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Registered number: 06353322










SERVICE MANAGEMENT GROUP LIMITED










FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 DECEMBER 2024

 
SERVICE MANAGEMENT GROUP LIMITED
REGISTERED NUMBER: 06353322

BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Investments
 4 
27,479,031
-

  
27,479,031
-

Current assets
  

Debtors: amounts falling due within one year
 5 
2,103,980
2,243,094

Cash at bank and in hand
 6 
1,111,357
1,297,452

  
3,215,337
3,540,546

Creditors: amounts falling due within one year
 7 
(1,986,556)
(1,477,527)

Net current assets
  
 
 
1,228,781
 
 
2,063,019

Total assets less current liabilities
  
28,707,812
2,063,019

  

Net assets
  
28,707,812
2,063,019


Capital and reserves
  

Called up share capital 
  
100
100

Other reserves
  
26,358,884
-

Profit and loss account
  
2,348,828
2,062,919

  
28,707,812
2,063,019


The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




C Reekie
Director

Date: 13 October 2025

The notes on pages 3 to 7 form part of these financial statements.

Page 1

 
SERVICE MANAGEMENT GROUP LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024


Called up share capital
Capital Contribution Reserve
Profit and loss account
Total equity

£
£
£
£


At 1 January 2023 (as previously stated)
100
-
1,844,913
1,845,013

Prior year adjustment - correction of error
-
-
(264,254)
(264,254)


At 1 January 2023 (as restated)
100
-
1,580,659
1,580,759



Profit for the year
-
-
482,260
482,260



At 1 January 2024
100
-
2,062,919
2,063,019



Profit for the year
-
-
285,909
285,909

Capital Contribution - Bulbshare Ltd.
-
26,358,884
-
26,358,884


At 31 December 2024
100
26,358,884
2,348,828
28,707,812


The notes on pages 3 to 7 form part of these financial statements.

Page 2

 
SERVICE MANAGEMENT GROUP LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Service Management Group Limited is a private company, limited by share capital and incorporated in England and Wales. 
The Company's registered office is C/O Bryan Cave Leighton Paisner Llp Governor's House, 5 Laurence Pountney Hill, London, England, EC4R 0BR.
The principal activity of the Company is market research and opinion polling.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The company and its subsidiary, Bulbshare Limited, comprise a small group. The company has taken advantage of the exemption from preparing group accounts available under Section 399 of the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies.

The following principal accounting policies have been applied:

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.3

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

Page 3

 
SERVICE MANAGEMENT GROUP LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.4

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.5

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.6

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

 
2.7

Operating leases

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

 
2.8

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Company in independently administered funds.

 
2.9

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.


Page 4

 
SERVICE MANAGEMENT GROUP LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.10

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Investments in unlisted Company shares, whose market value can be reliably determined, are remeasured to market value at each balance sheet date. Gains and losses on remeasurement are recognised in the Statement of comprehensive income for the period. Where market value cannot be reliably determined, such investments are stated at historic cost less impairment.

Investments in listed company shares are remeasured to market value at each balance sheet date. Gains and losses on remeasurement are recognised in profit or loss for the period.


3.


Employees

The average monthly number of employees, including the directors, during the year was as follows:


        2024
        2023
            No.
            No.







Employees
33
34



Directors
3
2

36
36


4.


Fixed asset investments





Investments in subsidiary companies

£



Cost or valuation


Additions
27,479,031



At 31 December 2024
27,479,031




Page 5

 
SERVICE MANAGEMENT GROUP LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

5.


Debtors

2024
2023
£
£


Trade debtors
638,074
1,578,406

Amounts owed by group undertakings
1,423,872
566,298

Other debtors
22,568
17,406

Prepayments and accrued income
19,466
80,984

2,103,980
2,243,094


Amounts owed by group undertakings are repayable on demand and interest-free. 


6.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
1,111,357
1,297,452



7.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
39,817
23,752

Amounts owed to group undertakings
1,177,709
-

Corporation tax
-
21,865

Other taxation and social security
192,887
289,818

Other creditors
184
-

Accruals and deferred income
575,959
1,142,092

1,986,556
1,477,527



8.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £95,908 (2023: £99,001).  Contributions totalling £nil (2023: £nil) were payable to the fund at the balance sheet date.

Page 6

 
SERVICE MANAGEMENT GROUP LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

9.


Related party transactions

Service Management Group Limited is a wholly owned subsidiary of Service Management Group LLC. 
Included within creditors falling due after more than one year is £Nil (2023: £Nil) due to its parent company.
Included within debtors is £2,544,020 (2023: £551,242) due from its parent company.


10.


Controlling party

The Company's ultimate and immediate parent company is considered to be Service Management Group LLC, a company incorporated in the USA.


11.


Auditors' information

The auditors' report on the financial statements for the year ended 31 December 2024 was unqualified.

The audit report was signed on 13 October 2025 by Michael Bath BSc FCA DChA (Senior statutory auditor) on behalf of James Cowper Kreston Audit.

Page 7