The directors present their annual report and financial statements for the year ended 31 December 2024.

The principal activity of the company continued to be that of provision of strategic communications and public relations services.

The company's profitability was adversely affected in 2024 due to the loss of a main customer in the year. The work and relationships held with both existing and new clients remains strong so the company is not expecting a similar outcome in future years.

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

Moore Kingston Smith LLP were appointed as auditor to the company and in accordance with section 485 of the Companies Act 2006, a resolution proposing that they be re-appointed will be put at a General Meeting.

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.

This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies exemption.

The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

Waggener Edstrom Worldwide Limited is a private company limited by shares incorporated in England and Wales. The registered office is One New Change, London, England, EC4M 9AF.

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. This is based on cashflow forecasts and provision of a letter of support from the parent entity which indicates their willingness to provide support as required to enable the company to meet its liabilities as they fall due. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.true

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

When cash inflows are deferred and represent a financing arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and expenses incurred, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recovered.

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following basis:

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

The company only has basic financial instruments measured at amortised cost, with no financial instruments classified as other or basic instruments measured at fair value.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

The tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

The main factor considered in determining the percentage of completion, is the time incurred as a proportion of the total expected time spent on a project.

The average monthly number of persons (including directors) employed by the company during the year was:

Included within other debtors are rent deposits totalling £255,000 (2023: £255,000) that are due over one year.

The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.

There were accrued pension contributions at the year end of £4,225 (2023: £36,377).

All holders of ordinary shares: (a) shall have the right to receive notice of and vote at any general meeting of the company; (b) shall have the right to receive any dividend or distribution declared and paid pro rata according to the amounts paid up on such ordinary shares; (c) (i) shall, on a return of capital or otherwise (other than on a winding up), be entitled to the repayment of the amounts paid up on such shares and the payment of such amount per share as may be determined from the assets of profits of the company and (ii) shall, on a winding up, be entitled to such part of the assets of the company as the liquidator may determine, though no member shall be compelled to accept any assets upon which there is a liability. the ordinary shares are not redeemable.

As the income statement has been omitted from the filing copy of the financial statements, the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006:

The auditor's report was unqualified.

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

The company derived £871,736 (2023: £1,977,091) in commission income and made purchases of £230,776 (2023: £135,320) from Waggener Edstrom Worldwide, Inc. a company incorporated in the USA, the parent undertaking. At the year end, the company owed £211,664 to Waggener Edstrom Worldwide, Inc. In 2023, the company was owed £249,542 from Waggener Edstrom Worldwide, Inc.

During the year, the company made sales of £8,598 (2023: £715,437) and purchases of £12,244 (2023: £89,870) with Waggener Edstrom Worldwide GmbH, a company incorporated in Germany, and a subsidiary of Waggener Edstrom Worldwide, Inc. At the year end, the company was owed £229,907 (2023: £150,116) from Waggener Edstrom Worldwide GmbH.

During the year, the company had made sales of £nil (2023: £61,482) with Waggener Edstrom Worldwide (Proprietary) Limited, a company incorporated in South Africa, and a subsidiary of Waggener Edstrom Worldwide, Inc. At the year end, the company owed £98,073 (2023: £84,229) to Waggener Edstrom Worldwide (Proprietary) Limited.

During the year, the company had made sales of £7,816 (2023: £60,983) with Buchan Consulting Pty Ltd, a company incorporated in Australia and a subsidiary of Waggener Edstrom Worldwide, Inc.

At the year end, the company was owed £1,000 (2023: £500) from Red Bridge Communications (Shanghai) Ltd, a company incorporated in China, and a subsidiary of Waggener Edstrom Worldwide, Inc.

During the year, the company had made sales of £25,256 (2023: £29,195) with Waggener Edstrom Worldwide Singapore Pte. Ltd., a company incorporated in Singapore and a subsidiary of Waggener Edstrom Worldwide, Inc.

During the year, the company had made sales of £7,000 (2023: £nil) with Avian Media Private Limited, a company incorporated in India and a subsidiary of Waggener Edstrom Worldwide, Inc. At the year end, the company was owed £7,973 (2023: £10,182) from Avian Media Private Limited.

At the year end, the company was owed £2,625 (2023: £1,511) from Waggener Edstrom Worldwide Communications, a company incorporated in Beijing and a subsidiary of Waggener Edstrom Worldwide, Inc.

During the year, the company made sales of £nil (2023: £36,629) to Chase Avian Communications Private Limited, a company incorporated in India and a subsidiary of Waggener Edstrom Worldwide, Inc.

During the year, the company made sales of £32,805 (2023: £nil) to Watatawa Consulting Pte. Ltd, a company incorporated in Singapore and a subsidiary of Waggener Edstrom Worldwide, Inc.

During the year, the company had made sales of £21,488 (2023: £30,294) and made purchases of £nil (2023: £2,180) from Hopscotch Consulting Limited, a company incorporated in England and Wales, and a subsidiary of Waggener Edstrom Worldwide, Inc. At the year end, the company was owed £39,209 (2023: £29,143) from Hopscotch Consulting Limited.

All transactions were carried out under normal market conditions.

No guarantees have been given or received.

The company is a subsidiary undertaking of Waggener Edstrom Worldwide, Inc. a company incorporated in the United States of America.

The address of Waggener Edstrom Worldwide, Inc. is as follows;

Civica North Tower

225 108th Avenue NE, Suite 600

Bellevue

WA 98004-5737

United States of America

Waggener Edstrom Worldwide, Inc. is the head of the largest and smallest group within which the results of the company are consolidated. The results of Waggener Edstrom Worldwide, Inc. are not available to the public.