Caseware UK (AP4) 2024.0.164 2024.0.164 2024-12-282024-12-28falseThe principal activity of the company during the year was the provision of employee cycle-to-work schemes and wider employee benefits.2023-12-31truetruefalse44truefalse 05363678 2023-12-31 2024-12-28 05363678 2022-12-31 2023-12-30 05363678 2024-12-28 05363678 2023-12-30 05363678 2022-12-31 05363678 1 2023-12-31 2024-12-28 05363678 d:CompanySecretary1 2023-12-31 2024-12-28 05363678 d:Director1 2023-12-31 2024-12-28 05363678 d:Director2 2023-12-31 2024-12-28 05363678 d:Director3 2023-12-31 2024-12-28 05363678 d:Director4 2023-12-31 2024-12-28 05363678 d:RegisteredOffice 2023-12-31 2024-12-28 05363678 c:PlantMachinery 2023-12-31 2024-12-28 05363678 c:PlantMachinery 2024-12-28 05363678 c:PlantMachinery 2023-12-30 05363678 c:PlantMachinery c:OwnedOrFreeholdAssets 2023-12-31 2024-12-28 05363678 c:FurnitureFittings 2023-12-31 2024-12-28 05363678 c:FurnitureFittings 2024-12-28 05363678 c:FurnitureFittings 2023-12-30 05363678 c:FurnitureFittings c:OwnedOrFreeholdAssets 2023-12-31 2024-12-28 05363678 c:OwnedOrFreeholdAssets 2023-12-31 2024-12-28 05363678 c:DevelopmentCostsCapitalisedDevelopmentExpenditure 2024-12-28 05363678 c:DevelopmentCostsCapitalisedDevelopmentExpenditure 2023-12-30 05363678 c:CurrentFinancialInstruments 2024-12-28 05363678 c:CurrentFinancialInstruments 2023-12-30 05363678 c:ReportableOperatingSegment1 2023-12-31 2024-12-28 05363678 c:ReportableOperatingSegment1 2022-12-31 2023-12-30 05363678 c:ReportableOperatingSegment2 2023-12-31 2024-12-28 05363678 c:ReportableOperatingSegment2 2022-12-31 2023-12-30 05363678 c:UKTax 2023-12-31 2024-12-28 05363678 c:UKTax 2022-12-31 2023-12-30 05363678 c:ShareCapital 2023-12-31 2024-12-28 05363678 c:ShareCapital 2024-12-28 05363678 c:ShareCapital 2022-12-31 2023-12-30 05363678 c:ShareCapital 2023-12-30 05363678 c:ShareCapital 2022-12-31 05363678 c:RetainedEarningsAccumulatedLosses 2023-12-31 2024-12-28 05363678 c:RetainedEarningsAccumulatedLosses 2024-12-28 05363678 c:RetainedEarningsAccumulatedLosses 2022-12-31 2023-12-30 05363678 c:RetainedEarningsAccumulatedLosses 2023-12-30 05363678 c:RetainedEarningsAccumulatedLosses 2022-12-31 05363678 d:OrdinaryShareClass1 2023-12-31 2024-12-28 05363678 d:OrdinaryShareClass1 2024-12-28 05363678 d:OrdinaryShareClass1 2023-12-30 05363678 d:FRS102 2023-12-31 2024-12-28 05363678 d:Audited 2023-12-31 2024-12-28 05363678 d:FullAccounts 2023-12-31 2024-12-28 05363678 d:PrivateLimitedCompanyLtd 2023-12-31 2024-12-28 05363678 2 2023-12-31 2024-12-28 05363678 c:AcceleratedTaxDepreciationDeferredTax 2024-12-28 05363678 c:AcceleratedTaxDepreciationDeferredTax 2023-12-30 05363678 c:OtherDeferredTax 2024-12-28 05363678 c:OtherDeferredTax 2023-12-30 05363678 c:WithinOneYear 2024-12-28 05363678 c:WithinOneYear 2023-12-30 05363678 c:BetweenOneFiveYears 2024-12-28 05363678 c:BetweenOneFiveYears 2023-12-30 05363678 c:MoreThanFiveYears 2024-12-28 05363678 c:MoreThanFiveYears 2023-12-30 05363678 c:DevelopmentCostsCapitalisedDevelopmentExpenditure c:ExternallyAcquiredIntangibleAssets 2023-12-31 2024-12-28 05363678 c:DevelopmentCostsCapitalisedDevelopmentExpenditure c:OwnedIntangibleAssets 2023-12-31 2024-12-28 05363678 e:PoundSterling 2023-12-31 2024-12-28 iso4217:GBP xbrli:shares xbrli:pure
Company registration number: 05363678







ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED
28 DECEMBER 2024


CYCLESCHEME LIMITED






































img0316.png                        

 


CYCLESCHEME LIMITED
 


 
COMPANY INFORMATION


Directors
P Gurney 
M Howe 
A Warren 
C Ronald 




Company secretary
M J Wainhouse



Registered number
05363678



Registered office
Westside
London Road

Hemel Hempstead

Hertfordshire

HP3 9TD




Independent auditor
Menzies LLP
Chartered Accountants & Statutory Auditor

4th Floor

95 Gresham Street

London

EC2V 7AB





 


CYCLESCHEME LIMITED
 



CONTENTS



Page
Strategic report
1 - 3
Directors' report
4 - 5
Independent auditor's report
6 - 9
Statement of comprehensive income
10
Statement of financial position
11
Statement of changes in equity
12
Notes to the financial statements
13 - 24


 


CYCLESCHEME LIMITED
 


 
STRATEGIC REPORT
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

The Directors, in preparing this strategic report, have complied with s414C of the Companies Act 2006.

Principal activities
 
The principal activity of the Company during the year was the provision of employee benefits. The Company is increasingly involved in the provision of employee benefits as the business continues to diversify from being a sole cycle to work provider. These benefits help our clients engage with their employees to enable them to improve their health, productivity and ultimately business performance. Our reputation is based on providing the best service and choice through our products and partners.

Business review
 
Key performance indicators are turnover and operating profit. Turnover increased by 3% to £15.3 million, showing continued high demand despite a challenging market. 
The Directors are pleased with the performance for the year against the backdrop of a challenging market and the fact that the business continues to deliver economic benefits to approximately 2,400 partner retailers, the vast majority of which are small and medium enterprises. Furthermore, the Company continues to significantly reinvest in the Cycle to work proposition, to remain a vital contributor to the sales of the bike trade; alongside investment in diversifying the benefit portfolio.
The balance sheet at the end of the period remains in a strong position with sufficient cash reserves to cover liabilities falling due in the next year.

Financial key performance indicators:

28 December
30 December
2024
2023
      £000
      £000

Turnover

15,363

14,957
 
Operating profit

8,327

7,975
 

Principal risks and uncertainties
 
The Company's business does not expose it to any particular risk other than those associated with normal commercial trading. A comprehensive review of risks is performed every year and reported to the immediate parent company, Hawk Incentives Holdings Limited. The Directors are satisfied that the procedures and controls that have been put in place are robust and appropriate for the nature of business in which the Company engages.
Services are provided in relation to tax efficient employee schemes, and Cyclescheme remains committed to working with the government, HMRC and the DfT to ensure the continued and expanding provision of cycle-to-work schemes as a salary sacrifice benefit.

Page 1

 


CYCLESCHEME LIMITED
 



STRATEGIC REPORT (CONTINUED)
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

Directors' statement of compliance with duty to promote the success of the Company
 
We’ve outlined the below as part of Cyclescheme’s duty to promote the success of the Company for the benefit of all stakeholders, under section 172(1) of the Companies Act (2006). In our continued efforts to uphold a high-quality standard of business across our product portfolio, we take considered action to ensure that stakeholders are informed and on board with our decisions.
Foster business relationships with suppliers, customers, and other stakeholders
We take the utmost care to be transparent in all of our customer communications. We do not mislead or convey false information. We divide our communications between marketing and transactional, to ensure that customer preferences are adhered to. We tailor our offering and subsequent email communications to relevant, honest topics where we have a genuine belief (and resulting data) that our customers have an interest.
We monitor ‘Net Promoter Scores’ (NPS) from our customers which measure customer loyalty and satisfaction taken from asking how likely they are to recommend our service to others. In addition, we also monitor various other KPIs for call handling, such as volume of calls answered within certain time frames and call abandon rates. We have produced documentation over the past year to assist our customers in their user journey of our products so as to provide a seamless and quality level of service.
Partners and suppliers
When managing and building relationships with our partners and suppliers, we maintain a vigorous auditing process that ensures we present ourselves at the expected standard. This includes monthly credit checks and regular contact by our dedicated retail team who confirm that suppliers are fulfilling their duties in line with expectations. Where issues are identified, these are picked up and very quickly addressed. We provide robust compliance training for our employees, which results in positive partner and supplier management.
We work conscientiously with our partners to provide quality content to our customers, while keeping an open channel of communication to highlight issues or changes to service in good time. Our suppliers are trusted, compliant businesses who we work closely with on an ongoing basis. These relationships allow us to remain in a position of trust with our customers and partners.
During the year we improved our payment process so that our partners could be paid on every working day of the year. In 2025 we took this a step further and enabled Faster Payments for all bike stores so that they receive their funds on the same day it leaves our account.
Interests of employees
The interests of our employees are deep routed within everything we do at Cyclescheme. We invest our time into regular employee briefings, so that all internal stakeholders feel informed as to company decisions and processes. We provide the opportunity for quarterly feedback via our ‘Listen Surveys’, of which the results are collated and acted upon.
We also provide in depth compliance training such as anti-money laundering, code of business conduct and ethics, data privacy and information security. These trainings are mandatory once per 12-month period.
Our review process, undertaken every 6 months, allows employees to envision a clear career progression and provides a forum for issues to be raised and dealt with professionally.
Act fairly as between members of the Company
Cyclescheme are dedicated to ensuring transparency in a fair and just manner between its members.
Maintain a reputation for high standards of business conduct
Our Board of Directors are experts in their field and can therefore make calculated decisions under pressure, to drive our business forward without compromising on the quality of our products, reputation or service. We are known within the employee benefits industry as a compliant and well-managed organisation.
 
Page 2

 


CYCLESCHEME LIMITED
 



STRATEGIC REPORT (CONTINUED)
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

Directors' statement of compliance with duty to promote the success of the Company (continued)
Impact of the operations on the community and the environment
In light of the marked concerns surrounding environmental health, there are a number of initiatives underway. We take into consideration all impact points along the production line and have minimised our emissions wherever possible.
In relation to our workforce and offices, we employ the services of a waste removal company who sort our waste and ensure that as little as possible goes into landfill.
We encourage our staff to commute via bike, car-share or public transport. We have installed cycling facilities and provide employees with access to our Cyclescheme benefit whereby participants agree to use their bike for commuting purposes where possible.
Additionally, we have invested in our headquarters to ensure that energy is consumed in a thoughtful way.
We have built some strong relationships within our local and wider community. We have a ‘charity of the year’, with several hosted fundraising events for our employees to participate in. We also encourage our employees to invest their own time in volunteering roles, with 2 working days per year granted for community outreach, per employee.
Likely consequence of any decision in the long term
Our Board of Directors consider the potential consequences of all decisions and appropriately weigh risk against each action. Regular reporting and a robust escalation process mean that the board remain fully informed at all times and are poised to take action if required.

Future developments

Cyclescheme will continue to develop its processes for the administration of cycle-to-work schemes and also develop new products and services that support and drive business to our retail partners.


This report was approved by the board and signed on its behalf.



................................................
A Warren
Director

Date: 3 November 2025

Page 3

 


CYCLESCHEME LIMITED
 


 
DIRECTORS' REPORT
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

The directors present their report and the financial statements for the 52 week period ended 28 December 2024.

The 52 week period ended 28 December 2024 is stated as 2024 and the 52 week period ended 30 December 2023 is stated as 2023. All reference to years represents the periods detailed here, unless otherwise noted.
Details of activities and principal risks and uncertainties can be found in the Strategic Report on page 1 and form part of this report by cross-reference.

Directors' responsibilities statement

The directors are responsible for preparing the Strategic report, the Directors' report and the financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Company's financial statements and then apply them consistently;

make judgements and accounting estimates that are reasonable and prudent;

state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Results and dividends

The profit for the 52 week period, after taxation, amounted to £7,403,000 (2023 - £7,167,000).

No dividend was proposed or paid during 2024 (2023: £10,000,000). 
On 22nd October 2025, a dividend of £15,000,000 was proposed to the sole shareholder, Hawk Incentives Holdings Limited.

Directors

The directors who served during the 52 week period were:

P Gurney 
M Howe 
A Warren 
C Ronald 

Page 4

 


CYCLESCHEME LIMITED
 


 
DIRECTORS' REPORT (CONTINUED)
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

Going concern

During 2024 the Directors reversed the decision referred to in the 2022 financial statements regarding combining Cyclescheme Limited with Blackhawk Network EMEA Limited. Therefore these accounts will continue to be produced on a going concern basis as Cyclescheme Limited. No material adjustments arose as a result of returning to the going concern basis of preparation.

Research and development activities

Investing in research and development programmes delivers product innovation within Cyclescheme Limited. Expenditure in 2024 on research and development was focused on the development of employee benefit products, an area where we seek to innovate.

Qualifying third party indemnity provisions

The Company has granted an indemnity to one or more of its Directors against liability in respect of proceedings brought by third parties, subject to the conditions set out in Companies Act 2006. Such qualifying third party indemnity provisions remain in force as at the date of approving the Directors’ report. The maximum liability covered on behalf of Directors is approximately £36 million. This is a group-wide indemnity provision that benefits all Directors of all companies within the Blackhawk group. 

Matters covered in the Strategic report

The Company has chosen in accordance with Section 414C(II) of the Companies Act 2006 (Strategic Report and Directors' Report) Regulations 2013 to set out within the Company’s Strategic Report, the information required by Schedule 7 of the Large and Medium Sized Companies and Groups (Accounts and Reports) Regulation 2008. This includes information that would have been included in the Directors' Report, such as the business review and details of the principal risks and uncertainties.

Disclosure of information to auditor

Each of the persons who are directors at the time when this Directors' report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company's auditor is unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company's auditor is aware of that information.

Post balance sheet events

On 22nd October 2025, a dividend of £15,000,000 was proposed to the sole shareholder, Hawk Incentives Holdings Limited.

Auditor

The auditor, Menzies LLPwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





................................................
A Warren
Director

Date: 3 November 2025

Page 5

 


CYCLESCHEME LIMITED
 

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INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF CYCLESCHEME LIMITED

Opinion


We have audited the financial statements of Cyclescheme Limited (the 'Company') for the 52 week period ended 28 December 2024, which comprise the Statement of comprehensive income, the Statement of financial position, the Statement of changes in equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Company's affairs as at 28 December 2024 and of its profit for the 52 week period then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditor's report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Page 6

 


CYCLESCHEME LIMITED


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INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF CYCLESCHEME LIMITED (CONTINUED)

Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Strategic report and the Directors' report for the financial 52 week period for which the financial statements are prepared is consistent with the financial statements; and
the Strategic report and the Directors' report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic report or the Directors' report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' responsibilities statement set out on page 4, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.


Page 7

 


CYCLESCHEME LIMITED


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INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF CYCLESCHEME LIMITED (CONTINUED)

Auditor's responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditor's report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

The Company is subject to laws and regulations that directly affect the financial statements including financial reporting legislation. We determined that the following laws and regulations were most significant:
 
The Companies Act 2006;
Financial Reporting Standard 102; and
UK tax legislation.

We assessed the extent of compliance with these laws and regulations as part of our procedures on the related financial statement items.
We understood how the Company is complying with those legal and regulatory frameworks by making inquiries to management and those responsible for legal and compliance procedures.

The engagement partner assessed whether the engagement team collectively had the appropriate competence and capabilities to identify or recognise non-compliance with laws and regulations. He did not identify any issues in this area.

We assessed the susceptibility of the Company’s financial statements to material misstatement, including how fraud might occur. Audit procedures performed by the engagement team included:

Identifying and assessing the design effectiveness of controls management has in place to prevent and detect fraud;
Understanding how those charged with governance considered and addressed the potential for override of controls or other inappropriate influence over the financial reporting process;
Challenging assumptions and judgements made by management in its significant accounting estimates; and
Identifying and testing journal entries, in particular any journal entries posted outside of the normal working patterns of the accounts team, or with unusual descriptions or account combinations.

As a result of the above procedures, we considered the opportunities and incentives that may exist within the organisation for fraud and identified the greatest potential for fraud in the following areas:
 
The application of inappropriate judgements or estimation to manipulate the financial position in the calculation of the year end provisions;
The posting of unusual journals and complex transactions; or
The use of management override of controls to manipulate results.
 


Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditor's report.


Page 8

 


CYCLESCHEME LIMITED


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INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF CYCLESCHEME LIMITED (CONTINUED)

Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Andrew Wooding FCA (Senior statutory auditor)
  
for and on behalf of
Menzies LLP
 
Chartered Accountants
Statutory Auditor
  
4th Floor
95 Gresham Street
London
EC2V 7AB

4 November 2025
Page 9

 


CYCLESCHEME LIMITED
 


 
STATEMENT OF COMPREHENSIVE INCOME
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

2024
2023
Note
£000
£000

  

Turnover
 4 
15,363
14,957

Gross profit
  
15,363
14,957

Administrative expenses
  
(7,036)
(6,982)

Operating profit
 5 
8,327
7,975

Interest receivable and similar income
 8 
1,683
1,095

Profit before tax
  
10,010
9,070

Tax on profit
 9 
(2,607)
(1,903)

Profit for the financial period
  
7,403
7,167

There was no other comprehensive income for 2024 (2023:£NIL).

The notes on pages 13 to 24 form part of these financial statements.

Page 10

 


CYCLESCHEME LIMITED
REGISTERED NUMBER:05363678



STATEMENT OF FINANCIAL POSITION
AS AT 28 DECEMBER 2024

28 December
30 December
2024
2023
Note
£000
£000

  

Fixed assets
  

Intangible assets
 11 
26
47

Tangible assets
 12 
11
24

  
37
71

Current assets
  

Debtors due after more than 1 year
 13 
50
50

Debtors: amounts falling due within one year
 13 
6,379
5,467

Cash at bank and in hand
 14 
39,642
40,862

  
46,071
46,379

Creditors: amounts falling due within one year
 15 
(30,048)
(37,793)

Net current assets
  
 
 
16,023
 
 
8,586

Total assets less current liabilities
  
16,060
8,657

  

  

  

Net assets
  
16,060
8,657


Capital and reserves
  

Called up share capital 
 17 
-
-

Profit and loss account
 18 
16,060
8,657

  
16,060
8,657


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




................................................
A Warren
Director

Date: 3 November 2025

The notes on pages 13 to 24 form part of these financial statements.

Page 11

 


CYCLESCHEME LIMITED
 



STATEMENT OF CHANGES IN EQUITY
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024


Called up share capital
Profit and loss account
Total equity

£000
£000
£000


At 1 January 2023
-
11,490
11,490


Comprehensive income for the year

Profit for the 52 week period
-
7,167
7,167
Total comprehensive income for the year
-
7,167
7,167


Contributions by and distributions to owners

Dividends: Equity capital
-
(10,000)
(10,000)



At 31 December 2023
-
8,657
8,657


Comprehensive income for the 52 week period

Profit for the 52 week period
-
7,403
7,403
Total comprehensive income for the 52 week period
-
7,403
7,403


At 28 December 2024
-
16,060
16,060


The notes on pages 13 to 24 form part of these financial statements.

Page 12

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

1.


General information

Cyclescheme Limited is a private company limited by shares incorporated in the United Kingdom under the Companies Act 2006. The Company is registered in England and Wales and the address of the registered office is disclosed on the Company Information page. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies (see note 3).

The following principal accounting policies have been applied:

 
2.2

Financial Reporting Standard 102 - reduced disclosure exemptions

The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
the requirements of Section 7 Statement of Cash Flows;
the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d).

This information is included in the consolidated financial statements of Hawk Incentives Holdings Limited as at 28 December 2024 and these financial statements may be obtained from Companies House, Crown Way, Maindy, Cardiff CF14 3UZ.

 
2.3

Going concern

During 2024 the Directors reversed the decision referred to in the 2022 financial statements regarding combining Cyclescheme Limited with Blackhawk Network EMEA Limited. Therefore these accounts will continue to be produced on a going concern basis as Cyclescheme Limited as the Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. No material adjustments arose as a result of returning to the going concern basis of preparation.

 
2.4

Revenue

Revenue is recognised to the extent that the Company obtains the right to the consideration in exchange for its performance and once collectability is reasonably assured. Revenue is measured at the fair value of the consideration achieved. Revenue represents the net commission received from retailers, excluding VAT, on ‘redemption’ of a certificate. Revenue is recognised on issue of a certificate, which is not materially different from the date of redemption.
Revenue on service provision to employer participants is recognised when the service is provided, unless collectability is not reasonably assured, in which case it is recognised once collection of consideration is reasonably assured.
Revenue from breakage is recognised only after six years have passed since the certificate was issued.

Page 13

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

2.Accounting policies (continued)

 
2.5

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of comprehensive income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

 
2.6

Research and development

In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research shall be recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised on a straight-line basis over their useful economic lives, which range from 3 to 6 years.
If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only.

 
2.7

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Page 14

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

2.Accounting policies (continued)

 
2.8

Current and deferred taxation

The tax expense for the 52 week period comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.


 
2.9

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

Software is amortised on a straight-line basis over a useful economic life of 36 months.

 
2.10

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 15

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

2.Accounting policies (continued)


2.10
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Plant and machinery
-
3 years
Fixtures and fittings
-
5 years

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.11

Financial instruments

The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.
Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the Consolidated statement of comprehensive income.
For financial assets measured at amortised cost, the impairment loss is measured as the difference between an asset's carrying amount and the present value of estimated cash flows discounted at the asset's original effective interest rate. If a financial asset has a variable interest rate, the discount rate for measuring any impairment loss is the current effective interest rate determined under the contract.
For financial assets measured at cost less impairment, the impairment loss is measured as the difference between an asset's carrying amount and best estimate of the recoverable amount, which is an approximation of the amount that the Company would receive for the asset if it were to be sold at the reporting date.
 

 
2.12

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

Page 16

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

3.


Judgements in applying accounting policies and key sources of estimation uncertainty

In application of the Company’s accounting policies, which are described in note 2, the Directors are required to make judgements, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
Capitalised software costs
Costs relating to the development of computer software for internal use are capitalised once all of the development phase recognition criteria of FRS 102 are met. When the software is available for intended use, these costs are amortised in equal amounts over the estimated useful life of the software. Amortisation and impairment of computer software of licences are charged to administrative expenses in the period in which they arise. Judgement is required in the determination of whether and when costs incurred qualify as development expenditure as in order to be capitalised, it must be determinable to that project will meet its design specifications, including functions, features and technical performance requirements and that the expenditure will generate probable future economic benefits in excess of the development costs incurred.
The Directors do not believe that there are sources of estimation uncertainty at the reporting date that have a significant risk of causing a material adjustment to the carrying amounts of the assets and liabilities within the next financial year.
 


4.


Turnover

An analysis of turnover by class of business is as follows:


2024
As restated
2023
£000
£000

Rendering of services
14,439
14,453

Revenue from breakage
924
504

15,363
14,957


The prior year revenue split by class of business has been restated from the split disclosed previously.
All turnover arose within the United Kingdom.


5.


Operating profit

The operating profit is stated after charging:

2024
2023
£000
£000

Research & development charged as an expense
-
(4)

Depreciation of tangible fixed assets
12
12

Amortisation of intangible assets
24
49

Page 17

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

6.


Auditor's remuneration

During the year, the Company obtained the following services from the Company's auditor:


2024
2023
£000
£000

Fees payable to the Company's auditor for the audit of the Company's financial statements
24
20


7.


Employees

During the current and prior period staff costs were borne by a Group company.





The average monthly number of employees, including the directors, during the 52 week period was as follows:


        2024
  As restated
2023
            No.
            No.







Leadership
4
4

The prior year has been restated from the split disclosed previously.


8.


Interest receivable

2024
2023
£000
£000


Interest receivable from group companies
1,683
899

Other interest receivable
-
196

1,683
1,095

Page 18

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

9.


Taxation


2024
2023
£000
£000

Corporation tax


Current tax on profits for the year
2,504
2,129

Adjustments in respect of previous periods
103
(229)


2,607
1,900


Total current tax
2,607
1,900

Deferred tax


Origination and reversal of timing differences
-
3

Total deferred tax
-
3


Taxation on profit on ordinary activities
2,607
1,903

Factors affecting tax charge for the 52 week period

The tax assessed for the 52 week period is higher than (2023 - lower than) the standard rate of corporation tax in the UK of 25% (2023 - 23.5%). The differences are explained below:

2024
2023
£000
£000


Profit on ordinary activities before tax
10,010
9,070


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2023 - 23.5%)
2,503
2,129

Effects of:


Expenses not deductible for tax purposes
1
1

Adjustments to tax charge in respect of prior periods
103
(229)

Changes in provisions leading to an increase (decrease) in the tax charge
-
2

Total tax charge for the 52 week period
2,607
1,903


Factors that may affect future tax charges

There were no factors that may affect future tax charges.

Page 19

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

10.


Dividends

2024
2023
£000
£000


Dividends
-
10,000

-
10,000


11.


Intangible assets






Internally developed software

£000



Cost


At 31 December 2023
1,517


Additions
3



At 28 December 2024

1,520



Amortisation


At 31 December 2023
1,470


Charge for the 52 week period on owned assets
24



At 28 December 2024

1,494



Net book value



At 28 December 2024
26



At 30 December 2023
47



Page 20

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

12.


Tangible fixed assets







Plant and machinery
Fixtures and fittings
Total

£000
£000
£000



Cost or valuation


At 31 December 2023
34
64
98


Disposals
(3)
-
(3)



At 28 December 2024

31
64
95



Depreciation


At 31 December 2023
31
43
74


Charge for the 52 week period on owned assets
-
12
12


Disposals
(2)
-
(2)



At 28 December 2024

29
55
84



Net book value



At 28 December 2024
2
9
11



At 30 December 2023
3
21
24

Page 21

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

13.


Debtors

28 December
30 December
2024
2023
£000
£000

Due after more than one year

Deferred tax asset
50
50

50
50


28 December
30 December
2024
2023
£000
£000

Due within one year

Trade debtors
5,974
4,911

Amounts owed by group undertakings
-
415

Prepayments and accrued income
405
141

6,379
5,467



14.


Cash and cash equivalents

28 December
30 December
2024
2023
£000
£000

Cash at bank and in hand
39,642
40,862



15.


Creditors: Amounts falling due within one year

28 December
30 December
2024
2023
£000
£000

Trade creditors
14,594
16,184

Amounts owed to group undertakings
7,554
15,514

Other taxation and social security
2,068
2,022

Accruals and deferred income
5,832
4,073

30,048
37,793


The amounts owed to group undertakings are unsecured, repayable on demand and non-interest bearing. 

Page 22

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

16.


Deferred taxation






28 December 2024


£000






At beginning of period
50



At end of period
50

The deferred tax asset is made up as follows:

28 December
30 December
2024
2023
£000
£000


Accelerated capital allowances
33
38

Other short term timing difference
17
12

50
50


Deferred tax assets are expected to reverse over a 5 year period.


17.


Share capital

28 December
30 December
2024
2023
£000
£000
Allotted, called up and fully paid



100 (2023 - 100) Ordinary shares of £1.00 each
-
-



18.


Reserves

Profit and loss account

This reserve records retained earnings and accumulated losses. 

Page 23

 


CYCLESCHEME LIMITED
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 52 WEEK PERIOD ENDED 28 DECEMBER 2024

19.


Commitments under operating leases

At 28 December 2024 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

28 December
30 December
2024
2023
£000
£000


Not later than 1 year
28
67

Later than 1 year and not later than 5 years
-
261

Later than 5 years
-
93

28
421

The Company exercised a break clause in its lease agreement during the year. As a result, the only remaining lease commitment falls due within one year, and no further obligations extend beyond this period.


20.


Post balance sheet events

On 22nd October 2025, a dividend of £15,000,000 was proposed to the sole shareholder, Hawk Incentives Holdings Limited.


21.


Controlling party

The immediate parent company and controlling entity is Hawk Incentives Holdings Limited. Hawk Incentives Holdings Limited is the smallest group that Cyclescheme Limited is consolidated into and is incorporated in the UK. Copies of Hawk Incentives Holdings Limited financial statements are available to the public at Companies House, Crown Way, Maindy, Cardiff CF14 3UZ.
As at 28 December 2024, the ultimate control company is BHN Holdings Inc. which is incorporated in the USA. BHN Holdings Inc. is majority owned by investment funds affiliated with Silver Lake Partners and investments funds affiliated with P2 Capital Partners. There is no individual who, directly or indirectly, through any contract, arrangement, understanding, relationship or otherwise, owns 25% or more of the equity interest of BHN Holdings Inc. 

 
Page 24