Registration number: 05946390

Buyology Ltd

Contents

Company Information	1
Balance Sheet	2 to 3
Notes to the Unaudited Financial Statements	4 to 9

Buyology Ltd

Company Information

Directors

Mrs I F Hoy Mr R Hoy Mrs S J Hoy Ms C G Hoy

Registered office

Unit 1, Office 1 Tower Lane Business Park Tower Lane Warmley Bristol BS30 8XT

Accountants

Ross & Partners (Bristol) Limited Accountants and Tax Consultants Unit 1, Office 1 Tower Lane Business Park Tower Lane Warmley Bristol BS30 8XT

Buyology Ltd

(Registration number: 05946390)
Balance Sheet as at 28 February 2025

	Note	2025 £	2024 £
Fixed assets
Tangible assets	3	18,252	7,037
Current assets
Stocks	4	613,449	698,496
Debtors	5	11,966,948	11,610,911
Cash at bank and in hand		129,857	175,406
		12,710,254	12,484,813
Creditors: Amounts falling due within one year	6	(859,967)	(728,011)
Net current assets		11,850,287	11,756,802
Total assets less current liabilities		11,868,539	11,763,839
Provisions for liabilities		4,088	7,444
Net assets		11,872,627	11,771,283
Capital and reserves
Called up share capital	7	900	900
Capital redemption reserve		100	100
Retained earnings		11,871,627	11,770,283
Shareholders' funds		11,872,627	11,771,283

For the financial year ending 28 February 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

•	The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and
•	The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

Buyology Ltd

(Registration number: 05946390)
Balance Sheet as at 28 February 2025

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the Board on 28 November 2025 and signed on its behalf by:
 

......................................... Mr R Hoy Director

Buyology Ltd

Notes to the Unaudited Financial Statements for the Year Ended 28 February 2025

1	Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Going concern

The financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.

Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference.

Buyology Ltd

Notes to the Unaudited Financial Statements for the Year Ended 28 February 2025

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class	Depreciation method and rate
Plant and machinery	20% reducing balance
Office equipment	20% straight line
Motor vehicles	33% reducing balance

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost is determined using the first-in, first-out (FIFO) method.

The cost of finished goods and work in progress comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. At each reporting date, stocks are assessed for impairment. If stocks are impaired, the carrying amount is reduced to its selling price less costs to complete and sell; the impairment loss is recognised immediately in profit or loss.

Buyology Ltd

Notes to the Unaudited Financial Statements for the Year Ended 28 February 2025

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Provisions

Provisions are recognised when the company has an obligation at the reporting date as a result of a past event, it is probable that the company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

Leases

Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases are charged to profit or loss on a straight-line basis over the period of the lease.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

2	Staff numbers

The average number of persons employed by the company (including directors) during the year, was 47 (2024 - 47).

Buyology Ltd

Notes to the Unaudited Financial Statements for the Year Ended 28 February 2025

3	Tangible assets

	Furniture, fittings and equipment  £	Motor vehicles  £	Other tangible assets £	Total £
Cost or valuation
At 1 March 2024	10,128	51,599	30,851	92,578
Additions	15,199	-	-	15,199
Disposals	(5,302)	-	-	(5,302)
At 28 February 2025	20,025	51,599	30,851	102,475
Depreciation
At 1 March 2024	6,755	51,307	27,479	85,541
Charge for the year	3,213	96	674	3,983
Eliminated on disposal	(5,301)	-	-	(5,301)
At 28 February 2025	4,667	51,403	28,153	84,223
Carrying amount
At 28 February 2025	15,358	196	2,698	18,252
At 29 February 2024	3,373	292	3,372	7,037

4

Stocks

	2025 £	2024 £
Other inventories	613,449	698,496

Buyology Ltd

Notes to the Unaudited Financial Statements for the Year Ended 28 February 2025

5

Debtors

Current	2025 £	2024 £
Trade debtors	1,176,280	458,412
Prepayments	25,521	65,882
Other debtors	10,765,147	11,086,617
	11,966,948	11,610,911

6

Creditors

Creditors: amounts falling due within one year

	2025 £	2024 £
Due within one year
Trade creditors	468,063	276,988
Taxation and social security	249,106	271,005
Accruals and deferred income	51,506	119,164
Other creditors	91,292	60,854
	859,967	728,011

7	Share capital

Allotted, called up and fully paid shares

	2025		2024
	No.	£	No.	£
Ordinary "A" shares of £1 each	800	800	800	800
Ordinary "B" shares of £1 each	100	100	100	100
	900	900	900	900

8	Related party transactions

Summary of transactions with other related parties

Stock of £450,000 was sold to Haycourt Developments Limited during the period, a company which is controlled by Mr and Mrs R Hoy, Mrs I Hoy and Ms C Hoy.
 

Buyology Ltd

Notes to the Unaudited Financial Statements for the Year Ended 28 February 2025

Loans to related parties

2025	Other related parties £	Total £
At start of period	11,083,353	11,083,353
Advanced	689,996	689,996
Repaid	(1,008,202)	(1,008,202)
At end of period	10,765,147	10,765,147

2024	Other related parties £	Total £
At start of period	10,325,585	10,325,585
Advanced	2,404,358	2,404,358
Repaid	(1,646,590)	(1,646,590)
At end of period	11,083,353	11,083,353

Loans from related parties

2025	Key management £	Other related parties £	Total £
At start of period	-	50,000	50,000
Advanced	64,821	40,000	104,821
Repaid	(64,821)	-	(64,821)
At end of period	-	90,000	90,000

2024	Key management £	Other related parties £	Total £
At start of period	5,106	-	5,106
Advanced	-	50,000	50,000
Repaid	(5,106)	-	(5,106)
At end of period	-	50,000	50,000