including directors, during the year was 30 (2024 - 25).

Page 5

 
IMPULSE DECISIONS LTD
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

4.


Intangible assets




Software

£



Cost


At 1 January 2025
26,658


Additions
6,099



At 31 December 2025

32,757



Amortisation


At 1 January 2025
9,320


Charge for the year on owned assets
5,825



At 31 December 2025

15,145



Net book value



At 31 December 2025
17,612



At 31 December 2024
17,338


Page 6

 
IMPULSE DECISIONS LTD
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

5.


Tangible fixed assets


Land and buildings
Motor vehicles
Fixtures and fittings
Office equipment
Total

£
£
£
£
£



Cost or valuation


At 1 January 2025
574,139
31,495
12,373
46,982
664,989


Additions
-
-
2,987
5,669
8,656


Revaluations
(52,462)
-
-
-
(52,462)



At 31 December 2025

521,677
31,495
15,360
52,651
621,183



Depreciation


At 1 January 2025
9,969
10,000
5,312
31,624
56,905


Charge for the year on owned assets
11,708
5,374
3,183
8,549
28,814



At 31 December 2025

21,677
15,374
8,495
40,173
85,719



Net book value



At 31 December 2025
500,000
16,121
6,865
12,478
535,464



At 31 December 2024
564,170
21,495
7,061
15,358
608,084


6.


Debtors

2025
2024
£
£


Trade debtors
877,064
557,323

Other debtors
335,941
352,510

Prepayments and accrued income
107,068
103,530

1,320,073
1,013,363


Page 7

 
IMPULSE DECISIONS LTD
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

7.


Creditors: Amounts falling due within one year

2025
2024
£
£

Trade creditors
1,795,617
1,118,861

Corporation tax
165,000
51,000

Other taxation and social security
134,761
270,817

Other creditors
1,238,436
693,716

Accruals and deferred income
236,931
39,239

3,570,745
2,173,633





8.


Provisions for liabilities





Provisions

£





At 1 January 2025
4,232,589


Charged to profit or loss
269,099



At 31 December 2025
4,501,688


9.


Share capital

2025
2024
£
£
Allotted, called up and fully paid



20,000 (2024 - 2) Ordinary shares of £0.00001 (2023 - £1.00) each-
2
2



10.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company  in an independently administered fund. The pension cost charge represents contributions payable by the Company  to the fund and amounted to £48,035 (2024 - £49,918).

Page 8

 
IMPULSE DECISIONS LTD
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2025

11.


Commitments under operating leases

At 31 December 2025 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2025
2024
£
£


Not later than 1 year
37,918
36,664

Later than 1 year and not later than 5 years
62,257
43,851

100,175
80,515

Page 9