Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Sale of goods
Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
Comparability of Turnover and Change in Revenue Recognition Policy
Included within turnover for the year ended 31 March 2025 is £117,768 of recharged media costs, recognised on a gross basis under the accounting policy applied in that period. During the current year, the Company adopted an agent accounting treatment for such transactions, whereby only the net commission or margin earned is recognised as revenue and amounts collected on behalf of customers are excluded from turnover.
As a result of this change, turnover reported in the current year is lower than it would have been under the previous accounting treatment. Had the prior year's accounting policy continued to be applied, current year turnover would have been higher by the value of media costs recharged to customers. This change affects the presentation of turnover and cost of sales only and has no impact on gross profit, operating profit, profit before taxation, net assets, or cash flows.
Consequently, the turnover figures for the current and prior years have been prepared on different bases and are therefore not directly comparable on a like-for-like basis. Users of the financial statements should take this change into consideration when assessing year-on-year performance.