THE NATIONAL SOCIAL MARKETING CENTRE CIC

Company limited by guarantee

Company Registration Number:
07856984 (England and Wales)

Unaudited statutory accounts for the year ended 31 December 2025

Period of accounts

Start date: 1 January 2025

End date: 31 December 2025

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Contents of the Financial Statements

for the Period Ended 31 December 2025

Directors report
Profit and loss
Balance sheet
Additional notes
Balance sheet notes
Community Interest Report

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Directors' report period ended 31 December 2025

The directors present their report with the financial statements of the company for the period ended 31 December 2025

Directors

The director shown below has held office during the whole of the period from
1 January 2025 to 31 December 2025

John Bromley


The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006

This report was approved by the board of directors on
11 September 2026

And signed on behalf of the board by:
Name: John Bromley
Status: Director

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Profit And Loss Account

for the Period Ended 31 December 2025

2025 2024


£

£
Turnover: 33,716 65,990
Cost of sales: ( 11,864 ) ( 21,027 )
Gross profit(or loss): 21,852 44,963
Administrative expenses: ( 36,082 ) ( 60,022 )
Operating profit(or loss): (14,230) (15,059)
Profit(or loss) before tax: (14,230) (15,059)
Profit(or loss) for the financial year: (14,230) (15,059)

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Balance sheet

As at 31 December 2025

Notes 2025 2024


£

£
Current assets
Debtors: 3 4,129 9,153
Cash at bank and in hand: 52,193 61,762
Total current assets: 56,322 70,915
Creditors: amounts falling due within one year: 4 ( 49,146 ) ( 49,509 )
Net current assets (liabilities): 7,176 21,406
Total assets less current liabilities: 7,176 21,406
Total net assets (liabilities): 7,176 21,406
Members' funds
Profit and loss account: 7,176 21,406
Total members' funds: 7,176 21,406

The notes form part of these financial statements

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Balance sheet statements

For the year ending 31 December 2025 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

This report was approved by the board of directors on 11 September 2026
and signed on behalf of the board by:

Name: John Bromley
Status: Director

The notes form part of these financial statements

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Notes to the Financial Statements

for the Period Ended 31 December 2025

  • 1. Accounting policies

    Basis of measurement and preparation

    These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

    Turnover policy

    Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

    Other accounting policies

    Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Income and Retained Earnings, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. Current or deferred taxation assets and liabilities are not discounted. Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date. Deferred tax Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date. Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Notes to the Financial Statements

for the Period Ended 31 December 2025

  • 2. Employees

    2025 2024
    Average number of employees during the period 2 2

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Notes to the Financial Statements

for the Period Ended 31 December 2025

3. Debtors

2025 2024
£ £
Other debtors 4,129 9,153
Total 4,129 9,153

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Notes to the Financial Statements

for the Period Ended 31 December 2025

4. Creditors: amounts falling due within one year note

2025 2024
£ £
Trade creditors 252 1,044
Taxation and social security 505 394
Accruals and deferred income 35,351 39,286
Other creditors 13,038 8,785
Total 49,146 49,509

COMMUNITY INTEREST ANNUAL REPORT

THE NATIONAL SOCIAL MARKETING CENTRE CIC

Company Number: 07856984 (England and Wales)

Year Ending: 31 December 2025

Company activities and impact

The National Social Marketing Centre was set up to build social marketing capacity internationally across government and non government sectors through training, strategic consultancy and dissemination of best practice and publications. During the financial year ended 31 December 2025 we have achieved this through the following activities: Continuing to maintain and support our website www.thensmc.com which contains free-to-use resources on developing social marketing programmes, along with a collec-tion of case studies. These case studies have now been added to a new website of case studies run by the International Social Marketing Association. During 2025, we upgraded the website platform to allow continual access to the resources. John Landels of the NSMC continued to serve as Secretary and Treasure to the Board of the European Social Marketing Association on the pro-bona basis. John Landels continued to work as a tutor on the online International Social Marketing Association's Introduction to Social Marketing training course. In September 2025, the NSMC participated in the Slovenian National Health Institute of Public Health (NJIZ) annual conference, running a pro-bona workshop on Social Mar-keting. Attended the 2025 World Social Marketing Conference in Alicante, Spain and ran a two-day Introduction to Social Marketing Workshop with 20 participants. Both John Landels and John Bromley joined the planning committee for the 2026 Euro-pean Social Marketing conference in Montpellier, France The continuing delivery of our certified Social Marketing training courses. We trained 20 participants form Plymouth Public Health and 10 participants from the Republic of Ireland. The continuing provision of mentoring support to organisations delivering behaviour changes projects including Suffolk Public Health, the NHS Wales Executive and Luton Public Health.

Consultation with stakeholders

The company's stakeholders are the company's clients and users of its services and online resources. At the end of all our client projects we ask for feedback on the impact of The NSMC and we also measure the behaviour change impact generated by each project. We continue to monitor usage of The NSMC website through Google Analytics and adapt the website content accordingly.

Directors' remuneration

Director's remuneration for the financial year ended 31 December 2025 : John Bromley - £6,000 paid as Director's remuneration

Transfer of assets

No transfer of assets other than for full consideration

This report was approved by the board of directors on
19 September 2026

And signed on behalf of the board by:
Name: John Bromley
Status: Director