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Registered number: 00188425












THE MAD GROUP (HQ) LIMITED
FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

 

THE MAD GROUP (HQ) LIMITED

CONTENTS



Page
Company information
 
1
Balance sheet
 
2 - 3
Notes to the financial statements
 
4 - 14


 

THE MAD GROUP (HQ) LIMITED
 
COMPANY INFORMATION


Directors
J Heidenreich 
W James 
M Lay 




Registered number
00188425



Registered office
430 Enterprise Way
Vale Park

Evesham

Worcestershire

WR11 1AD




Independent auditor
Blick Rothenberg Audit LLP
Chartered Accountants & Statutory Auditor

16 Great Queen Street

Covent Garden

London

WC2B 5AH




Page 1


 
REGISTERED NUMBER:00188425
THE MAD GROUP (HQ) LIMITED

BALANCE SHEET
AS AT 31 MAY 2025

31 May
(Unaudited)
As restated
31 December
2025
2023
Note
£
£

Fixed assets
  

Intangible fixed assets
 4 
25,595
35,714

Tangible fixed assets
 5 
82,066
86,049

  
107,661
121,763

Current assets
  

Stocks
 6 
669,397
897,864

Debtors: amounts falling due within one year
 7 
1,995,186
569,278

Cash at bank and in hand
  
1,651,079
2,566,426

  
4,315,662
4,033,568

Creditors: amounts falling due within one year
 8 
(3,648,694)
(1,881,222)

Net current assets
  
 
 
666,968
 
 
2,152,346

Total assets less current liabilities
  
774,629
2,274,109

Provisions for liabilities
  

Deferred tax
  
(19,382)
(20,239)

  
 
 
(19,382)
 
 
(20,239)

Net assets
  
755,247
2,253,870


Capital and reserves
  

Called up share capital 
 9 
111,002
111,002

Share premium account
  
12,500
12,500

Capital redemption reserve
  
16,550
16,550

Profit and loss account
  
615,195
2,113,818

Total equity
  
755,247
2,253,870


Page 2


 
REGISTERED NUMBER:00188425
THE MAD GROUP (HQ) LIMITED
    
BALANCE SHEET (CONTINUED)
AS AT 31 MAY 2025

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The company has opted not to file the profit and loss account in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




J Heidenreich
Director

Date: 16 September 2025

The notes on pages 4 to 14 form part of these financial statements.

Page 3

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

1.


General information

The Mad Group (HQ) Limited is a private company limited by shares incorporated in England and Wales. The address of its registered office is 430 Enterprise Way, Vale Park, Evesham, Worcestershire, WR11 1AD.

The financial statements are presented in Sterling (£), which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the company's accounting policies.

The company changed its reporting date from 31 December to 31 May to align with the parent company. Therefore these financial statements are for a 17-month period and are not entirely comparable to the prior year. 

The following principal accounting policies have been applied:

 
2.2

Going concern

After making enquiries, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence and meet its liabilities as they fall due for the foreseeable future, being a period of at least twelve months from the date these financial statements were approved. Accordingly, they continue to adopt the going concern basis in preparing the financial statements.

Page 4

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

2.Accounting policies (continued)

 
2.3

Foreign currency translation

Functional and presentation currency

The company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the profit and loss account within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Sale of goods

Revenue from the sale of goods is recognised when all of the following conditions are satisfied:
the company has transferred the significant risks and rewards of ownership to the buyer;
the company retains neither continuing managerial involvement to the degree usually associated with ownership nor effective control over the goods sold;
the amount of revenue can be measured reliably;
it is probable that the company will receive the consideration due under the transaction; and
the costs incurred or to be incurred in respect of the transaction can be measured reliably.

 
2.5

Operating leases: the company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.

Page 5

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

2.Accounting policies (continued)

 
2.6

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.7

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.8

Pensions

Defined contribution pension plan

The company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate entity. Once the contributions have been paid the company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the balance sheet. The assets of the plan are held separately from the company in independently administered funds.

 
2.9

Current and deferred taxation

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Page 6

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

2.Accounting policies (continued)

 
2.10

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 The estimated useful lives range as follows:

Brands
-
7
years

 
2.11

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives.

Depreciation is provided on the following bases:

Leasehold improvements
-
Over the lease term
Plant and machinery
-
25% on cost
Motor vehicles
-
25% reducing balance
Fixtures and fittings
-
20% on cost

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.12

Stocks

Stocks are stated at the lower of cost and net realisable value, being the estimated selling price less costs to complete and sell. Cost is based on the cost of purchase on a weighted average basis. Work in progress and finished goods include labour and attributable overheads.

At each balance sheet date, stocks are assessed for impairment. If stock is impaired, the carrying amount is reduced to its selling price less costs to complete and sell. The impairment loss is recognised immediately in profit or loss.

 
2.13

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

Page 7

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

2.Accounting policies (continued)

 
2.14

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.


2.15

Financial instruments

The company has elected to apply Sections 11 and 12 of FRS 102 in respect of financial instruments.

Financial assets and financial liabilities are recognised when the company becomes party to the contractual provisions of the instrument. 

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities. 
 
The company’s policies for its major classes of financial assets and financial liabilities are set out below. 

Financial assets
Basic financial assets, including trade and other debtors, cash and bank balances, intercompany working capital balances, and intercompany financing are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest for a similar debt instrument. Financing transactions are those in which payment is deferred beyond normal business terms or is financed at a rate of interest that is not a market rate.

Such assets are subsequently carried at amortised cost using the effective interest method, less any impairment.

Financial liabilities

Basic financial liabilities, including trade and other creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest for a similar debt instrument. Financing transactions are those in which payment is deferred beyond normal business terms or is financed at a rate of interest that is not a market rate.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Page 8

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

2.Accounting policies (continued)




Financial instruments (continued)

Impairment of financial assets
Financial assets measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the profit and loss account. 

For financial assets measured at cost less impairment, the impairment loss is measured as the difference between the asset's carrying amount and the best estimate of the amount the company would receive for the asset if it were to be sold at the reporting date. 

For financial assets measured at amortised cost, the impairment loss is measured as the difference between the asset's carrying amount and the present value of estimated cash flows discounted at the asset's original effective interest rate. If the financial asset has a variable interest rate, the discount rate for measuring any impairment loss is the current effective interest rate determined under the contract.

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets and financial liabilities
Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled, or (b) substantially all the risks and rewards of the ownership of the asset are transferred to another party or (c) despite having retained some significant risks and rewards of ownership, control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset to an unrelated third party without imposing additional restrictions. 
 
Financial liabilities are derecognised when the liability is extinguished, that is when the contractual obligation is discharged, cancelled or expires.

Offsetting of financial assets and financial liabilities
Financial assets and liabilities are offset and the net amount reported in the balance sheet when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

  
2.16

Share capital

Ordinary shares are classified as equity.

 
2.17

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

Page 9

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

3.


Employees

The average monthly number of employees, including directors, during the period was 22 (2023 - 23).


4.


Intangible assets






Brands

£



Cost


At 1 January 2024
50,000



At 31 May 2025

50,000



Amortisation


At 1 January 2024
14,286


Charge for the period
10,119



At 31 May 2025

24,405



Net book value



At 31 May 2025
25,595



At 31 December 2023
35,714



Page 10

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

5.


Tangible fixed assets







Leasehold improve-ments
Plant and machinery
Motor vehicles
Fixtures and fittings
Total

£
£
£
£
£



Cost


At 1 January 2024
185,459
16,828
27,000
36,604
265,891


Additions
21,400
-
-
8,428
29,828



At 31 May 2025

206,859
16,828
27,000
45,032
295,719



Depreciation


At 1 January 2024
124,131
13,033
16,084
26,594
179,842


Charge for the period
17,799
3,105
3,567
9,340
33,811



At 31 May 2025

141,930
16,138
19,651
35,934
213,653



Net book value



At 31 May 2025
64,929
690
7,349
9,098
82,066



At 31 December 2023
61,328
3,795
10,916
10,010
86,049


6.


Stocks

31 May
(Unaudited) 31 December
2025
2023
£
£

Finished goods and goods for resale
669,397
897,864


Page 11

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

7.


Debtors

31 May
(Unaudited)
31 December
2025
2023
£
£


Trade debtors
471,853
498,857

Amounts owed by group undertakings
1,277,176
-

Other debtors
139,237
817

Prepayments and accrued income
106,920
69,604

1,995,186
569,278


Amounts owed by group undertakings are interest-free, unsecured and repayable on demand.


8.


Creditors: Amounts falling due within one year

31 May
(Unaudited)
As restated
31 December
2025
2023
£
£

Trade creditors
731,530
517,403

Amounts owed to group undertakings
2,003,090
796,123

Corporation tax
-
25,993

Other taxation and social security
345,686
360,796

Other creditors
346,551
10,242

Accruals and deferred income
221,837
170,665

3,648,694
1,881,222


Amounts owed to group undertakings are interest-free, unsecured and repayable on demand.


9.


Share capital

31 May
(Unaudited)
31 December
2025
2023
£
£
Allotted, called up and fully paid



111,002 (2023 - 111,002) Ordinary shares of £1.00 each
111,002
111,002

There is a single class of ordinary shares. There are no restrictions on the distribution of dividends and the repayment of capital.

Page 12

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

10.


Prior year adjustment

The comparatives have been restated to correct the presentation of amounts owed to group undertakings and cash at bank and in hand as at 31 December 2023. Cash at bank and in hand has increased by £639,900 and amounts owed to group undertakings has increased by the same value relating to management fees and profit shares that were unpaid as at 31 December 2023. The restatement has no impact on the company's profit or loss and no impact on the company's net asset position at 31 December 2023.


11.


Pension commitments

The company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the company  in an independently administered fund. The pension cost charge represents contributions payable by the company to the fund and amounted to £35,844 (2023: £61,660). Contributions totalling £4,538 (2023: £nil) were payable to the fund at the balance sheet date and are included in other creditors.


12.


Commitments under operating leases

At 31 May 2025 the company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

31 May
(Unaudited) 31 December
2025
2023
£
£


Not later than 1 year
96,000
96,000

Later than 1 year and not later than 5 years
199,364
384,000

Later than 5 years
-
288,000

295,364
768,000


13.


Related party transactions

The company has taken advantage of the exemption contained in FRS 102 section 33 "Related Party Disclosures" from disclosing transactions with entities which are a wholly-owned part of the group.


14.


Controlling party

The immediate parent undertaking and the parent undertaking of the smallest group of undertakings for which group financial statements are drawn up is T.L. Elliott & Co Limited, whose registered office is at 430 Enterprise Way, Vale Park, Evesham, Worcestershire, WR11 1AD. Copies of these group financial statements are available from its registered office.
The ultimate parent company is Onex Corporation, a company incorporated in Canada.

Page 13

 

THE MAD GROUP (HQ) LIMITED

NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MAY 2025

15.


Auditor's information

The auditor's report on the financial statements for the period ended 31 May 2025 was unqualified.

In their report, the auditor included the following other matter paragraph without qualifying their report:
The comparative figures for the year ended 31 December 2023 are unaudited.

The audit report was signed on 18 September 2025 by Thomas Dickinson (senior statutory auditor) on behalf of Blick Rothenberg Audit LLP.

 
Page 14