Company Registration No. 12739098 (England and Wales)
All Sports Finance Ltd
Unaudited financial statements
for the year ended 31 December 2025
Pages for filing with the registrar
All Sports Finance Ltd
Contents
Page
Balance sheet
1
Notes to the financial statements
2 - 7
All Sports Finance Ltd
Balance sheet
As at 31 December 2025
1
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
4
1,497,777
763,061
Current assets
Debtors
5
124,981
7,465
Cash at bank and in hand
19,180
19,484
144,161
26,949
Creditors: amounts falling due within one year
6
(1,126,515)
(593,028)
Net current liabilities
(982,354)
(566,079)
Net assets
515,423
196,982
Capital and reserves
Called up share capital
7
2
2
Share premium account
1,447,905
1,330,626
Other reserves
219,421
160,000
Profit and loss reserves
(1,151,905)
(1,293,646)
Total equity
515,423
196,982

The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

For the financial year ended 31 December 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the board of directors and authorised for issue on 15 October 2026 and are signed on its behalf by:
Justin Watkins
Director
Company Registration No. 12739098
All Sports Finance Ltd
Notes to the financial statements
For the year ended 31 December 2025
2
1
Accounting policies
Company information

All Sports Finance Ltd is a private company limited by shares incorporated in England and Wales. The registered office is 71 Queen Victoria Street, London, EC4V 4BE.

1.1
Basis of preparation

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Going concern

At the time of approving the financial statements, the directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future, supported by the ongoing financial support of its shareholdertrues. The directors therefore continue to adopt the going concern basis in preparing the financial statements.

1.3
Revenue

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade and settlement discounts.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that are recoverable.

1.4
Research and development expenditure

Research expenditure is written off against profits in the year in which it is incurred. Identifiable development expenditure is capitalised to the extent that the technical, commercial and financial feasibility can be demonstrated.

1.5
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives. The intangible asset is amortised from the moment it is available for use. This is done on the following bases:

Software and platform development costs
Five years straight line
All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2025
1
Accounting policies (continued)
3
1.6
Impairment of fixed assets

At each reporting date, the company reviews the carrying amounts of its fixed assets for indicators of impairment. Where an indication of impairment exists, the recoverable amount of the asset is estimated and any impairment loss is recognised in profit or loss.

1.7
Cash and cash equivalents

Cash and cash equivalents comprise cash in hand and deposits held at call with banks.

1.8
Financial instruments

The company has elected to apply Sections 11 and 12 of FRS 102 in respect of financial instruments.

 

Basic financial assets, including trade and other debtors and cash, are initially recognised at transaction price and subsequently measured at amortised cost.

 

Basic financial liabilities, including trade and other creditors and loans, are initially recognised at transaction price and subsequently measured at amortised cost. Where an arrangement constitutes a financing transaction, the financial asset or liability is initially measured at the present value of future receipts or payments discounted at a market rate of interest.

1.9
Equity instruments

Equity instruments issued by the company are recognised at the proceeds received, net of directly attributable transaction costs.

1.10
Taxation

The tax expense represents the tax currently payable.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

1.11
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.12
Retirement benefits

Contributions to defined contribution pension schemes are recognised as an expense when they fall due.

1.13
Leases
As lessee

Rentals payable under operating leases are recognised in profit or loss on a straight-line basis over the lease term.

All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2025
1
Accounting policies (continued)
4
1.14
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Critical accounting judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

 

Key sources of estimation uncertainty

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows:

 

Capitalisation and impairment of intangible assets

The company assesses whether internally generated development expenditure meets the criteria for capitalisation as an intangible asset. The company also assesses the asset for indicators of impairment and, where identified, estimates its recoverable amount to determine whether an impairment is required.

 

Useful economic life of intangible asset

The company has recognised amortisation in line with the company's intangible accounting policy, over a useful economic life of 5 years.

3
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2025
2024
Number
Number
Total
2
2
All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2025
5
4
Intangible fixed assets
Software and platform development costs
£
Cost
At 1 January 2025
852,485
Additions
820,246
At 31 December 2025
1,672,731
Amortisation and impairment
At 1 January 2025
89,424
Amortisation charged for the year
85,530
At 31 December 2025
174,954
Carrying amount
At 31 December 2025
1,497,777
At 31 December 2024
763,061
5
Debtors
2025
2024
Amounts falling due within one year:
£
£
Trade debtors
17,440
7,463
Corporation tax recoverable
70,137
-
0
Other debtors
37,404
2
124,981
7,465
6
Creditors: amounts falling due within one year
2025
2024
£
£
Trade creditors
539,974
214,966
Taxation and social security
12,204
65,996
Other creditors
574,337
312,066
1,126,515
593,028
All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2025
6
Creditors: amounts falling due within one year (continued)
6

Included within other creditors is a loan owed to the Sarah Jane Retirement Trust. Interest on the loan accrues at a rate of 1.66% per month on the outstanding principal balance and is repayable on demand.

 

Included within other creditors is an unsecured loan owed to share subscribers Matthew and Nathalie Perrucio. Interest on the loan accrues at a rate of 5% per quarter on the outstanding principal balance. Under the terms of the loan, the loan was repayable three months after drawdown and remained outstanding at 31 December 2025.

 

Included within other creditors is an unsecured loan owed to John Greenslade. Interest on the loan accrues at 5% per quarter. Under the terms of the loan agreement, the loan became due for repayment three months after drawdown and remained partially outstanding at 31 December 2025.

 

Included within other creditors is a secured bridge loan facility arranged through multiple lenders. The facility carries financing charges of 2.25% per week, had a six-week maturity period from commencement and is secured by a first-ranking security interest over the company's assets. The loan remained outstanding at 31 December 2025.

7
Called up share capital
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of 0.0001p each
2,407,310
2,389,790
2
2

On 9 October 2025, 10,799 shares were issued at a premium of £72,299; on 13 October 2025, 2,987 shares were issued at a premium of £20,000; and on 14 October 2025, 3,734 shares were issued at a premium of £24,980.

All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2025
7
8
Operating lease commitments
As lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

2025
2024
£
£
Total commitments
6,974
15,343
9
Reserves

Other reserves relates to subscriptions received awaiting share allotment, with the year end balance being £219,421 (2024: £160,000).

10
Related party transactions

Included in other debtors is a balance of £2 which is due from the directors at 31 December 2025 (2024: £2).

 

Included in creditors falling due within one year is a loan due to a related party through mutual control. The balance due at 31 December 2025 is £525 (2024: £4,176). There is no accrued interest due or to be charged on the loan, and it is repayable on demand.

 

Included in creditors falling due within one year is an interest-free, unsecured loan from a director. At 31 December 2025, the amount outstanding was £10,000 (2024: £nil). Under the terms of the loan agreement, the loan may be repaid at any time without premium, penalty or charge, with a final repayment date of 11 February 2027.

 

The directors were paid consultancy fees totalling £74,045 in the year (2024: £127,625).

11
Ultimate controlling party

The ultimate controlling parties as at 31 December 2025 were the directors.

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