Company registration number 04152041 (England and Wales)
ALEXANDER ASH CONSULTING LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 28 FEBRUARY 2025
Richard Anthony
Chartered Accountants and Registered Auditors
ALEXANDER ASH CONSULTING LIMITED
COMPANY INFORMATION
Directors
I Alexander
A K Bhopal
Company number
04152041
Registered office
Ground Floor Cooper House
316 Regents Park Road
London
United Kingdom
N3 2JX
Auditor
Richard Anthony
Ground Floor Cooper House
316 Regents Park Road
London
United Kingdom
N3 2JX
ALEXANDER ASH CONSULTING LIMITED
CONTENTS
Page
Strategic report
1 - 2
Directors' report
3
Independent auditor's report
4 - 7
Statement of comprehensive income
8
Balance sheet
9
Statement of changes in equity
10
Statement of cash flows
11
Notes to the financial statements
12 - 24
ALEXANDER ASH CONSULTING LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 1 -
The directors present the strategic report for the year ended 28 February 2025.
Principal activities
The principal activity of the business is to provide professional services, human resources services including search, and selection, advisory, managed services, technology, and compliance services to the organisations to enhance their operations.
Review of the business
We remain confident about the outlook having achieved satisfactory results during a challenging year. The company will continue to build on the principles during 2026. The management focus in the year was continuing to maintain UK business and develop overseas business, in economic uncertainty.
There has been investment in organisational improvements, and investment in technology & services partners for our businesses. These initiatives are expected to drive improved operational performance and growth from 2026 onwards.
Performance & Outlook
Headline performance
Despite a decline in revenue, the company’s gross profit increased by 3% to £2.1 million (2024: £2.0 million), reflecting effective cost control and enhanced operational efficiency maintained by management throughout the year and continuing beyond the year end.
Earnings before interest and taxes (EBIT) rose by 39% to £180,846 (2024: £130,104), driven primarily by tighter controls over administrative expenses and stronger gross profit margins.
Net assets increased by 38% to £389,636 (2024: £282,654), underscoring the company’s strengthened financial position and improved profitability over the reporting period.
Principal risks and uncertainties
The principal risks and uncertainties faced by the company are those faced by many businesses of our size and structure within the Professional Services market. The company is exposed to the usual business pressures with client relationships and overall competition.
We operate strong internal credit control procedures and as a result the company has healthy debtor day ratios and good operational cash flows. With these risks and uncertainties considered, we are aware that any plans for the future development of the business may be subject to unforeseen future events outside of our control.
Other key risk factors are:
Impact of government employer tax changes
United Arab Emirates, Kingdom of Saudi Arabia, Poland and Romina regulatory environment
Both line items above are on our internal risk register and are regularly reviewed to make sure we mitigate risk and create opportunities that occur from these imposed changes.
ALEXANDER ASH CONSULTING LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 2 -
Development and performance
The business' principal financial instruments comprise of bank balances, confidential invoice discount facility, trade debtors, trade creditors, development loans and finance lease agreements. The main purpose of these instruments is to finance the business' operations. These have been reviewed by the board and are adequate to support the group.
.
Trade debtors are managed in respect of credit and cash flow risk by policies concerning the credit offered to customers, prior to supply of services and the regular monitoring of amounts outstanding for both time, (expressed as customers' payment terms) and credit limits. The amounts presented in the balance sheet are net of allowances for doubtful debtors.
Key performance indicators
Over the years, the group has worked hard to increase and diversify its customer base and is continuing to execute a rolling 3 year strategy. It supplies to a wide range of customers the UK, UAE and Kingdom of Saudi Arabia.
The company will continue to invest internally to drive the quality and deliverable sustainable services in order to support its core deliverables.
We manage cash and costs very closely and as of the date of this review, we expect to achieve another above market "satisfactory" performance for the year 2025-26. Overall, we remain very confident in the short, medium and longer term prospects for our businesses.
Other performance indicators
Key internal KPIs include net fee income and overall internal staff costs, staff utilisation and productivity.
I Alexander
Director
25 November 2025
ALEXANDER ASH CONSULTING LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 3 -
The directors present their annual report and financial statements for the year ended 28 February 2025.
Results and dividends
The results for the year are set out on page 8.
No interim dividends were paid in the year and directors do not recommend payment of a final dividend.
Directors
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
I Alexander
A K Bhopal
Auditor
Richard Anthony were appointed as auditor to the company and in accordance with section 485 of the Companies
Act 2006, a resolution proposing that they be re-appointed will be put at a General Meeting.
Statement of directors' responsibilities
The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.
In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
Statement of disclosure to auditor
So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.
On behalf of the board
I Alexander
Director
25 November 2025
ALEXANDER ASH CONSULTING LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ALEXANDER ASH CONSULTING LIMITED
- 4 -
Opinion
We have audited the financial statements of Alexander Ash Consulting Limited (the 'company') for the year ended 28 February 2025 which comprise the statement of comprehensive income, the balance sheet, the statement of changes in equity, the statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
give a true and fair view of the state of the company's affairs as at 28 February 2025 and of its profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
the information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
ALEXANDER ASH CONSULTING LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ALEXANDER ASH CONSULTING LIMITED (CONTINUED)
- 5 -
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:
adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.
Responsibilities of directors
As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.
Auditor's responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Risk identified:
The following risks were identified during the course of audit:
Management override of internal controls;
Revenue recognition in reference to completeness, accuracy and existence of sales invoices;
Identification and disclosure of related party transactions;
Completeness and accuracy of wages, salaries and contractor costs;
Revenue cut-off in reference to invoices being raised to clients in the correct periods;
Understatement of creditor balances in reference to completeness.
Audit response:
We focused on those areas that could give rise to a material misstatement in the company financial statements.
Our procedures included but were not limited to:
Manual journals were reviewed in addition to analytical analysis of trial balance to identify material impact as a result of a potential override of controls;
Enquiry of management and those charged with governance around actual and potential litigation and claims, including instances of non-compliance with laws and regulations and suspected fraud;
Review of legal expenditure in the year to identify any indicator of non-compliance with laws and regulations or potential fraud;
Review of the minutes of meetings held with those charged with governance where available;
ALEXANDER ASH CONSULTING LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ALEXANDER ASH CONSULTING LIMITED (CONTINUED)
- 6 -
Review of notes and disclosures in the financial statements and it's reasonableness;
Customer contracts were reviewed and matched with the invoices raised during the year;
Completeness of payroll transactions have been tested in addition to a review of contractual invoices received;
Assessment on debtors ageing and revenue recognised around the year end;
Post year end assessments were performed to obtain comfort over creditor balance at the year end.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.
The company is subject to laws and regulations that directly affect the financial statements including financial reporting legislation. We determined that the following laws and regulations were most significant:
The Companies Act 2006
Financial Reporting Standard 102
UK tax legislation, including IR35 regulation
UK employment legislation
UK health and safety legislation
General Data Protection Regulations
Employment regulations applicable in United Arab Emirates and Kingdom of Saudi Arabia
Equality Act 2010
Non-Broadcast Advertising, Sales Promotion and Direct Marketing Code for the United Kingdom.
We assessed the extent of compliance with these laws and regulations as part of our procedures on the related financial statement items.
We understood how the company is complying with those legal and regulatory frameworks by making inquiries of management and those responsible for legal and compliance procedures.
The engagement partner assessed whether the engagement team collectively had the appropriate competence and capabilities to identify or recognise non-compliance with these laws and regulations. The assessment did not identify any issues in this area.
We assessed the susceptibility of the entity's financial statements to material misstatement, including how fraud might occur. Audit procedures performed by the engagement team included:
Identifying and assessing the measures management has in place to prevent and detect fraud,
Understanding how those charged with governance considered and addressed the potential for override of controls or other inappropriate influence over the financial reporting process,
Challenging assumptions and judgements made by management in its significant estimates, and
Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations.
ALEXANDER ASH CONSULTING LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ALEXANDER ASH CONSULTING LIMITED (CONTINUED)
- 7 -
As a result of the above procedures, we considered the opportunities and incentives that may exist within the organisation for fraud and identified the greatest potential existed within the recording and recognition of revenue.
Our procedures in this respect were focused on the origination of revenue and directed towards ensuring the accuracy and completeness of the same by undertaking testing on a sample basis of the revenue items to ensure that sales had been recorded correctly and in the appropriate accounting period. We consider that the work we undertook in this regard was considered capable of detecting irregularities and fraud within the revenue cycle.
Due to the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulations. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. Therefore, if a breach of operational regulations is not disclosed to us or evident from relevant correspondence, an audit will not detect that breach. The risk is also greater regarding irregularities occurring to fraud other than error, as fraud involves intentional concealment, forgery, collusion, omission, or misrepresentation.
A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
Michael Barnett BA FCA (Senior Statutory Auditor)
For and on behalf of Richard Anthony, Statutory Auditor
Chartered Accountants
Ground Floor Cooper House
316 Regents Park Road
United Kingdom
N3 2JX
25 November 2025
ALEXANDER ASH CONSULTING LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 8 -
2025
2024
Notes
£
£
Turnover
3
8,226,333
9,669,021
Cost of sales
(6,089,296)
(7,591,102)
Gross profit
2,137,037
2,077,919
Administrative expenses
(1,956,191)
(1,947,815)
Operating profit
4
180,846
130,104
Interest receivable and similar income
7
72,003
72,350
Interest payable and similar expenses
8
(1,002)
(41,795)
Amounts written off investments
9
(45,000)
(45,000)
Profit before taxation
206,847
115,659
Tax on profit
10
(99,865)
(66,905)
Profit for the financial year
106,982
48,754
The profit and loss account has been prepared on the basis that all operations are continuing operations.
ALEXANDER ASH CONSULTING LIMITED
BALANCE SHEET
AS AT 28 FEBRUARY 2025
28 February 2025
- 9 -
28 February 2025
29 February 2024
Notes
£
£
£
£
Fixed assets
Tangible assets
11
24,783
81,108
Investments
12
1,620,000
1,665,000
1,644,783
1,746,108
Current assets
Debtors
14
1,298,343
1,765,540
Cash at bank and in hand
944,039
479,234
2,242,382
2,244,774
Creditors: amounts falling due within one year
15
(3,497,529)
(3,629,220)
Net current liabilities
(1,255,147)
(1,384,446)
Total assets less current liabilities
389,636
361,662
Creditors: amounts falling due after more than one year
16
(79,008)
Net assets
389,636
282,654
Capital and reserves
Called up share capital
19
10,000
10,000
Profit and loss reserves
379,636
272,654
Total equity
389,636
282,654
These financial statements have been prepared in accordance with the provisions relating to medium-sized companies.
The financial statements were approved by the board of directors and authorised for issue on 25 November 2025 and are signed on its behalf by:
I Alexander
Director
Company registration number 04152041 (England and Wales)
ALEXANDER ASH CONSULTING LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 10 -
Share capital
Profit and loss reserves
Total
£
£
£
Balance at 1 March 2023
10,000
223,900
233,900
Year ended 29 February 2024:
Profit and total comprehensive income
-
48,754
48,754
Balance at 29 February 2024
10,000
272,654
282,654
Year ended 28 February 2025:
Profit and total comprehensive income
-
106,982
106,982
Balance at 28 February 2025
10,000
379,636
389,636
ALEXANDER ASH CONSULTING LIMITED
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 11 -
2025
2024
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
24
386,417
1,032,308
Interest paid
(1,002)
(41,795)
Income taxes paid
(66,905)
(39,271)
Net cash inflow from operating activities
318,510
951,242
Investing activities
Purchase of tangible fixed assets
(5,981)
(1,939)
Proceeds from disposal of tangible fixed assets
79,877
Loans made to other entities
(100,963)
Repayment of loans
101,550
Interest received
3
350
Other income received from investments
72,000
72,000
Net cash generated from/(used in) investing activities
247,449
(30,552)
Financing activities
Repayment of bank loans
(478,755)
Payment of finance leases obligations
(101,154)
(22,147)
Net cash used in financing activities
(101,154)
(500,902)
Net increase in cash and cash equivalents
464,805
419,788
Cash and cash equivalents at beginning of year
479,234
59,446
Cash and cash equivalents at end of year
944,039
479,234
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 12 -
1
Accounting policies
Company information
Alexander Ash Consulting Limited is a private company limited by shares incorporated in England and Wales. The registered office is Ground Floor Cooper House, 316 Regents Park Road, London, United Kingdom, N3 2JX.
1.1
Basis of preparation
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.
The financial statements of the company are consolidated in the financial statements of ABR Partners Limited. These consolidated financial statements are available from its registered office Ground Floor, Cooper House, 316 Regents Park Road, London N3 2JX.
1.2
Going concern
As at the balance sheet date, the company reported net assets of £389,636 (2024: £282,654) and maintained a positive cash balance of £944,039 (2024: £479,234). The company remained profitable, reporting a profit before tax of £true206,847 (2024: £115,659) at the year end.
At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.
1.3
Revenue
Revenue is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.
Revenue from permanent placements is recognised at the point when the candidate commences employment with the client. The amount recognised is based on an agreed percentage of the candidate’s total remuneration package.
Revenue from temporary freelance placements is recognised over the duration of the assignment, corresponding to the period during which the freelance worker provides services. This revenue represents the amount billed for the services of freelance employees, including associated employment costs.
Revenue recognised at the year end date includes revenues earned but not invoice, which have been correspondingly accrued within the balance sheet representing the amount recoverable under the terms of the employment contract.
1.4
Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
1
Accounting policies
(Continued)
- 13 -
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Fixtures and fittings
25% Reducing Balance Method
Motor vehicles
25% Reducing Balance Method
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.
1.5
Fixed asset investments
Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.
1.6
Impairment of fixed assets
At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.
Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.
If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.
Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.
1.7
Cash and cash equivalents
Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
1
Accounting policies
(Continued)
- 14 -
1.8
Financial instruments
The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Other financial assets
Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.
Impairment of financial assets
Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.
Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.
If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.
Derecognition of financial assets
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
1
Accounting policies
(Continued)
- 15 -
Basic financial liabilities
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Other financial liabilities
Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.
Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.
Derecognition of financial liabilities
Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.
1.9
Equity instruments
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
1.10
Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
1
Accounting policies
(Continued)
- 16 -
Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
1.11
Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.
The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.
Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.
1.12
Retirement benefits
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.
1.13
Leases
As lessee
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessees. All other leases are classified as operating leases.
Assets held under finance leases are recognised as assets at the lower of the assets fair value at the date of inception and the present value of the minimum lease payments. The related liability is included in the balance sheet as a finance lease obligation. Lease payments are treated as consisting of capital and interest elements. The interest is charged to profit or loss so as to produce a constant periodic rate of interest on the remaining balance of the liability.
Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
1
Accounting policies
(Continued)
- 17 -
1.14
Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.
2
Judgements and key sources of estimation uncertainty
In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
The valuation of the fixed asset annuity investment involves a degree of judgement, particularly in assessing its current market value. As at year end, the annuity was valued at £1,620,000 (2024: £1,665,000), which the directors consider to represent its fair value. Due to the absence of comparable market data for similar investment products, the directors applied amortisation in their valuation approach, which is deemed reasonable.
3
Turnover and other revenue
2025
2024
£
£
Turnover analysed by class of business
Contractors and services
8,226,333
9,669,021
2025
2024
£
£
Turnover analysed by geographical market
UK
6,472,774
9,669,021
Middle East Region
1,753,559
-
8,226,333
9,669,021
2025
2024
£
£
Other revenue
Interest income
3
350
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 18 -
4
Operating profit
2025
2024
Operating profit for the year is stated after charging/(crediting):
£
£
Exchange losses
23,899
3,376
Fees payable to the company's auditor for the audit of the company's financial statements
20,000
20,000
Depreciation of tangible fixed assets
10,076
26,999
Profit on disposal of tangible fixed assets
(27,647)
-
Operating lease charges
86,719
83,800
5
Employees
The average monthly number of persons (including directors) employed by the company during the year was:
2025
2024
Number
Number
32
25
2025
2024
£
£
Wages and salaries
1,872,448
3,600,340
Social security costs
231,244
509,890
Pension costs
18,404
37,310
2,122,096
4,147,540
6
Directors' remuneration
2025
2024
£
£
Remuneration for qualifying services
201,760
190,786
Company pension contributions to defined contribution schemes
2,217
1,489
203,977
192,275
Remuneration disclosed above include the following amounts paid to the highest paid director:
2025
2024
£
£
Remuneration for qualifying services
100,890
117,922
Company pension contributions to defined contribution schemes
1,109
543
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
6
Directors' remuneration
(Continued)
- 19 -
Highest paid director's remuneration included a bonus accrual of £74,326 (2024: £95,937) related to the year end.
7
Interest receivable and similar income
2025
2024
£
£
Interest income
Interest on bank deposits
3
350
Income from fixed asset investments
Income from other fixed asset investments
72,000
72,000
Total income
72,003
72,350
2025
2024
Investment income includes the following:
£
£
Interest on financial assets not measured at fair value through profit or loss
3
350
8
Interest payable and similar expenses
2025
2024
£
£
Interest on financial liabilities measured at amortised cost
Interest on bank overdrafts and loans
-
13,251
Other finance costs
Interest on finance leases and hire purchase contracts
-
6,372
Other interest
1,002
22,172
1,002
41,795
9
Amounts written off investments
2025
2024
£
£
Amounts written off investments held at fair value
(45,000)
(45,000)
10
Taxation
2025
2024
£
£
Current tax
UK corporation tax on profits for the current period
99,865
66,905
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
10
Taxation
(Continued)
- 20 -
The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:
2025
2024
£
£
Profit before taxation
206,847
115,659
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2024: 25.00%)
51,712
28,915
Tax effect of expenses that are not deductible in determining taxable profit
34,816
38,020
Tax effect of income not taxable in determining taxable profit
(6,912)
(18,088)
Effect of change in corporation tax rate
11,793
Permanent capital allowances in excess of depreciation
20,249
6,265
Taxation charge for the year
99,865
66,905
11
Tangible fixed assets
Fixtures and fittings
Motor vehicles
Total
£
£
£
Cost
At 1 March 2024
199,589
138,967
338,556
Additions
5,981
5,981
Disposals
(33,507)
(138,967)
(172,474)
At 28 February 2025
172,063
172,063
Depreciation and impairment
At 1 March 2024
162,452
94,996
257,448
Depreciation charged in the year
10,076
10,076
Eliminated in respect of disposals
(25,248)
(94,996)
(120,244)
At 28 February 2025
147,280
147,280
Carrying amount
At 28 February 2025
24,783
24,783
At 29 February 2024
37,137
43,971
81,108
12
Fixed asset investments
2025
2024
£
£
Unlisted investments
1,620,000
1,665,000
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
12
Fixed asset investments
(Continued)
- 21 -
Movements in fixed asset investments
Investments
£
Cost or valuation
At 1 March 2024
1,665,000
Valuation changes
(45,000)
At 28 February 2025
1,620,000
Carrying amount
At 28 February 2025
1,620,000
At 29 February 2024
1,665,000
The unlisted annuity investment is amortised over its contractual term. The directors’ valuation of the investment at the year end is deemed reasonable in the absence of observable market data. The directors have consulted with third party tax advisors regarding the annuity policy and have applied the principles derived from those earlier consultations.
13
Financial instruments
2025
2024
£
£
Carrying amount of financial assets include:
Instruments measured at fair value through profit or loss
1,620,000
1,665,000
14
Debtors
2025
2024
Amounts falling due within one year:
£
£
Trade debtors
571,649
702,442
Other debtors
77,896
178,446
Prepayments and accrued income
648,798
884,652
1,298,343
1,765,540
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 22 -
15
Creditors: amounts falling due within one year
2025
2024
Notes
£
£
Obligations under finance leases
17
22,146
Trade creditors
131,895
177,932
Amounts owed to group undertakings
1,582,848
1,687,515
Corporation tax
99,865
66,905
Other taxation and social security
164,420
187,510
Other creditors
995,910
805,832
Accruals and deferred income
522,591
681,380
3,497,529
3,629,220
Included in other creditors is an amount of £354,541 (2024 : £615,356) due to HSBC Invoice Finance (UK) Ltd which is secured by way of fixed and floating charge over the purchased debts.
16
Creditors: amounts falling due after more than one year
2025
2024
Notes
£
£
Obligations under finance leases
17
79,008
Outstanding balance of the loan have been included in the creditor falling due within one year. The bank loans are secured by way of fixed and floating charge over all the assets or undertakings of the company.
17
Finance lease obligations
2025
2024
Amounts due:
£
£
Within one year
22,146
After more than one year
79,008
-
101,154
2025
2024
Future minimum lease payments due under finance leases:
£
£
Within one year
22,146
In two to five years
79,008
101,154
Hire purchase liabilities have been fully paid during the year.
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 23 -
18
Retirement benefit schemes
2025
2024
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
18,404
37,310
The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.
19
Share capital
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary A shares of 1p each
1,000,000
1,000,000
10,000
10,000
20
Operating lease commitments
As lessee
At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:
2025
2024
£
£
Within 1 year
48,501
56,300
Years 2-5
121,631
19,142
170,132
75,442
The balance included future minimum lease commitments related to office premises in London.
21
Related party transactions
Transactions with related parties
As at balance sheet date, the company had following balances with Consulting Professionals Limited, a fellow subsidiary of the group,
Management fees of £145,836 (2024: £145,836) was earned for the services provided.
Sales commissions of £460,623 (2024: £242,588) was earned by the company.
As at the balance sheet date, the company owed £1,557,848 (2024: £1,662,515) to Consulting Professionals Limited, a fellow subsidiary company and £25,000 (2024: £25,000) to its parent company ABR Partners Limited. No interest has been accrued on the balances.
The company also owed £579,757 (2024: £134,400) to Alexander Ash Consulting LLC, a company incorporated in United Arab Emirates. Alexander Ash Consulting LLC is a connected company by virtue of common control.
ALEXANDER ASH CONSULTING LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 28 FEBRUARY 2025
- 24 -
22
Directors' transactions
Included in the other debtor, an amount of £37,840 (2024: £91,030) was owed by A K Bhopal and an amount of £27,119 (2024: £75,480) was owed by I Alexander as at the year end date, A K Bhopal and I Alexander are the directors of the company. The balance have been repaid to the company subsequent to year end.
23
Ultimate controlling party
The company is controlled by its parent company ABR Partners Limited, which prepares group financial statements. The registered office of ABR Partners Limited is Ground Floor Cooper House, 316 Regents Park Road, London, N3 2JX.
ABR Partners Limited prepares consolidated financial statements in accordance with applicable accounting standards and copies are available from the Companies House website.
I Alexander and A K Bhopal are the ultimate controlling parties by virtue of their majority shareholding in ABR Partners Limited.
24
Cash generated from operations
2025
2024
£
£
Profit after taxation
106,982
48,754
Adjustments for:
Taxation charged
99,865
66,905
Finance costs
1,002
41,795
Investment income
(72,003)
(72,350)
Gain on disposal of tangible fixed assets
(27,647)
-
Depreciation and impairment of tangible fixed assets
10,076
26,999
Other gains and losses
45,000
45,000
Movements in working capital:
Decrease in debtors
365,647
641,744
(Decrease)/increase in creditors
(142,505)
233,461
Cash generated from operations
386,417
1,032,308
25
Analysis of changes in net funds
1 March 2024
Cash flows
28 February 2025
£
£
£
Cash at bank and in hand
479,234
464,805
944,039
Lease liabilities
(101,154)
101,154
-
378,080
565,959
944,039
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