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Registered number: 06072392









MEDIASHARE LIMITED









ANNUAL REPORT AND FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 JANUARY 2026

 
MEDIASHARE LIMITED
 
 
COMPANY INFORMATION


Directors
R K Hagan 
M E L Webber 




Company secretary
M E L Webber



Registered number
06072392



Registered office
Unit G Panorama
Bridge Close

Dartford

Kent

DA2 6QP




Independent auditors
Barnes Roffe Audit Limited
Chartered Accountants & Statutory Auditor

Charles Lake House

Claire Causeway

Crossways Business Park

Dartford

Kent

DA2 6QA





 
MEDIASHARE LIMITED
 

CONTENTS



Page
Strategic report
 
1
Directors' report
 
2 - 3
Independent auditors' report
 
4 - 7
Statement of comprehensive income
 
8
Balance sheet
 
9
Statement of changes in equity
 
10
Notes to the financial statements
 
11 - 24


 
MEDIASHARE LIMITED
 
 
STRATEGIC REPORT
FOR THE YEAR ENDED 31 JANUARY 2026

Introduction
 
The directors present their strategic report for the year ended 31 January 2026.

Business review
 
The company has continued to invest in equipment and new technology, both SFX rental fleet and manufacturing capability, and staffing to ensure the directors vision for growth is achievable. This vision of growth is driven not only by the demand in the UK but also in its core markets around the world. It continues to scale up its global locations to provide best-in-class service consistently at each location it serves and in tandem is progressively diversifying into other product areas. ER Productions ultimately aims to be the world's best SFX service provider.

The profit before tax for the year has decreased to £1.29m from £2.03m in 2025. The directors however consider that EBITDA is a better measure of the company’s performance which generated £3.86m in the year (2025: £4.92m).

Principal risks and uncertainties
 
The company's principal risk relates to the status of the entertainment industry and the demand for tours. In addition the company is subject to fluctating foreign exhchange rates. The directors of the company continually monitor these risks.

Financial key performance indicators
 
As referred to in the Business review the key perfomance indicator used by the company is that of EBITDA along with turnover.


This report was approved by the board and signed on its behalf.



M E L Webber
Director

Date: 28 September 2026

Page 1

 
MEDIASHARE LIMITED
 
 
 
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 JANUARY 2026

The directors present their report and the financial statements for the year ended 31 January 2026.

Directors' responsibilities statement

The directors are responsible for preparing the Strategic report, the Directors' report and the financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.

 In preparing these financial statements, the directors are required to:


∙select suitable accounting policies for the company's financial statements and then apply them consistently;

∙make judgments and accounting estimates that are reasonable and prudent;

∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Results and dividends

The profit for the year, after taxation, amounted to £947,830 (2025 - £1,366,246).

Dividends have been voted amounting to £760,000 (2025 - £2,982,374).

Directors

The directors who served during the year were:

R K Hagan 
M E L Webber 

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' report is approved has confirmed that:
 
∙so far as the director is aware, there is no relevant audit information of which the company's auditors are unaware, and

∙the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the company's auditors are aware of that information.

Page 2

 
MEDIASHARE LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 JANUARY 2026

Auditors

The auditors, Barnes Roffe Audit Limited, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





M E L Webber
Director

Date: 28 September 2026

Page 3

 
MEDIASHARE LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF MEDIASHARE LIMITED
 

Opinion


We have audited the financial statements of Mediashare Limited (the 'company') for the year ended 31 January 2026, which comprise the Statement of comprehensive income, the Balance sheet, the Statement of changes in equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


∙give a true and fair view of the state of the company's affairs as at 31 January 2026 and of its profit for the year then ended;
∙have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
∙have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Page 4

 
MEDIASHARE LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF MEDIASHARE LIMITED (CONTINUED)


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


∙the information given in the Strategic report and the Directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic report and the Directors' report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic report or the Directors' report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


∙adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
∙the financial statements are not in agreement with the accounting records and returns; or
∙certain disclosures of directors' remuneration specified by law are not made; or
∙we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' responsibilities statement set out on page 2, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.


Page 5

 
MEDIASHARE LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF MEDIASHARE LIMITED (CONTINUED)


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with law and regulations, was as follows:
∙The engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;
∙We identified the laws and regulations applicable to the company through discussion with directors and other management, and from our commercial knowledge and experience of the relevant sector;
∙The specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, are as follows;
Companies Act 2006
°FRS102
°Health and Safety legislation
°Employment legislation
°Tax legislation
°International Laser Display Association (ILDA)
°Institution of Occupational Safety and Health (IOSH)
∙We assessed the compliance with the laws and regulations identified above through making    enquiries of management, reviewing board minutes, inspecting certificates of compliance and inspecting   legal correspondence; and
∙Laws and regulations were communicated within the audit team at the planning meeting, and during the audit as any further laws and regulation were identified. The audit team remained alert to instances of non-compliance throughout the audit.

We assessed the susceptibility of the company’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur by:

∙Making enquires of management as to where they consider there was susceptibility to fraud and their knowledge of actual suspected and alleged fraud; 
∙Considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations;
∙Reviewing the financial statements and testing the disclosures against supporting documentation;
∙Performing analytical procedures to identify any unusual or unexpected trends or anomalies;
∙Inspecting and testing journal entries to identify unusual or unexpected transactions;
∙Assessing whether judgement and assumptions made in determining significant accounting estimates were indicative of management bias; and
∙Investigating the rationale behind significant transactions, or transactions that are unusual or outside the company’s usual course of business.
Page 6

 
MEDIASHARE LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF MEDIASHARE LIMITED (CONTINUED)


The areas that we identified as being susceptible to misstatement through fraud were:
∙Management bias in the estimates and judgements made;
∙Management override of controls;
∙Revenue recognition; and
∙Posting of unusual journals or transactions.

Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation.  This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' report.


Use of our report
 

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an Auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Jamie Hall (Senior statutory auditor)
for and on behalf of
Barnes Roffe Audit Limited
Chartered Accountants & Statutory Auditor
Charles Lake House
Claire Causeway
Crossways Business Park
Dartford
Kent
DA2 6QA

 
 
Date: 
6 October 2026
Page 7

 
MEDIASHARE LIMITED
 
 
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 JANUARY 2026

2026
2025
Note
£
£

  

Turnover
 4 
20,058,321
16,699,432

Cost of sales
  
(15,866,542)
(11,575,624)

Gross profit
  
4,191,779
5,123,808

Administrative expenses
  
(2,628,778)
(2,175,963)

Exceptional administrative expenses
  
-
(690,742)

Operating profit
 5 
1,563,001
2,257,103

Interest receivable and similar income
 9 
22,198
11,284

Interest payable and similar expenses
 10 
(290,385)
(235,408)

Profit before tax
  
1,294,814
2,032,979

Tax on profit
 11 
(346,984)
(666,733)

Profit for the financial year
  
947,830
1,366,246

There were no recognised gains and losses for 2026 or 2025 other than those included in the statement of comprehensive income.

There was no other comprehensive income for 2026 (2025:£NIL).

The notes on pages 11 to 24 form part of these financial statements.

Page 8

 
MEDIASHARE LIMITED
REGISTERED NUMBER: 06072392

BALANCE SHEET
AS AT 31 JANUARY 2026

2026
2025
Note
£
£

Fixed assets
  

Tangible fixed assets
  
8,466,021
7,088,055

Investments
 15 
1
1

  
8,466,022
7,088,056

Current assets
  

Stocks
 16 
520,555
438,783

Debtors due after more than 1 year
 17 
383,222
448,776

Debtors due within 1 year
 17 
2,691,677
1,793,391

Cash at bank and in hand
 18 
1,663,844
2,519,857

  
5,259,298
5,200,807

Creditors: amounts falling due within one year
 19 
(6,836,556)
(5,986,337)

Net current liabilities
  
 
 
(1,577,258)
 
 
(785,530)

Total assets less current liabilities
  
6,888,764
6,302,526

Provisions for liabilities
  

Deferred tax
  
(1,696,621)
(1,298,213)

Net assets
  
5,192,143
5,004,313


Capital and reserves
  

Called up share capital 
 21 
1,051
1,051

Share premium account
  
799,926
799,926

Profit and loss account
  
4,391,166
4,203,336

  
5,192,143
5,004,313


The financial statements were approved and authorised for issue by the board and were signed on its behalf: 




M E L Webber
Director

Date: 28 September 2026

The notes on pages 11 to 24 form part of these financial statements.

Page 9

 
MEDIASHARE LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 JANUARY 2026


Called up share capital
Share premium account
Profit and loss account
Total equity

£
£
£
£

At 1 February 2025
1,051
799,926
4,203,336
5,004,313



Profit for the year
-
-
947,830
947,830

Dividends
-
-
(760,000)
(760,000)


At 31 January 2026
1,051
799,926
4,391,166
5,192,143



STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 JANUARY 2025


Called up share capital
Share premium account
Profit and loss account
Total equity

£
£
£
£

At 1 February 2024
1,051
799,926
5,819,464
6,620,441



Profit for the year
-
-
1,366,246
1,366,246

Dividends
-
-
(2,982,374)
(2,982,374)


At 31 January 2025
1,051
799,926
4,203,336
5,004,313


The notes on pages 11 to 24 form part of these financial statements.

Page 10

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

1.


General information

Mediashare Limited is a private company limited by shares and incorporated in England and Wales. The address of the registered office is Unit G Panorama, Bridge Close, Dartford, DA2 6QP. The principal activity of the company during the year has been the provision of laser  and pyro equipment and technical support to the leisure and entertainment industry.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The following principal accounting policies have been applied:

 
2.2

Financial Reporting Standard 102 - reduced disclosure exemptions

The company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
∙the requirements of Section 7 Statement of Cash Flows;
∙the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
∙the requirements of Section 33 Related Party Disclosures paragraph 33.7.

This information is included in the consolidated financial statements of ER Productions Trading Group Limited as at 31 January 2024 and these financial statements may be obtained from Unit G Panorama, Bridge Close, Dartford, Kent, DA2 6QP.

 
2.3

Foreign currency translation

Functional and presentation currency

The company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Page 11

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

2.Accounting policies (continued)

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Sale of goods

Revenue from the sale of goods is recognised when all of the following conditions are satisfied:
∙the company has transferred the significant risks and rewards of ownership to the buyer;
∙the company retains neither continuing managerial involvement to the degree usually associated with ownership nor effective control over the goods sold;
∙the amount of revenue can be measured reliably;
∙it is probable that the company will receive the consideration due under the transaction; and
∙the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
∙the amount of revenue can be measured reliably;
∙it is probable that the company will receive the consideration due under the contract;
∙the stage of completion of the contract at the end of the reporting period can be measured reliably; and
∙the costs incurred and the costs to complete the contract can be measured reliably.

 
2.5

Operating leases: the company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

 
2.6

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.7

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Page 12

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

2.Accounting policies (continued)

 
2.8

Pensions

Defined contribution pension plan

The company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate entity. Once the contributions have been paid the company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the company in independently administered funds.

 
2.9

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
∙The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
∙Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


 
2.10

Exceptional items

Exceptional items are transactions that fall within the ordinary activities of the company but are presented separately due to their size or incidence.

 
2.11

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 13

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

2.Accounting policies (continued)


2.11
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on the following basis:


Plant and machinery
-
25%
Reducing balance
Motor vehicles
-
25%
Reducing balance
Fixtures and fittings
-
25%
Reducing balance
Office equipment
-
25%
Reducing balance

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.12

Investments

Unlisted investments are held at cost less impairment.

 
2.13

Stocks

Stocks are stated at the lower of cost and net realisable value, being the estimated selling price less costs to complete and sell. Cost is based on the most recent purchase price.

At each balance sheet date, stocks are assessed for impairment. If stock is impaired, the carrying amount is reduced to its selling price less costs to complete and sell. The impairment loss is recognised immediately in profit or loss.

 
2.14

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.15

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.16

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

Page 14

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

2.Accounting policies (continued)

 
2.17

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made. Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties. Increases in provisions are generally charged as an expense to profit or loss.
 


 
2.18

Financial instruments

The company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's Balance sheet when the company becomes party to the contractual provisions of the instrument.

Basic financial assets

Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.

Basic financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.
Page 15

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

2.Accounting policies (continued)


2.18
Financial instruments (continued)


 
2.19

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.


3.


Judgments in applying accounting policies and key sources of estimation uncertainty

In preparing the financial statements, the directors are required to make estimates and judgements. These estimates and underlying assumptions are based on historical experience and other factors that are considered to be relevant and reviewed on an ongoing basis.

Key estimates include:
1) Depreciation charges totaling £2,268,087 (2025: £1,971,549) which are further disclosed in note 2.12
2) Cost accrual estimates totalling £338,041 (2025: £228,500).


4.


Turnover

2026
2025
£
£

Hire of equipment
20,058,321
16,699,432

20,058,321
16,699,432


Analysis of turnover by country of destination:

2026
2025
£
£

United Kingdom
10,136,245
9,403,894

Rest of Europe
1,911,441
1,142,658

Rest of the world
8,010,635
6,152,880

20,058,321
16,699,432


Page 16

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

5.


Operating profit

The operating profit is stated after charging:

2026
2025
£
£

Exchange differences
117,213
80,844

Other operating lease rentals
568,022
515,153

Depreciation
2,268,087
1,971,549


6.


Auditors' remuneration

2026
2025
£
£

Fees paid for audit services
16,950
15,950

The company has taken advantage of the exemption not to disclose amounts paid for non-audit services as these are disclosed in the consolidated accounts of the parent company.


7.


Employees

Staff costs, including directors' remuneration, were as follows:


2026
2025
£
£

Wages and salaries
6,347,407
4,282,655

Social security costs
757,507
481,225

Cost of defined contribution scheme
81,846
64,072

7,186,760
4,827,952


The average monthly number of employees, including the directors, during the year was as follows:


        2026
        2025
            No.
            No.







Directors
2
2



Other employees
89
69

91
71

Page 17

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

8.


Directors' remuneration

2026
2025
£
£

Directors' emoluments
519,551
228,945

Company contributions to defined contribution pension schemes
2,642
1,232

522,193
230,177


During the year retirement benefits were accruing to 2 directors (2025 - 2) in respect of defined contribution pension schemes.

The highest paid director received remuneration of £260,062 (2025 - £118,945).

The value of the company's contributions paid to a defined contribution pension scheme in respect of the highest paid director amounted to £1,321 (2025 - £616).


9.


Interest receivable

2026
2025
£
£


Other interest receivable
22,198
11,284

22,198
11,284


10.


Interest payable and similar expenses

2026
2025
£
£


Other loan interest payable
280,800
209,501

Interest on overdue tax payable
9,585
25,907

290,385
235,408

Page 18

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

11.


Taxation


2026
2025
£
£

Corporation tax


Current tax on profits for the year
-
242,256

Adjustments in respect of previous periods
(212,619)
-

Foreign tax


Foreign tax on income for the year
161,195
145,904

Total current tax
(51,424)
388,160

Deferred tax


Origination and reversal of timing differences
398,408
278,573


346,984
666,733

Factors affecting tax charge for the year

The tax assessed for the year is higher than (2025 - higher than) the standard rate of corporation tax in the UK of 25% (2025 - 25%). The differences are explained below:

2026
2025
£
£


Profit on ordinary activities before tax
1,294,814
2,032,979


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2025 - 25%)
333,126
508,245

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
4,217
13,283

Capital allowances for year in excess of depreciation
(404,762)
(203,906)

Exceptional items
-
70,537

Deferred tax charge/(credit)
398,408
278,573

Withholding tax incurred
161,195
145,904

Relief for overseas tax
(40,299)
(145,903)

Research & Development Claim
(104,901)
-

Total tax charge for the year
346,984
666,733

Page 19

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026
 
11.Taxation (continued)


Factors that may affect future tax charges

There are no factors that may affect future tax charges.


12.


Dividends

2026
2025
£
£


Dividends paid
760,000
2,982,374

760,000
2,982,374


13.


Exceptional items

2026
2025
£
£


Restructuring costs
-
690,742

-
690,742

Page 20

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

14.


Tangible fixed assets


Plant and machinery
Motor vehicles
Fixtures and fittings
Office equipment
Total

£
£
£
£
£



Cost or valuation


At 1 February 2025
17,688,085
157,237
2,324,039
302,484
20,471,845


Additions
3,627,435
-
12,929
21,935
3,662,299


Disposals
(17,864)
(27,741)
-
-
(45,605)



At 31 January 2026

21,297,656
129,496
2,336,968
324,419
24,088,539



Depreciation


At 1 February 2025
11,779,769
80,910
1,334,482
188,629
13,383,790


Charge for the year on owned assets
1,969,342
18,532
249,035
31,178
2,268,087


Disposals
(3,817)
(25,542)
-
-
(29,359)



At 31 January 2026

13,745,294
73,900
1,583,517
219,807
15,622,518



Net book value



At 31 January 2026
7,552,362
55,596
753,451
104,612
8,466,021



At 31 January 2025
5,908,316
76,327
989,557
113,855
7,088,055


15.


Fixed asset investments





Unlisted investments

£



Cost or valuation


At 1 February 2025
1



At 31 January 2026
1




Page 21

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

16.


Stocks

2026
2025
£
£

Stocks
520,555
438,783

520,555
438,783



17.


Debtors

2026
2025
£
£

Due after more than one year

Amounts owed by group undertakings
383,222
448,776

383,222
448,776

Due within one year

Trade debtors
2,456,045
1,530,600

Other debtors
158,405
46,584

Prepayments and accrued income
77,227
216,207

3,074,899
2,242,167



18.


Cash and cash equivalents

2026
2025
£
£

Cash at bank and in hand
1,663,844
2,519,857

1,663,844
2,519,857


Page 22

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

19.


Creditors: Amounts falling due within one year

2026
2025
£
£

Trade creditors
1,588,860
811,429

Amounts owed to group undertakings
4,367,467
4,337,467

Corporation tax
-
202,528

Other taxation and social security
259,129
236,976

Other creditors
41,083
83,163

Accruals and deferred income
580,017
314,774

6,836,556
5,986,337



20.


Deferred taxation




2026
2025


£

£






At beginning of year
(1,298,213)
(1,019,640)


Credited to profit or loss
(398,408)
(278,573)



At end of year
(1,696,621)
(1,298,213)

The provision for deferred taxation is made up as follows:

2026
2025
£
£


Accelerated capital allowances
(1,696,621)
(1,298,213)

(1,696,621)
(1,298,213)

Page 23

 
MEDIASHARE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2026

21.


Share capital

2026
2025
£
£
Allotted, called up and fully paid



500 (2025 - 500) Ordinary B shares of £1.00 each
500
500
500 (2025 - 500) Ordinary C shares of £1.00 each
500
500
51 (2025 - 51) Ordinary D shares of £1.00 each
51
51

1,051

1,051



22.


Pension commitments

The company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the company  in an independently administered fund. The pension cost charge represents contributions payable by the company  to the fund and amounted to £81,846 (2025 - £64,072). Contributions totalling £19,554 (2025 - £14,226) were payable to the fund at the balance sheet date and are included in creditors.


23.


Commitments under operating leases

At 31 January 2026 the company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2026
2025
£
£


Not later than 1 year
544,583
210,150

Later than 1 year and not later than 5 years
1,968,267
-

2,512,850
210,150


24.


Related party transactions

The company has claimed exemptions from disclosure of related party transactions with owned group members.


25.


Controlling party

The ultimate parent company is ER Productions Trading Group Limited which is incorporated in England and Wales. 

No one individual has ultimate control of the company.

 
Page 24