IRIS Accounts Production v26.1.10.61 04094597 Board of Directors 1.2.25 31.1.26 31.1.26 Medium entities the operation of a gift supply and delivery service. true false true true false false false true false These accounts have been prepared in accordance with the provisions applicable to companies subject to the medium-sized companies regime. 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REGISTERED NUMBER: 04094597 (England and Wales)













Strategic Report, Report of the Directors and

Financial Statements

for the Year Ended 31 January 2026

for

Simply Thank You Limited

Simply Thank You Limited (Registered number: 04094597)






Contents of the Financial Statements
for the Year Ended 31 January 2026




Page

Company Information 1

Strategic Report 2

Report of the Directors 3

Report of the Independent Auditors 5

Statement of Comprehensive Income 9

Balance Sheet 10

Statement of Changes in Equity 11

Cash Flow Statement 12

Notes to the Cash Flow Statement 13

Notes to the Financial Statements 14


Simply Thank You Limited

Company Information
for the Year Ended 31 January 2026







DIRECTORS: K Iceton
M Eglington
M C Eglington
C Hartley
E L Malton



SECRETARY: K Iceton



REGISTERED OFFICE: Richmond Court
Morton Road
DARLINGTON
County Durham
DL1 4PT



REGISTERED NUMBER: 04094597 (England and Wales)



SENIOR STATUTORY AUDITOR: Martin Hobson FCCA



AUDITORS: Clive Owen LLP
Chartered Accountants
& Statutory Auditors
Great North House, 20 Allington Way
Darlington
County Durham
DL1 4QB

Simply Thank You Limited (Registered number: 04094597)

Strategic Report
for the Year Ended 31 January 2026

The directors present their strategic report for the year ended 31 January 2026.

REVIEW OF BUSINESS
Overall, the business performed strongly during the year. Sales of physical gifts, distributed primarily from our warehouse in Darlington, grew by 12%, whilst sales of gift cards (principally digital cards) grew by 19%. A number of key existing clients, who utilised a broad range of Simply Thank You's capabilities in the customer acquisition and loyalty markets, contributed strongly to this top line growth. In addition, we also took our first steps into the on-line consumer gifting market and saw encouraging signs that this is an area where we can make significant strides in years to come.

Our primary lead generation activities enabled us to acquire some strong new clients during the year, and we strengthened our Marketing, Account Development and Sales teams with experienced professionals to enable this growth to continue moving forward. Maximising the potential of our existing blue chip client list, as well as winning new clients, remain fundamental and hugely important areas within our strategic plan.

In January 2026, our new Chairman set out a clear vision for the future, which will see us embrace new technologies and partnerships and having a clear focus on excellence. Simply Thank You's principal differentiator is its commitment to putting clients' brands at the forefront of everything it does. Combined with our ability to adapt quickly, this positions the business for continued growth and development over the long term.

KEY PERFORMANCE INDICATORS
The directors consider turnover, gross profit margin and EBITDA's (earnings before interest, tax, depreciation and amortisation) to be key measures of the company's performance.

2026 2025 Movement
Turnover £19,610,317 £16,737,373 17.2%
Gross profit £4,593,000 £3,966,932 15.8%
Gross profit margin 23.4% 23.7% (1.2% )
EBITDA £800,863 £623,048 28.5%

PRINCIPAL RISKS AND UNCERTAINTIES
The management of the business and the execution of the company's strategy are subject to a number of risks. The key business risks and uncertainties affecting the company are considered to be the general economic climate. The company mitigates the risk by using a proactive approach to all business activities. This allows the company to react swiftly to any changes in the market thus mitigating the risk.

The challenges of the current economic situation in the UK did see price increases from suppliers, however we were able to manage these increases whilst still maintaining a reasonable gross margin without impacting on the quality of the goods that we send out.

In addition, a key risk was identified in that all of our digital e-gift codes were purchased through one main provider. Moving forward we will now purchase our digital codes from two providers which gives us commercial benefit and increased security in the unlikely event of the failure of one of these providers.

ON BEHALF OF THE BOARD:





M C Eglington - Director


26 October 2026

Simply Thank You Limited (Registered number: 04094597)

Report of the Directors
for the Year Ended 31 January 2026

The directors present their report with the financial statements of the company for the year ended 31 January 2026.

DIVIDENDS
The total distribution of dividends for the year ended 31 January 2026 will be £59,881 (2025: £107,928).

DIRECTORS
The directors shown below have held office during the whole of the period from 1 February 2025 to the date of this report.

K Iceton
M Eglington
M C Eglington
C Hartley

Other changes in directors holding office are as follows:

E L Malton - appointed 1 August 2025

C W Eglington ceased to be a director after 31 January 2026 but prior to the date of this report.

PURCHASE OF OWN SHARES
During the year, the Company purchased and cancelled 7,250 ordinary shares of £0.01 each for total consideration of £290,000, resulting in a reduction in capital. Further details are set out in note 19 to the financial statements.

DISCLOSURE IN THE STRATEGIC REPORT
The following information, which would otherwise be disclosed in the directors' report, is instead disclosed in the strategic report, as permitted by s414C(11) of the Companies Act 2006:

- principal risks and uncertainties;
- future developments;

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

Simply Thank You Limited (Registered number: 04094597)

Report of the Directors
for the Year Ended 31 January 2026


AUDITORS
The auditors, Clive Owen LLP, are deemed to be reappointed under section 487(2) of the Companies Act 2006.

ON BEHALF OF THE BOARD:





M C Eglington - Director


26 October 2026

Report of the Independent Auditors to the Members of
Simply Thank You Limited

Opinion
We have audited the financial statements of Simply Thank You Limited (the 'company') for the year ended 31 January 2026 which comprise the Statement of Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 January 2026 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Report of the Independent Auditors to the Members of
Simply Thank You Limited


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page three, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Report of the Independent Auditors to the Members of
Simply Thank You Limited


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, to detect material misstatements in respect of irregularities, including fraud. Our audit must be alert to the risk of manipulation of the financial statements and seek to understand the incentives and opportunities for management to achieve this.

We undertake the following procedures to identify and respond to these risks of non-compliance:
- Understanding the key legal and regulatory frameworks that are applicable to the Company. We communicated identified laws and regulations throughout the audit team and remained alert to any indications of non-compliance throughout the audit. We determined the most significant of these to be financial reporting legislation, taxation legislation, health & safety, FCA regulations, alcohol licensing, GDPR, employment law, ISO9001 and ISO14001.
- Enquiry of directors and management as to policies and procedures to ensure compliance and any known instances of non-compliance.
- Review of board minutes and correspondence with regulators.
- Enquiry of directors and management as to areas of the financial statements susceptible to fraud and how these risks are managed.
- Challenging management on key estimates, assumptions and judgements made in the preparation of the financial statements, the most significant of these are disclosed in the accounting policies.
- Identifying and testing unusual journal entries, with a particular focus on manual journal entries.

Through these procedures, we did not become aware of actual or suspected non-compliance.

We planned and performed our audit in accordance with auditing standards but owing to the inherent limitations of procedures required in these areas, there is an unavoidable risk that we may not have detected a material misstatement in the accounts. The further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. The risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve concealment, collusion, forgery, misrepresentations, or override of internal controls. We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance with all laws and regulations.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Report of the Independent Auditors to the Members of
Simply Thank You Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Martin Hobson FCCA (Senior Statutory Auditor)
for and on behalf of Clive Owen LLP
Chartered Accountants
& Statutory Auditors
Great North House, 20 Allington Way
Darlington
County Durham
DL1 4QB

26 October 2026

Simply Thank You Limited (Registered number: 04094597)

Statement of Comprehensive
Income
for the Year Ended 31 January 2026

2026 2025
Notes £    £   

TURNOVER 3 19,610,317 16,737,373

Cost of sales (15,017,317 ) (12,770,441 )
GROSS PROFIT 4,593,000 3,966,932

Distribution costs (478,520 ) (505,284 )
Administrative expenses (3,488,021 ) (2,969,781 )
OPERATING PROFIT 5 626,459 491,867


Interest payable and similar expenses 6 (20,352 ) (20,593 )
PROFIT BEFORE TAXATION 606,107 471,274

Tax on profit 7 (152,818 ) (119,820 )
PROFIT FOR THE FINANCIAL YEAR 453,289 351,454

OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

453,289

351,454

Simply Thank You Limited (Registered number: 04094597)

Balance Sheet
31 January 2026

2026 2025
Notes £    £   
FIXED ASSETS
Intangible assets 9 300,980 293,448
Tangible assets 10 541,980 456,066
842,960 749,514

CURRENT ASSETS
Stocks 11 687,476 702,114
Debtors 12 3,848,847 6,344,285
Cash at bank and in hand 2,378,423 1,670,532
6,914,746 8,716,931
CREDITORS
Amounts falling due within one year 13 (3,657,320 ) (5,462,096 )
NET CURRENT ASSETS 3,257,426 3,254,835
TOTAL ASSETS LESS CURRENT
LIABILITIES

4,100,386

4,004,349

CREDITORS
Amounts falling due after more than one
year

14

(68,737

)

(65,526

)

PROVISIONS FOR LIABILITIES 17 (186,647 ) (197,229 )
NET ASSETS 3,845,002 3,741,594

CAPITAL AND RESERVES
Called up share capital 18 1,125 1,198
Share premium 19 391,339 391,339
Capital redemption reserve 19 96 23
Retained earnings 19 3,452,442 3,349,034
SHAREHOLDERS' FUNDS 3,845,002 3,741,594

The financial statements were approved by the Board of Directors and authorised for issue on 26 October 2026 and were signed on its behalf by:





M C Eglington - Director


Simply Thank You Limited (Registered number: 04094597)

Statement of Changes in Equity
for the Year Ended 31 January 2026

Called up Capital
share Retained Share redemption Total
capital earnings premium reserve equity
£    £    £    £    £   
Balance at 1 February 2024 1,198 3,105,508 391,339 23 3,498,068

Changes in equity
Dividends - (107,928 ) - - (107,928 )
Total comprehensive income - 351,454 - - 351,454
Balance at 31 January 2025 1,198 3,349,034 391,339 23 3,741,594

Changes in equity
Reduction in share capital (73 ) (290,000 ) - 73 (290,000 )
Dividends - (59,881 ) - - (59,881 )
Total comprehensive income - 453,289 - - 453,289
Balance at 31 January 2026 1,125 3,452,442 391,339 96 3,845,002

Simply Thank You Limited (Registered number: 04094597)

Cash Flow Statement
for the Year Ended 31 January 2026

2026 2025
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 1,488,677 (338,166 )
Interest paid (15,312 ) (15,175 )
Interest element of hire purchase payments
paid

(5,040

)

(5,418

)
Tax paid (49,980 ) (133,700 )
Net cash from operating activities 1,418,345 (492,459 )

Cash flows from investing activities
Purchase of intangible fixed assets (55,042 ) (254,961 )
Purchase of tangible fixed assets (92,915 ) (39,977 )
Sale of tangible fixed assets 25,999 -
Net cash from investing activities (121,958 ) (294,938 )

Cash flows from financing activities
Capital repayments in year (107,985 ) (25,214 )
Share buyback (290,000 ) -
Repayment of invoice financing facility (130,630 ) 1,509
Equity dividends paid (59,881 ) (107,928 )
Net cash from financing activities (588,496 ) (131,633 )

Increase/(decrease) in cash and cash equivalents 707,891 (919,030 )
Cash and cash equivalents at beginning of
year

2

1,670,532

2,589,562

Cash and cash equivalents at end of year 2 2,378,423 1,670,532

Simply Thank You Limited (Registered number: 04094597)

Notes to the Cash Flow Statement
for the Year Ended 31 January 2026

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS

2026 2025
£    £   
Profit before taxation 606,107 471,274
Depreciation charges 174,404 131,181
Loss on disposal of fixed assets 1,169 -
Finance costs 20,352 20,593
802,032 623,048
Decrease in stocks 14,638 27,772
Decrease/(increase) in trade and other debtors 2,626,068 (2,029,460 )
(Decrease)/increase in trade and other creditors (1,954,061 ) 1,040,474
Cash generated from operations 1,488,677 (338,166 )

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 January 2026
31.1.26 1.2.25
£    £   
Cash and cash equivalents 2,378,423 1,670,532
Year ended 31 January 2025
31.1.25 1.2.24
£    £   
Cash and cash equivalents 1,670,532 2,589,562


3. ANALYSIS OF CHANGES IN NET FUNDS

Other
non-cash
At 1.2.25 Cash flow changes At 31.1.26
£    £    £    £   
Net cash
Cash at bank
and in hand 1,670,532 707,891 2,378,423
1,670,532 707,891 2,378,423
Debt
Finance leases (92,372 ) 107,985 (147,061 ) (131,448 )
(92,372 ) 107,985 (147,061 ) (131,448 )
Total 1,578,160 815,876 (147,061 ) 2,246,975

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements
for the Year Ended 31 January 2026

1. STATUTORY INFORMATION

Simply Thank You Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

There were no material departures from that standard.

The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.

Significant judgements and estimates
Preparation of the financial statements requires management to make significant judgements and estimates. The items in the financial statements where these judgements and estimates have been made include:

Stock provisions - Management applies procedures to identify defective, slow moving and obsolete stocks. An estimation is made of the price obtainable in the market in which the goods are expected to be sold and any costs of completion and sale are taken into account. The value of stock is reduced by the deficit between the cost and estimated net realisable value of the stock in the form of a stock provision.

Impairment of intangible assets - Management determines whether there are indicators of impairment of the company's intangible assets. Factors taken into consideration in reaching such a decision include the economic viability and expected future financial performance of the asset and where it is a component of a larger cash-generating unit, the viability and expected future performance of that unit.

Dilapidation provision - Dilapidation provision is based on estimated costs to return leased properties to their original state at the end of the lease term.

Debtor provision - There is an element of estimation and judgement made by management when consideration the bad debt provision included within Trade Debtors. There is no bad debt provision in the financial statements.

Revenue recognition
Revenue is derived from the sale of goods, third party vouchers, e-codes, service fees and non-redemption revenue on third party vouchers.

The company recognises revenue at the point when control over the goods or services is transferred to the customer. Revenue is recognised net of any VAT, rebates, or discounts.
Revenue on the sale of goods is recognised on dispatch of the goods.
Revenue from vouchers and e-codes is recognised on redemption of the voucher or code.
Revenue from service fees is recognised on redemption of the vouchers or e-codes to which they relate.
Non- redemption revenue is recognised on expiry of the vouchers or e-codes to which it relates.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Computer software is being amortised evenly over its estimated useful life of five years.

Online platform development costs are being amortised evenly over their estimated useful life of ten years.

The useful lives of intangible assets are determined based on the period over which the asset is expected to be used by the Company and generate economic benefit.

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2026

2. ACCOUNTING POLICIES - continued

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held under a finance lease, over the lease term, whichever is the shorter.
Improvements to property - 10% on cost and 5% on cost
Plant and machinery - 15% on cost
Fixtures and fittings - 15% on cost
Motor vehicles - 25% on cost
Computer equipment - 20% on cost and 10% on cost

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses.

Stocks
Stocks are valued at the lower of cost and estimated selling price less costs to sell. Stock is used on a first in first out basis.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Comprehensive Income, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter.

The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability.

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2026

2. ACCOUNTING POLICIES - continued

Financial instruments
Basic financial instruments are recognised at amortised cost with changes recognised in profit or loss.

Invoice discounting
The invoice discounting creditor represents amounts received in respect of financed debts. There is full recourse to the company for losses on debts, and so the financed debts continue to be recognised on the balance sheet. Interest and other charges relating to invoice discounting are recognised in the profit and loss account over the relevant period.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

All turnover during the current and previous financial year was derived from activities carried out in the UK.

4. EMPLOYEES AND DIRECTORS
2026 2025
£    £   
Wages and salaries 1,957,323 1,591,879
Social security costs 246,343 302,190
Other pension costs 156,278 90,677
2,359,944 1,984,746

The average number of employees during the year was as follows:
2026 2025

Directors 5 5
Staff 49 51
54 56

2026 2025
£    £   
Directors' remuneration 600,650 511,980
Directors' pension contributions to money purchase schemes 131,301 69,947

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 5 4

Information regarding the highest paid director is as follows:
2026 2025
£    £   
Emoluments etc 150,508 148,816
Pension contributions to money purchase schemes 36,000 19,201

Key management remuneration is not disclosed as the directors are the only employees considered key management and are disclosed separately.

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2026

5. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2026 2025
£    £   
Other operating leases 160,334 160,885
Depreciation - owned assets 82,589 80,684
Depreciation - assets on hire purchase contracts 44,305 42,706
Loss on disposal of fixed assets 1,169 -
Online platform development costs amortisation 17,864 -
Computer software amortisation 29,646 7,791
Audit fee 14,175 13,500
Foreign exchange differences (110 ) 185

6. INTEREST PAYABLE AND SIMILAR EXPENSES
2026 2025
£    £   
Invoice discounting charges 15,312 15,175
Hire purchase 5,040 5,418
20,352 20,593

7. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2026 2025
£    £   
Current tax:
UK corporation tax 163,400 78,407
Overprovision in prior years - (11,139 )
Total current tax 163,400 67,268

Deferred tax:
Deferred tax (10,582 ) 40,964
under/ (over provision) - 11,588
Total deferred tax (10,582 ) 52,552

Tax on profit 152,818 119,820

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2026

7. TAXATION - continued

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

2026 2025
£    £   
Profit before tax 606,107 471,274
Profit multiplied by the standard rate of corporation tax in the UK of 25%
(2025 - 25%)

151,527

117,819

Effects of:
Expenses not deductible for tax purposes 1,166 -
Depreciation in excess of capital allowances 125 1,552
Overprovision of PY corporation tax - (11,139 )
under provision of PY deferred tax - 11,588
Total tax charge 152,818 119,820

8. DIVIDENDS
2026 2025
£    £   
Ordinary shares of 1p each
Interim 59,881 107,928

9. INTANGIBLE FIXED ASSETS
Online
platform
development Computer
costs software Totals
£    £    £   
COST
At 1 February 2025 178,635 158,038 336,673
Additions - 55,042 55,042
At 31 January 2026 178,635 213,080 391,715
AMORTISATION
At 1 February 2025 - 43,225 43,225
Amortisation for year 17,864 29,646 47,510
At 31 January 2026 17,864 72,871 90,735
NET BOOK VALUE
At 31 January 2026 160,771 140,209 300,980
At 31 January 2025 178,635 114,813 293,448

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2026

10. TANGIBLE FIXED ASSETS
Improvements Fixtures
to Plant and and
property machinery fittings
£    £    £   
COST
At 1 February 2025 316,920 317,410 304,015
Additions 46,072 17,218 21,035
Disposals - - -
At 31 January 2026 362,992 334,628 325,050
DEPRECIATION
At 1 February 2025 147,517 224,340 213,128
Charge for year 19,709 27,145 24,263
Eliminated on disposal - - -
At 31 January 2026 167,226 251,485 237,391
NET BOOK VALUE
At 31 January 2026 195,766 83,143 87,659
At 31 January 2025 169,403 93,070 90,887

Motor Computer
vehicles equipment Totals
£    £    £   
COST
At 1 February 2025 174,522 63,713 1,176,580
Additions 147,061 8,590 239,976
Disposals (49,311 ) - (49,311 )
At 31 January 2026 272,272 72,303 1,367,245
DEPRECIATION
At 1 February 2025 105,313 30,216 720,514
Charge for year 44,305 11,472 126,894
Eliminated on disposal (22,143 ) - (22,143 )
At 31 January 2026 127,475 41,688 825,265
NET BOOK VALUE
At 31 January 2026 144,797 30,615 541,980
At 31 January 2025 69,209 33,497 456,066

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2026

10. TANGIBLE FIXED ASSETS - continued

Fixed assets, included in the above, which are held under hire purchase contracts are as follows:
Motor
vehicles
£   
COST
At 1 February 2025 174,522
Additions 147,061
Disposals (49,311 )
At 31 January 2026 272,272
DEPRECIATION
At 1 February 2025 105,313
Charge for year 44,305
Eliminated on disposal (22,143 )
At 31 January 2026 127,475
NET BOOK VALUE
At 31 January 2026 144,797
At 31 January 2025 69,209

11. STOCKS
2026 2025
£    £   
Stocks 687,476 702,114

12. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2026 2025
£    £   
Trade debtors 3,309,192 5,351,185
Other debtors 132,808 217,862
Invoice discounting debtor 148,582 17,952
Prepayments and accrued income 258,265 757,286
3,848,847 6,344,285

13. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2026 2025
£    £   
Hire purchase contracts (see note 15) 62,711 26,846
Trade creditors 537,637 768,005
Corporation tax 180,688 67,268
Taxation and social security 219,126 184,785
Other creditors 486,868 475,055
Accruals and deferred income 2,170,290 3,940,137
3,657,320 5,462,096

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2026

14. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2026 2025
£    £   
Hire purchase contracts (see note 15) 68,737 65,526

15. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Hire purchase
contracts
2026 2025
£    £   
Net obligations repayable:
Within one year 62,711 26,846
Between one and five years 68,737 65,526
131,448 92,372

Non-cancellable
operating leases
2026 2025
£    £   
Within one year 174,607 192,863
Between one and five years 680,995 654,022
In more than five years 363,313 522,580
1,218,915 1,369,465

16. SECURED DEBTS

The following secured debts are included within creditors:

2026 2025
£    £   
Hire purchase contracts 131,448 92,372

Hire purchase agreements are secured on the assets to which they relate.

17. PROVISIONS FOR LIABILITIES
2026 2025
£    £   
Deferred tax 161,647 172,229
Other provisions 25,000 25,000
186,647 197,229

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2026

17. PROVISIONS FOR LIABILITIES - continued

Deferred Other
tax provisions
£    £   
Balance at 1 February 2025 172,229 25,000
Provided during year (10,582 ) -
Accelerated capital allowances
Balance at 31 January 2026 161,647 25,000

18. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2026 2025
value: £    £   
112,596 Ordinary 1p 1,125 1,198

During the year the company bought back 7,250 ordinary shares of £0.01 each at a cost of £290,000.

19. RESERVES
Capital
Retained Share redemption
earnings premium reserve Totals
£    £    £    £   

At 1 February 2025 3,349,034 391,339 23 3,740,396
Profit for the year 453,289 453,289
Dividends (59,881 ) (59,881 )
Purchase of own shares (290,000 ) - 73 (289,927 )
At 31 January 2026 3,452,442 391,339 96 3,843,877

Called-up share capital - represents the nominal value of shares that have been issued.

Share premium account - includes any premiums received on issue of share capital. Any transaction costs associated with the issuing of shares are deducted from share premium.

Retained earnings - includes all current and prior period retained profits and losses.

Capital redemption reserve - Represents nominal value of share capital repurchased by the company.

20. ULTIMATE CONTROLLING PARTY

The company is jointly controlled by S Al Badr and H M Al Badr.