The directors present the strategic report for the year ended 31 March 2026.
The company is an intermediary non-trading holding company within the group. It reported a loss before tax for the year of £2,224 broadly in line with the prior year (2025: £2,586).
The group has created a whole new approach to growth marketing. One that helps businesses large and small redefine their potential. Whether growing sales, profits, sentiment, awareness or market share, we blend commerciality, innovation and leading tech. This lets us pinpoint success and respond to change.
We’re here to help the bold, innovative and curious look past the norm. Because true improvement is about so much more than metrics. It’s about understanding people. Having commercial empathy and seeking out better forms of growth.
We unlock better value for our clients in all kinds of ways. From better returns to innovation and problem-solving, progressive thinking is at the heart of our media and creative services. Because things don’t improve without bold new approaches. And businesses can’t grow sustainably without new and better ideas.
In business, not all growth is equal, or even good. By asking the right questions, we help clients experience the right kind of exponential growth that supports their vision. From scaling new products, to improving your business model and building more customer engagement, we go way beyond media buying, planning or metrics.
We act as guides and challengers, unlocking hidden value and growth potential. Then planning, testing and tracking every relevant data point. Whatever the market, sector or media, we bring commercial empathy to every partnership, planning your growth against your industry. All so you can make better growth choices suited to your strategy.
Our technology lets us see deeper and act faster. Our human insight gives data real value. And our personal approach means we live and breathe your business. This unique combination lets us deliver unparalleled thinking that creates growth in ways no one else sees or expects. All so you can take markets by storm.
This is what it means to redefine your potential.
The group operates across offices in the UK, US and Asia and during the year continued to see growth across its strategic objectives, solving evolving client challenges through the development and launch of new products in its technology and performance creative divisions.
Furthermore, the group deepened its expertise and proprietary tools in the property sector, launching new products for existing clients and winning multiple contracts with new clients. The group also continued to diversify its client base through specialist Health and E-Commerce teams, onboarding 24 new clients in the year.
Our strategy to combine commerciality, innovation and technology to deliver exceptional returns, not just metrics, for clients, saw the group collect a number of awards:
UK Paid Media Awards Winner – Campaign of the Year (WOLF)
BIMA 100 Winner – Young Talent (under 30), Emma King
BIMA 100 Winner – AI & Tech Pioneers, Tom Carter
BIMA 100 Winner – CEO & Leaders > £5m, Chris Jones
CMA’s Best Application of Marketing Technology Finalist – Ignition
Prolific North Tech Awards Finalist – Tech Innovation of the Year (Ignition)
UK eCom Awards Finalist – Seasonal Campaign of the Year (WOLF)
PMI Awards Finalist – Agency of the Year and Clinical Trial Recruitment and Retention
Looking ahead, the group will invest in its partnerships with new and established platforms to bring new and exciting opportunities to clients. The group will also continue to deliver on its AI roadmap and ESG programmes, including its ambition to achieve BCorp status in the near future.
The group places significant value on its people and continues to invest in initiatives that support employee development, wellbeing, flexibility and social and environmental sustainability across the organisation.
Our continued investment in the group's award-winning Space Academy training and development programme provides all staff with online bespoke learning pathways.
'LaunchPad', our talent attraction and induction programme, educates new starters on our values as well as our stance and instructions for accessing our support programmes for mental health, wellbeing, training and personal development, Corporate Social Responsibility and introduces them to a 'buddy' and line manager that will oversee their growth in the group.;
Our flexible working policy continues to give staff greater flexibility and control of their work/life balance;
As a Living Wage Employer, we are committed to ensuring that our staff and the staff of any suppliers we work with are paid commensurately with the relevant living wage; and
Recognising the importance of minimising our impact on the environment, we continued to work towards net zero through the year and saw a material improvement in the reduction of our emissions per £m of revenue.
The company regularly reviews business risk and aims to mitigate these risks wherever possible through its internal systems and controls and, where appropriate, targeted staff training. The directors consider the company’s main commercial and financial risks to be:
Economic uncertainty
The macroeconomic climate remains challenging, with sustained price inflation, continued labour market pressures and interest rates above target continuing to create headwinds within the UK economy. The company has assessed the risks and the potential impact on the business as a result of these economic factors, and measures have been taken to mitigate such risks and their impact as far as possible. These include continued focus on sector diversification, reviews of commercial terms with existing clients to improve certainty around income streams, and ongoing prioritisation of internal talent development to improve staff retention and reduce costs. The company remains operationally profitable since the year end and has sufficient cash resources for the foreseeable future. As a result, the directors believe that they have the ability to respond effectively to continued uncertainty and that the company will be able to continue to meet its liabilities as they fall due for a period of at least twelve months from the date of approval of these financial statements.
In common with all businesses, the performance of the group will be influenced by the general economic environment. We closely monitor leading market indicators particularly for sectors that our major clients and suppliers operate within. In addition, we work closely with all our clients and suppliers to ensure that we remain informed of how their businesses are performing and the key challenges that they face. The group reforecasts, at a minimum, on a quarterly basis and closely monitors its cash flow. It has historically and will continue to act promptly and decisively to address its business operations and cost base as and when trading or cash flow circumstances dictate.
Client retention
As a growth marketing business, we enable our clients to secure optimal value from every part of the customer experience and their marketing investment. We form long-term partnerships through business empathy and commercial alignment, working across fully managed, hybrid or in-house models to deliver best-in-class expertise across media, technology, performance creative and training, driving market-beating long-term growth outcomes. We deliver this proactive approach every day, regularly monitoring and responding to our clients' needs and their pre-agreed KPls.
Credit and cash flow risk
The group, in common with all other businesses, is potentially exposed to the risk of non-recovery of its debts. This risk is mitigated by credit checking and having credit limits in place for all customers. In addition, the group operates a robust credit control regime and wherever possible, credit insures its clients.
Trade creditors' liquidity risk is managed by ensuring sufficient funds are available to meet debts as they fall due. The group has a £6.5 million receivables finance facility in place with Barclays Bank PLC that provides appropriate working capital to meet the group's day to day business needs. The group's long-term business forecasts support the view that the group will have adequate resources to meet its debts as they fall due for the foreseeable future and for at least twelve months from the date of signing of these financial statements.
Exchange rate fluctuations
A significant part of the group's activities are UK based but for its material overseas trade it mitigates exchange rate risk to a greater extent by ensuring that its overseas customers settle, and their related suppliers are paid, via the group's US Dollar and Euro bank accounts wherever possible.
The key performance indicators monitored by the directors are those that best demonstrate the financial performance and strength of the group. Specifically, we look at year on year trends in the profit and loss account, in turnover and gross profit margin and on the balance sheet, the level of net current assets and cash balances to monitor the financial health and liquidity of the group.
The company is an intermediary non-trading holding company within the group. It reported a loss before tax for the year of £2,224 broadly in line with the prior year (2025: £2,586).
Cash at bank and in hand was £268 (2025: nil). The company reported net current liabilities of £521,036 (2025: net current assets £1,465,709) due to amounts owing to group undertakings moving from owed in greater than one year to owed within one year. Net assets remained broadly the same at £4,751,554 (2025: £4,753,778).
The directors are encouraged by the trading, financial strength and cash generation in the months that have followed the year end and whilst the economic climate remains challenging, there are reasonable grounds to expect the financial strength of the group to continue to improve for the rest of the next financial year.
Looking ahead, the company is focused on delivering sustainable growth through further market diversification and expansion across the group. New markets will continue to play an important role in strategy, whether through the development of new client relationships, the acquisition of complementary businesses or the expansion of activities internationally.
While pursuing these opportunities, the company will continue to support investment in high-quality talent, strengthen leadership and operational capabilities, and develop innovative products and services that enhance market relevance and competitive advantage. Together, these factors provide the platform for continued success and position the company well to deliver a strong performance in the financial year ahead.
The Board recognises the importance of the group’s wider stakeholders when performing their duties under Section 172(1) of the Companies Act and their duties to act in the way they consider, in good faith, would be most likely to promote the success of the group for the benefit of its members as a whole and in doing so have regard (amongst other matters) to:
The likely consequences of any decisions in the long term.
The interests of the group’s employees.
The need to foster the group’s business relationships with suppliers, customers and others.
The impact of the group’s operations on the community and environment.
The desirability of the group maintaining a reputation for high standards of business conduct.
The need to act fairly between members of the group.
The Board considers that all their decisions are taken with the long-term in mind, understanding that these decisions need to regard the interests of the group’s employees, its relationships with suppliers, customers, the communities and the environment in which it operates.
As a Board we fulfil our duties as follows:
Group repositioning
The group’s divisional operating model is now embedded within operational and reporting processes, strengthening its strategic position for the years ahead. The group aims to continue developing its market reach in a number of industry verticals outside the residential development sector, supporting ongoing diversification of the client portfolio. However, diversification will not come at the expense of core property capability; the group remains committed to maintaining and enhancing the specialist knowledge, experience and reputation that have established it as a trusted leader in the property sector.
Employees, Community and Environment
The company acknowledges that the dedication, talent and expertise of its employees are central to its continued success. Alongside this, we remain committed to a range of initiatives that reinforce our culture, values and wider responsibilities. Further details are provided in the ‘Culture’ section on Page 2 of these financial statements.
Clients & suppliers
The company recognises the vital contribution that its clients and suppliers make to the success of the business. Maintaining strong, collaborative and sustainable relationships with these stakeholders remains a core focus. Further details of our approach to client retention and managing economic uncertainty are provided in the ‘Client Retention’ and ‘Economic Uncertainty’ sections on Page 2 of these financial statements.
On behalf of the board
The directors present their annual report and financial statements for the year ended 31 March 2026.
The results for the year are set out on page 11.
No ordinary dividends were paid. The directors do not recommend payment of a final dividend.
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
The auditor, Moore Kingston Smith LLP, is deemed to be reappointed under section 487(2) of the Companies Act 2006.
The energy and carbon report is not required because the company's energy and carbon information is
included within the consolidated financial statements of Datawrkz UK Limited, which are available from Suite 8, Venator House, St. Stephens Road, Bournemouth, Dorset, BH2 6LA.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.
In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent;
state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
We have audited the financial statements of Datawrkz Operations UK Ltd (the 'company') for the year ended 31 March 2026 which comprise the Statement of Comprehensive Income, the Balance Sheet, the Statement of Changes in Equity and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Other information
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.
The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.
Our approach was as follows:
We obtained an understanding of the legal and regulatory requirements applicable to the company and considered that the most significant are the Companies Act 2006, UK financial reporting standards as issued by the Financial Reporting Council, and UK taxation legislation.
We obtained an understanding of how the company complies with these requirements by discussions with management and those charged with governance.
We assessed the risk of material misstatement of the financial statements, including the risk of material misstatement due to fraud and how it might occur, by holding discussions with management and those charged with governance.
We inquired of management and those charged with governance as to any known instances of non-compliance or suspected non-compliance with laws and regulations.
Based on this understanding, we designed specific appropriate audit procedures to identify instances of non-compliance with laws and regulations. This included making enquiries of management and those charged with governance and obtaining additional corroborative evidence as required.
There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.
Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
The Profit and Loss Account has been prepared on the basis that all operations are continuing operations.
Datawrkz Operations UK Ltd is a private company limited by shares incorporated in England and Wales. The registered office is Suite 8, Venator House, St. Stephens Road, Bournemouth, Dorset, England, BH2 6LA.
The financial statements are presented for the year to 31 March 2026. As the company was incorporated on 07 August 2024, the prior period is not a full year, therefore the comparatives are not entirely comparable.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements:
Section 4 ‘Statement of Financial Position’: Reconciliation of the opening and closing number of shares;
Section 7 ‘Statement of Cash Flows’: Presentation of a statement of cash flow and related notes and disclosures;
Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instrument Issues’: Carrying amounts, interest income/expense and net gains/losses for each category of financial instrument; basis of determining fair values; details of collateral, loan defaults or breaches, details of hedges, hedging fair value changes recognised in profit or loss and in other comprehensive income;
Section 26 ‘Share based Payment’: Share-based payment expense charged to profit or loss, reconciliation of opening and closing number and weighted average exercise price of share options, how the fair value of options granted was measured, measurement and carrying amount of liabilities for cash-settled share-based payments, explanation of modifications to arrangements;
Section 33 ‘Related Party Disclosures’: Compensation for key management personnel.
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.
Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.
Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.
The investments held by the company are reviewed annually for impairment. If there is an indication of impairment, management will impair the asset to its recoverable amount.
The average monthly number of persons (including directors) employed by the company during the year was:
The directors who held office during the year were remunerated for their services to the company through a group company.
The actual charge for the year can be reconciled to the expected credit for the year based on the profit or loss and the standard rate of tax as follows:
Details of the company's subsidiaries at 31 March 2026 are as follows:
Registered office addresses (all UK unless otherwise indicated):
1 Suite 8, Venator House, St. Stephens Road, Bournemouth, Dorset, England, BH2 6LA
Details of the company's associates at 31 March 2026 are as follows:
Registered office addresses (all UK unless otherwise indicated):
1 Suite 8, Venator House, St. Stephens Road, Bournemouth, Dorset, England, BH2 6LA
The loan was taken out on 29 October 2024 and is repayable in three equal tranches annually, beginning on the first anniversary of the loan date. Interest is charged on the capital at a rate equal to the Bank of England base rate plus 3.5%. Interest is accrued and paid annually.
Included in creditors at the period end was £788,840 (2025: £1,409,113) owed to a non-wholly owned group company. Of this balance, £589,296 (2025: £502,430) is due within one year.