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REGISTERED NUMBER: 07337644 (England and Wales)










UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 JANUARY 2026

FOR

BRAND EVOLUTION LIMITED

BRAND EVOLUTION LIMITED (REGISTERED NUMBER: 07337644)

CONTENTS OF THE FINANCIAL STATEMENTS
for the Year Ended 31 January 2026










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


BRAND EVOLUTION LIMITED

COMPANY INFORMATION
for the Year Ended 31 January 2026







DIRECTORS: P Edwards
N G Giles
E K Fisher





SECRETARY: E K Fisher





REGISTERED OFFICE: The Coach House
Wootton Park
Alcester Road
Henley in Arden
B95 6HJ





REGISTERED NUMBER: 07337644 (England and Wales)





ACCOUNTANTS: Bernard Rogers & Co
Bank Gallery
High Street
Kenilworth
Warwickshire
CV8 1LY

BRAND EVOLUTION LIMITED (REGISTERED NUMBER: 07337644)

BALANCE SHEET
31 January 2026

2026 2025
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 - -
Tangible assets 5 624 884
624 884

CURRENT ASSETS
Stocks 3,905 4,901
Debtors 6 42,786 30,874
Cash at bank 33,763 31,057
80,454 66,832
CREDITORS
Amounts falling due within one year 7 78,893 62,591
NET CURRENT ASSETS 1,561 4,241
TOTAL ASSETS LESS CURRENT
LIABILITIES

2,185

5,125

CAPITAL AND RESERVES
Called up share capital 8 2,080 2,080
Retained earnings 105 3,045
SHAREHOLDERS' FUNDS 2,185 5,125

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 January 2026.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 January 2026 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 31 March 2026 and were signed on its behalf by:



P Edwards - Director


BRAND EVOLUTION LIMITED (REGISTERED NUMBER: 07337644)

NOTES TO THE FINANCIAL STATEMENTS
for the Year Ended 31 January 2026


1. STATUTORY INFORMATION

Brand Evolution Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover represents invoices raised for services provided to clients, plus any unbilled completed work at the year end.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2010, is being amortised evenly over its estimated useful life of ten years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Office fixtures and equipment - 25% on cost
Motor vehicles - 25% on cost

Stocks
Work in progress is valued at the lower of cost and net realisable value and reflects the value of time spent on client matters which hadn't been billed by the year end.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

BRAND EVOLUTION LIMITED (REGISTERED NUMBER: 07337644)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 January 2026


2. ACCOUNTING POLICIES - continued

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

During the period the company has also made payments to the directors personal pension schemes totalling £nil (2023 £nil). The assets of the schemes are held separately from those of the company in independently administered funds.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 4 (2025 - 4 ) .

4. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1 February 2025
and 31 January 2026 999
AMORTISATION
At 1 February 2025
and 31 January 2026 999
NET BOOK VALUE
At 31 January 2026 -
At 31 January 2025 -

5. TANGIBLE FIXED ASSETS
Office
fixtures
and Motor
equipment vehicles Totals
£    £    £   
COST
At 1 February 2025 58,304 5,166 63,470
Additions 332 - 332
Disposals (1,383 ) (5,166 ) (6,549 )
At 31 January 2026 57,253 - 57,253
DEPRECIATION
At 1 February 2025 57,420 5,166 62,586
Charge for year 592 - 592
Eliminated on disposal (1,383 ) (5,166 ) (6,549 )
At 31 January 2026 56,629 - 56,629
NET BOOK VALUE
At 31 January 2026 624 - 624
At 31 January 2025 884 - 884

BRAND EVOLUTION LIMITED (REGISTERED NUMBER: 07337644)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 January 2026


6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2026 2025
£    £   
Trade debtors 28,064 21,835
Other debtors 14,722 9,039
42,786 30,874

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2026 2025
£    £   
Trade creditors 16,998 16,619
Taxation and social security 56,518 34,316
Other creditors 5,377 11,656
78,893 62,591

8. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2026 2025
value: £    £   
6 Ordinary A1,B1,C1,D1,E1 & F1 £5 30 30
400 Ordinary P £5 2,000 2,000
10 Ordinary A2-3, B2-3, C2-4, D2,
E2 & F2 £5 50 50
2,080 2,080

At the year end there was 1 share issued for each of the ordinary share classes A1, B1, C1, D1, E1 & F1 totalling 6 shares in all.

At the year end there was 1 share issued each of the ordinary share classes A2 - 3, B2 - 3, C2 - 4, D2, E2 & F2 totalling 10 shares in all.

9. CONTINGENT LIABILITIES

The company successfully defended a legal claim brought by a former director and was awarded costs. However, the timing and amount of the recovery of these is uncertain.

BRAND EVOLUTION LIMITED (REGISTERED NUMBER: 07337644)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 January 2026


10. RELATED PARTY DISCLOSURES

At 31 January 2026 other debtors include loans made by the company to its directors as follows:

20262025
££

P Edwards4,909-
N G Giles9,813-
E K Fisher--

These loans have subsequently been repaid.


At 31 January 2026 other creditors include loans made to the company from its directors as follows:

20262025
££

P Edwards-1,845
N G Giles--
E K Fisher3353,768

11. ULTIMATE CONTROLLING PARTY

The controlling party is the directors (jointly).