Company registration number 03205943 (England and Wales)
FIRED UP CORPORATION LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
FIRED UP CORPORATION LIMITED
COMPANY INFORMATION
Director
R M Kaye
Secretary
G E Ackroyd
Company number
03205943
Registered office
St Thomas Road
Longroyd Bridge
Huddersfield
HD1 3LF
Auditor
Wheawill & Sudworth Limited
35 Westgate
Huddersfield
West Yorkshire
HD1 1PA
Bankers
HSBC Bank plc
2 Cloth Hall Street
Huddersfield
West Yorkshire
HD1 2ES
Solicitors
Eaton Smith LLP
14 High Street
Huddersfield
West Yorkshire
HD1 2HA
FIRED UP CORPORATION LIMITED
CONTENTS
Page
Strategic report
1
Director's report
2 - 3
Independent auditor's report
4 - 6
Group statement of comprehensive income
7
Group balance sheet
8
Company balance sheet
9
Group statement of changes in equity
10
Company statement of changes in equity
11
Group statement of cash flows
12
Notes to the financial statements
13 - 29
FIRED UP CORPORATION LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 1 -

The director presents the strategic report for the year ended 31 December 2024.

Principal activities

The principal activity of the group continued to be that of the manufacture and sale of fire surrounds, trouser presses and hospitality products.

 

Review of the business

We are pleased to report another successful year of operations. Profit before tax was £613,645 compared with £1,387,970 in 2023.

 

In the 2024 financial year, turnover was £16,245,184 an increase of 13.4% on the previous year.

Principal risks and uncertainties

The group maintains strong relationships with its major customers and suppliers. These help to mitigate risk in relation to cash collection and security of supply. Forward contracts are utilised to provide certainty over the cost of imported products

Development and performance

The group's principal financial instruments comprise bank balances, trade creditors and trade debtors. The main purpose of these instruments is to raise funds for the group's operations and to finance the company's operations.

 

Due to the nature of the financial instruments used by the company there is no material exposure to price risk. The group's approach to managing other risks applicable to the financial instruments concerned is shown below.

 

In respect of bank balances the liquidity risk is managed by maintaining a balance between cash reserves and use of funds in the business.

 

Trade debtors are managed in respect of credit and cash flow by policies concerning the credit offered to customers and the regular monitoring of amounts outstanding for both time and credit limits.

 

Trade creditors liquidity risk is managed by ensuring sufficient funds are available to meet amounts due

Key performance indicators

The director uses a range of key performance indicators to aid management of the business. These include measures on bank headroom, working capital, orders received and outstanding, gross sales, profit margin achieved and stock turnover.

Other performance indicators

The company continues to take advantage of technical advances as they arise and strives to develop new processes that increase efficiency in all aspects of the company's operations.

Other information and explanations

The director continues to examine opportunities for further development of the business and its efficiencies, including the acquisition of appropriate businesses where there is scope to add value. The director has considered the results of the current financial year up to the date of this report, and is confident the group will further enhance shareholder value in 2025.

On behalf of the board

R M Kaye
Director
30 September 2025
FIRED UP CORPORATION LIMITED
DIRECTOR'S REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -

The director presents his annual report and financial statements for the year ended 31 December 2024.

Results and dividends

The results for the year are set out on page 7.

Ordinary dividends were paid amounting to £130,000. The director does not recommend payment of a further dividend.

Director

The director who held office during the year and up to the date of signature of the financial statements was as follows:

R M Kaye
Statement of director's responsibilities

The director is responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the director must not approve the financial statements unless he is satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the director is required to:

 

 

The director is responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Strategic report

The group has chosen in accordance with Companies Act 2006, s. 414C(11) to set out in the group's strategic report information required by Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, Sch. 7 to be contained in the directors' report. It has done so in respect of principal activities, business review, future developments, financial risks and research and development.true

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.

Medium-sized companies exemption

This report has been prepared in accordance with the provisions applicable to companies entitled to the medium-sized companies exemption.

FIRED UP CORPORATION LIMITED
DIRECTOR'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 3 -
On behalf of the board
R M Kaye
Director
30 September 2025
FIRED UP CORPORATION LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF FIRED UP CORPORATION LIMITED
- 4 -
Opinion

We have audited the financial statements of Fired Up Corporation Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the group statement of comprehensive income, the group balance sheet, the company balance sheet, the group statement of changes in equity, the company statement of changes in equity, the group statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The director is responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

FIRED UP CORPORATION LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF FIRED UP CORPORATION LIMITED
- 5 -
Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the director's report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

Responsibilities of director

As explained more fully in the director's responsibilities statement, the director is responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the director determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the director is responsible for assessing the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the director either intends to liquidate the parent company or to cease operations, or has no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

Obtained an understanding of the legal and regulatory framework applicable to the entity, including enquiries of management regarding known or suspected instances of non-compliance with laws and regulations;

 

Assessment of the susceptibility of the entity's financial statements to material misstatement, including how fraud might occur; and

 

Gained clear understanding of the entity's current activities, including obtaining an understanding of its control environment.

 

Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.

FIRED UP CORPORATION LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF FIRED UP CORPORATION LIMITED
- 6 -

 

 

 

 

 

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the parent company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the parent company’s members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the parent company and the parent company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

David Butterworth (Senior Statutory Auditor)
For and on behalf of Wheawill & Sudworth Limited, Statutory Auditor
Chartered Accountants
35 Westgate
Huddersfield
West Yorkshire
HD1 1PA
30 September 2025
FIRED UP CORPORATION LIMITED
GROUP STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024
- 7 -
2024
2023
Notes
£
£
Turnover
3
16,245,184
14,325,502
Cost of sales
(9,041,613)
(7,913,380)
Gross profit
7,203,571
6,412,122
Distribution costs
(1,721,159)
(1,290,217)
Administrative expenses
(4,911,036)
(3,707,669)
Operating profit
4
571,376
1,414,236
Interest receivable and similar income
7
44,331
237
Interest payable and similar expenses
8
(2,062)
(26,503)
Profit before taxation
613,645
1,387,970
Tax on profit
9
(160,873)
(327,571)
Profit for the financial year
22
452,772
1,060,399
Profit for the financial year is all attributable to the owner of the parent company.
Total comprehensive income for the year is all attributable to the owner of the parent company.

The income statement has been prepared on the basis that all operations are continuing operations.

The notes on pages 13 to 29 form part of these financial statements.

FIRED UP CORPORATION LIMITED
GROUP BALANCE SHEET
AS AT
31 DECEMBER 2024
31 December 2024
- 8 -
2024
2023
Notes
£
£
£
£
Fixed assets
Goodwill
11
102,899
119,416
Total intangible assets
102,899
119,416
Tangible assets
12
156,792
159,607
Investments
13
96,890
96,890
356,581
375,913
Current assets
Stocks
15
3,778,676
3,365,267
Debtors
16
1,746,947
2,252,143
Cash at bank and in hand
1,952,464
834,761
7,478,087
6,452,171
Creditors: amounts falling due within one year
17
(2,272,748)
(1,594,705)
Net current assets
5,205,339
4,857,466
Total assets less current liabilities
5,561,920
5,233,379
Provisions for liabilities
Deferred tax liability
19
37,433
31,664
(37,433)
(31,664)
Net assets
5,524,487
5,201,715
Capital and reserves
Called up share capital
21
25,000
25,000
Profit and loss reserves
22
5,499,487
5,176,715
Total equity
5,524,487
5,201,715

The notes on pages 13 to 29 form part of these financial statements.

These financial statements have been prepared in accordance with the provisions relating to medium-sized groups.

The financial statements were approved and signed by the director and authorised for issue on 30 September 2025
30 September 2025
R M Kaye
Director
Company registration number 03205943 (England and Wales)
FIRED UP CORPORATION LIMITED
COMPANY BALANCE SHEET
AS AT 31 DECEMBER 2024
31 December 2024
- 9 -
2024
2023
Notes
£
£
£
£
Fixed assets
Goodwill
11
1,050
1,850
Tangible assets
12
149,860
149,977
Investments
13
314,890
314,890
465,800
466,717
Current assets
Stocks
15
3,739,080
3,320,073
Debtors
16
1,772,605
2,278,031
Cash at bank and in hand
1,854,297
756,028
7,365,982
6,354,132
Creditors: amounts falling due within one year
17
(2,237,096)
(1,553,139)
Net current assets
5,128,886
4,800,993
Total assets less current liabilities
5,594,686
5,267,710
Provisions for liabilities
Deferred tax liability
19
35,700
29,500
(35,700)
(29,500)
Net assets
5,558,986
5,238,210
Capital and reserves
Called up share capital
21
25,000
25,000
Profit and loss reserves
22
5,533,986
5,213,210
Total equity
5,558,986
5,238,210

The notes on pages 13 to 29 form part of these financial statements.

As permitted by section 408 of the Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s profit for the year was £450,776 (2023 - £1,085,552 profit).

These financial statements have been prepared in accordance with the provisions relating to medium-sized companies.

The financial statements were approved and signed by the director and authorised for issue on 30 September 2025
30 September 2025
R M Kaye
Director
Company registration number 03205943 (England and Wales)
FIRED UP CORPORATION LIMITED
GROUP STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 10 -
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 1 January 2023
25,000
4,116,316
4,141,316
Year ended 31 December 2023:
Profit and total comprehensive income
-
1,060,399
1,060,399
Balance at 31 December 2023
25,000
5,176,715
5,201,715
Year ended 31 December 2024:
Profit and total comprehensive income
-
452,772
452,772
Dividends
10
-
(130,000)
(130,000)
Balance at 31 December 2024
25,000
5,499,487
5,524,487

The notes on pages 13 to 29 form part of these financial statements.

FIRED UP CORPORATION LIMITED
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 11 -
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 1 January 2023
25,000
4,127,658
4,152,658
Year ended 31 December 2023:
Profit and total comprehensive income for the year
-
1,085,552
1,085,552
Balance at 31 December 2023
25,000
5,213,210
5,238,210
Year ended 31 December 2024:
Profit and total comprehensive income
-
450,776
450,776
Dividends
10
-
(130,000)
(130,000)
Balance at 31 December 2024
25,000
5,533,986
5,558,986

The notes on pages 13 to 29 form part of these financial statements.

FIRED UP CORPORATION LIMITED
GROUP STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 12 -
2024
2023
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
27
1,587,562
1,233,853
Interest paid
(2,062)
(26,503)
Income taxes paid
(300,127)
(252,897)
Net cash inflow from operating activities
1,285,373
954,453
Investing activities
Purchase of tangible fixed assets
(98,135)
(74,825)
Proceeds from disposal of tangible fixed assets
57,752
1,801
Loans made to other entities
-
(269,033)
Repayment of loans
(43,447)
292
Interest received
44,331
237
Net cash used in investing activities
(39,499)
(341,528)
Financing activities
Repayment of borrowings
1,829
24,526
Repayment of bank loans
-
(585,536)
Dividends paid to equity shareholders
(130,000)
-
0
Net cash used in financing activities
(128,171)
(561,010)
Net increase in cash and cash equivalents
1,117,703
51,915
Cash and cash equivalents at beginning of year
834,761
782,846
Cash and cash equivalents at end of year
1,952,464
834,761

The notes on pages 13 to 29 form part of these financial statements.

FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 13 -
1
Accounting policies
Company information

Fired Up Corporation Limited (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is St Thomas Road, Longroyd Bridge, Huddersfield, HD1 3LF.

 

The group consists of Fired Up Corporation Limited and its UK trading subsidiary, Fireplace Factory Outlet Limited. The US subsidiary, Fired Up Corporation Corby of Winsor and the Republic of Ireland subsidiary, Fired Up Corporation (Ireland) are excluded from the group accounts as they are not material.

1.1
Basis of preparation

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention, [modified to include the revaluation of freehold properties and to include investment properties and certain financial instruments at fair value]. The principal accounting policies adopted are set out below.

The company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements for parent company information presented within the consolidated financial statements:

 

1.2
Business combinations

In the parent company financial statements, the cost of a business combination is the fair value at the acquisition date of the assets given, equity instruments issued and liabilities incurred or assumed, plus costs directly attributable to the business combination. The excess of the cost of a business combination over the fair value of the identifiable assets, liabilities and contingent liabilities acquired is recognised as goodwill. The cost of the combination includes the estimated amount of contingent consideration that is probable and can be measured reliably, and is adjusted for changes in contingent consideration after the acquisition date. Provisional fair values recognised for business combinations in previous periods are adjusted retrospectively for final fair values determined in the 12 months following the acquisition date. Investments in subsidiaries, joint ventures and associates are accounted for at cost less impairment.

 

Deferred tax is recognised on differences between the value of assets (other than goodwill) and liabilities recognised in a business combination accounted for using the purchase method and the amounts that can be deducted or assessed for tax, considering the manner in which the carrying amount of the asset or liability is expected to be recovered or settled. The deferred tax recognised is adjusted against goodwill or negative goodwill.

FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 14 -
1.3
Basis of consolidation

The consolidated group financial statements consist of the financial statements of the parent company Fired Up Corporation Limited together with it's UK trading subsidiary, Fireplace Factory Outlet Limited. The US subsidiary, Fired Up Corporation Corby of Winsor and the Republic of Ireland subsidiary, Fired Up Corporation (Ireland) Limited are excluded from the group accounts as they are not material.

 

The financial statements of the following subsidiaries have not been audited on an individual company basis as advantage has been taken of the exemption to audit under S479A of the Companies Act 2006:-

 

Fireplace Factory Outlet Limited - company number 12087493.

 

All financial statements are made up to 31 December 2024. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.

 

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

Subsidiaries are consolidated in the group’s financial statements from the date that control commences until the date that control ceases.

1.4
Going concern

At the time of approving the financial statements, the director has a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. Thus the director continues to adopt the going concern basis of accounting in preparing the financial statements.

1.5
Turnover

Turnover represents amounts invoiced during the year, exclusive of discounts and Value Added Tax.

 

Revenue is recognised at the date of invoicing to the customers.

1.6
Intangible fixed assets - goodwill

Goodwill represents the excess of the cost of acquisition of a business over the fair value of net assets acquired. It is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is considered to have a finite useful life and is amortised on a systematic basis over its expected life, which is 10 years

 

If there is an indication that there has been a significant change in amortisation rate, useful life or residual value of an intangible asset, the amortisation is revised prospectively to reflect the new estimates.

 

1.7
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses. Any tangible assets carried at revalued amounts are recorded at the fair value at the date of revaluation less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

 

An increase in the carrying amount of an asset as a result of a revaluation, is recognised in other comprehensive income and accumulated in equity, except to the extent it reverses a revaluation decrease of the same asset previously recognised in profit or loss. A decrease in the carrying amount of an asset as a result of revaluation, is recognised in other comprehensive income to the extent of any previously recognised revaluation increase accumulated in equity in respect of that asset. Where a revaluation decrease exceeds the accumulated revaluation gains accumulated in equity in respect of that asset, the excess shall be recognised in profit or loss.

 

FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 15 -

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Leasehold improvements
33% straight line
Plant and equipment
33% straight line / 25% reducing balance
Fixtures and fittings
25% reducing balance
Computers
33% straight line
Motor vehicles
25% reducing balance
Office equipment
25% reducing balance

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.8
Fixed asset investments

Interests in subsidiaries are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

1.9
Impairment of fixed assets

A review for indicators of impairment is carried out at each reporting date, with the recoverable amount being estimated where such indicators exist. Where the carrying value exceeds the recoverable amount, the asset is impaired accordingly. Prior impairments are also reviewed for possible reversal at each reporting date.

 

For the purposes of impairment testing, when it is not possible to estimate the recoverable amount of an individual asset, an estimate is made of the recoverable amount of the cash-generating unit to which the asset belongs. The cash-generating unit is the smallest identifiable group of assets that includes the asset and generates cash inflows that largely independent of the cash inflows from other assets or groups of assets.

1.10
Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the stocks to their present location and condition.

 

Stocks held for distribution at no or nominal consideration are measured at the lower of cost and replacement cost, adjusted where applicable for any loss of service potential.

At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of stocks over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.

1.11
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 16 -
1.12
Financial instruments

The group has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the group's balance sheet when the group becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Debtors and creditors with no stated interest rate and receivable or payable within one year are recorded at transaction price. Any losses arising from impairment are recognised in the profit and loss account in other administrative expenses.

Other financial assets

Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.

Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the group transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Other financial liabilities

Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.

 

Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.

Derecognition of financial liabilities

Financial liabilities are derecognised when the group's contractual obligations expire or are discharged or cancelled.

FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 17 -
1.13
Taxation

The taxation expense represents the aggregate amount of current and deferred tax recognised in the reporting period. Tax is recognised in profit or loss, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. In this case, tax is recognised in other comprehensive income or directly in equity.

Current tax

Current tax is recognised on taxable profit for the current and past periods. Current tax is measured at the amounts of tax expected to pay or recover using the tax rates and laws that have been enacted or substantively enacted at the reporting date.

Deferred tax

Deferred tax represents the future tax consequences of transactions and events recognised in the financial statements of current and previous periods. It is recognised in respect of all timing differences with certain exemptions. Timing differences are differences between taxable profits and total comprehensive income as stated in the financial statements that arise from the inclusion of income and expense in tax assessments in periods different from those in which they are recognised in the financial statements. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

 

Deferred tax is measured using tax rates and laws that have been enacted or substantially enacted by the balance sheet date that are expected to apply to the reversal of timing differences. Deferred tax on revalued non-depreciable fixed assets and investment properties is measured using the rates and allowances that apply to the sale of the asset.

1.14
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.15
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.16
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

1.17
Foreign exchange

Foreign currency transactions are initially recorded in the functional currency, by applying the spot exchange rate as at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are translated at the exchange rate ruling at the reporting date, with any gains or losses being taken to the profit and loss account.

FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 18 -
2
Judgements and key sources of estimation uncertainty

In the application of the group’s accounting policies, the director is required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

3
Turnover and other revenue
2024
2023
£
£
Turnover analysed by class of business
Sale of goods
16,245,184
14,325,502
2024
2023
£
£
Turnover analysed by geographical market
United Kingdom
13,447,654
12,240,499
Other Europe
1,917,597
1,223,626
Japan
266,307
256,095
United States of America
179,788
32,582
Rest of the World
433,838
572,700
16,245,184
14,325,502
2024
2023
£
£
Other revenue
Interest income
44,331
237
4
Operating profit
2024
2023
£
£
Operating profit for the year is stated after charging/(crediting):
Exchange losses
23,267
7,063
Fees payable to the group's auditor for the audit of the group's financial statements
15,000
15,000
Depreciation of owned tangible fixed assets
59,474
56,664
Profit on disposal of tangible fixed assets
(16,276)
(1,158)
Amortisation of intangible assets
16,517
17,350
Operating lease charges
24,517
25,417
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 19 -
5
Employees

The average monthly number of persons (including directors) employed by the group and company during the year was:

Group
Company
2024
2023
2024
2023
Number
Number
Number
Number
Production staff
21
18
21
18
Administrative staff
46
43
46
43
Management staff
7
6
7
6
Total
74
67
74
67

Their aggregate remuneration comprised:

Group
Company
2024
2023
2024
2023
£
£
£
£
Wages and salaries
2,917,667
2,095,814
2,851,072
2,017,685
Social security costs
270,529
166,139
270,529
166,139
Pension costs
181,747
158,150
180,467
156,998
3,369,943
2,420,103
3,302,068
2,340,822
6
Director's remuneration
2024
2023
£
£
Remuneration for qualifying services
621,784
63,624
Company pension contributions to defined contribution schemes
60,000
60,000
681,784
123,624

The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 1 (2023 - 1).

Remuneration disclosed above includes the following amounts paid to the highest paid director:
2024
2023
£
£
Remuneration for qualifying services
621,784
63,624
Company pension contributions to defined contribution schemes
60,000
60,000
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 20 -
7
Interest receivable and similar income
2024
2023
£
£
Interest income
Interest on bank deposits
44,331
237
8
Interest payable and similar expenses
2024
2023
£
£
Interest on bank overdrafts and loans
-
26,503
Other interest on financial liabilities
2,062
-
Total finance costs
2,062
26,503
9
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
153,307
328,330
Adjustments in respect of prior periods
1,797
-
0
Total current tax
155,104
328,330
Deferred tax
Origination and reversal of timing differences
5,769
(759)
Total tax charge
160,873
327,571
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
9
Taxation
(Continued)
- 21 -

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2024
2023
£
£
Profit before taxation
613,645
1,387,970
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2023: 23.52%)
153,411
326,451
Tax effect of expenses that are not deductible in determining taxable profit
4,318
4,670
Adjustments in respect of prior years
1,797
-
0
Permanent capital allowances in excess of depreciation
24
27
Tax at marginal rate
-
0
(2,215)
Change in tax rates
-
0
428
Rounding on tax charge
1,362
(1,790)
Deferred tax not recognised
(39)
-
0
Taxation charge
160,873
327,571
10
Dividends
2024
2023
Recognised as distributions to equity holders:
£
£
Final paid
130,000
-
11
Intangible fixed assets
Group
Goodwill
£
Cost
At 1 January 2024 and 31 December 2024
230,248
Amortisation and impairment
At 1 January 2024
110,832
Amortisation charged for the year
16,517
At 31 December 2024
127,349
Carrying amount
At 31 December 2024
102,899
At 31 December 2023
119,416
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
11
Intangible fixed assets
(Continued)
- 22 -
Company
Goodwill
£
Cost
At 1 January 2024 and 31 December 2024
74,749
Amortisation and impairment
At 1 January 2024
72,899
Amortisation charged for the year
800
At 31 December 2024
73,699
Carrying amount
At 31 December 2024
1,050
At 31 December 2023
1,850
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 23 -
12
Tangible fixed assets
Group
Leasehold improvements
Plant and equipment
Fixtures and fittings
Computers
Motor vehicles
Office equipment
Total
£
£
£
£
£
£
£
Cost
At 1 January 2024
7,787
694,149
10,497
187,361
68,241
186,161
1,154,196
Additions
-
0
51,990
-
0
34,945
-
0
11,200
98,135
Disposals
-
0
(203,204)
-
0
-
0
-
0
(8,799)
(212,003)
At 31 December 2024
7,787
542,935
10,497
222,306
68,241
188,562
1,040,328
Depreciation and impairment
At 1 January 2024
6,813
602,707
5,686
179,757
19,800
179,826
994,589
Depreciation charged in the year
974
35,891
1,203
7,711
11,747
1,948
59,474
Eliminated in respect of disposals
-
0
(161,728)
-
0
-
0
-
0
(8,799)
(170,527)
At 31 December 2024
7,787
476,870
6,889
187,468
31,547
172,975
883,536
Carrying amount
At 31 December 2024
-
0
66,065
3,608
34,838
36,694
15,587
156,792
At 31 December 2023
974
91,442
4,811
7,604
48,441
6,335
159,607
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 24 -
Company
Plant and equipment
Computers
Motor vehicles
Office equipment
Total
£
£
£
£
£
Cost
At 1 January 2024
688,202
182,090
68,241
186,161
1,124,694
Additions
51,990
33,812
-
0
11,200
97,002
Disposals
(203,204)
-
0
-
0
(8,799)
(212,003)
At 31 December 2024
536,988
215,902
68,241
188,562
1,009,693
Depreciation and impairment
At 1 January 2024
599,632
175,459
19,800
179,826
974,717
Depreciation charged in the year
35,173
6,775
11,747
1,948
55,643
Eliminated in respect of disposals
(161,728)
-
0
-
0
(8,799)
(170,527)
At 31 December 2024
473,077
182,234
31,547
172,975
859,833
Carrying amount
At 31 December 2024
63,911
33,668
36,694
15,587
149,860
At 31 December 2023
88,570
6,631
48,441
6,335
149,977
13
Fixed asset investments
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Investments in subsidiaries
14
96,890
96,890
314,890
314,890
Movements in fixed asset investments
Group
Shares in subsidiaries
£
Cost or valuation
At 1 January 2024 and 31 December 2024
96,890
Carrying amount
At 31 December 2024
96,890
At 31 December 2023
96,890
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
13
Fixed asset investments
(Continued)
- 25 -
Movements in fixed asset investments
Company
Shares in subsidiaries
£
Cost or valuation
At 1 January 2024 and 31 December 2024
314,890
Carrying amount
At 31 December 2024
314,890
At 31 December 2023
314,890
14
Subsidiaries

Details of the company's subsidiaries at 31 December 2024 are as follows:

Name of undertaking
Registered office
Class of
% Held
shares held
Direct
Fireplace Factory Outlet Limited
United Kingdom
ordinary
100.00
Fired Up Corporation (Ireland)
Ireland
ordinary
100.00
Fired Up Corporation Corby of Wndsor
United States of America
ordinary
100.00
The aggregate capital and reserves and the result for the year of the subsidiaries noted above was as follows:
Name of undertaking
Capital and Reserves
Profit/(Loss)
£
£
Fired Up Corporation (Ireland)
88
-
0
Fired Up Corporation Corby of Wndsor
112,647
2,148

The financial statements of the following subsidiaries have not been audited on an individual company basis as advantage has been taken of the exemption to audit under S479A of the Companies Act 2006:-

 

Fireplace Factory Outlet Limited - company number 12087493.

15
Stocks
Group
Company
2024
2023
2024
2023
£
£
£
£
Raw materials and consumables
371,965
540,391
371,965
495,197
Work in progress
16,885
25,248
16,885
25,248
Finished goods and goods for resale
3,389,826
2,799,628
3,350,230
2,799,628
3,778,676
3,365,267
3,739,080
3,320,073
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 26 -
16
Debtors
Group
Company
2024
2023
2024
2023
Amounts falling due within one year:
£
£
£
£
Trade debtors
1,112,947
1,456,172
1,145,183
1,482,300
Other debtors
520,406
701,780
513,828
701,780
Prepayments and accrued income
113,594
94,191
113,594
93,951
1,746,947
2,252,143
1,772,605
2,278,031
17
Creditors: amounts falling due within one year
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Other borrowings
18
205,664
203,835
205,664
203,835
Trade creditors
1,009,969
846,421
1,014,445
835,874
Corporation tax payable
53,307
198,330
30,000
188,000
Other taxation and social security
199,011
221,694
186,379
207,356
Other creditors
3,179
2,082
3,179
2,082
Accruals and deferred income
801,618
122,343
797,429
115,992
2,272,748
1,594,705
2,237,096
1,553,139
18
Loans and overdrafts
Group
Company
2024
2023
2024
2023
£
£
£
£
Loans from group undertakings
100,498
100,731
100,498
100,731
Other loans
105,166
103,104
105,166
103,104
205,664
203,835
205,664
203,835
Payable within one year
205,664
203,835
205,664
203,835
19
Deferred taxation

The following are the major deferred tax liabilities and assets recognised by the group and company, and movements thereon:

Liabilities
Liabilities
2024
2023
Group
£
£
Accelerated capital allowances
37,433
31,664
FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
19
Deferred taxation
(Continued)
- 27 -
Liabilities
Liabilities
2024
2023
Company
£
£
Accelerated capital allowances
35,700
29,500
Group
Company
2024
2024
Movements in the year:
£
£
Liability at 1 January 2024
31,664
29,500
Charge to profit or loss
5,769
6,200
Liability at 31 December 2024
37,433
35,700
20
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
181,747
158,150

A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.

21
Share capital
Group and company
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary of £1 each
25,000
25,000
25,000
25,000
22
Reserves

Profit and loss account - This reserve records retained earnings and accumulated losses.

FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 28 -
23
Operating lease commitments
Lessee

At the reporting end date the group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

Group
Company
2024
2023
2024
2023
£
£
£
£
Within one year
224,661
294,446
224,661
294,446
Between two and five years
391,567
595,688
391,567
595,688
616,228
890,134
616,228
890,134
24
Related party transactions

R M Kaye acted during the year as director of Fireplace World (UK) Limited, Adam Fire Surrounds Limited, John Corby Limited, Fired Up Group Limited, Fired Up Group Limited (Hong Kong) Fired Up Corporation (USA) and Fired Up Corporation (Ireland) Limited.

 

During the year the company traded with certain of these related entities. Transactions were carried out on an arm's length basis. Balances at the balance sheet date are disclosed in debtors and creditors above.

25
Directors' transactions

Included in debtors is an amount of £305,902 (2023: £269,033) owed by R M Kaye. This loan is unsecured, repayable on demand and currently interest free. This loan has been settled in full since the balance sheet date.

Dividends totalling £130,000 (2023 - £nil) were paid in the year in respect of shares held by the company's directors.

26
Controlling party

The company is controlled by R M Kaye.

FIRED UP CORPORATION LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 29 -
27
Cash generated from group operations
2024
2023
£
£
Profit after taxation
452,772
1,060,399
Adjustments for:
Taxation charged
160,873
327,571
Finance costs
2,062
26,503
Investment income
(44,331)
(237)
Gain on disposal of tangible fixed assets
(16,276)
(1,158)
Amortisation and impairment of intangible assets
16,517
17,350
Depreciation and impairment of tangible fixed assets
59,474
56,664
Movements in working capital:
Increase in stocks
(413,409)
(268,787)
Decrease in debtors
548,643
334,165
Increase/(decrease) in creditors
821,237
(318,617)
Cash generated from operations
1,587,562
1,233,853
28
Analysis of changes in net funds - group
1 January 2024
Cash flows
31 December 2024
£
£
£
Cash at bank and in hand
834,761
1,117,703
1,952,464
Borrowings excluding overdrafts
(203,835)
(1,829)
(205,664)
630,926
1,115,874
1,746,800
2024-12-312024-01-01falsefalseCCH SoftwareCCH Accounts Production 2025.300R M KayeG E 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