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Registered number: 13490132










Wake Up Productions Limited










Annual Report and Financial Statements

For the Year Ended 31 December 2025

 
Wake Up Productions Limited
 

Company Information


Directors
Martin John Cruddace 
Piers Stefan Pughe-Morgan 
Rashida Jones (appointed 9 July 2026)
Joseph Ravitch (appointed 9 July 2026)
Gordon Rubenstein (appointed 9 July 2026)
Marc-Andre Zagar (appointed 9 July 2026)




Company secretary
Martin John Cruddace



Registered number
13490132



Registered office
C/O Kreston Reeves LLP
2nd Floor

168 Shoreditch High Street

London

E1 6RA




Independent auditors
Kreston Reeves Audit LLP
Statutory Auditor

2nd Floor

168 Shoreditch High Street

London

E1 6RA





 
Wake Up Productions Limited
 

Contents



Page
Strategic Report
 
1 - 3
Directors' Report
 
4 - 5
Independent Auditors' Report
 
6 - 9
Statement of Comprehensive Income
 
10
Balance Sheet
 
11
Statement of Changes in Equity
 
12
Statement of Cash Flows
 
13
Notes to the Financial Statements
 
14 - 23

 
Wake Up Productions Limited
 

Strategic Report
For the Year Ended 31 December 2025

Introduction
 
The directors present their Strategic report, Directors' report and audited financial statements of Wake Up Productions Limited for the period ended 31 December 2025.

Business Overview
 
Wake Up Productions Ltd is a private limited company incorporated on 2 July 2021, operating in the digital media space. The company focuses on publishing, television programme production, and broadcasting, generating income primarily through digital channels such as YouTube, Facebook, and sponsorships. Content featuring Piers Morgan plays a significant role in the company’s media presence and audience engagement.

Business Model and Strategy

The company’s strategy continues to centre on:

−Content monetisation via YouTube and other digital platforms.
−Brand partnerships and sponsorships to diversify revenue.
−Audience engagement through high-profile personalities and topical content.
−Operational efficiency supported by outsourced financial and audit services.

During the year ended 31 December 2025, the Company commenced the production of its own original content, representing a significant evolution of its operating model. This transition has required increased investment in employees and infrastructure, enabling the Company to exercise greater creative and commercial control over its output and strengthen its intellectual property position. 

As a result, headcount increased during the year to support in-house production capabilities across editorial, production and commercial functions. 

Following the year end, the Company recruited a Chief Executive Officer with significant experience in the digital media and content production sector to support future growth. 

The Company has also launched two new verticals, History Uncensored and Royals Uncensored, with further verticals in development.

Financial Performance

The company’s turnover decreased in 2025 to £4m when compared to 31 December 2024 total turnover of £15.7m.

After interest and tax, the company made a loss for the period of £2.3m compared to a profit of £5.3m in the previous period to 31 December 2024.

The company’s cash at bank decreased to £6.5m compared to £10.6m at 31 December 2024, reflecting the cash outflows during the period.

Net assets decreased to £7.8m (2024: £10.1m), primarily as a result of the loss incurred in the year.












Page 1

 
Wake Up Productions Limited
 

Strategic Report (continued)
For the Year Ended 31 December 2025


Principal risks and uncertainties
 
−Platform dependency: Revenue is heavily reliant on YouTube social media algorithms.
−Currency volatility: Significant exposure to USD/GBP exchange rates.
−Content regulation: Changes in digital content policies could affect monetisation.
−Reputation management: High-profile content carries reputational risks.
−Execution risk associated with expansion.

Financial Risk Management Objectives and Policies

The Company's principal financial instruments comprise cash balances, trade debtors and trade creditors. The Company's financial risk management objectives are to safeguard liquidity, preserve capital and support the ongoing operational and strategic development of the business. The directors regularly review the Company's financial position and cash flow forecasts to ensure adequate resources are available to meet operational requirements.

The Company is exposed to a number of financial risks. Credit risk arises primarily from trade debtors and is managed through ongoing monitoring of customer balances and collection procedures. Liquidity risk is managed through the maintenance of appropriate cash reserves, with cash balances of £6.5 million at 31 December 2025 providing significant working capital support. 

Key Performance Indicators (KPIs)

The directors monitor performance against a range of financial and operational key performance indicators to assess the effectiveness of the Company's strategy and business model. The principal financial KPIs include turnover, gross profit margin, net profit margin, current ratio, cash balances and operating cash flow. These measures provide insight into revenue generation, profitability, liquidity management and the Company's ability to fund future growth.

In addition to financial metrics, management monitors audience engagement, content performance across digital platforms, sponsorship revenue generation and the successful development of new content verticals. During 2025, the Company invested in building its in-house production capability, increasing average employee numbers from 3 to 13, and launched the History Uncensored channel. These operational indicators, alongside the financial KPIs, are used by management to evaluate progress against strategic objectives and support long-term value creation.

Financial key performance indicators

The director monitors the progress of the group by reference to the following KPls: 

Current Ratio of 8.7 (2024: 13.0)

Gross Profit Margin of 77% (2024: 100%)

Net Profit (Loss) Margin of -55% (2024: 34%)

Sales decreased by -74% (2024: 9%)

Section 172 Statement
 
The directors have considered the interests of stakeholders including employees, partners, and viewers. Decisions are made to promote long-term success, balancing financial performance with ethical content production and compliance with digital platform standards.

Page 2

 
Wake Up Productions Limited
 

Strategic Report (continued)
For the Year Ended 31 December 2025

Environmental and Social Matters
 
While not mandated, the company acknowledges its role in responsible media production and aims to:

−Promote inclusive and respectful content.
−Support charitable initiatives through media exposure.


Future Outlook

Looking ahead, the company plans to: continue with its strategy to focus on audience engagement and monetisation opportunities by:

∙Expanding into new digital platforms.
∙Forming strategic partnerships with media agencies.
∙Continue to invest in production quality and analytics.
∙Investment in new content verticals.


This report was approved by the board on 21 September 2026 and signed on its behalf.



Martin John Cruddace
Director
Page 3

 
Wake Up Productions Limited
 

 
Directors' Report
For the Year Ended 31 December 2025

The directors present their report and the financial statements for the year ended 31 December 2025.

Directors' responsibilities statement

The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

 In preparing these financial statements, the directors are required to:


∙select suitable accounting policies for the Company's financial statements and then apply them consistently;

∙make judgments and accounting estimates that are reasonable and prudent;

∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Results and Dividends

The loss for the year, after taxation, amounted to £2,338,626 (2024 - profit £5,280,716).

There were no dividends paid in the year (2024: £5,000,000).

Directors

The directors who served during the year were:

Martin John Cruddace 
Piers Stefan Pughe-Morgan 

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:
 
∙so far as the director is aware, there is no relevant audit information of which the Company's auditors are unaware, and

∙the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company's auditors are aware of that information.

Post balance sheet events

On 9 July the company issued 1,332 Ordinary “B” shares for total consideration of £9,687,502. As the transaction occurred after the reporting date this represents a non-adjusting post balance sheet event and has therefore not been reflected in these financial statements. The overall control of the company remains unchanged following this share issue.

Page 4

 
Wake Up Productions Limited
 

 
Directors' Report (continued)
For the Year Ended 31 December 2025

Auditors

The audit registration of Kreston Reeves LLP was transferred to Kreston Reeves Audit LLP on 6 October 2025. Kreston Reeves Audit LLP were formally appointed as auditor to the company on 5 March 2026.

In accordance with section 485 of the Companies Act 2006, Kreston Reeves Audit LLP will be proposed for reappointment.

This report was approved by the board on 21 September 2026 and signed on its behalf.
 





Martin John Cruddace
Director
Page 5

 
Wake Up Productions Limited
 

 
Independent Auditors' Report to the Members of Wake Up Productions Limited
 

Opinion


We have audited the financial statements of Wake Up Productions Limited (the 'Company') for the year ended 31 December 2025, which comprise the Statement of Comprehensive Income, the Balance Sheet, the Statement of Cash Flows, the Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


∙give a true and fair view of the state of the Company's affairs as at 31 December 2025 and of its loss for the year then ended;
∙have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
∙have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Page 6

 
Wake Up Productions Limited
 

 
Independent Auditors' Report to the Members of Wake Up Productions Limited (continued)


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


∙the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


∙adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
∙the financial statements are not in agreement with the accounting records and returns; or
∙certain disclosures of directors' remuneration specified by law are not made; or
∙we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' Responsibilities Statement set out on page 4, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.


Page 7

 
Wake Up Productions Limited
 

 
Independent Auditors' Report to the Members of Wake Up Productions Limited (continued)


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Capability of the audit in detecting irregularities, including fraud

Based on our understanding of the company and industry, and through discussion with the directors and other management (as required by auditing standards), we identified that the principal risks of non-compliance with laws and regulations were anti-bribery and employment law. We considered the extent to which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a direct impact on the preparation of the financial statements such as the Companies Act 2006 and taxation legislation. We communicated identified laws and regulations throughout our team and remained alert to any indications of non-compliance throughout the audit. We evaluated management's incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls), and determined that the principal risks were related to posting inappropriate journal entries to increase revenue or reduce expenditure, management bias in accounting estimates and judgemental areas of the financial statements. Audit procedures performed by the engagement team included: 

∙Discussions with management and assessment of known or suspected instances of non-compliance with laws and regulations and fraud; and
∙Assessment of identified fraud risk factors; and
∙Challenging assumptions and judgements made by management in its significant accounting estimates; and
∙Confirmation of related parties with management, and review of transactions throughout the period to identify any previously undisclosed transactions with related parties outside the normal course of business; and
∙Identifying and testing journal entries, in particular any manual entries made at the year end for financial.


Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.


Page 8

 
Wake Up Productions Limited
 

 
Independent Auditors' Report to the Members of Wake Up Productions Limited (continued)


As part of an audit in accordance with ISAs (UK), we exercise professional judgment and maintain professional scepticism throughout the audit. We also:


∙Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
∙Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion of the effectiveness of the Company's internal control.
∙Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.
∙Conclude on the appropriateness of the directors' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our Auditors' Report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our Auditors' Report. However, future events or conditions may cause the Company to cease to continue as a going concern.
∙Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.


We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Michael Cook BA (Hons) FCA (Senior Statutory Auditor)
for and on behalf of
Kreston Reeves Audit LLP
Statutory Auditor
London

23 September 2026
Page 9

 
Wake Up Productions Limited
 

Statement of Comprehensive Income
For the Year Ended 31 December 2025

2025
2024
Note
£
£

  

Turnover
 4 
4,013,480
15,652,489

Cost of sales
  
(938,760)
(4,173)

Gross profit
  
3,074,720
15,648,316

Administrative expenses
  
(6,141,873)
(8,876,263)

Operating (loss)/profit
 5 
(3,067,153)
6,772,053

Interest receivable
 9 
14,043
276,085

Interest payable and similar expenses
 10 
(109)
(141)

(Loss)/profit before tax
  
(3,053,219)
7,047,997

Tax on (loss)/profit
  
714,593
(1,767,281)

(Loss)/profit for the financial year
  
(2,338,626)
5,280,716

There were no recognised gains and losses for 2025 or 2024 other than those included in the statement of comprehensive income.

There was no other comprehensive income for 2025 (2024:£NIL).

The notes on pages 14 to 23 form part of these financial statements.
Page 10

 
Wake Up Productions Limited
Registered number: 13490132

Balance Sheet
As at 31 December 2025

2025
2024
Note
£
£

Fixed assets
  

Intangible assets
 13 
1,535
3,150

Tangible assets
 14 
7,760
16,494

  
9,295
19,644

Current assets
  

Debtors: amounts falling due within one year
 15 
2,469,154
379,905

Cash at bank and in hand
 16 
6,503,854
10,586,246

  
8,973,008
10,966,151

Creditors: amounts falling due within one year
 17 
(1,179,629)
(844,495)

Net current assets
  
 
 
7,793,379
 
 
10,121,656

Total assets less current liabilities
  
7,802,674
10,141,300

  

Net assets
  
7,802,674
10,141,300


Capital and reserves
  

Called up share capital 
 18 
100
100

Profit and loss account
 19 
7,802,574
10,141,200

  
7,802,674
10,141,300


The financial statements were approved and authorised for issue by the board and were signed on its behalf on 21 September 2026.




Martin John Cruddace
Director

The notes on pages 14 to 23 form part of these financial statements.
Page 11

 
Wake Up Productions Limited
 

Statement of Changes in Equity
For the Year Ended 31 December 2025


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 January 2024
100
9,860,484
9,860,584


Comprehensive income for the year

Profit for the year
-
5,280,716
5,280,716


Contributions by and distributions to owners

Dividends: Equity capital
-
(5,000,000)
(5,000,000)



At 1 January 2025
100
10,141,200
10,141,300


Comprehensive income for the year

Loss for the year
-
(2,338,626)
(2,338,626)


At 31 December 2025
100
7,802,574
7,802,674


The notes on pages 14 to 23 form part of these financial statements.
Page 12

 
Wake Up Productions Limited
 

Statement of Cash Flows
For the Year Ended 31 December 2025

2025
2024
£
£

Cash flows from operating activities

(Loss)/profit for the financial year
(2,338,626)
5,280,716

Adjustments for:

Amortisation of intangible assets
1,615
1,615

Depreciation of tangible assets
10,400
10,768

Interest paid
109
141

Interest received
(14,043)
(276,085)

Taxation charge
(723,343)
1,767,281

(Increase)/decrease in debtors
(1,364,514)
1,267,178

Increase/(decrease) in creditors
335,134
(494,752)

Corporation tax (paid)
(1,392)
(2,470,973)

Net cash generated from operating activities

(4,094,660)
5,085,889


Cash flows from investing activities

Purchase of tangible fixed assets
(1,666)
-

Interest received
14,043
276,085

Net cash from investing activities

12,377
276,085

Cash flows from financing activities

Dividends paid
-
(5,000,000)

Interest paid
(109)
(141)

Net cash used in financing activities
(109)
(5,000,141)

Net (decrease)/increase in cash and cash equivalents
(4,082,392)
361,833

Cash and cash equivalents at beginning of year
10,586,246
10,224,413

Cash and cash equivalents at the end of year
6,503,854
10,586,246


Cash and cash equivalents at the end of year comprise:

Cash at bank and in hand
6,503,854
10,586,246

6,503,854
10,586,246


The notes on pages 14 to 23 form part of these financial statements.

Page 13

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

1.


General information

Wake Up Productions  Limited  is  a  private  company limited  by shares,  incorporated  in  England. The registered address is 2nd Floor, 168 Shoreditch High Street, London, E1 6RA. The principal place of business is 4th Floor, Millbank Tower, 21-24 Millbank, London, SW1P 4QP. The nature of the company's operations and its principal activities are set out in the Strategic report.  

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies (see note 3).

The following principal accounting policies have been applied:

 
2.2

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is Pounds Sterling.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Comprehensive Income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

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Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

2.Accounting policies (continued)

 
2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
∙the amount of revenue can be measured reliably;
∙it is probable that the Company will receive the consideration due under the contract;
∙the stage of completion of the contract at the end of the reporting period can be measured reliably; and
∙the costs incurred and the costs to complete the contract can be measured reliably.

 
2.4

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.5

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.6

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.

 
2.7

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.


Page 15

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

2.Accounting policies (continued)

 
2.8

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 The estimated useful lives range as follows:

Patents
-
5
years

 
2.9

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. 

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Computer equipment
-
3 years

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.10

Debtors

Short-term debtors are measured at transaction price, less any impairment.

 
2.11

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours.

 
2.12

Creditors

Short-term creditors are measured at the transaction price.

 
2.13

Financial instruments

The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

 
2.14

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

Page 16

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

3.


Judgments in applying accounting policies and key sources of estimation uncertainty

The  preparation  of  the  financial  statements  requires  management  to  make  estimates  and  assumptions concerning  the  future.  The  resulting  accounting  estimates  will,  by definition,  be  likely to  differ  from  the related actual results. 

Estimates  and  judgments  are  continually evaluated  and  are  based  on  historical  experience  and  other relevant  factors,  including  expectations  of  future  events  that  are  believed  to  be  reasonable  under  the circumstances. 

The directors do not consider that there were any significant judgements required in applying the entity’s accounting policies in the preparation of these financial statements.


4.


Turnover

An analysis of turnover by class of business is as follows:


2025
2024
£
£

Co-production services
1,187,649
9,748,781

Licensing, distribution and branding agreements
2,805,309
5,098,828

Other
20,522
804,880


Analysis of turnover by country of destination:

2025
2024
£
£

United Kingdom
413,509
15,652,489

Rest of Europe
1,429,559
-

Rest of the world
2,170,412
-



5.


Operating (loss)/profit

The operating (loss)/profit is stated after charging:

2025
2024
£
£

Exchange differences
670,695
(70,844)

Depreciation
10,400
10,768

Amortisation
1,615
1,615

Page 17

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

6.


Auditors' remuneration

During the year, the Company obtained the following services from the Company's auditors:


2025
2024
£
£

Fees payable to the Company's auditors for the audit of the Company's financial statements
16,000
11,300

Accounting and payroll services

Fees payable to a fellow group entity
80,405
45,074


Non-audit services are provided by a fellow group entity




7.


Employees

Staff costs, including directors' remuneration, were as follows:


2025
2024
£
£

Wages and salaries
3,196,210
6,299,876

Social security costs
452,170
888,394

Staff private health insurance
23,180
-

Cost of defined contribution scheme
56,340
18,575

3,727,900
7,206,845


The average monthly number of employees, including the directors, during the year was as follows:


        2025
        2024
            No.
            No.







Employee
11
1



Directors
2
2

13
3


8.


Directors' remuneration

2025
2024
£
£

Directors' emoluments
2,239,308
6,249,876


Page 18

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

9.


Interest receivable

2025
2024
£
£


Other interest receivable
14,043
276,085


10.


Interest payable and similar expenses

2025
2024
£
£


Other interest payable
109
141


11.


Taxation


2025
2024
£
£

Corporation tax


Current tax on profits for the year
(714,593)
1,767,281



Factors affecting tax charge for the year

The tax assessed for the year is the same as (2024 - higher than) the standard rate of corporation tax in the UK of 25% (2024 - 25%). The differences are explained below:

2025
2024
£
£


(Loss)/profit on ordinary activities before tax
(3,053,219)
7,047,997


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2024 - 25%)
-
1,761,999

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
49,128
2,635

Capital allowances for year in excess of depreciation
(417)
-

Utilisation of tax losses
(759,794)
-

Other differences leading to an increase (decrease) in the tax charge
(3,510)
2,647

Total tax charge for the year
(714,593)
1,767,281

Page 19

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

12.


Dividends

2025
2024
£
£


Dividends
-
5,000,000

-
5,000,000


13.


Intangible assets




Patents

£



Cost


At 1 January 2025
8,076



At 31 December 2025

8,076



Amortisation


At 1 January 2025
4,926


Charge for the year on owned assets
1,615



At 31 December 2025

6,541



Net book value



At 31 December 2025
1,535



At 31 December 2024
3,150



Page 20

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

14.


Tangible fixed assets


Computer equipment

£



Cost 


At 1 January 2025
32,304


Additions
1,666



At 31 December 2025

33,970



Depreciation


At 1 January 2025
15,810


Charge for the year on owned assets
10,400



At 31 December 2025

26,210



Net book value



At 31 December 2025
7,760



At 31 December 2024
16,494
Page 21

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025

15.


Debtors

2025
2024
£
£


Trade debtors
314,734
304,456

Other debtors
400
100

VAT repayable
500,580
-

Corporation tax repayable
782,215
57,480

Prepayments and accrued income
871,225
17,869

2,469,154
379,905



16.


Cash and cash equivalents

2025
2024
£
£

Cash at bank and in hand
6,503,854
10,586,246



17.


Creditors: Amounts falling due within one year

2025
2024
£
£

Trade creditors
373,405
21,469

Other taxation and social security
181,047
797,228

Other creditors
177,080
-

Accruals and deferred income
448,097
25,798

1,179,629
844,495



18.


Share capital

2025
2024
£
£
Allotted, called up and partly paid



100 (2024 - 100) Ordinary shares of £1.00 each
100
100



19.


Reserves

Profit and loss account

Profit and loss accounts represent cumulative profits.
Page 22

 
Wake Up Productions Limited
 

 
Notes to the Financial Statements
For the Year Ended 31 December 2025
20.


Analysis of net debt





At 1 January 2025
Cash flows
Other non-cash changes
At 31 December 2025
£

£

£

£

Cash at bank and in hand

10,586,246

(3,408,404)

(673,988)

6,503,854


10,586,246
(3,408,404)
(673,988)
6,503,854


21.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held
separately from those of the Company in an independently administered fund. The pension cost charge
represents contributions payable by the Company to the fund and amounted to £56,340 (2024: £18,575). Contributions totalling £Nil (2024: £Nil) were payable to the fund at the balance sheet date.


22.


Related party transactions

During the period, Ferret Inc, a company owned by a director of the company, charged professional fees of £828,632 (2024: £1,562,108). The amount outstanding at the year end was £Nil (2024: £Nil).


23.


Post balance sheet events

On 9 July the company issued 1,332 Ordinary “B” shares for total consideration of £9,687,502. As the transaction occurred after the reporting date this represents a non-adjusting post balance sheet event and has therefore not been reflected in these financial statements. The overall control of the company remains unchanged following this share issue.


24.


Controlling party

Wake Up Productions Limited is controlled by Piers Stefan Pughe-Morgan, by virtue of shareholding. 

Page 23