The directors present the strategic report for the year ended 31 March 2026.
Social Element is an award-winning social media agency that delivers high-quality social media services including insights and strategy, consumer care, community management, and moderation. It provides global services in 40 languages across a wide range of industry sectors. The agency has a subsidiary in the USA, which services its US based clients.
The results for the year are set out on page 11 and show consolidated turnover of £12,981,692 (2025: £12,672,688) and a profit for the year of £1,554,944 (2025: Loss of £314,294). The profit for the year includes exceptional items totalling £417,886 (2025: £540,417), which primarily relate to one-off costs incurred in connection with the organisational restructure and agency rebranding.
The consolidated balance sheet on page 12 shows an increase in net assets at the year end to £3,394,765 (2025: £2,733,838). Cash and cash equivalents at the reporting date amounted to £1,587,623 (2025: £865,625).
During the year, the directors approved the payment of a dividend of £1,137,402 (2025: £133,333). Further detail in respect of dividends are included in the Directors’ Report.
The agency operates in a highly competitive environment, where there is an on-going risk of losing clients to competitors. It manages the risk by clearly differentiating itself from its competition: driving efficiencies through its innovative virtual model; delivering global social media services in multiple languages, markets and cultures; and innovating and investing in new technologies and services.
Financial risk management
The group's operations expose it to limited financial risks that include credit risk and foreign exchange risk.
Credit risk
Credit risk with clients is addressed through appropriate credit verification procedures and the risk of financial loss is mitigated by careful monitoring of debtors.
Financial risk
The group actively manages its foreign exchange risk.
It is the company's policy to employ individuals with the necessary qualifications and experience and with full regard to the governing anti-discrimination laws. Full and fair consideration is given to applications for employment made by disabled persons having regard to their particular aptitudes and abilities.
The company recognises the great importance of the contributions made by all employees and aims to keep them informed on matters affecting them and as employees and on developments within the company. Communication and consultation is achieved by a variety of means, within individual departments and on a company-wide basis.
The key performance indicator (KPIs) measures are:
a) Gross Profit: £5,603,870 (2025: £4,519,541)
b) Operating Profit/(Loss): £1,709,178 (2025: Loss of £284,219)
c) Gross Profit Margin: 43.2% (2025: 36.1%)
Future prospects
Investment in our people has kept us ahead as social media has evolved, and that same team is now extending our reach into full brand experiences - giving clients a single agency partner for services that used to require several, backed by the quality and reputation we've built in social. Our track record speaks for itself: two decades working with Fortune 500 and Fortune Global 500 brands and a proprietary lens on culture and influence through our Brand Currency Index.
AI is opening real opportunities to expand what we offer through our proprietary development along with expertise using the industry's leading social media tools. Because of our pedigree in social media and our commitment to quality, we're well placed to make sure AI is used to raise the bar, not lower it. Rather than letting automation replace judgment, we're pairing AI tools with our team's expertise - giving clients the speed and scale AI offers alongside the craft and accountability only experienced people can provide.
On behalf of the board
The directors present their annual report and financial statements for the year ended 31 March 2026.
The results for the year are set out on page 10.
During the year, the directors declared and paid a dividend of £1,137,402 (2025: £133,333). In recommending this distribution, the directors carefully considered the group's financial position and were satisfied that it would not have a negative impact on the group's ability to meet its ongoing obligations, having regard to the level of cash reserves and projected operating costs. The decision was further supported by forecasted increases in profitability post year-end, which have since been realised and evidenced in the group's management accounts.
The directors do not recommend payment of a further dividend.
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
The auditor, Moore Kingston Smith LLP, is deemed to be reappointed under section 487(2) of the Companies Act 2006.
This report has been prepared in accordance with the provisions applicable to groups and companies entitled to the exemptions of the medium companies regime.
United Kingdom company law requires the directors to prepare financial statements for each financial year. Under that law, the directors have elected to prepare the group and parent company financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and parent company, and of the profit or loss of the group for that period.
In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent;
state whether applicable United Kingdom Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and parent company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and parent company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and parent company, and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and parent company, and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
We have audited the financial statements of The Social Element Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 March 2026 which comprise the Group Statement of Comprehensive Income, the Group Balance Sheet, the Company Balance Sheet, the Group Statement of Changes in Equity, the Company Statement of Changes in Equity, the Group Statement of Cash Flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Other information
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
The information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
The strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:
Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the company’s internal control.
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.
Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the group's or the parent company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the group or the parent company to cease to continue as a going concern.
Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.
Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance of the group audit. We remain solely responsible for our audit opinion.
We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
Explanation as to what extent the audit was considered capable of detecting irregularities, including
fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities,
including fraud is detailed below.
The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.
Our approach was as follows:
We obtained an understanding of the legal and regulatory requirements applicable to the company and considered that the most significant are the Companies Act 2006, UK financial reporting standards as issued by the Financial Reporting Council, and UK taxation legislation.
We obtained an understanding of how the company complies with these requirements by discussions with management and those charged with governance.
We assessed the risk of material misstatement of the financial statements, including the risk of material misstatement due to fraud and how it might occur, by holding discussions with management and those charged with governance.
We inquired of management and those charged with governance as to any known instances of noncompliance or suspected non-compliance with laws and regulations.
Based on this understanding, we designed specific appropriate audit procedures to identify instances of non-compliance with laws and regulations. This included making enquiries of management and those charged with governance and obtaining additional corroborative evidence as required.
There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.
Other matters which we are required to address
We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
This report is made solely to the parent company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the parent company’s members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the parent company and the parent company’s members as a body, for our audit work, for this report, or for the opinions we have formed.
The Statement of Comprehensive Income has been prepared on the basis that all operations are continuing operations.
As permitted by section 408 of the Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s profit for the year was £1,445,207 (2025 - £453,379 loss).
The Social Element Limited (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is 35-41 Folgate Street, London, E1 6BX.
The group consists of The Social Element Limited and all of its subsidiaries, as detailed in note 14.
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The financial statements have been prepared on the historical cost convention. The principal accounting policies adopted are set out below.
The financial statements have been prepared on a going concern basis which the directors considers appropriate for the following reasons.
The directors have prepared cash flow forecasts for a period of 12 months from the date of approval of these financial statements which indicate that, taking account of reasonably possible downsides, the group will have sufficient available cash to pay its creditors as they fall due. These cash flow forecasts include the scheduled material payments and best estimates of other material cash movements.
Consequently, the directors are confident that the group will have sufficient cash to continue to meet its liabilities as they fall due for at least 12 months from the date of approval of the financial statements and therefore has prepared the financial statements on a going concern basis.
Turnover represents amounts receivable for services in the principal activity of the company net of VAT and trade discounts.
Fee income represents revenue earned under a wide variety of contracts to provide professional services. Revenue is recognised as earned when, and to the extent that, the firm obtains the right to consideration in exchange for its performance under these contracts. It is measured at the fair value of the right to consideration, which represents amounts chargeable to clients, including expenses and disbursements but excluding value added tax.
Revenue relating to retainer contracts is recognised on a straight line basis over the period of the retainer.
Revenue relating to additional hours is generally recognised in line with the number of hours worked on each contract. For such contracts the amount of revenue reflects the accrual of the right to consideration by reference to the value of hours worked.
Revenue not billed to clients is included in debtors and payments on account in excess of the relevant amount of revenue are included in creditors.
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.
In the parent company financial statements, investments in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.
A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.
Entities in which the group has a long term interest and shares control under a contractual arrangement are classified as jointly controlled entities.
At each reporting period end date, the group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.
The carrying amount of the investments accounted for using the equity method is tested for impairment as a single asset. Any goodwill included in the carrying amount of the investment is not tested separately for impairment.
The group only has basic financial instruments measured at amortised cost, with no financial instruments classified as other or basic instruments measured at fair value.
Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.
The tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.
The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.
Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.
Equity-settled share-based payments are measured at fair value at the date of grant by reference to the fair value of the equity instruments granted using the Black Scholes model. The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the estimate of shares that will eventually vest. A corresponding adjustment is made to equity.
When the terms and conditions of equity-settled share-based payments at the time they were granted are subsequently modified, the fair value of the share-based payment under the original terms and conditions and under the modified terms and conditions are both determined at the date of the modification. Any excess of the modified fair value over the original fair value is recognised over the remaining vesting period in addition to the grant date fair value of the original share-based payment. The share-based payment expense is not adjusted if the modified fair value is less than the original fair value.
Cancellations or settlements (including those resulting from employee redundancies) are treated as an acceleration of vesting and the amount that would have been recognised over the remaining vesting period is recognised immediately.
Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.
Invoice discounting facility
The company operates an invoice discounting facility to manage its short-term financing requirements. Under this arrangement, the company receives funding based on its outstanding trade debtors.
In accordance with FRS 102, the company recognises the proceeds from the invoice discounting facility as a liability. The amount recognised as a liability represents the funds advanced by the lender, which is secured against the company’s trade debtors. The facility is classified as a financial liability at amortised cost. The liability is recognised within other creditors.
In the application of the group’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.
The company makes an estimate of the recoverable value of trade and other debtors. When assessing impairment of trade and other debtors, management considers factors including the current credit rating of the debtor, the ageing profile of debtors and historical experience.
An analysis of the group's turnover is as follows:
The exceptional costs in the year relate to one-off expenditures arising from the organisational restructure and agency rebranding.
The average monthly number of persons (including directors) employed by the group and company during the year was:
Their aggregate remuneration comprised:
The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 1 (2025 - 2).
The actual charge for the year can be reconciled to the expected charge/(credit) for the year based on the profit or loss and the standard rate of tax as follows:
Details of the company's subsidiaries at 31 March 2026 are as follows:
1: 15303 Ventura Blvd, STE 900, Sherman Oaks, CA 91403
2: 35-41 Folgate Street, London, United Kingdom, E1 6BX
The investment in Emoderation Pty Ltd, an Australian entity, was disposed of on 12 July 2025 when the entity was deregistered. The investment in The Social Element Collective, S.L., a Spanish entity, was disposed of on 04 November 2025 when the entity was deregistered.
A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.
On 25 November 2025, the company allotted 393 Ordinary shares for total consideration of £243,385.
The weighted average share price at the date of exercise for share options exercised during the year was £619.3 (2025 - £0).
The company operated both an EMI share option scheme & an unapproved option scheme.
The EMI scheme was eligible for certain employees. All options under the scheme vest and become exercisable either upon the sale of the company, the listing of the company on a recognised stock exchange or if the control of the company changes. The options lapse on the earlier of 10 years and the cessation of employment.
On 11 April 2025, all share options were surrendered. In their place, 393 share options were granted at an exercise price of £619.30. These options vested and were exercised on 25 November 2025, immediately prior to the change in control of the company.
There are no share options remaining at year end.
No share based payment charge has been recognised on the grounds that the charge is immaterial.
The remuneration of key management personnel is as follows.
During the year a director was paid dividends of £894,017 (2025: £133,333).
During the year the company made sales of £46,475 (2025: £47,132) to an associated company. The associated company ceased being a related party on 17 November 2025 when The Social Element disposed of its 50% investment. As a result, the year-end balance is not disclosed this year.
The company has taken the exemption under Section 33 Related Party Disclosures paragraph 33.1A from disclosing transactions with other members of a wholly owned group.