During the financial year to which this report relates, the Company focused on research, development and strategic planning activities to support the foundation and Phase 1 launch conceptualisation of the Community Interest Company's methodology and mission. Key activities included:
1-Research and development into Problematic Internet Usage (PIU), building on studies published by the World Health Organization and wider 2023 research into digital wellbeing and behavioral impacts.
2-Community observation and social research carried out across Croydon and surrounding areas, alongside analysis of government guidance, public policy and media publications "relating to mobile phone usage and social behavior.
3-Finalisation of product concepts, branding and intellectual property development, including a community-focused engagement strategy.
4-Investment and partnership preparation activities, including grant applications, investor engagement and the development of the Company's B2B communication and local business networking strategy.
These activities established the operational and strategic foundations required for the Company's future launch and community-focused delivery objectives.